HomeMy Public PortalAbout12) 10D Downtown Beautification ConceptsAGENDA
ITEM 10.0.
MANAGEMENT SERVICES DEPARTMENT
MEMORANDUM
DATE: November 20, 2018
TO: The Honorable City Council
FROM: Bryan Cook, City Manager
By: Brian Haworth, Assistant to the City Manager
SUBJECT: DOWNTOWN BEAUTIFICATION CONCEPTS
RECOMMENDATION:
The City Council is requested to:
1. Review and provide input on proposed beautification concepts for the downtown
core; and
2. Direct the City Manager to move forward with desired beautification initiatives, if any.
BACKGROUND:
1. In May 2017, staff secured the services of urban designer David Goodale to
develop beautification concepts for the city's downtown core. These concepts-
which target the segment of Las Tunas Drive between Golden West and Cloverly
avenues-are intended to improve streetscape aesthetics, assist with placemaking
and further catalyze corridor revitalization.
2. In December 2017, Mr. Goodale presented his concepts to the Las Tunas
Downtown Revitalization Standing Committee based on four cost scenarios:
$300,000, $500,000, $750,000 and $2.5 million. These varying levels-while
modest and incremental-included the exploration of banners, signage, lighting,
landscaping and other improvements. Given the programmatic and financial
implications of each concept, staff was directed to present them for Council
deliberation.
City Council
November 20, 2018
Page 2 of 2
ANALYSIS:
Tonight, Mr. Goodale will present his program of beautification concepts (Attachment
. "A"). It should be noted that these recommendations are mainly aesthetic and do not
propose a roadway reconfiguration of Las Tunas Drive.
Attachment "B" summarizes each concept; it also presents a recommended phasing of
improvements .
Staff will request Council direction on which concepts to pursue in the short-and long-
term. Based on this feedback, an implementation program will be presented for Council
consideration on Dec. 18, 2018 .
CITY STRATEGIC GOAL:
Actions contained in this report align with the following strategic goals: good governance
and economic development.
FISCAL IMPACT:
Council authorization to proceed with some or all of the concepts presents a fiscal
impact upwards of $2.5 million. Please note that all costs are estimated and may
change depending on final scope, timing and available resources.
Funding appropriations for desired and phased beautification concepts will be presented
for further Council review and approvals as part of the upcoming mid-year and annual
budgetary processes .
ATTACHMENTS:
A. Beautification Concepts: Draft Presentation
B. Beautification Concepts: Summary
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GOLDEN W EST
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PROPOSED EETSCAPE
BEA'!f~FICATION
I ~VEMENTS
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ITEM
1
Revise pruning of
ficus street trees
to spread
wider, dappled
shade canopy
over street
COST
I MPACT
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ITEM
2
Repaint lamp posts;
Replace benches and
trash receptacles
COST
IMPACT
45 POLES @ $1400
331TEMS@ $1700
ITEM
2
Sample:
New Benches/
Ash Urns
ITEM
3
Storefront
Awning
Pilot Prog ram
COST
IMPACT
15 @2500
FIRST COME
FIRST SERVED
ITEM
4
Streetsca pe
Cafe Tables,
Chairs,
Umbrellas,
And
COST
IMPACT
6 @$9,000
FIRST COME
FIRST SERVED
ITEM
5
Increase scale
of pots and
planting
COST
IMPACT
29@$3 ,000
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ITEM
6
Underwrite
blade sign
installation
COST
IMPACT
25@$5,000
First come,
First served
ITEM
7
12 metal signs
fitted to existing
streetlight standards
in lieu of banners,
alternating with
fabric banners
COST
IMPACT
12@$3,000
First come ,
First served
ITEM
8
Additional pot sand
planting
COST
IMPACT
13@$3,000
ITEM
9
Relocate veteran
recognition
banners *
and replace with
3-season
colored fabric banners
COST
IMPACT
50x3 =
150@ $500
ITEM
10
Provide parklets and
Shade/awnings
With feature lighting
COST
IMPACT
3 parklets
@$58,000 .
ITEM
11
Plant Flowering Trees
Between street trees to
Enha n ce Pedestrian ·
Sea le/1 nterest
COST
IMPACT
50@ $5 ,000
FI RST CO ME
FIRST SERVED
ITEM
12
Stamped Colored
Asphalt Inserts at
3 Key Intersections
COST
IMPACT
3
@$200,000
ITEM
13
Storefront
Re-Design
Subsidies
(worst cases?)
