HomeMy Public PortalAbout070_050_River's End-Qrtly Report-2nd Qtr-FY14 FINAL (3) River ' s End C & RV Park
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... . , . .. *OFFICE .«.
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- - a '' [WECM OUT OUR STORE 9 AM TO DP ` �^
s n ., • r .�WE SELL ICE FIREWOOD AND MO I ' _;.
or- "I - ' .,.. LDCALS DISCOLIKIS ON F' PAN . `+ {
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Quarterly Report
Q2 • FY14
January 23 , 2014
MONTHLY REPORT
CUSTOMER SATISFACTION SURVEY
CUS
sETORVM CE ER
Time Period: 2013 ib4itti41
Rating Range: 1 -5
# of
Composite Scores: Responses
Average Overall Rating 4.5 A- 270
Average Service Rating 4.8 A 116
Average Facility Rating 4.4 B+ 232
Average Site Rating 4.5 A- 172
Average Cabin Rating 4.5 A- 16
Average Restroom Rating 4.6 A- 145
RESERVATI NS
900 -7
800
700
600
500
NW ■FY2012
•FY2013
400
•FY2014
300
200
100
0
JUL AUG SEP OCT NOV DEC
3
lln G __JJ , l L J
I �
2500
•
2000
1500 •FY2012
•FY2013
FY2014
1000
I i
500 /I
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I I
JUL AUG SEP OCT NOV DEC
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L J i l - Gi FL
3000
2500
FY2012
' FY2013
2000
FY2014
1500
1000
500
0
JUL AUG SEP OCT NOV DEC
JULY - OCTOBER
REVENUE COMPARISON
REVENUE BY QUARTER
349,997
350,000
a5o,o88
300,000
250,000
200,000
150,000
100,000
50,000
0
n FIRST QUARTER REVENUE 2012 n FIRST QUARTER REVENUE 2013
6
EXPENSES ( 1Q
STAFF , SUPPLIES & SERVICE
EXPENDITURES BY QUARTER
220,000
215,000
210,000
205,000
200,000 -
195,000 ®.a.:.•
190,000
185,000
180,000
175,000
170,000
165,000
r, FIRST QUARTER EXPENDITURES 2012 n FIRST QUARTER EXPENDITURES 2013
7
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OCTOBER - DECEMBER 2013 15; .
• Design & Layout of 20K New Campground Rack Cards
• Capital Improvement Project Implementation
• Purchase & Installation of Laundry Vending Machine
• Implementation of Campground Blog
(www.riversendcampground .wordpress.com)
• Filmed New Promotional Video with Swamp City
Productions
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01/18/2014
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ADMINISTRATION - RETAIL
Integrate New Hardware Into New Store POS &
Inventory System - 3rd Work Station
SOP Revision Documentation/Methodology Training-
(Store)
End of Year Store Inventory
Bi-Annual Rack Cards Mailed to GA Welcome Centers,
Good Sam chapters, & Family Motor Coach
Association travel clubs
BUILDING OUR BRAND • • •
Updating of all advertising to new Campground
logo
New River' s End CG blog via AGS- on website:
www.riversendcampground .wordpress.com/
Increased Social Media presence (FB, Twitter,
Pinterest, YouTube)
RIVER'S END
CAMPGROUND & RV PARK
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ADMINISTRATION
` WEB SAVVY '
Website Updates/Additions: Social Media hyperlinks, Event
Calendar hyperlinks
Travel insurance purchase page link within Confirmation Emails
& Option to buy link listed on Website
www.riversendcampground.com
Splash page for Advertisers on Wi-Fi home page
Uploaded Site Pictures of Camp Sites Into Reservation Software
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GUEST EXPECTATIONS &
` GOOD VIBRATIONS '
Guest Information Handbook updated for In-house
guests
Hosted three Rally Groups in Fall 2013 - more groups
coming in Winter/Spring 2014!
Installed Shelving Units for Office/Program Supplies
POS Updates to Inventory Items to Include Vendors
ARVC CONFERENCE
KNOXVILLE , TN
National Association of RV Parks & Campgrounds Conference-
Knoxville, TN in November, 2013 (3 staff in attendance)
Takeaways/Park Needs:
Keeping customers < attracting new ones ($)
2. Cabin Occupancy > 60% = Expansion Justified (>80%
currently)
Good Sam Affiliate Marketing Program
Increase Service Standards & Adopt Monitoring SOPS
5. Host Recruitment & Implementing Proficiency Exams
Sell experience, not job
ii. Communicate between hire date & start date
6. Increase functions w/in reservation system
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UPCOMING NEWS
KNOXVILLE CON ' T
Adoption of Campground Benchmarking - this will assist in
establishing Funding/Service Levels & Standards of Care in
comparison to other parks in relation to defined search criteria
(www.campgroundbenchmarking.com)
Follow-up with CAS: After-Hours Kiosk
2014 Park Planning & Staff Goals/Evaluations
Continued facilitation & evolution of the park's STWP to include
Staff & Park Goals for CY2014
QUESTIONS •
* ,. - . , ,
Er . . ,
rrmr;-. ENDv
LAMP UNQ 8 RV PARK
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FOR MORE INFORMATION CONTACT US:
(912) 786-5518
whemphiII(rityoftyhPe .orn
www.nversendcampground .com