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Bed Tax Revenue
As reported by the
Bed Tax Revenue Savannah Area
Chamber of Commerce
July +6%
June +17%
-
May -4%
April _1% •2012
■2013
March -15%
February • +4%
January ` +12%
0 50000 100000 150000 200000
YTD bed tax revenue is up 4% from the same period in 2012
(as of July 2013)
2013 Forecasted
Bed Tax Collections
440"
Anticipated Hotel/Motel Tax
Collections for 2013
2 %
Visitlybee . com
Tybee Island's Official
Destination Marketing Website
2013 Website Analytics
In January 2013 we switched our domain name from TybeeVisit.com to
VisitTybee.com. As a result we lost some of our domain authority. We have
been working hard on SEO, keyword targeting, and link backs. As a result
VisitTybee.com's domain authority has increased dramatically in second
quarter to site traffic being down -0.55% in unique visits compared to first
quarter which was down -260.
Unique Visits to VisitTybee.com
60,000
50,000 .
40,000
30,000 2013
20,000 M =MMINIIMI 2012
10,000
0
January February March April May June
2013 Website Analytics
cont.
Our page view count on the website is up 97% over first
quarter and 21% over 2012.
VisitTybee.com Page views 2013 vs. 2012
200,000
150,000
100,000 mprAil
2013
50,000 2012
0
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T Y B E E Georgia"
ISLAND st GaoRGtA On My Mind
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City a Tourist min Information a vannat Georgia,Drive 20 minutes east of Savannah,Getxgla,through a ��� T Y Pet g 4
few miles of wide sky and salt marshes.This is where �` G11 canictw
you'll find Tybee Island.www.VisitTybee.com . _ 9114191b1K
About photos Join My List Instagram feed Pinterest
134,204 likes at the end of 2nd quarter
Link clicks: 15,016
Photo Views: 220,756
Video Views: 2,033
Tweets
Following .Vii
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Tybee Island Vacation and Vsitor info—ttt..- .',.bite'0%lc'al''twitter
of the Tybee Island TOLIENTI Counc LI.
Photos and videos
Tybee Island,GA visittybee.cont .,--
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Tybee Island
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Tybee Island Twitter-5,001 followers / 1,077 New Followers
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Tybee Island: Savannah's Beach
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Public Relations
Public
QUARTERLY TYBEE
ISLAND E-BLAST
• Sent to 4,000+ national and regional media
• Emphasized upcoming events and interesting people
• NW,.wage •� PLEASE MEET
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TYBEE ISLAND FEATURED IN
"AMERICA'S BEST ISLANDS w1C`1`'°wata' '
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April 1 , 2013
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Public Relations
"SAVANNAH'S FIRST EVER GAY TYBEE DAYS WILL TAKE PLACE MAY 3-5"
About.com - Gay and Lesbian Travel
April 2, 2013 Travel
Moduli coin Gay & Lesbian Travel
ah'
s First Ever Tybee Gay ° -: -,m Twat
Savann
Will Take Place lM-a�y 3-5
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AOs: n,wMCh has 5tf:aOtfY Ce�uons.Is the
NI yarrh IMr,tustonC ...a.'11--1—fS 1 vacat,Dr�G0' laCe In tell
re'S Favorite GLB wrwch tale¢:P r,
a ALIant1C geaboa i ml¢s east of cow MC`n''Y event, cast ZO new conrtu yr tt beach fLr"lrtunrtY: travel ryspat:
easY'S area's top Say atfetl�s takes Place
iim a�rvG.organ Ze°b'T the ar „that:
Seer"�ara-�-�— .., LMS weekenc of Dartres drill 5 ¢ya„a
w h C ncay.Mar s.tt's NEC to se 1
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tnCaY net writ,a KI ntv/ cleanup to
rnnenCe 0 YlMLC VartY Mar a tyeac^.swe¢D note
The rpl¢ ,,,th a Co ma- "thee(the Burner On' av T.Da cue anc
we¢kertC wa[h a Sa[urcaY }all). area.CneCk.
for GaY Vncc m the beachfronc beautiful,a SurtO
raise GfCfwv tne,gland' pars'for dote rnfarnaf?Y°^ nn�ar
Party(to efforts(o keep ¢Gav
,n the Ong°I"C! .. Ini eur,ng 1YDet� y n,along.4."
