HomeMy Public PortalAbout20-9788 - Agreement w/ Hip Rock Star LLC for Public RelationsSponsored by: City Manager
RESOLUTION NO. 20-9788
A RESOLUTION OF THE CITY COMMISSION OF THE
CITY OF OPA-LOCKA, FLORIDA, AUTHORIZING THE
CITY MANAGER TO ENTER INTO AN AGREEMENT
WITH HIP ROCK STAR, LLC FOR PUBLIC RELATIONS
AND MARKETING SERVICES IN AN AMOUNT NOT TO
EXCEED FIFTEEN THOUSAND DOLLARS ($15,000.00),
AND AS SET FORTH IN EXHIBIT "A"; PROVIDING FOR
INCORPORATION OF RECITALS; PROVIDING FOR AN
EFFECTIVE DATE.
WHEREAS, the City of Opa-locka ("City") City Commission voted to enter
an emergency agreement with Hip Rock Star on April 22, 2020 to better
communicate with the residents and the business community regarding the COVID-
19 pandemic. Said contract expires on July 31, 2020; and
WHEREAS, due to the pervasive nature of COVID-19, the City of Opa-locka
is still in need of immediate public relations and marketing service professionals
regarding the disease and its impact within the City; and
WHEREAS, the City Commission finds it in the best interest of the residents
to enter into a short-term Agreement with Hip Rock Star, LLC for public relations
and marketing services from August 1, 2020 to September 30, 2020, as attached
hereto as Exhibit "C" and not to exceed Fifteen Thousand Dollars ($15,000), in order
to seamlessly continue to better communicate with the residents and the business
community regarding the COVID-19 pandemic.
NOW THEREFORE BE IT RESOLVED BY THE CITY COMMISSION OF
THE CITY OF OPA-LOCKA, FLORIDA:
Section 1. The recitals to the preamble herein are incorporated by reference.
Section 2. The City Manager is hereby directed to enter into an Agreement
with Hip Rock Star, LLC to provide temporary Public Relations and
Marketing Services to the City of Opa-Locka, as more specifically set forth in
Exhibit "A", and not to exceed Fifteen Thousand Dollars ($15,000).
Section 3. This Resolution shall take effect immediately upon adoption, and is
subject to the review of the State of Florida Financial Emergency Board for the
City of Opa-locka, FL.
Resolution No. 20-9788
PASSED AND ADOPTED this 30th day of July, 2020.
Attest to:
Joa ij a Flores
Ci Clerk
Moved by:
Seconded by:
Commissioner Vote:
Commissioner Bass:
Commissioner Burke:
Commissioner Kelley:
Vice Mayor Davis:
Mayor Pigatt:
Matthew Pigatt, Mayor
Approved as to form and legal sufficiency:
Burnadette Norris- eks, P.A.
City Attorney
VICE MAYOR DAVIS
COMMISSIONER BASS
5-0
YES
YES
YES
YES
YES
2
City of Opa-Locka
Agenda Cover Memo
Department
Director:
Department
Director
Signature:
City
Manager:
John E. Pate
CM Signature:
Commission
Meeting
Date:
07.30.2020
Item Type:
(EnterXin box)
Resolution
Ordinance
Other
X
Fiscal
Impact:
(EnterXin box)
Yes
No
Ordinance Reading.
(EnterXin box)
1st Reading
2°d Reading
x
Public Hearing:
(EnterX in box)
Yes
No
Yes
No
x
x
Funding
Source:
Account# :
19-519312
(Enter Fund & Dept)
Ex:
$15,000
Other Contracted
Services
Advertising Requirement:
(EnterXin box)
Yes
No
x
Contract/P.O.
Required:
(EnterXin box)
Yes
No
RFP/RFQ/Bid#:
x
Strategic
Plan Related
(Enter X in box)
Yes
No
Strategic Plan Priority
Enhance Organizational
Bus. & Economic Dev
Public Safety
Quality of Education
Qual. of Life & City
Communcation
Area:
Strategic Plan Obj./Strategy:
(list the specific objective/strategy this
item will address)
X
m
IN
•
•
Image
•
Sponsor
Name
City Manager
Department:
City Manager
Short Title:
A resolution authorizing the City Manager to execute an agreement with Hip Rock Star, LLC for Public Relations
and Marketing Consultant pursuant to RFP No. 20-0701100.
Staff Summary:
Request for Proposal (RFP) 20-0701100 was published on May 31, 2020 for Public Relations and Marketing
Consultant. Seven (7) proposals were received by the City Clerk's Office and certified by the City Clerk on July
1, 2020.
