HomeMy Public PortalAbout2006.05.25 Moore Information Opinion Research Strategic Analysis Wastewater Issues •
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MOORE INFORMATION
• OPINION RESEARCH • STRATEGIC ANALYSIS
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• May 25, 2006
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• TO: Lindley Kirkpatrick and Roger Millar
• FROM: Bob Moore and Nicole Kennedy
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• RE: Waste Water Issues in McCall, Idaho
• Overview
Today, majorities of full time (76%) and part time residents (63%) believe the area's
current waste water treatment capacity needs immediate attention. When it comes to initial
• reactions, both groups prefer the re-use option over rapid infiltration, land application and a
• new treatment plant to remedy the waste water issues in the McCall area. However, after
hearing more information about each of the options, the re-use option is the leader among
full time residents and part time residents are equally supportive of the re-use option and a
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new facility treatment plant. Part time residents are less concerned than full time residents
with the cost of a new facility.
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• Additionally, a fee on new commercial development and a fee on new residential
development are widely supported by full time and part time residents to pay for a new
waste water disposal system.
• More detailed findings follow.
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• Current Public Opinion Climate
• Part time residents are optimistic about the direction of things in the McCall area today, but
full time residents are pessimistic. Specifically, 47% of part time residents say things in the
} i area are headed in the right direction, 27% say things are off on the wrong track, and
another 27% have no opinion. Among full time residents, 34% say right track, 47% wrong
• direction and 19% have no opinion.
When it comes to the most important issue facing the McCall area today, "fast
• growth/sprawl" leads the list of concerns among both full time and part time residents.
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• 178 SW Harrison, Portland, OR 97201 PO Box 86, Annapolis, MD 21404
Phone 503.221.3100 • Fax 503.221.9861 Phone 410.216.9856 • Fax 410.216.9857
• www.moore-info.com
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• Most Important Issue
• Full time Part time
• • Fast growth/sprawl 50% 44%
• Affordable housing 21% 10%
• Water issues 4% 2%
Sewer issues 3% 3%
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Infrastructure 2% 6%
} • Taxes 2% 6%
• Cost of living 2% --
Zoning issues 1% 2%
{ • Need for stoplights/traffic needs 1% 6%
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• • In addition, full and part time residents widely agree the pace of growth and development in
• the McCall area is moving "too fast" (80% and 61%, respectively), while just 17% of full
• time and 27% of part time residents say the pace of growth is "about right." Few believe
growth is moving "too slow" today (1% full time, 3% part time).
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However, while the majority believe the area is growing too fast, most also believe area
• • growth and development are important to McCall's economic viability and ability to provide
{ • adequate services. In fact, 84% of full time and 94% of part time residents believe growth
• is important, while just 11% of full time and 5% of part time residents say area growth is
not important to economic viability and adequate services.
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• The City of McCall receives less than stellar ratings from residents when it comes to
planning for and managing growth. Indeed, just 36% of full time and 41% of part time
• residents say the city is doing an "excellent" or "good" job planning for and managing
, growth, while fully 60 of full time and 40% of part time residents say they are doing a
"not so good" or "poor" job today. Another 4 /o of full time and 19 /o of part time residents
• have no opinion.
Awareness of Waste Water Disposal Issues
• Respondents were asked which of three systems they believe the city currently uses to
• disposes of their waste water, and as the following table shows, a plurality of full time
residents (50%) and a majority of part time residents (73%) are unsure today.
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• Full time Part time
• Land application system 39% 12%
Rapid infiltration system 9% 5%
• Re-use system 3% 9%
•4 • Don't know 50% 73%
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• At the same time, however, majorities of full time (76%) and part time (63%) residents
• believe the McCall area's current waste water treatment capacity needs immediate
attention, while just 12% of full time and 10% of part time residents say the situation can
• wait, and another 12% of full time and 27% of part time residents have no opinion.
• Based on what residents know today, 46% of full time and 41% of part time residents say
• ongoing discussions about ownership of the area's current facility between the City of McCall
• and the Payette Lakes Recreational Water and Sewer District need to be resolved before
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Waste Water Issues in McCall, Idaho 2
Moore Information
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• planning for a future waste water treatment facility can begin. Another 22% of full time and
21% of part time residents say planning can begin before the ownership issue is resolved,
• and roughly one-third of full and part time residents have no opinion on the matter (31%
• and 38%, respectively).
• "Re-Use" Waste Water Disposal Option
Majorities of full time (74%) and part time (63%) residents support the re-use waste water
• option after hearing,
• "With re-use, wastewater is treated to a degree suitable for minimal human
• contact and so can be used in the following ways: for irrigating golf courses
and residential lawns, for aquifer recharge, for water features in private and
• commercial landscaping, for toilet flushing in commercial buildings and for
• other similar uses."
• Just 15% of full and 17% of part time residents oppose the re-use option after hearing the
• statement, while 11% of full and 19% of part time residents have no opinion.
