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Home My Public Portal AboutEDACP 2020-06-19Economic Development Advisory Committee Workshop Agenda Fraser Town Hall, 153 Fraser Avenue and Virtual Tuesday,June 19, 2020 11:00 AM - 12:00 PM NOTE: Times are approximate and agenda subject to change Virtual Meeting Information https://us02web.zoom.us/j/85251983533 Meeting ID: 852 5198 3533 Phone Number 1 -669 -900 -9128 Business And Economic Recovery Bandwango Sample Reporting Dashboard.pdf Generating New DMO Revenue.pdf GO_CovidDeck_Demo.pdf Members of the Fraser Board of Trustees may attend this meeting. 1. Documents: Sample Report Sample Reporting Dashboard Choose Passport (Default is all) Passport Name (All selected) Sales This Week Comparison only looks at up to today, not compared to the entire previous month. 11,726 Annual Downloads 489 Quarterly Downloads 489 44.67% Monthly Downloads 108 Weekly Downloads Month of Sign Up Number of Sign Ups Sep 2018 187 Oct 2018 696 Nov 2018 510 Dec 2018 410 Jan 2019 357 Feb 2019 501 View all 14 rows Downloads by Month 0 800 1.6K 2.4K Sep 2018 Dec 2018 Mar 2019 Jun 2019 Sep 2019 Downloads by Month State Number of Sign Ups Missouri 2,338 Iowa 2,320 Minnesota 2,038 Kansas 1,994 Total 13,529 View all 84 rows All Time Downloads by State Name # Distributions Omaha's Craft Brew Penny Pack 396 Omaha Savings Pack 248 View all 2 rows and 2 columns # Distributions Date Selector Sep 1, 2019 – Sep 30, 2019 Jan 1, 2019 – Oct 18, 2019 Id Venue # Redemptions 9252 Omaha's Henry Doorly Zoo And Aquarium 1,740 9233 Upstream Brewing Company 831 9224 Brickway Brewery and Distillery 567 9453 Omaha Visitors Center 415 Tot… ---6,916 View all 25 rows All Time Redemptions by Venue State # Redemptions Iowa 345 Missouri 301 Kansas 278 Minnesota 239 South Dakota 164 Total 1,740 View all 54 rows ...by state for venue ID 9252 Page 1 of 3 Generated at 2019-10-18 14:21 UTC Sample Report 0 10 20 30 40 Sep 3, 2019 Sep 8, 2019 Sep 13, 2019 Sep 18, 2019 Sep 23, 2019 Sep 28, 2019 Distributions by Day Venue Email Name Phone Deal Omaha's Henry Doorly Zoo And Aquarium $2… Omaha's Henry Doorly Zoo And Aquarium $2… Omaha's Henry Doorly Zoo And Aquarium $2… Omaha's Henry Doorly Zoo And Aquarium $2… Omaha's Henry Doorly Zoo And Aquarium $2… Omaha's Henry Doorly Zoo And Aquarium $2… Omaha's Henry Doorly Zoo And Aquarium $2… Omaha's Henry Doorly Zoo And Aquarium $2… Omaha's Henry Doorly Zoo And Aquarium $2… View all 136 rows and 8 columns Redemptions for Venue Venue Id Venue # Redemptions 9252 Omaha's Henry Doorly Zoo And Aquarium 136 9233 Upstream Brewing Company 77 9453 Omaha Visitors Center 66 9224 Brickway Brewery and Distillery 65 9257 Omaha Children's Museum 31 9231 Scriptown Brewing Company 30 9225 Farnam House Brewing Company 26 9259 Strategic Air Command And Aerospace Museum 24 Total --- ---640 View all 22 rows Total Redemptions by Venue Between 2019-09-01 AND 2019-09-30 State Email Name Phone Deal … Missouri $2 Off Admission, Up To 6 People … Missouri $2 Off Admission, Up To 6 People … Missouri $2 Off Admission, Up To 6 People … Missouri Buy 1 Beer Get 1 For A Penny … Missouri Buy 1 Beer Get 1 For A Penny … Missouri Buy 1 Beer Get 1 For A Penny … Missouri $2 Off Admission, Up To 6 People … Missouri $2 Off Admission, Up To 6 People … Missouri $2 Off Admission, Up To 6 People … View all 135 rows and 7 columns Redemptions for State State # Redemptions Missouri 135 Kansas 115 Iowa 76 Minnesota 62 Nebraska 59 South Dakota 48 Colorado 23 Wisconsin 15 Total 640 View all 35 rows Total Redemptions by State Between 2019-09-01 AND 2019-09-30 State Number of Sign Ups Missouri 110 Iowa 106 Kansas 93 Minnesota 71 South Dakota 42 Nebraska 41 Illinois 21 Total 644 View all 49 rows Downloads by State Between 2019-09-01 AND 2019-09-30 Page 2 of 3 Generated at 2019-10-18 14:21 UTC Sample Report Order Id Voucher Name Email Purchase Date Ttl Redemptions 413151 6D8H8XJ Sep 17, 2018 2 413223 D4GKPQ3 Sep 17, 2018 1 413413 NMJPZGZ m Sep 18, 2018 2 413434 2MJHNCW Sep 18, 2018 1 413482 P4UFCGA Sep 18, 2018 1 413484 ZA9WXWH Sep 18, 2018 2 Total --- ------------7,556 View all 4,419 rows Passes in Progress Details 4,419 Active Passes Customer Geographics Avg # Days Avg # Hours 25.40 619.19 Time Between Sign-Up & First Use 0 800 1.6K 2.4K Number of Orders0-2 3-5 6-8 9-11 12-14 15-17 18-20 21-23 Hour of Day Hour of Day Sign Ups Page 3 of 3 Generated at 2019-10-18 14:21 UTC Generating New DMO Revenue Transactional Ecommerce Margins Single Tickets & Tours: Bandwango obtains wholesale pricing from attractions and tour operators that allow profit margins for the DMO on tickets and tours sold through the DMO’s Experience Marketplace. Multi-Business Passes: Bandwango curates multi-business passes