_ cf�C art v_�C
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the fl
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Gar 1fauer<ay''a''''.'"'n"'.•. Tybee Gay Days
and traa
Tybe a tsland Mosta Its Frst rawer Guy
[II fi . , One of Georth s lwemost vacation latspds
yy became a porker d rrtivsneness as Tate
Island bestod the last-eyes Tyre Gay Oath it
May 2617.
•
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Tybee Wand Mayer)assn&Alterman f catty
supported Tybee Gay lays"The lust Tybee
Gay Days ewert was not only prod for our
island's busue ses,but harped raise Isaias la some worthy cars,:and made our Island's
heath ereat...thanks to a broth sweep tat pas pen of the e+en We hope the
organisers ease breaks Tsbee neat vend.'abeitermen tole va
A L 1 t hurt Mond the Mon opium eqM ea f near.Mar J.an unseasonal storm dew'n
TYBEE GAY DAYS„ dusted uo to 30m0 Wan tabu WI PP•TAPP The
temperature dropped onto the(Abel.In sole of the
weather challenges,attendees armed from Tybee Wart, }'1.)1 11
Savannah,and across the country
Gay Travelers Magazine w,pow,to uy oases,owraa a en an mm at 1i)
May 22, 2013 the Tybte Gay Days a,ck-0/f Party evert at the North amen I;I I`
a GIII.rye haw as nttesomata Iron.all ore,'-BronAve
Marts,Atlanta• we,-Moeees told us
The lbrk Oft Party was a well atteneed-stair some rn
Much the first 56 i .e,roees renewed a free lined bap tilled with smarms from
sPOrsars'
The Kick Off Party was Idlwved try en After Party at the TyOee Saoal Club where
attendees partied until 106 a.m
On Saturday,May I.lent ie Orr,owner. Fames On T Bea and Marla.Monroe s
hosted the All-Day Peach Celebration on TM Beath the beach in front d Marlin Monroet,Gay Days
attendees were incited to Spend the day reWrn4 along the strand.YPlana Wdaads and
copying fresh seafood at Maths Mor.oeY":t was heart to be the perfect arckreff for
the wormer season
On Saturday mooing,Tybee Gay Oars hated a Say rCWAIDS Dance Frr4rarsei svhrte
Public Relations
"SOAK UP SOME SUN ON A
BEACH VACATION"
Macon Telegraph - .�jh Ma 5, 2013
Tyree Island Cr-1y� /y
tap toThe Island o/Tyree is located right outside Savannah.just•• - l�
wn experience present in Tyree is uncommon among popular..
'V
slang is located 155 miles away from Macon,or about a three-hour dnve.7 •.-. AN-,.
service takes bea0hgoers between Savannah and Tybee Island.The shuttle costs$3• trt.1�' F;F;
r
Tybee Island is comprised of five main beaches including Savannah River,Back River.North.
South and Mid Beach.Being able to stay active on vacation while still soaking up lite sun is easy
to do with at of the outdoor entertainment.These activities include biking,bird watching.water
sports and visiting local parks.The oldest and tallest lighthouse in Georgia in located on Tybee
and was built or 1773.The island is also home to the nistonc Fort Screven,which was used as a
Part of the United Stales Coastal Defense during the Span:sn American War.World War i and
.NOnd War II.These are only two of the historical sites available to tourists on Tybee.
River Street,located on Savannah's bluff.is a popular shopping location where visitors can take a
break from relaxing on the beach and spend a day in the city.Tybee offers a variety of festivals
luring the summer such as the Tybee Wine Festival,Tybee Island Kite Flying Festival and the
annual Beach Bum Parade.The Island houses a unique selection of art gaaeries,including the
atlantic Beacon Gallery Co-Op and the Fish Art Gallery.Litt a Tybee Island is a nature preserve
off the coast of Tybee.