• Two of the four statements tested about the re-use waste water disposal option generated
• positive reactions among residents. Majorities were less likely to support re-use after
hearing two other statements.
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• Re-Use: Message Testing
"Please tell me whether each statement makes you more likely or less likely to support re-
• use when it comes to addressing the McCall area's wastewater issues."
• More likely Less likely
• Re-use is being used in many areas of the country,
• including California, Arizona and Nevada. These
• communities safely employ the re-use option to provide
water for golf courses and commercial and residential
• landscaping needs
• Full time residents 69% 24%
Part time residents 64% 31%
• Re-use is an innovative, forward thinking solution to waste
• water treatment that is a wise use of limited water
resources
• Full time residents 65% 24%
• Part time residents 59% 30%
• Re-use is extremely expensive and, like the current waste
water treatment facility in McCall, it can only be used in
• the summer months. This means that additional holding
• ponds will be needed to store the waste water during the
winter months
• Full time residents 33% 54%
• Part time residents 21% 66%
Re-use doesn't get the waste water anywhere near clean
• enough to be safely used to water golf courses or
• residential lawns
Full time residents 28% 59%
!! • Part time residents 17% 72%
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• Waste Water Issues in McCall, Idaho
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• Moore Information
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Support for the re-use waste water option declines after respondents hear the four
• statements about re-use. Among full time residents, 59% support the re-use option after
• hearing the statements (a decrease from 74% initial support), while 49% of part time
residents support re-use after hearing the statements (a decrease from 63% initial
support).
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• Re-Use: Initial vs, Informed
• ---Full time--- ---Part time---
• Initial Informed Initial Informed
• Support 74% 59% 63% 49%
• Don't know/no opinion 11% 14% 19% 14%
Oppose 15% 27% 17% 37%
• Net support +59% +32% +46% +12%
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• "Rapid Infiltration" Waste Water Option
• Full time (51%) and part time (43%) residents with an opinion support the rapid infiltration
. waste water option after hearing,
• "With rapid infiltration, wastewater goes through a treatment process that
• results in effluent suitable to be applied to land in very large amounts, where
it is further treated by percolating through the soil and eventually goes back
• into the ground water supply."
• Another one-in-four among full time (26%) and part time (22%) residents oppose this
• option, while 22% of full time and 35% of part time residents have no opinion.
• Two of four statements about the rapid infiltration waste water option generate positive
• reactions from majorities of both full and part time residents, while two other options
• generate negative reactions.
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• Waste Water Issues in McCall, Idaho
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• Moore Information
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• Rapid Infiltration: Message Testing
"Please tell me whether each statement makes you more likely or less likely to support
• rapid infiltration when it comes to addressing McCall area's waste water issues."
® More likely Less likely
0 Rapid infiltration treats the waste water to a very high
• standard which allows it to go back into the water table at
• a fast pace without any danger to public health
Full time residents 70% 25%
• Part time residents 64% 26%
• Using rapid infiltration is a unique and effective waste
water treatment process that places the City of McCall as
• a real environmental leader on the issue
• Full time residents 61% 29%
Part time residents 66% 21%
• Rapid infiltration is very expensive because it requires the
purchase or ease of a large amount of increasingly costly
land in the McCall area for the treated waste water to be
• distributed on as it goes back into the groundwater
• Full time residents 31% 58%
• Part time residents 31% 55%
Rapid infiltration can cause groundwater pollution which
• will eventually reach and impact the Payette River
• Full time residents 16% 76%
Part time residents 11% 79%
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• Support for the rapid infiltration option declines after residents learn more about this option.
Among full time residents, 43% support the rapid infiltration option after hearing the four
• statements (a decrease from 51% initial support), while 36% of part time residents support
• rapid infiltration after hearing the statements (a decrease from 43% initial support).
• Rapid Infiltration: Initial vs. Informed
• ---Full time--- ---Part time---
• Initial Informed Initial Informed
• Support 51% 43% 43% 36%
• Don't know/no opinion 22% 19% 35% 24%
Oppose 26% 39% 22% 37%
• Net support +25% +4% +21% -1%
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• "Land Application" Waste Water Option
• Initially, the land application waste water option finds majority support among residents. In
• fact, 61% of full time and 53% of part time residents support the option after hearing,
• "With land application, wastewater is treated to a degree not suitable for
• human contact, but sufficient for distribution over crops where it can be taken
up by the vegetation. This process is currently used by the City of McCall for
• wastewater treatment."
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• Waste Water Issues in McCall, Idaho 5
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• Another 22% among both samples oppose the land application waste water option today,
while 17% of full time and 24% of part time residents have no opinion.
• Again, respondents were read four statements about the land application waste water
• option. Once again there were positive reactions to two statements and negative reactions
• to two other statements.
• Land Application: Message Testing
"Please tell me whether each statement makes you more likely or less likely to support land
application when it comes to addressing the McCall area's wastewater issues."
