HomeMy Public PortalAboutLTC 192-2022 - Unscripted Art Basel Customer Feedback RecapBAL HARBOUR
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OFFICE OF THE VILLAGE MANAGER LETTER TO COUNCIL
NO. 192 - 2022
To: Mayor Jeffrey Freimark and Members of the Village Council
From: Jorge M. Gonzalez, Village Manager I&
Date: December 9 , 2022
Subject: Unscripted Art Basel Customer Feedback & Recap
The purpose of this Letter to Council (LTC) is to provide a recap on the Village's Unscripted Art Basel
2022 art fairs and special events.
As part of our Unscripted Art Access program, Bal Harbour residents and visitors receive
complimentary access to a curated selection of top art fairs and events during Miami Art Week.
This year's lineup included three art fairs and 12 special events, including SCOPE Miami Beach, an
exclusive Art Week Miami Tour at the Bass, and an Artists VIP Reception at the Museum of
Contemporary Art (MOCA). 240 tickets were originally available across all art fairs and special events.
With increased demand, partnerships were levied to provide additional capacity for the special
events, and additional tickets were purchased to complement the tickets provided through our art
fair partnerships. In total, 434 tickets were available for the various art fairs and special events, which
allowed us to accommodate additional participants from our waitlist.
Following Miami Art Week, a survey was shared with all participants to obtain their input on our
Unscripted Art Basel lineup. The survey was shared with all registered participants with a valid email
address, which totaled a sample size of 80 participants. The preliminary results of the survey are
outlined below:
■ 18 surveys completed, 23% survey response rate.
■ 89% of respondents were Bal Harbour residents as opposed to visitors.
■ Respondents scored the following:
o booking experience as 4.35/5;
o variety of events available through the Village as 4.28/5; and
o quality of information available and distributed as 4.24/5.
■ 67% of respondents were previous Unscripted Art Access Cardholders, while 28%were new
to the program.
■ SCOPE Miami Beach was the highest -attended art fair with 88%of respondents attending the
fair, while the Art Basel Open House at the Jewish Museum of Florida was the highest -
attended special event with 35% of respondents attending the event.
• 76% of respondents rated the events they attended as 'very good' or 'excel lent'.
■ 100% of respondents attended at least one event.
In the survey, we also requested suggestions about what respondents would like to see in the future.
BAL HARBOUR
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The most requested fairs and events for 2023 included: Art Basel Art Fair at the Miami Beach
Convention Center (17), Art Miami Art Fair (11), Context Art Miami Art Fair (10), museum exhibit
previews (10), and guided museum tours (9).
This feedbackwill be taken into consideration as we plan our lineup for our 2023 events and establish
local partnerships to better enhance the offerings available to our residents and visitors.
If you have any questions or need additional information, please feel free to contact me.