Tybee offers an assortment of lodging options,including resorts,hotels,bed and breakfasts,
vacation rentals.recreational vehicles and camping.The average cost of a hotel room on Tybee
Island is about S264 per night.Seafood restaurants are popular in this area.Some wed-known
lining places are Dolphin Reef Oceanfront Restaurant,Lighthouse Pizza.Sang Ray's Seafood.
Fannies on the Beach and Coco's Sunset Grille.
I t
"TYBEE ISLAND: BEACHSIDE GETAWAY IN GEORGIA"
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Ma y 30, 2013
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TYBEE ISLAND FEATURED IN
"FOUR SMALL QUIRKY U.S. TOWNS TO VACATION THIS SUMMER"
4 Quirky Small U.S. Towns to
Vacation in This Summer
plc, —10 -10 II
Societe Perrier iN`� , _.• •
June l 4, 2013 " A s - .e� "'�, ; SocjET ,
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t -.I.Ian:.(.:urea
Population.1;467
Mts..tram ors Gip city:?'to Nis.nn an
Why.arid y so.*old want to po'Ant a.hnn nde now tit.u.nalt.this
Island tuanrantty is.olunuut tar It.whne.toady?coaches"i%prsd wand It_
n.potted:..total(Sara:atnaanty,these ate As.itSWII2111 awcha+to
%peud your lazy days cash tap uimt rays and w n:tona the rrstdant dolphin.
ploy And tieing that that it we..tan constantly rod ty pirate hack to the
day,awry 1Mabx tt t.yes MA.ms nde ay ba.dn.look top fat a daRsrent
li pa at booty and dobet...hey dump Its annual lh xc:.+i..I
it I.n.l•..,n 1 i:...ot
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April 15th-April 29th
• Designed to promote Beach Bum weekend and increase overnight stays
on Tybee Island from May 17-18, 2013.
• A sweepstakes splash page on VisitTybee.com provided information and
registration to win the grand prize and weekly giveaways.
• We promoted the sweepstakes through Facebook & Twitter posts,
Facebook ads, Engine 212 Campaign with SMN Digital, our e-newsletter,
and a media advisory distributed by Abshire.
• Grand prize included a 2-night stay courtesy of OCEANFRONT COTTAGE
RENTALS, dining certificate to COCO'S SUNSET GRILLE, 2 bikes, beach
umbrella & 2 beach chairs from TIM'S BEACH GEAR, paddleboarding
lessons with EAST COAST PADDLEBOARDING, and tickets to the TYBEE
ISLAND MARINE SCIENCE CENTER.
8,777 Pageviews
7, 181 Unique Pageviews
rpr 1E Apr17 Apr19 4,21 Apr2? An,2E Apr27
Page/leas Unique Pageviews Avg.Time on Page Entrances Bounce Rate %Exit Page Value
8,777 7,181 00:02:48 6,562 73.82% 70.86% $0.00
12.82%•.: 14.044: 00.01.nn-. -":: 23.2650: - 1:.21'.: " .• - •41 26% • ..'-.- 0.00k, CO)
nary[Memnon: Page Other
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Secondary dimenaun • Son Type Detach • Cl advarmeC ..: 0 E 17
Page Pageviews Unique Avg.Tyne on Entrances Bounce Rate 14 Exit T POW
Pegeviews Page Vane
II 1 leuerrtsltybee-teach-hum-sweepstakes) 8 777 7181 00 02-48 6 562 73 82% Th. % $0 t 1
Demographics
Top Cities Visiting Splash Page
Atlanta: 563
Savannah: 528
Douglasville: 260
Augusta: 222
Warner Robbins: 131
Macon: 123
Rincon: - 01
Charlotte: 95
Marefla: 88
Evans: 81
Statesboro: 80
Chattanooga: 80
Top States:
Georgia: 4,547
Tennessee: 570
South Carolina: 470
North Carolina: 407
Florida: 354
Kentucky: 243
Ohio: 243
Alabama: 218
Pennsylvonia: 171
Illinois: 146
Facebook post data
,_.I_. Ga.,*
132,802 Total Reached
Wart I..n a Iris to Tybea]son^_for Bead.Bum Wk -d?Heres your cher.,Introduce;car Tybee Ivaco Bash Bum.