• More likely Less likely
Land application is less expensive than other waste water
• treatment options, making it a wise use of limited funds
• Full time residents 61% 28%
Part time residents 57% 32%
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Land application is the current system used in the McCall
area, and we should invest in it for the long-term because
t we will have wasted a lot of money on our current system
• if we change to a new, more expensive system now
• Full time residents 45% 36%
• Part time residents 50% 37%
Land application is not a forward-thinking, long-term
• solution to the McCall area's waste water treatment
• situation, and we need an approach that treats the waste
water to a higher standard and is compatible with our
• land prices
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Full time residents 39% 48%
Part time residents 41% 42%
• Additional winter storage ponds and more, increasingly
• expensive land will be needed to apply the effluent for
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this to be a long-term solution for the McCall area
Full time residents 290/0 54%
Part time residents 31% 48%
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• Support for the land application option declines after respondents heard the statements.
• Among full time residents, 49% support the land application option after hearing more
information (a decrease from 61% initial support), while 43% of part time residents support
• land application after hearing more information (a decrease from 53% initial support).
• Land Application: Initial vs. Informed
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• ---Full time--- ---Part time--
, • Initial Informed Initial Informed
Support 61% 49% 53% 43%
• Don't know/no opinion 17% _ 16% 24% 17%
• Oppose 22% 36% 22% 40%
• Net support +39% +13% +31% +3%
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• Waste Water Issues in McCall, Idaho
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• New Treatment Plant Waste Water Option
The new treatment plant waste water option initially finds support among both samples with
• an opinion. Specifically, 46% of full time and 51% of part time residents support the option
• after hearing,
• "One wastewater treatment disposal option would be to build a sophisticated
• new treatment plant that would use highly intensive mechanical and chemical
treatment processes to treat waste to a very high level suitable for it to be
• released into the North Fork of the Payette River. Similar treatment options
• are commonly used by communities all across the United States and would
• meet all federal requirements."
Roughly one-in-four full time (28%) and part time (22%) residents oppose the new
• treatment plant option, while 26% of full and 27% of part time residents are undecided.
• A majority of residents are more likely to support the new treatment plant option after
• hearing three of the four messages tested in the survey.
• New Treatment Plant: Message Testing
ry • "Please tell me whether each statement makes you more likely or less likely to support this
• option when it comes to addressing the McCall area's wastewater issues."
• More likely Less likely
• This option would eliminate the need for the City of McCall
to continue to pay large sums of money for the increasing
• area of land needed for other treatment options
• Full time residents 61% 27%
Part time residents 62% 21%
• This option would make it so that McCall would no longer
• have to store waste water in ponds during the winter
months
• Full time residents 54% 29%
• Part time residents 59% 30%
• The area's economic health depends on a clean Payette
River, and we can't take the chance that putting treated
• waste water into the river would contaminate it
• Full time residents 51% 44%
Part time residents 51% 38%
• It would be extremely expensive to build the kind of very
• sophisticated mechanical plant needed to treat waste
water to the level required for release into the North Fork
• • of the Payette River
. • Full time residents 32% 58%
} • Part time residents 40% 48%
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• • Waste Water Issues in McCall, Idaho
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• As the following table shows, support for the new treatment plant option declines after
• residents hear more information about this option.
New Treatment Plant: Initial vs. Informed
• ---Full time--- ---Part time---
• Initial Informed Initial Informed
• Support 46% 49% 51% 50%
Don't know/no opinion 26% 12% 27% 18%
• Oppose 28% 39% 22% 32%
• Net support +18% +10% +29% +18%
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• Summary of Options
• In summary, looking at informed reactions to each of the four options tested in the survey,
we find the re-use option is the leader among full time residents, while part time residents•
are equally supportive of the re-use option and a new treatment plant. The following table
• shows informed reactions to each option.
• Informed Reactions to Options
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• • ---Full time residents--- ---Part time residents---
Rapid Land Rapid Land
• Re- infil- appli- New Re- infil- appli- New
• use tration cation plant use tration cation plant
• Support 59% 43% 49% 49% 49% 36% 43% 50%
Don't know/no opinion 14% 19% 16% 12% 14% 24% 17% 18%
• Oppose 27% 39% 36% 39% 37% 37% 40% 32%
• Net support +32% +4% +13% +10% +12% -1% +3% +18%
Paying for Waste Water Disposal
• Most full and part time residents would support, "a fee on new commercial development"
and "an impact fee on new residential development" to pay for the cost of a new waste
• water disposal system. Respondents were not as supportive of four other options tested in
• the survey, with increases in sewer fees and property taxes the least popular.