to be sold on the DMO’s Experience Marketplace. These passes allow the purchaser to redeem a certain number of admissions/experiences over a certain number of days. Bandwango creates financial models that can deliver breakage profits on these passes to the DMO. Visit Salt Lake Connect Pass Davis County Golf Pass Woodinville Wine Passport to Taste Increased Partnership Revenue The promise, delivery & reporting of direct spending through their doors, is the single most effective way to increase partnership revenue. Bandwango programs are proven to increase the number of paying partners, the average revenue collected per partner and decrease partner attrition. ●Make participation in the Experience Marketplace Exclusive to Partners ●Make participation in the Experience Marketplace an up-sell Exclusive to higher tier Partnership Levels ●Sell ad space on the web application, in e-newsletters/e-blasts and SMS to the pass holder database Bandwango participation in Partnership Brochure Sponsorship & White Label Revenue Opportunities to be a presenting sponsor of programs that advance a community’s cultural, culinary and family friendly offerings, while also driving economic impact, are highly valued. Corporate Sponsors that support local arts & culture are abundant in nearly every city. Presenting sponsorship of a culture or museum pass would be in high demand. The local grocery store chain could be the presenting sponsor of the Ale Trail. They receive the good press for supporting the local breweries that they stock and provide pass holders an incentive to purchases at their grocery store. Increase the sponsorship value and price to Restaurant Week sponsors by including them in Restaurant Week gamification. Check in at four restaurants featuring beef in their special RW dish, sponsored by the Beef Association. Bandwango offers the creations of an unlimited number of white labels passes, trails & marketplaces. Empower employers with corporate branded employee perk passes and experience marketplaces that deliver a competitive advantage in workforce recruitment and retention. Cedar Rapids Ale Trail sponsored by Hy-Vee Grant Revenue: Increase the potency of grant applications with an initiative that drives, measures and reports back direct spending activity. Open up more grant opportunities with the ability to create white label mobile passports capable of accomplishing the goals of a wide range of grants. Lodging Partner Revenue: Bandwango curates experiences that lodging partners may bundle into direct bookings, provide to all guests as a no cost exclusive perk and/or offer guests an experience marketplace concierge service. Bandwango creates landing pages for lodging partners to promote and distribute experiences. Printed activation cards may also be distributed by frontline staff. DMOs may leverage this value to increase partnership revenue from hotels, increase allocations of TID or DMF revenue and in some cases increase assessments. Visit Houston - Downtown Hilton Experience Marketplace landing page R E C O V E R Y SOLUTIONS COVID-19 ATTRACTIONS MUSEUMS BREWERIES WINERIES DISTILLERIES BARS RESTAURANTS RETAILERS GOLF COURSES TOURS PARKS COUPONS DISCOUNTS TICKETS TOURS EVENTS DXE Bandwango DXE is an end-to-end solution allowing DMOs to curate and deliver an inﬁnite set of paid and free experiences into passports, trails and marketplaces that engage and convert locals and visitors alike. OUR PLATFORM MUSEUM PASSESGOLF PASSPORTSALE TRAILSCONVENTION ATTENDEE PROGRAMSFESIVALS AND EVENTSWINE PASSPORTSSAVINGS PROGRAMSRETAIL TRAILSDigital Experience Passports are delivered instantly via SMS and email. Our exclusive lightweight web application framework let’s your customers begin enjoying their experiences instantly—there are no apps to download. OUR PLATFORM Merchants in network DMO clients Total redemptions/check-ins processed Total payouts to local businesses 4,500 90 488,250 $3,660,670 • Purchaser contact information • Purchaser geographic information • Item sales • Redemptions at merchant locations • $ paid out to local merchants PAID PASS REAL-TIME REPORTING INCLUDES: SAVINGS PASS REAL-TIME REPORTING INCLUDES: • Contact information for those who sign-up • Geographic information for those who sign-up • Redemptions and check-ins at merchant locations W O R K I N G W I T H BANDWANGO The constantly evolving COVID-19 landscape presents challenges and opportunities that Bandwango technology is uniquely equipped to handle. Bandwango’s solutions are strategically customizable to each DMOs current initiatives and long-term recovery plans. Here’s how... HOW THE PLATFORM WORKS TOTAL B R A N D CONTROL With total brand control, your destination can determine the look and feel of the