HomeMy Public PortalAbout09) 7E Banner Regulation_Staff Report
COMMUNITY DEVELOPMENT DEPARTMENT
MEMORANDUM
DATE: August 18, 2020
TO: The Honorable City Council
FROM: Bryan Cook, City Manager
By: Scott Reimers, Interim Community Development Director
By: Brian Haworth, Assistant to the City Manager
SUBJECT: RECOMMENDED BANNER REGULATION CHANGES AND PROPOSED
MARKETING PROGRAM INVOLVING TEMPORARY BUSINESS
BANNERS
RECOMMENDATION:
The City Council is requested to:
1. Modify the maximum square footage of temporary business banners to one square
foot per one and a half linear feet of the wall on which the banner is hung for banner
permit applications submitted during the local state of emergency or for the next six
months, whichever comes first;
2. Temporarily increase the maximum number of banners that can be hung from one
to two during the local state of emergency or for the next six months, whichever
comes first; and
3. Provide input and concur with staff’s recommendation for a City-sponsored “Open
for Business” temporary banner program.
BACKGROUND:
1. On March 13, 2020, President Trump declared a national state of emergency due to
the COVID-19 outbreak. On this same day, the City Council adopted Resolution No.
20-5457 declaring a local state of emergency.
2. On July 8, 2020, the City Council adopted the COVID-19 Economic Recovery Plan.
Among other items, the plan identifies a waiver of banner permit fees.
City Council
August 18, 2020
Page 2 of 4
3. On August 4, 2020, the City Council waived the fee for temporary banner permits and
modified the time in which a banner could be displayed. The City Council allowed
banners to be hung until the end of the local state of emergency or six months from
the date the banner permit is issued, whichever comes first.
ANALYSIS:
After canvassing the community for compliance with the City’s banner permit standards,
staff identified banners that exceed the current size limit. The Municipal Code limits
banners to 3 feet high by 15 feet wide.
Staff recommends temporarily modifying this requirement to the following:
“The maximum square footage of a banner must not exceed one square foot
per one and a half linear feet of the wall on which the banner is hung.”
For context, a typical storefront on Las Tunas Drive is 50 feet wide. The recommended
modification would provide such a business with a 75-square-foot banner of 3 feet by 25
feet. Numero Uno Market at 6340 Rosemead Boulevard has a storefront of approximately
140 feet. That business could have a 210-square-foot banner sized to 7 feet by 30 feet.
Given the proposed City sponsored business banner program, described below, staff
recommends temporarily allowing businesses to increase the maximum number of
banners that can be hung from one to two.
Section 9-1F-12 of the Zoning Code provides additional regulations related to banners:
Banners must be located on private property.
Banners must be in kept in good condition.
Banners may only be displayed on a wall or fence.
Business Banner Program
The City’s economic recovery plan recommends a number of initiatives to help boost the
local business community. In light of Council’s recent actions to provisionally waive
temporary banner permit fees and other conditions, staff is recommending a City-
sponsored business banner program. This effort would leverage recently amended
regulations and help advertise those businesses that remain open during the pandemic.
City Council
August 18, 2020
Page 3 of 4
Program highlights are provided below.
Intent: One professionally-designed banner will be provided free of charge to Temple
City businesses on a first-come, first-served basis. The banner will prominently
feature a simple “Open for Business” message on one side. A concept design is
attached.
Eligibility: Banners will be provided to businesses that have physical locations within
Temple City’s commercially-zoned areas. Businesses must be in good standing with
the City (for example, no open code enforcement cases or delinquent business
license) and be able to operate and comply with provisions of the County’s latest
public health order.
Dimensions: The banner will be uniformly sized at 3 feet high by 8 feet wide.
Recommended by the Community Development Department, these dimensions will
ensure that banners can be adequately displayed along a variety of facades.
Conditions: The banner can be displayed until the local state of emergency is over
or within six months of banner issuance, whichever comes first. The banner can also
be displayed with another City-approved temporary banner, as long as both banners
meet maintenance and display standards of Zoning Code Section 9 -1F-12 (as
amended by tonight’s recommended Council action).
Process: Businesses will be required to complete an online application. Applicants
are to acknowledge all applicable use standards, as well as a full fee waiver for the
temporary banner permit. Banners will be delivered within five to se ven business
days after the review and approval of an application.
Outreach: A letter announcing the program will first be mailed to businesses in both
Chinese and English. The program will then be publicized on social media, the City’s
website, and via the Chamber of Commerce’s e -blast.
Quantity: Staff is recommending a limited first run of 50 banners (at a cost of $48
each). Should demand exceed this quantity, staff will return to Council with a
requested appropriation for additional banners. The City Manager could also
terminate or suspend this program without notice at any time.
Should Council concur with this approach, the program could launch as early as
September 1.
STRATEGIC GOALS:
Actions contained in this report align with the strategic goals of economic development
and good governance.
City Council
August 18, 2020
Page 4 of 4
FISCAL IMPACT:
There is no fiscal impact associated with the recommended Council actions. Funds are
available for a limited first run of 50 banners.
ATTACHMENT:
A. Banner Design Concept
ATTACHMENT A
CONCEPT
OPEN
FOR BUSINESS
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TEMPLE
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