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• Waste Water Issues in McCall, Idaho
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• Paying for Waste Water Disposal Options
Support Oppose
• Place a fee on new commercial development
• Full time residents 89% 8%
Part time residents 89% 7%
• Place an impact fee on new residential development
• Full time residents 88% 9%
Part time residents 86% 11%
3 • Pass a bond election that would allow the City to borrow money
t • Full time residents 59% 33%
• Part time residents 57% 30%
'' Use state revolving fund loans
• Full time residents 56% 21%
• Part time residents 54% 24%
Raise monthly sewer fees on homeowners
;_ • Full time residents 36% 61%
• Part time residents 32% 63%
Raise property taxes
• Full time residents 20% 76%
• Part time residents 17% 78%
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• Information Sources
Today, newspapers and television are the leading sources for general information among full
• time and part time residents. However, when it comes to getting information specifically
• about McCall area issues, both full time and part time residents are most likely to rely on
• the newspaper.
• Information Sources
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• Full time Part time
News and information
• Newspaper 40% 43%
• Television 34% 37%
Internet 14% 10%
• Radio 6% 6%
• Other 5% 3%
• McCall area information
• Newspaper 82% 68%
Television 6% 12%
• Internet 1% 3%
• Radio 1% --
Other 10% 15%
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• Waste Water Issues in McCall, Idaho
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0 MOORE INFORMATION
OPINION RESEARCH • STRATEGIC ANALYSIS
Waste Water Issues
in McCall , Idaho
May 2006
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SurveyMethodology
• Sample
- 140 interviews among full time residents in the McCall, Idaho area
- 98 interviews among part time residents in the McCall, Idaho area
• Methodology
- Full time residents - telephone interviews conducted
May 12- 16, 2006
- Part time residents - telephone interviews conducted
May 12- 18, 2006
• Sampling error
- Overall sample- plus or minus 6% at the 95% confidence level
. Full time residents sample- plus or minus 8% at the 95% confidence
level
. Part time residents sample - plus or minus 10% at the 95% confidence
level
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MOORE INFORMATION 2
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Current Public Opinion Climate
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Mood in McCall Area : Part Time
Residents More Op timistic
"Generally speaking, would you say things in the McCall area are headed in the right direction or
off on the wrong track?" (Q3)
• Right direction
■ Don't know
• Wrong track
60%-
47% 47%
40%- 34%
27% 27%
19%
20%-
0%
Full time residents Part time residents
0MOORE INFORMATION
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" Fast Growth / Sprawl " Most
Important Issue Faci McCall Area
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"In your opinion, what is the most important issue facing the McCall area today?" (Q4)
Full time Part time
Fast growth/sprawl 50% 44%
Affordable housing 21 % 10%
Water issues 4% 2%
Sewer issues 3% 3%
Infrastructure 2% 6%
Taxes 2% 6%
Cost of living 2% --
Zoning issues 1 % 2%
Need for stoplights/traffic needs 1 % 6%
0 MOORE INFORMATION 5
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Growth & Development in the
McCall Area is Moving "Too Fast"
"Would you say that the pace of growth and development in the McCall area is..." (Q5)
Full time Part time
Too fast 80% 61 %
About right 17% 27%
Too slow 1 % 3%
Don't know 2% 9%
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MOORE INFORMATION 6
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • .
McCall A rea G ro wth i s I mport ant to
E conomi c Vi abilit y and P rovidi ng S ervices
"How important do you think growth and development are to the City of McCall's economic viability
and its ability to provide for adequate services?" (Q6)
■ Very/somewhat important
■ Somewhat unimportant/not important at all
94%
100%- 84%
800/0-
600/0-
400/0-
110/0
20%- 5%
0%
Full time residents Part time residents
0 MOORE INFORMATION 7
" " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " "
F u l l a n d P a r t T i m e R e s i d e n t s N o t
I m p r e s s e d w i t h C i t y o f M c C a l l ' s P l a n n i n g
f o r a n d M a n a g i n g G r o w t h i n t h e A r e a
" I n y o u r o p i n i o n , h o w g o o d o f a j o b i s t h e C i t y o f M c C a l l d o i n g p l a n n i n g f o r a n d m a n a g i n g g r o w t h i n
t h e a r e a ? " ( Q 7 )
�% E x c e l l e n t / g o o d
�% N o t s o g o o d / p o o r
�% D o n ' t k n o w
7 0 % - 6 0 %
6 0 % -
5 0 % - 4 1 % 4 0 %
3 6 %
4 0 % -
3 0 % -
1 9
2 0 % -
4
1 0 % -
0 %
F u l l t i m e r e s i d e n t s P a r t t i m e r e s i d e n t s
e i l l M O O R E I N F O R M A T I O N 8
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Awareness of
Waste Water Disposal Issues
" " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " "
W a s t e W a t e r D i s p o s a l S y s t e m s
" I a m g o i n g t o r e a d a l i s t o f p o s s i b l e w a y s t o d i s p o s e o f w a s t e w a t e r . T o t h e b e s t o f y o u r
k n o w l e d g e , w h i c h o n e o f t h e f o l l o w i n g s y s t e m s d o e s t h e c i t y u s e t o d i s p o s e o f t h e i r w a s t e w a t e r ?