technology so it stays in line with your campaign. All Bandwango products are white-labeled, so the only brand you see is your destination’s. FLEXIBLE TECHNOLOGY Bandwango’s multi-functional technology works with any CMS provider to operate as an extension to your destination’s website. One license can open the doors to ideas that go above and beyond the solutions included in this deck. D A T A OWNERSHIP As pass sign-ups, downloads and purchases grow, data grows in the Bandwango back-end where real-time reporting shows true customer data ranging from geographic location to e-mail address. When combined with a marketing strategy, this data can grow and segment custom audience proﬁles that strengthen marketing campaigns, drive hotel occupancy and put real dollars in the hands of local business owners. YOUR CUSTOMER’S JOURNEY Customer ﬁnds your destination pass, ﬁlls out their name, e-mail, billing zip code and payment information (if applicable) and completes the purchase or download of the pass. Customer receives a text and e-mail with their pass details. They have the option of adding an icon to their home screen for easy access at a later time. Once at the merchant venue, customer opens the pass and hands it to the merchant vendor to redeem their pass. *To learn more about a DMO’s journey to pass launch, turn to pages 24-25. OUR SERVICES Bandwango understands this may be a stressful time for your team, and you may be working with fewer resources on more projects and with less sta ff support. Bandwango works with clients on the operational side to do heavy lifting when teams need help. From crafting marketing plans to managing the outreach and onboarding of merchants, agencies and DMOs alike lean on Bandwango to provide services that go above and beyond building a pass for a destination’s platform. • Strategic Planning • Customer Service • Managed Accounting • Passport Setup and Conﬁguration • Data Analytics Setup • Financial Modeling • Copy and Messaging • Merchant Outreach/Onboarding • Social Media Community Development • Project Management • Advertising and Marketing Strategy Tip: Destinations that take advantage of Bandwango’s full service operations reduce the length of time it takes to start realizing the value from the DXE and increase the volume of beneﬁts. As hotel occupancy ﬁghts to ﬁnd its footing post-COVID-19, Bandwango knows DMOs have a responsibility to hotel partners. Bandwango offers solutions that can help package destinations as an attractive stop to the ﬁrst wave of staycationers and drive-market travelers. Bandwango clients have worked with hotel partners in the past to provide VIP package experiences to hotel guests. With the best of the destination packaged into an easy, mobile tool, hotels can provide more value to their guests. Check out the example below from our clients in Bloomington, Minnesota. Bloomington’s Big Ticket Vacation Packages are sold on the destination website and encourage visitors to book a hotel on-site with the added beneﬁt of bundling their Big Ticket Adventure Pass to save up to 30%. O U R A P P R O A C H TO PACKAGING THE TIMELINE 1. Strategic Planning Call • Bandwango and DMO discuss pass offering speciﬁcs, timeline and launch • Client approves ﬁnal version of the strategic plan and Bandwango begins pass development. 2. DMO curates a list of potential merchants for inclusion in the pass prior to outreach. 3. Bandwango creates and gets approval from DMO for: • Intro e-mail copy from DMO to merchants • DMO-branded online form to collect merchant interest and initial data • Script for Bandwango merchant services follow-up • E-mail for Bandwango merchant services follow-up 4. Marketing/advertising strategy meeting • Bandwango shares best practices for conversion-focused marketing and works with DMO and their agency to craft a marketing + measurement plan 5. Merchant outreach is initiated by DMO with an e-mail introduction and then the Bandwango team takes over to complete the onboarding process. • Want to do your own merchant outreach? OK by us! We respect DMOs who want to be the complete face of their program. We will support you with collateral and best practices. 6. Bandwango receives digital assets from DMO to use in the pass. We also offer a free-to-clients design service if your in-house graphics team is swamped – or nonexistent! • Typical Timeline - 45 - 90 days to launch • COVID-19 Timeline - 15-30 days to launch THE TIMELINE 7. Pass is created on a demo site using information collected by typeform and other merchant communications 8. Merchants review their venue and offer information and receive training on the pass redemption process to ensure accurate reporting. 