The Evaluation Committee reviewed the proposals and subsequently selected Hip Rock Star, LLC as the lowest
responsive responsible bidder. Staff is recommending that the City Commission approve an agreement
commencing August 1, 2020 - September 30, 2020 to avoid any lapse in PIO Coverage.
Financial Impact
A contract to not exceed $15,000 covering the period through September 30, 2020 can be funded from
available funds as follows:
Account
Description
Available
Project
Remaining
Balance
19-519312
Other Professional Services
$15,000
$15,000
—
Total
$15,000
Proposed Action:
Staff recommends the approval based on the Selection Committee review, scoring and ranking and the
availility of funding for a contract through September 30, 2020.
Attachment:
Agreement
AGREEMENT
This Agreement is entered into this day of between the City of
Opa-Locka ("City") and Hip Rock Star, LLC ("Contractor"), whose address is 9507 SW
160TH ST, Suite 230, Miami, FL 33157.
WHEREAS, Contractor is a public relations and marketing firm; and
WHEREAS, the Contractor desires to be associated with the City and City desires to
retain Contractor to perform public relations and marketing services on an emergency
basis.
NOW THEREFORE, in consideration of the premises and the mutual covenants
contained herein, the City and the Contractor mutually agree as follows:
1. This Agreement shall be effective as of August 1, 2020 and shall terminate the
Agreement on September 30, 2020 (the "Term").
2. City retains Contractor as an independent contractor and Contractor agrees to
work closely with the City to provide the following Public Relations and Marketing
Service pursuant to the Scope of Services set forth in Exhibit "A".
3. The City agrees to pay Contractor a fee of Ninety Five Dollars ($95.00) an Hour
for services during the term hereof at an amount not to exceed total of Fifteen
Thousand Dollars ($15,000.00). Contractor shall be paid upon receipt of an
invoice documenting specific deliverables that were provided to the City.
4. Contractor agrees to use best efforts, attention, knowledge and skill in carrying
out Services. Contractor acknowledges the importance of completing the
Services as set forth in this Agreement and further agrees that time is of the
essence in all matters relating to fulfilling the obligations of this Agreement.
5. The fee shall be the entire compensation for any and all services rendered by
Contractor hereunder.
6. The City shall not have any obligation hereunder to provide and shall not provide
the Contractor or his dependents with medical, health, pension or any other
employee benefits.
7. Contractor acknowledges and agrees that it shall be solely and exclusively
Contractor's obligation and responsibility to report to the appropriate
governmental agencies and other authorities all compensation received by
Contractor hereunder and to report and pay all taxes or impositions thereon.
Contractor shall indemnify and hold harmless the City for and against any and all
claims, damages, losses or obligations asserted or imposed against the City by
Contractor, any governmental agency or any other person in connection with the
payment or recovery of such sums.
8. The City expressly reserves the right, at any time or for any reason whatsoever,
to retain other Contractors in addition to Contractor to perform Services that are
similar or identical to the Services being performed by Contractor.
9. Contractor acknowledges that, in the course of performing the Services, it may
originate, develop, receive or otherwise become aware of knowledge and
information concerning the City and its plans and that all such knowledge and
information, whether oral or written which is developed or acquired by, or
communicated or delivered to Contractor or of which Contractor may otherwise
become aware are and shall be and remain the confidential information of the
City ("Confidential Information"). The Contractor will not use or disclose any
information concerning a recipient of services under this Agreement for any
purpose not in conformity with state statute and applicable federal regulations.
Contractor further acknowledges that, in the course of performing the services, it
may have access to certain other information that relates, directly or indirectly, to
the City's or its agents, statistical, business or technical research, development,
trade secrets, processes, formulae, specifications, programs, software packages,
technical know-how, methods and procedures of operation, business or
confidential plans ("Proprietary Information").
10. Contractor agrees to hold such Confidential Information and Proprietary
Information in strict confidence; not to disclose such Confidential Information and
Proprietary Information with others or use the same in any way, commercially or
otherwise, except in performance of the Services at anytime without the prior
written consent of the City; to take all actions reasonably necessary to protect the
confidentiality of the information and, at termination of this Agreement, to return
all Confidential Information and Proprietary Information to the City whether
written, printed, machine readable or in any other form whatsoever.
11.AII Services provided by Contractor are deemed Services done for hire. The City
shall be deemed to be the absolute and unqualified owner items owned by the
City for use.
12.The City shall not be under any obligation to use Contractor's name or give
Contractor credit of any kind for any of the Services performed or work product
prepared or furnished by Contractor; nor may Contractor use the City's name or
trademark in any manner, expressly or implied, which might tend to convey the
impression that Contractor's services indicate an endorsement by the City of
Contractor's services, without the prior written consent of the City.