I f y o u d o n ' t k n o w , j u s t s a y s o . " ( Q 8 )
�% L a n d a p p l i c a t i o n s y s t e m
" R a p i d i n f i l t r a t i o n s y s t e m
1 0 0 % - " R e - u s e s y s t e m
Q' D o n ' t k n o w
8 0 % - 7 3 %
6 0 % - 5 0 %
3 9 % Z .
4 0 % -
2 0 % o - 9 % 1 2 % 5 % 9 %
3 %
0 %
F u l l t i m e r e s i d e n t s P a r t t i m e r e s i d e n t s
0 M O O R E I N F O R M A T I O N 1 0
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Majorities of Full and Part Time Residents
Believe Area 's Current Waste Water Treatment
Capacity Needs Immediate Attention
"Based on your knowledge of the McCall area's current waste water treatment capacity, would you
say that dealing with the situation requires immediate attention or can it wait?" (Q9)
■ Immediate attention
• Don't know
100% - ■ It can wait
76%
80% -
63%
60% -
40% - 27%
200/0- 12% 12% 1 0%
0%
Full time residents Part time residents
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When Should Planning
Start?
"You may have read or heard about ongoing discussions between the City of McCall and the Payette Lakes
Recreational Water and Sewer District about the ownership of the area's current facility. Based on what you know,
would you say that this issue must be resolved before planning for a future waste water treatment facility begins,
or can planning begin before the issue is resolved? If you don't know or have no opinion, just say so." (Q10)
• Ownership issue must be resolved before planning can begin
■ Don't know
60%- • Planning can begin before ownership issue is resolved
46%
410/0
38%
40%-
31%
30%- 22% 21%
20%-
10%-
0%
(IDFull time residents Part time residents
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" Re- Use "
Waste Water Disposal Option
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Re- Use Waste Water Option :
A MajoritySupport It Today
"One waste water treatment disposal option is commonly referred to as re-use. With re-use, waste water is treated
to a degree suitable for minimal human contact and so can be used in the following ways: for irrigating golf courses
and residential lawns, for aquifer recharge, for water features in private and commercial landscaping, for toilet
flushing in commercial buildings and for other similar uses.
Based on what you know about re-use, would you say that you support or oppose the re-use option for
the McCall area's future waste water treatment facility? If you don't know or have no opinion, just say so." (Q11)
• Support
100%- • Don't know/no opinion
• Oppose
74%
800/0-
630/0
60%-
40%-
19% 17%
15%
20%- 11%
0%
0Full time residents Part time residents
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Re - Use Option Message Testing :
Full Time Residents
"Here is what others have said about the re-use option. Please tell me whether each statement
makes you more likely or less likely to support re-use when it comes to addressing the McCall
area's waste water issues."
Re-use is being used in many areas of the country, including
California, Arizona and Nevada. These communities safely 69%
employ the re-use option to provide water for golf courses 24%
and commercial and residential landscaping needs (Q13)
Re-use is an innovative, forward thinking solution to waste 65% • More likely
water treatment that is a wise use of limited water ■ Less likely
resources (Q12) 24%
Re-use is extremely expensive and, like the current waste
water treatment facility in McCall, it can only be used in the 33%
summer months. This means that additional holding ponds
will be needed to store the waste water during the winter 54%
months (Q14)
Re-use doesn't get the waste water anywhere near clean 28%
enough to be safely used to water golf courses or
residential lawns (Q15) 590/0
0% 20% 40% 60% 80% 100%
0MOORE INFORMATION 1
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Re- Use Option Testing :
Part Time Residents
"Here is what others have said about the re-use option. Please tell me whether each statement
makes you more likely or less likely to support re-use when it comes to addressing the McCall
area's waste water issues."
Re-use is being used in many areas of the country, including
California, Arizona and Nevada. These communities safely 64%
employ the re-use option to provide water for golf courses 31%
and commercial and residential landscaping needs (Q13)
■ More likely
Re-use is an innovative, forward thinking solution to waste 590/0
water treatment that is a wise use of limited water ■ Less likely
resources (Q12) 30%
Re-use is extremely expensive and, like the current waste
water treatment facility in McCall, it can only be used in the 21%
summer months. This means that additional holding ponds
will be needed to store the waste water during the winter 66%
months (Q14)
Re-use doesn't get the waste water anywhere near clean 17%
enough to be safely used to water golf courses or
residential lawns (Q15) 72%
i i r r 1
0% 20% 40% 60% 80% 100%
®MOORE INFORMATION 16
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Re- Use Option : Support
D ecli nes Aft er Hearing Messages
"Now that you've heard some statements for and against re-use, would you support, or oppose the
re-use option for the McCall area's future waste water treatment facility?" (Q16)
----Full time---- ---Part time---
Initial Informed Initial Informed
(Q11) (Q16) (Q11) (Q16)
Support 74% 59% 63% 49%
Don't know/no opinion 11% 14% 19% 14%
Oppose 15% 27% 17% 37%
Net support +59% +32% +46% + 12%
43)MOORE INFORMATION 17
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
" Rapid Infiltration "
Waste Water Option
MOORE INFORMATION 18
• • • • • • • • • • •► • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Rapid Infiltra tion Was te Wa ter O tion :
p
Support AmongF ull and P t Tiarme
Residents with an O pinion
"One waste water treatment disposal option is commonly referred to as rapid infiltration. With rapid infiltration,
waste water goes through a treatment process that results in effluent suitable to be applied to land in very large
amounts, where it is further treated by percolating through the soil and eventually goes back into the ground water
supply.