9. Bandwango works with your web team to place passes and call to actions on relevant pages of your website. • Limited on resources? Our team is well versed in a variety of CMS platforms to help you get this done. 10. Bandwango implements web tracking through Google Tag Manager for an added layer of data 11. DMO is trained on reporting for pass sign-ups, redemption data etc. to be able to report their results to stakeholders on a regular basis and measure return on marketing investment and economic impact. 12. Pass launches! “A good product paired with strong customer service makes Bandwango easy to advocate for.” Jeff Robinson, Visit Indy SOLUTIONS C R A F T B E V E R A G E P A S S Showcase the distilleries, wineries, breweries or other local craft products in your destination With Bandwango technology, destinations can consolidate craft beverage offerings into a single message for locals post-Coronavirus. This pass also transitions well into recovery messaging and allows DMOs to track visitors once tourism returns to their destination. Once travel is back online, Bandwango can help DMOs shift their short-term solutions into a long term strategy for success. With our technology, DMOs can go from serving locals in the community to targeting visitors and enticing convention attendees with ease. ISOLATION END CRAFT BEVERAGE PASSES CAN INCLUDE: LEISURE TRAVEL BEGINS AGAIN CONVENTIONS RETURN Sip Local, Save Local Launch • Coffee houses • Wineries • Bars/Restaurants • Kombucha makers • Distilleries • Breweries • Brew pubs Craft Pass (Gamiﬁed, Paid, or Discount) Show Your Badge Program Visit Bucks County’s Ale Trail launched in May 2019 with the goal of driving visitors to area breweries, brew pubs and tap rooms. The gamiﬁed pass includes more than 20 local vendors and encourages visitors to check in at ﬁve locations to receive a complimentary Bucks County Ale Trail t-shirt. *Data is YTD April 16, 2020 6,893 14,234 12,556 1,506 49,388 Pass sign-ups Redemptions Check-ins at locations along the trail Visitors who followed up to collect their prize Pageviews on site SAVINGS P A S S Showcase the best of your destination at a discount and support attractions, restaurants, retail locations and more! Our next-generation, mobile-exclusive savings program takes the coupon books of the past and brings them back to life. Encourage local commerce with a digital pass that allows destinations to add new offers, update old ones, and capture visitor data along the way. Using Bandwango’s technology, destinations can offer variations of the savings pass based on their recovery timeline, and Bandwango’s team can provide guidance to help shift short-term solutions into long term strategies for success. ISOLATION END OUR CLIENTS APPROACH THESE SAVINGS PASSES BY: LEISURE TRAVEL BEGINS AGAIN CONVENTIONS RETURN Year-long program launches targeting locals 5-Day and Weekender passes launch Launch of short term passes for conference attendees • Requesting a speciﬁc discount from their merchants Example: a savings pass that’s branded as a “Tasting Trail” might encourage all restaurants to provide a 20% off discount for their most popular appetizer • Curating a list of potential partners and having Bandwango’s merchant team reach out to see if merchants are interested, and if so, what kind of discount they’d like to offer Visit Omaha’s Savings Pack, which launched in October 2018, features exclusive discounts at family friendly attractions throughout Omaha. The goal of the pack is to spotlight attraction partners and provide an added incentive for visitors to enjoy the diverse array of museums, zoos and shopping in the area. Redemptions made by visitors from all 50 states, with the majority coming from targeted drive markets including Missouri, Kansas, South Dakota, Iowa and Minnesota. *Data is YTD April 16, 2020 9,261 3,295 57,153 Pass sign-ups Redemptions Pageviews on site ATTRACTIONS PASS Invite locals back to your destination’s top attractions before visitors come back full-force. Whether it’s a zoo, an aquarium, a theme park, or a creative combination of all of the above, when Bandwango’s DXE is used for Attraction Passes, it gives DMOs a powerful tool to drive crowds, not only to visit attractions, but to spend more money while there. Whether your destination moves forward with a discount pass, a gamiﬁed pass or a paid pass, Bandwango’s team can help craft messaging that welcomes locals back to top attractions and shifts the strategy once leisure visitors return. Bandwango also handles all ﬁnancial modeling, accounting and merchant payments for a seamless experience. To learn more about additional services, check out page 22. Tip: Include family friendly restaurants and shops in an attractions passport to inject more value for the