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HomeMy Public PortalAbout1994-03-22 Joint MeetingBAL HARBOUR VILLAGE COUNCIL. AND BAL HARBOUR RESORT TAX COMMITTEE JOINT MEETING MINUTES MARCH 22. 1994 The joint meeting of the Bal Harbour Village Council and the Bat Harbour Village Resort Tax Committee was held on Tuesday. March 22. 1994, in the Conference Room of the Bal Harbour Village Hall. The meeting was called to order at 9:38 a.m. by Mayor Spiegel. The roll was called and those present were: Bal Harbour Village Council Mayor Estelle Spiegel Assistant Mayor Matthew B. Blank Councilman James E. Boggess Absent: Councilman Andrew R. Hirsch' Councilman Sol M. Taplin Also present: Resort Tax Committee .Arthur Bouchard, Singapore Hotel Joseph Terzi, Sheraton Bal Harbour Raj Singh, Sea View Hotel Stanley Whitman, Bal Harbour Shops Carole Sherouse Morris, Village Manager Jeanette Horton, Village Clerk Richard J. Weiss, Village Attorney Enid Rosenthal, Bal Harbour Shops Ed Leshansky, Greenstone Roberts Alice Fisher, Greenstone, Roberts Rick Guin, hey Promotion & Marketing Group As a quorum was determined to be present, the meeting commenced. 2. Report on Scouting Trip to Buenos Aires, Argentina: Mrs. Rosenthal prefaced her report by stating when the Fashion Show was first presented she was totality opposed. However, after doing some investigation she learned that Dadeland has made strides into South America via fashion shows. Saks Fifth Avenue does shows twice a year in Panama and Puerto Rico. She continued to explain several stores in the Bal Harbour Shops are willing to provide the merchandise for the show. She proceeded to report that the necessary models and technicians are available in Argentina. Therefore, this eliminates the cost of providing transportation. Mrs. Rosenthal further explained Sofia Neiman will be the publicist whose company the Village will be working with through Ms. LaManna Amador. She continued to explain Ms. Neiman has given her a list of press that has guarantee coverage on the event, as well as the Fashion Show will be shown on cable television. Mrs. Rosenthal then proceeded to display a brochure on the Hotel Alvera Palace. and stated the hotel will need a commitment today. Mrs. Morris explained a deposit is required that will not be refundable. Mrs. Rosenthal then proceeded to distribute to the Council and Committee members the projected cost analysis for the event. She reviewed the analysis and explained some of the costs are questionable, such as, security. freight, insurance and decorations. She further explained the show will be a 45 minute presentation. with 100 pieces at a value of $150,000. Councilman Boggess questioned if it is possible the Sheraton Bel Harbour. Sea View Hotel pay their own expenses. Mr. Terzi and Mr. Singh agreed to support their own costs. Discussion followed as to the costs of insurance. security and the decorations. Mr. Weiss questioned if this would be a Bal Barbour Village event. if so there is a bookkeeping issue. Mrs. Rosenthal replied it would be a Ba1 Harbour Village event. Mr. Weiss then proceeded to explain the Florida State Statute on per diem and reimbursement. Discussion followed as to appointing the General Sales Agent or Rey Promotion & Marketiing Group to put on the event and sign all the contracts. A motion was offered by Mr. Singh and seconded by Mr. Terzt to recommend the Village Council contract with Key Promotion & Marketing Group for the Buenos Aires, Argentina Fashion Show with a budget not to exceed $85.000. Discussion followed. Assistant Mayor Blank questioned if Hai Barbour Village will be advertised during the Fashion Show. Mr. Gain explained the purpose of this project is to bring the local members of the travel industry, press and the gold frequent traveler visitors from American Airlines together. an order to expose them to the fact that Bat Harbour Village is a destination. Then during the luncheon. the Mayor and members of the Resort Tax Committee, will address the members present to encourage them to send their clients to the destination. Hal Harbour Village. Mr. Leshansky explained now in production arc the press kit. and new Pal harbour brochures. which will be taken to Buenos Aires. Councilman Boggess questioned if slide projections would be shown during the show. Mr. Leshansky stated slides could be made. Discussion followed as to producing a video of Bal Harbour Village. The motion carried unanimously. A motion was offered by Mr. Terzi and seconded by Mr. Whitma❑ to the Council that Greenstone Roberts be directed to do a search for a professional video to he shot with a cost not to exceed $20,000. which would encompass all of Ba1 Harbour Village as a sales presentation. Joint Meeting Bal Harbour Village Council and Resort Tax Committee 2 3/22/94 I Discussion followed. Councilman Boggess questioned if a slide presentation could be made at the same time as the video. Mr. Leshansky replied a slide presentation can begin to be produced immediately with existing film. The motion carried unanimously. 3. Authorization to Proceed: Fashion Show Buenos Aires, Argentina: A motion was offered by Councilman Boggess and seconded by Assistant Mayor Blank that the proposals of the Resort Tax Committee be approved. The motion carried unanimously (3-0), with Councilman Hirschl and Councilman Taplin absent. 4. Other Business: Mrs. Rosenthal displayed several magazines and travel brouchures to show the life style of Argentina. Councilman Boggess stated the logo should project a more elegant image, and get away from using the rainbow. 5. Adjourn: There being no further business to come before the Council, a motion was offered by Councilman Boggess and Assistant Mayor Blank to adjourn. The motion carried unanimously (3-0), with Councilman Hirschl and Councilman Taplin absent, and the meeting adjourned at 10:45 a.m. There being no further business to come before the Committee. a motion was offered by Mr. Singh and seconded by Mr. Bouchard to adjourn. The motion carried unanimously, and the meeting adjourned at 10:45 a.m. Bal R rbour Village Council S Mayor Estelle Stern Spiegel Resort Tax Committee Councilman James E. Boggess Attest: Jeanette Horton, CMC/AAE Village Clerk Joint Meeting Ba1 Harbour Village Council and Resort Tax Committee 3/22/94 3