Based on what you know about rapid infiltration, would you say that you support or oppose the rapid
infiltration option for the McCall area's future waste water treatment facility? If you don't know or have no opinion,
just say so." (Q17) • Support
60%- 51% • Don't know/no opinion
• Oppose
50%- 43%
35%
400/0-
260/0
30%- 22% 22%
20%-
10%-
0%
0 Full time residents Part time residents
MOORE INFORMATION 19
" " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " .
R a p i d I n f i I t r a t i p o n O t i o n
M e s s a g e T e s t i n g :
F u l l T i m e R e s i d e n t s
" H e r e i s w h a t o t h e r s h a v e s a i d a b o u t t h e r a p i d i n f i l t r a t i o n o p t i o n . P l e a s e t e l l m e w h e t h e r e a c h
s t a t e m e n t m a k e s y o u m o r e l i k e l y o r l e s s l i k e l y t o s u p p o r t r a p i d i n f i l t r a t i o n w h e n i t c o m e s t o
a d d r e s s i n g M c C a l l a r e a ' s w a s t e w a t e r i s s u e s . "
R a p i d i n f i l t r a t i o n t r e a t s t h e w a s t e w a t e r t o a v e r y h i g h 7 0 %
s t a n d a r d w h i c h a l l o w s i t t o g o b a c k i n t o t h e w a t e r t a b l e a t a
f a s t p a c e w i t h o u t a n y d a n g e r t o p u b l i c h e a l t h ( Q 1 8 ) 2 5 %
�%M o r e l i k e l y
U s i n g r a p i d i n f i l t r a t i o n i s a u n i q u e a n d e f f e c t i v e w a s t e w a t e r 6 1 %
t r e a t m e n t p r o c e s s t h a t p l a c e s t h e C i t y o f M c C a l l a s a r e a l �% L e s s l i k e l y
e n v i r o n m e n t a l l e a d e r o n t h i s i s s u e ( Q 1 9 ) 2 9 %
R a p i d i n f i l t r a t i o n i s v e r y e x p e n s i v e b e c a u s e i t r e q u i r e s t h e
p u r c h a s e o r l e a s e o f a l a r g e a m o u n t o f i n c r e a s i n g l y c o s t l y 3 1 %
l a n d i n t h e M c C a l l a r e a f o r t h e t r e a t e d w a s t e w a t e r t o b e 5 8 %
d i s t r i b u t e d o n a s i t g o e s b a c k i n t o t h e g r o u n d w a t e r ( Q 2 0 )
R a p i d i n f i l t r a t i o n c a n c a u s e g r o u n d w a t e r p o l l u t i o n w h i c h w i l l 1 6 %
e v e n t u a l l y r e a c h a n d i m p a c t t h e P a y e t t e R i v e r ( Q 2 1 ) 7 6 %
I
I
0 % 2 0 % 4 0 % 6 0 % 8 0 % 1 0 0 %
C I ) M O O R E I N F O R M A T I O N 2 0
" " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " "
R a p i d I n f i l t r a t i o n O p t i o n
M e s s a g e T e s t i n g :
P a r t T i m e R e s i d e n t s
" H e r e i s w h a t o t h e r s h a v e s a i d a b o u t t h e r a p i d i n f i l t r a t i o n o p t i o n . P l e a s e t e l l m e w h e t h e r e a c h
s t a t e m e n t m a k e s y o u m o r e l i k e l y o r l e s s l i k e l y t o s u p p o r t r a p i d i n f i l t r a t i o n w h e n i t c o m e s t o
a d d r e s s i n g M c C a l l a r e a ' s w a s t e w a t e r i s s u e s . "
R a p i d i n f i l t r a t i o n t r e a t s t h e w a s t e w a t e r t o a v e r y h i g h 6 4 %
s t a n d a r d w h i c h a l l o w s i t t o g o b a c k i n t o t h e w a t e r t a b l e a t a
f a s t p a c e w i t h o u t a n y d a n g e r t o p u b l i c h e a l t h ( Q 1 8 ) 2 6 %
U s i n g " r a p i d i n f i l t r a t i o n i s a u n i q u e a n d e f f e c t i v e w a s t e w a t e r o M o r e l i k e l y
p q 6 6 / o
t r e a t m e n t p r o c e s s t h a t p l a c e s t h e C i t y o f M c C a l l a s a r e a l �% L e s s l i k e l y
e n v i r o n m e n t a l l e a d e r o n t h i s i s s u e ( Q 1 9 ) 2 1 %
R a p i d i n f i l t r a t i o n i s v e r y e x p e n s i v e b e c a u s e i t r e q u i r e s t h e
p u r c h a s e o r l e a s e o f a l a r g e a m o u n t o f i n c r e a s i n g l y c o s t l y 3 1 0 / 0
l a n d i n t h e M c C a l l a r e a f o r t h e t r e a t e d w a s t e w a t e r t o b e 5 5 %
d i s t r i b u t e d o n a s i t g o e s b a c k i n t o t h e g r o u n d w a t e r ( Q 2 0 )
R a p i d i n f i l t r a t i o n c a n c a u s e g r o u n d w a t e r p o l l u t i o n w h i c h w i l l 1 1 %
e v e n t u a l l y r e a c h a n d i m p a c t t h e P a y e t t e R i v e r ( Q 2 1 ) 7 9 %
1 I I I 1
0 % 2 0 % 4 0 % 6 0 % 8 0 % 1 0 0 %
0 M O O R E I N F O R M A T I O N 2 1
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Rapid Infiltration O ption : Support
D ecli nes Aft er Hearing Messages
"Now that you've heard some statements for and against rapid infiltration, would you support or
oppose the rapid infiltration option for the McCall area's future waste water treatment facility?"