customer and drive more people through the doors of local businesses ISOLATION END LEISURE TRAVEL BEGINS AGAIN CONVENTIONS RETURN Paid Pass launch with promo codes for locals Paid Pass campaign to staycationers and roadtrippers Show Your Badge launch Attractions come in all shapes and sizes, but the Bandwango technology is ﬂexible enough to manage them all. Maybe one of these options ﬁts the description of your destination better: Culture Pass - showcase local museums and other curated institutions Golf Passport - easily package courses for discounted and pre-purchased rounds The Big Ticket Adventure Pass includes attractions within the famed Mall of America as well as a stop at the nearby Minnesota Zoo for a fun pass the whole family can enjoy. This 3-Day pass features 7 incredible paid attractions and a savings of 30% and has been capturing data and elevating experiences since January 2016. It also enjoys distribution on channels including Groupon, aRes, Viator and Expedia. *Data is YTD April 16, 2020 7,904 44,832 $95,000+ Passes sold Redemptions Paid out to attractions S H O W Y O U R B A D G E Welcome attendees back to your destination and elevate their conference experience while providing measurable beneﬁts to local merchants Conferences may be on hold, but when travel returns, the competitive landscape for convention business will be more ﬁerce than ever before. This pause in convention travel presents an opportunity for destinations to evaluate how they stack up to the competition and strengthen their conference experience before submitting their next bid. Show-Your-Badge programs are popular among attendees, but their success has been difficult to measure in the past. Bandwango changes that. With a digital Show-Your-Badge platform, destinations can now communicate their discount programs to conference attendees and track attendees who redeem offers and discounts at local establishments. MORE BENEFITS INCLUDE: • 100% white-labeled and easy to customize to each conference • Automated and trackable distribution by conference • Seamlessly integrates with discount, gamiﬁed or paid passes for easy promotion Visit Houston’s Show Your Badge program was envisioned as a tool to help convention attendees make the most of the city. Along with all the beneﬁts of a traditional program, Visit Houston wanted the platform to work alongside its Experience Marketplace to sell tickets, tours and attractions in addition to providing discounts to nearby restaurants. *Data is YTD April 16, 2020 3,230 25+ 26,000+ Sign-ups Custom Microsites Pageviews By digitizing this asset, destinations are able to quickly set up both customized perks and paid destination experiences via branded convention and event microsites with no app to download. CONFERENCE ATTENDEE DISCOUNTS The digital “show your badge” pass that delivers restaurant and bar discounts instantly to your phone shop.visithouston.com/SYBvisithouston.com/syb GIFT CARD MARKETPLACE Support local businesses during their time of need by launching a tool that allows consumers to purchase gift cards from their favorite spots DMOs know that local business is the backbone of the tourism industry, capable of enhancing visitor experiences in ways that go above and beyond any destination’s main draw. The importance of preserving a destination’s small businesses cannot be overstated; after all, when visitors return, DMOs want to have something for them to return to. Bandwango’s Gift Card Marketplace is one of the answers to this problem of local support. When your DMO launches the marketplace, Bandwango will waive commission fees through 2020 because we believe that maintaining your destination’s charm is worth investing in. Some of our other partners considering this solution have also decided to absorb credit card fees, which means that every penny of the sale of gift cards on those marketplaces goes back to local business. BENEFITS TO LAUNCHING A GIFT CARD MARKETPLACE: • Provide immediate relief to local businesses • Prove economic impact of the DMO • Encourage future visitors to begin planning trips again • Open lines of communication with local businesses • Maintain Marketplace for future holiday gifting campaigns *Data is YTD April 16, 2020 Though DMOs may consider this a short term solution to the COVID-19 crisis, Bandwango envisions it as an interesting component to add to a marketing mix long after a destination has recovered and visitors have returned. Tip: The secret to launching this Marketplace quickly is to allow Bandwango’s Merchant Services team to onboard your local businesses. Learn more about services and timelines on page 22. THANK YOU! Please contact sales@bandwango.com to discuss our solutions or to schedule a demo!