13.It is understood and agreed that Contractor's relationship with the City is not to
exercise supervision of Contractor in Contractor's performance of the Services
nor shall the City require Contractor's compliance with detailed orders or
instructions, it being intended that Contractor shall serve as an independent
contractor to the City with the time, manner and place of performance of
Contractor's obligations being determined by Contractor, in his sole discretion
and judgment as an independent Contractor.
14. Contractor acknowledges and agrees that it does not have the authority to bind
or attempt to bind the City by contract or otherwise, or to represent to third
parties that Contractor has any right to so bind the City or to use the City's name
in any connection of or for any purpose whatsoever.
15.To the extent permitted by law, the Contractor shall be liable for and indemnify,
defend, and hold the City and all of its officers, agents, and employees harmless
from all claims, suits, judgments, or damages, including attorneys' fees (including
all levels of appeal) and court costs and expenses, arising out of any act, actions,
neglect, or omissions by the Contractor, its agents, officers, subcontractors, or
employees during the performance or operation of this Agreement or any
subsequent modifications thereof, whether direct or indirect, and whether to any
person or tangible or intangible property, including, without limitation, any and all
claims, demands, or causes of action of any nature whatsoever resulting from
injuries or damages sustained by any person or property. This section shall
survive the expiration or earlier termination of this Agreement. To the extent
considered necessary by the City, any sums due to the Contractor under this
Contract may be retained by the City until all of the City's claims for
indemnification pursuant to this Agreement have been settled or otherwise
resolved; and any amount withheld shall not be subject to payment of interest by
the City. The parties agree that such indemnification obligations shall survive the
expiration or termination of this Agreement. Nothing herein shall be construed to
waive any sovereign immunity that may be applicable pursuant to law.
16. Contractor shall maintain at its sole cost and expense all times, comprehensive
general liability insurance, in addition to any other insurance the City may
reasonably require. Each policy shall state that it is not subject to cancellation,
modification, or reduction in coverage without 30 days written notice to the City
prior to the effective date of cancellation, modification or reduction in coverage.
Contractor shall maintain each of the above insurance policies throughout the
term of this Agreement and any extensions of this Agreement.
17.This Agreement is personal in nature to Contractor and the rights and obligations
of Contractor may not and shall not be assigned, subcontracted, delegated or
otherwise transferred by Contractor by operation of law or otherwise.
18.In the event that any one or more of the provisions of this Agreement shall be
held to be invalid, the remaining provisions of the Agreement shall not in any way
be affected or impaired thereby.
19.This Agreement shall be governed by and construed in accordance with the laws
of the State of Florida applicable to contracts made and to be performed in such
State. The parties further agree to abide by all applicable Federal and State law
and that venue shall be in Miami -Dade County.
20.This Agreement or any part of this Agreement may be terminated by either party
at any time upon no less than three (3) days' notice to the other party delivered in
person or by confirmed delivery.
21.AII agreements and covenants herein are severable, and in the event any one of
them shall be held to be invalid by any competent court, this Contract shall be
interpreted as if such invalid agreements or covenants were not contained
herein.
22. In the event of conflict concerning the terms of this Contract, the parties will seek
to mediate prior to filing any associated litigation.
23. If a court of competent jurisdiction holds the City of Opa-Locka liable for certain
tortuous acts of its agents, officers, or employees, such liability shall be limited to
the extent and limit provided in 768.28, Florida Statutes. This provision shall not
be construed as a waiver of any right or defense that the City may possess. The
City specifically reserves all rights as against any and all claims that may be
brought as a result of this Contract.
24.It is the intention of the parties that this Agreement supersedes all prior
agreements, representations and understandings and that it shall not be modified
or amended in any respect except in a writing signed by both parties.
("City")
("Contractor")
Date Signed
Tax ID or Social
EXHIBIT "A"
SCOPE OF SERVICES
CONTRACTOR AGREES TO:
•Create a Marketing Plan
•Service Press Release for COL on COVID-19 on Twitter
• Service Press Release for COL on COVID-19 to targeted news outlets
• Pitch development initiatives/stories and photo opportunities to outlets
• Coordinate and schedule interviews with spokesperson
• Develop talking points for interviews
• Broadcast interviews live on all Social Media platforms
• Provide an after -action report including all media releases, media
clips, high performance social media posts with analytics, log of
television and radio appearances
• Develop graphics to visually convey COVID-19 facts
• Post information to all social media platforms
• Develop and distribute a newsletter
• Distribute COL information to constituents via group texts and
telephone calls
As a way to facilitate the aforementioned outcomes, the City agrees to:
a) Work with the Hip Rock Star, LLC staff to identify information to be distributed.
b) Provide feedback and approval on all work prior to disseminating to public, press,
and constituents.
c) Provide Access to scheduling of Spokesperson as needed.