(Q22)
----Full time---- ---Part time---
Initial Informed Initial Informed
(Q17) (Q22) (Q17) (Q22)
Support 51% 43% 43% 36%
Don't know/no opinion 22% 19% 35% 28%
Oppose 26% 39% 22% 37%
Net support +25% +4% +21% -1%
0
MOORE INFORMATION 22
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land Application
Waste Water Option
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
L and A ppli cati on W ast e W at er O ption :
Majority Support Among
F ull and P art Ti me R esid ents
"One waste water treatment disposal option is commonly referred to as land application. With land application,
waste water is treated to a degree not suitable for human contact, but sufficient for distribution over crops where it
can be taken up by the vegetation. This process is currently used by the City of McCall for waste water treatment.
Based on what you know about land application, would you say that you would support or oppose the
land application option for the McCall area's future waste water treatment facility? If you don't know or have no
opinion, just say so." (Q23)
• Support
70%- 61% • Don't know/no opinion
60% 53%
■ Oppose
50%-
40%-
0 22% 24% 22%
30 /o-
17%
20%-
10%-
0%
0Full time residents Part time residents
MOORE INFORMATION 24
" " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " s " " " " " " "
L a n d A p p l i c a t i o n O t i o n
p
M e s s a g e
F u l l T i m e R e s i d e n t s
" H e r e i s w h a t o t h e r s h a v e s a i d a b o u t t h e l a n d a p p l i c a t i o n o p t i o n . P l e a s e t e l l m e w h e t h e r e a c h
s t a t e m e n t m a k e s y o u m o r e l i k e l y o r l e s s l i k e l y t o s u p p o r t l a n d a p p l i c a t i o n w h e n i t c o m e s t o
a d d r e s s i n g t h e M c C a l l a r e a ' s w a s t e w a t e r i s s u e s . "
L a n d a p p l i c a t i o n i s l e s s e x p e n s i v e t h a n o t h e r w a s t e w a t e r 6 1 %
t r e a t m e n t o p t i o n s , m a k i n g i t a w i s e u s e o f l i m i t e d f u n d s " M o r e l i k e l y
( Q 2 4 ) 2 8 %
" L e s s l i k e l y
L a n d a p p l i c a t i o n i s t h e c u r r e n t s y s t e m u s e d i n t h e M c C a l l
a r e a , a n d w e s h o u l d i n v e s t i n i t f o r t h e l o n g - t e r m b e c a u s e 4 5 %
w e w i l l h a v e w a s t e d a l o t o f m o n e y o n o u r c u r r e n t s y s t e m i f 3 6 %
w e c h a n g e t o a n e w , m o r e e x p e n s i v e s y s t e m n o w ( Q 2 5 )
L a n d a p p l i c a t i o n i s n o t a f o r w a r d - t h i n k i n g , l o n g - t e r m
s o l u t i o n t o t h e M c C a l l a r e a ' s w a s t e w a t e r t r e a t m e n t 3 9 %
s i t u a t i o n , a n d w e n e e d a n a p p r o a c h t h a t t r e a t s t h e w a s t e
w a t e r t o a h i g h e r s t a n d a r d a n d i s c o m p a t i b l e w i t h o u r l a n d 4 8 %
p r i c e s ( Q 2 7 )
A d d i t i o n a l w i n t e r s t o r a g e p o n d s a n d m o r e , i n c r e a s i n g l y 2 9 %
e x p e n s i v e l a n d w i l l b e n e e d e d t o a p p l y t h e e f f l u e n t f o r t h i s
t o b e a l o n g - t e r m s o l u t i o n f o r t h e M c C a l l a r e a ( Q 2 6 ) 5 4 %
I
I
0 % 2 0 % 4 0 % 6 0 % 8 0 % 1 0 0 %
C I M O O R E I N F O R M A T I O N 2 5
" " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " "
L a n d A p p l i c a t i o n O p t i o n
M e s s a g e T e s t i n g :
P a r t T i m e R e s i d e n t s
" H e r e i s w h a t o t h e r s h a v e s a i d a b o u t t h e l a n d a p p l i c a t i o n o p t i o n . P l e a s e t e l l m e w h e t h e r e a c h
s t a t e m e n t m a k e s y o u m o r e l i k e l y o r l e s s l i k e l y t o s u p p o r t l a n d a p p l i c a t i o n w h e n i t c o m e s t o
a d d r e s s i n g t h e M c C a l l a r e a ' s w a s t e w a t e r i s s u e s . "