Sesep-t•k Purr my from Apr/15th-Apr 2.9th.Fo:'Po Lek to Erie >I ''bt.y12e.v333The Sopecebkes.s 1 Nature:fatty
enaey•era•gram price peck.1,th',tons•2,Phi'Pay or Tykes island over Beech Sere retaken May 17th&11th flak.Cc;
the 17th Am..,MA.semi Po&Bum Poraee.—ha years par.3a.,tyke place on Fraley May 17th et 6:17pm. 22,133 Average Reached per
r 41 . Featuring weekly giveaways and a Post
grand prize pack which includes a
r 2-night stay on Tybee Island over
''` Beach Bum weekend 6,944 Total Engaged
t ,x ,...„ a May 17th&18th
444' Ava.
`'; ' 1,157 Average Engaged per Post
t) t. 44 Vi,' i; 1,288 Total Likes
.
.~ 'sr* Are R 215 Average Likes per Post
Community
Outreach
Quarterly Tybee Island business socials designed to create an environment for
business owners to network with each other. 50-80 Tybee business owners attend
April 23rd - North Beach Bar and Grill I September 18th-The Crab Shack
Tybee Talk: "It's not what you say, it's how you say it."
TITC partnered with the Tourism Leadership Council to host the training in April and
May. The training featured Diane Morrison and a Tybee 411 with Liz Hood. The
training drew 195 Tybee hospitality staff.
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— TITC is working to educate Savannah's
"`4 .=-)." • .2
— : .11 • hospitality workers about Tybee's offerings
prior to their peak season
Trt8.511F-! ,•••/.1.1,t - -
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Tybee Swag Bags
calitto TTTC staff and Tybee business owners
delivered over 50 bags to Savannah
' — concierges featuring over 20 Tybee
businesses.
J
hrifylwIdazd
a5Ore 11614 Tybee Island Treasure Hunt
re_ A01.4,4p-zp-d-a;t 3":1 September 23-29
CP.4%•■•-"'.:*
, • 30 Tybee Businesses participated
• Savannah front line hospitality
employees were invited
--• • Treasure map features offers and
-1-LITIgg L* giveaways across the island
.. • Participants are encouraged to sample
4111-1€. kin "1.4"2- ToUir10-7.5.
Tybee attractions, restaurants, shops,
_44.T.ft"'01
and lodging
Member Offerings and
. Communication
Monthly newsletter with events, opportunities, and
announcements
Private Facebook page for Chamber members on Tybee to
communicate things happening on the island.
The staff of the TITC has brought in approximately 15 new
members.
We are a Regional Visitor Center with the state of Georgia
We provide a weekly "Things to do on Tybee" flyer for visitors
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.,;ate Fest TITC Contributions to 2013
Tybee Island Pirate Fest
Marketing Support
" Abbreviated Summary
1614 Print - Connect Savannah
Do Savannah
Savannah Visitor's Guide
Interactive -TybeePirateFest.com
VisitTybee Social Media
AccessAtlanta.com
VisitSavannah.com
Newsletters
Other- PR w/Abshire Public Relations
Radio
Editorial
. Decorations and event collateral
•
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2013 Labor Day Beach Bash ,H1 f_itt
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\ PSIIII Sunday, September tember 1st
' Tybee Pier and Pavilion
Swingnin' Medallions and Falcon Fireworks
TITC Event
.,, , : °-. .o Tybee Island Events
Assistance jail Marketing Funds
I. Advertising Consultation
• • Public Relations Assistance
Applications Available Soon
Available on VisitTybee.com, via email
- equest, or at the Tybee Visitor Center
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Please feel free to contact us:
Lindsay Fruchtl
Marketing Director
Lindsay @VisitTybee.com
Casey Slone
Special Events Manager
Cslone @VisitTybee.com
Kim Webster
Operations and Sales Manager
Kwebster @VisitTybee.com