HomeMy Public PortalAbout14) 10A Co-Sponsor 2019 Moon Festival with World JournalAGENDA
ITEM 10.A.
MANAGEM ENT SERVICES DEPARTM ENT
MEMORANDUM
DATE: April 16, 2019
TO: The Honorable City Council
FROM: Bryan Cook, City Manager
By: Bryan Ariizumi, Public Safety Supervisor
Cathy Burroughs, Parks and Recreation Director
lliana Flores, Administrative Assistant to the City Manager and Council
SUBJECT: CO-SPONSOR 2019 MOON FESTIVAL AND GOURMET FOOD FAIR
WITH WORLD JOURNAL LA, LLC
RECOMMENDATION:
The City Council is requested to :
1. Approve hosting and co -sponsorship of a 2019 Moon Festival & Gourmet Food Fair
(Festival) with World Journal LA, LLC (World Journal) on Saturday , September 7
through Sunday, September 8, 2019 ;
2. Approve the temporary parking ban and street closure on Las Tunas Drive between
Kauffman Avenue and Golden West Avenue f rom 6 :00 a .m . on September 7 , 2019
through 11 :59 p .m. on September 8 , 2019;
3. Waive all fees and deposits for use of Temple City Park and the Performing Arts
Pavilion;
4. Waive all fees and authorize City staff to hang a street banner on Las Tunas Drive
from August 18 to September 8, 2019 ;
5 . Approve the use of the City Seal and City Logo for advertising and promotional
materials ; and
6. Grant World Journal LA , LLC a special event permit with the conditions and
responsibilities stated in the staff report and authorize the City Manager to place
additional conditions if necessary.
City Council
April 16, 2019
Page 2 of 5
BACKGROUND:
The City received interest from World Journal requesting that the City host and co-
sponsor a 2019 Festival, proposed to take place on Saturday, September 7, through
Sunday , September 8, 2019.
ANALYSIS:
Last year, the City and World Journal partnered for its 151 ever Moon Festival, a two-day
event which saw thousands of residents and visitors enjoying a robust combination of
local and regional entertainment and food .
The success of the festival and the cost-effective manner in which it was produced for
both the City and World Journal has prompted a request to have another Moon Festival
in the same manner as last year. The 2019 Moon Festival will mimic last year's layouts ,
foot print, and therefore costs associated with the event. World Journal faithfully abided
by all the conditions and requirements of the 2018 festival, and very successfully
worked with City Staff and the Sheriff's Department, with no major incidents or concerns
noted or reported.
While the original purpose of the Moon Festival was to worship a lunar deity , the
modern celebration steers towards gathering as its central theme. For many cultures in
Asia , it is a time to reunite with family and friends to eat moon cake , light lanterns , play
games, and appreciate the full moon , which is a symbol of harmony and unity. World
Journal hopes to bring the community together to celebrate the Moon Festival through
gourmet food , shopping and entertainment.
World Journal is an experienced event producer, having organized and produced over
1,000 festivals and exhibitions both nationally and internationally.
Event Details
Date and Time: The proposed dates and times for the Festival are Saturday,
September 7 , 2019 , from 2 p .m . to 10 p.m. and Sunday , September 8 , 2019, from
10 a .m. to 8 p.m .
Location: World Journal is requesting use of Temple City Park and Las Tunas
Drive between Kauffman Avenue and Golden West Avenue . The location was
selected based on staff's input. The identified location has been used for previous
events and both City staff and Sheriff's Department personnel have e xperience in
managing events within the requested location .
City Council
April16, 2019
Page 3 of 5
World Journal Responsibilities
As the event organizer and producer, World Journal would be responsible for all costs
associated with the following :
Promotion: Advertising in English and Chinese media, social media, and local
newspapers, including an advertisement in Temple City Life (i.e ., Chamber of
Commerce newspaper). World Journal will also be responsible for the production
of all advertisement/promotional banners .
Production: Coordination of all event activities, including planning ,
entertainment , vendors, and equipment (audio/video, tents , booths , portab le
toilets, sinks , etc .).
Entertainment: World Journal will coordinate with the City to work with local
businesses, community groups and schools to book local performers. In addition
to local performers , professional entertainers will also perform at the Festival.
Vendor Booths: World Journal will provide five free vendor booths to the City . At
the City's discretion, the booths will be allocated to City Departments, the School
District and Non-Profit Organizations .
Permits, Licenses and Approvals: World Journal will obtain all permits and
approvals from the Los Angeles County Public Health and Fire Departments (i.e .,
Commun ity Event Permits and a Special Event Permit) for the food booths an d
the Festival.
Special Event Insurance: Wo rld Journal will obtain and purchase special event
insurance from the Joint Powers Insurance Authority (JPIA) Event Program .
Coverage and limits will b~ to the satisfaction of the City and the JPIA.
Overnight Security: World Journal will provide security personnel to monitor the
event site on Saturday night.
Event Staffing: World Journal will assign approximately 25+ personnel to work
and monitor event activities. World Journal staff will be present at all times during
the event and will be available to assist with complaints or comments .
Festival Expenses: World Journal will be responsible for all event expenses ,
with the exception of the cost for City staff and Sheriff's Department personnel as
detailed below.
City Council
April 16 , 2019
Page 4 of 5
Closeout of Event: Trash collection and clean-up , returning the event site back
to its original condition
Temple City Responsibilities
As the host and co-sponsor of the event, the City would be responsible for the
following :
City Facilities: Provide use of Temple City Park , the Performing Arts Pavilion
and City Hall parking lots for Festival activities .
Street Closure: Temporary parking ban and street closure on Las Tunas Drive ,
between Kauffman Avenue and Golden West Avenue. The closure of Las Tunas
Drive will be completed utilizing City staff and equipment and will occur between 6
a .m. on Saturday, September 7 and 11 :59 p .m. on Sunday , September 8 .
Security During Operating Hours: Provide Los Angeles County Sheriff's
Department (LASD) personnel for law enforcement services during the Festival.
Street Banner: Waiver of associated fees and installation of a street banner,
provided by World Journal, on Las Tunas Drive (location to be determined).
School District Parking Lot: Facilitate a discussion with the Temple City Unified
School District (TCUSD) for World Journal 's use of their parking lot during the
event. World Journal will be responsible for all applicable fees charged by
TCUSD .
Farmers Market: Per the City's agreement for the farmers market, the City can
cancel up to two (2) farmers markets per year for special events with 30 days'
notice . This would be the second closure of the year.
City Seal and City Logo: Authorize the use of the City Seal and City Logo for
use on advertising and promotional materials.
Event Staffing for Street Closure and Closeout of Event: Provide City staff for
the street closure and miscellaneous logistical support services during the
Festival.
CITY STRATEGIC GOALS:
Approval of the 2019 Moon Festival would promote the City's Strategic Goal of Quality
of Life.
City Council
April 16 , 2019
Page 5 of 5
FISCAL IMPACT:
The cost model is similar to the cost model used for other events that are hosted and co-
sponsored by the City .
The estimated cost for providing LASD and City personnel for the two-day event will not
exceed $13 ,500 , but may be less. Last year's total cost was $10,571 .30.
If the event is approved by the City Council, the funds will be included in the Proposed FY
2019-20 City Budget.
ATTACHMENT:
A. Proposed 2019 layout
ATTACHMENT A
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