COST
IMPACT
10 @$90,000
FIRST COME
FIRST SERVED
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PHASE 1: $300,000 COST SCENARIO
BEAUTIFICATION
CONCEPT
1. Allow ficus street
trees to spread wid e r .
2. Repaint lampposts ;
repla ce benches and
trash receptacles .
3 . In itiate a storefront
awning pilot program .
4 . Pilot an outdoor
dining furniture
p rogram.
5. Increase scale of pots
and plantings
Note :
Replaces existing
pots and plantings.
PHASE I COST:
Legend
(L T ): Long-Ter m
(ST ): Short-Ter m
CAPITAL
COST
$ 0
$ 120,000
$ 38,000
$ 55 ,000
$ 87 ,000
$ 300,000
(continued on ne xt page)
ATTACHMENT B
PROGRAM
CONSIDERATIONS
Eas ily implementable.
Allows for shade canopy.
Requires arborist review.
Additional maintenance.
Easily implementable .
Outsource painting .
Cost estimate/unit:
45 poles@ $1 ,400
33 items@ $1 ,727
Program intensive (ST).
Outsource design reviews .
Requires participation .
Requires paramet ers.
Cost estimate/unit:
15 canopies @ $2 ,533
Program intensive (L T).
Supports placemaking .
Requires liability cover.
Requ ires participation .
Requires parameters .
Cost estimate/unit:
6 areas @ $9, 166
Program intensive (ST).
Use low-water plantings .
Additional maintenance.
Cost estimate/unit:
29 items @ $3, 000
PHASE II: $500,000 (INCREMENTAL) COST SCENARIO
BEAUTIFICATION
CONCEPT
6 . Underwrite a blade
signage pilot program .
7. Install metal street
banners.
8 . Provide for additional
pots and plantings .
PHASE II COST:
Le gend
(L T ): Long-Te rm
(ST): S ho rt-Te rm
CAPITAL
COST
$ 125,000
$ 35,000
$ 40,000
$ 200 ,000
(continued on next page)
PROGRAM
CONSIDERATIONS
Program intensive {ST).
Outsource des ign reviews.
Requires participation.
Requires parameters .
Complements Item 3 .
Cost estimate/unit:
25 signs @ $5,000
Easily implementable.
Supports placemaking .
Low maintenance.
Complements Item 9.
Cost estimate/unit:
12 banners@ $2,916
Program intensive (ST).
Use low-water plantings.
Additional maintenance .
Dependent on Item 5.
Cost estimate/unit:
13 items @ $3,076
PHASE Ill : $750,000 (INCREMENTAL) COST SCENARIO
BEAUTIFICATION CAPITAL PROGRAM
CONCEPT COST CONSIDERATIONS
9 . Install three-season
street banners.
Note :
Requires the
relocation of veteran
recognition banners.
10 . Provide parklets ; to
feature shade
awnings and lighting.
Note :
Requires the
temporary removal of
some on-street
parking.
$ 75 ,000 Program intensive (L T).
Supports placemaking.
Requires parameters .
Addit ional maintenance.
Complements Item 7.
Cost estimate/unit:
150 banners@ $150
$ 150,000 Program intensive (L T ).
Supports placemaking.
Requires liability cover.
Requires participation.
Requires parameters .
Additional maintenance.
Complements Item 4.
Cost estimate/unit:
3 parklets @ $58, 333
PHASE Ill COST: $ 250,000
Legend
(L T ): Long-Term
(ST): S hort-T erm
(continued on ne xt page)
PHASE IV: $2 ,500,000 (INCREMENTAL) COST SCENARIO
BEAUTIFICATION
CONCEPT
11 . Plant flowering trees
between existing
street trees .
12.1nstall stamped-
colored asphalt
inserts at three key
intersections.
13 . Provide storefront
fa9ade improvements .
PHASE IV COST:
Legend
(L T ): Long-Te rm
(ST): Short-Te rm
CAPITAL
COST
$ 250,000
$ 600,000
$ 900 ,000
$1 ,750,000
(end of document)
PROGRAM
CONSIDERATIONS
Program intensive (L T).
Supports placemaking.
Additional maintenance.
Dependent on Items 5, 8.
Complements Item 7.
Cost estimate/unit:
50 installations @ $5, 000
Program intensive {ST}.
Additional maintenance.
Cost estimate/unit:
3 ints. @ $200, 000
Program intensive (L T}.
Supports placemaking.
Outsource design reviews .
Requires participation .
Requires parameters.
Complements Items 3, 6.
Cost estimate/unit:
10 subsidies @ $90,000