HomeMy Public PortalAboutGAC Minutes 12-12-12MCGAC Minutes of Meeting
December 12, 2012
Members attending: Robyn Grove, JJ Johnson, Bob Giles, Ron Noble, Eric McCormick, and Allan Morrison. Gene Drabinski sat in.
Bob Giles called the meeting to order.
The minutes from the October meeting were corrected
Course Superintendent Report:
Eric McCormick submitted the November superintendent’s report (attached). We are currently dealing with ice problems and are proceeding with different options to deal with it.
The 2013 rate schedule will be submitted to the council on 12-13.
Gross revenue for all department operations (includes restaurant) totaled $854,000 for the recently complete fiscal year. Expenses totaled $869,000 for a net loss to the city of $15,000.
Golf Professional Report:
Allan Morrison reported that the council has approved a new contract for him. This contract includes improvements to be made to the clubhouse, to be started this spring. Restaurant hours
and operations will be changed to Tuesday through Saturday, 11:30-8:00, lunch and dinner only. Some changes to this schedule may be made during Winter Carnival
Early tournament commitments for next year include Idaho-BSU on June 1-2; Smokejumpers on June 8, and the state Cattle Association on June 22-23.
New Business: Marketing
A discussion was held pertaining to current marketing and the development of a marketing plan. Items discussed included:
Budget: The budget for the next fiscal year is $4,500. The past fiscal year we spent $2,900.
Tradeshows: Eric reported that we will participate in shows in Seattle (Jan 8-10) and Spokane (Jan 16-17) this winter. SWITA pays for the booth space and travel expenses for 2 people.
2 for 1 Pass: Eric reported that we will participate in The Idaho Statesman’s coupon book. This is sold for $69; each person gets one-time 2 for 1 golf at participating courses. This
also includes display advertising in the paper. It was moved, seconded, and passed not to renew a similar arrangement with Jug Mountain Ranch.
Marketing Assistance: Allan reported that he can hire a local person on an hourly rate to assist in website development and possibly assist in creating specific layouts for display
advertising.
Developing a Marketing Plan: JJ Johnson pointed out that a marketing plan starts with the identification of the target market. In our case, this will lead primarily to the summer market
of people in town vacationing, secondarily to season pass holders. It was also pointed out that $4,500 is a small budget when trying to attain $600,000 in revenue. The consensus was
to move forward with devising a plan and estimating the cost of this plan by springtime.
It was moved, seconded, and passed to recommend moving forward on these items.
The meeting was adjourned. Next meeting is scheduled Wednesday, January 9, at 5:00 PM.