L a n d a p p l i c a t i o n i s l e s s e x p e n s i v e t h a n o t h e r w a s t e w a t e r 5 7 %
t r e a t m e n t o p t i o n s , m a k i n g i t a w i s e u s e o f l i m i t e d f u n d s " M o r e l i k e l y
( Q 2 4 ) 3 2 %
" L e s s l i k e l y
L a n d a p p l i c a t i o n i s t h e c u r r e n t s y s t e m u s e d i n t h e M c C a l l
a r e a , a n d w e s h o u l d i n v e s t i n i t f o r t h e l o n g - t e r m b e c a u s e 5 0 %
w e w i l l h a v e w a s t e d a l o t o f m o n e y o n o u r c u r r e n t s y s t e m i f 3 7 %
w e c h a n g e t o a n e w , m o r e e x p e n s i v e s y s t e m n o w ( Q 2 5 )
L a n d a p p l i c a t i o n i s n o t a f o r w a r d - t h i n k i n g , l o n g - t e r m
s o l u t i o n t o t h e M c C a l l a r e a ' s w a s t e w a t e r t r e a t m e n t 4 1 %
s i t u a t i o n , a n d w e n e e d a n a p p r o a c h t h a t t r e a t s t h e w a s t e
w a t e r t o a h i g h e r s t a n d a r d a n d i s c o m p a t i b l e w i t h o u r l a n d 4 2 %
p r i c e s ( Q 2 7 )
A d d i t i o n a l w i n t e r s t o r a g e p o n d s a n d m o r e , i n c r e a s i n g l y 3 1 %
e x p e n s i v e l a n d w i l l b e n e e d e d t o a p p l y t h e e f f l u e n t f o r t h i s
t o b e a l o n g - t e r m s o l u t i o n f o r t h e M c C a l l a r e a ( Q 2 6 ) 4 8 %
0 % 2 0 % 4 0 % 6 0 % 8 0 % 1 0 0 %
0 M O O R E I N F O R M A T I O N 2 6
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Land Application O ti : ppon Su ort
p
D ecli nes Afte r Hearing Messages
"Now that you've heard some statements for and against land application, do you support or
oppose the land application option for the McCall area's future waste water treatment facility?"
(Q28)
----Full time---- ---Part time---
Initial Informed Initial Informed
(Q23) (Q28) (Q23) (Q28)
Support 61% 49% 53% 43%
Don't know/no opinion 17% 16% 24% 17%
Oppose 22% 36% 22% 40%
Net support +39% + 13% +31% +3%
0 MOORE INFORMATION 27
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
New Treatment Plant
Waste Water Option
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
New Treatment Plant Waste Water Option :
S uppo rt A mo ng F ull and Par t Time
R esid ents with an O pi nion
"One waste water treatment disposal option would be to build a sophisticated new treatment plant that would use
highly intensive mechanical and chemical treatment processes to treat waste to a very high level suitable for it to
be released into the North Fork of the Payette River. Similar treatment options are commonly used by communities
all across the United States and would meet all federal requirements.
Based on what you know about this option, would you say that you support or oppose this option for the McCall
area's future waste water treatment facility? If you don't know or have no opinion, just say so." (Q29)
• Support
60%- 51% • Don't know/no opinion
46% ■ Oppose
50%-
40%-
28% 27%
26%
30%- 22%
20%-
10%-
0%
0 Full time residents Part time residents
MOORE INFORMATION 29
" " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " "
N e w T r e a t m e n t P l a n t O p t i o n
M e s s a g e T e s t i n g :
F u l l T i m e R e s i d e n t s
" H e r e i s w h a t o t h e r s h a v e s a i d a b o u t t h i s o p t i o n . P l e a s e t e l l m e w h e t h e r e a c h s t a t e m e n t m a k e s
y o u m o r e l i k e l y o r l e s s l i k e l y t o s u p p o r t t h i s o p t i o n w h e n i t c o m e s t o a d d r e s s i n g t h e M c C a l l a r e a ' s
w a s t e w a t e r i s s u e s . "
T h i s o p t i o n w o u l d e l i m i n a t e t h e n e e d f o r t h e C i t y o f M c C a l l 6 1 %
t o c o n t i n u e t o p a y l a r g e s u m s o f m o n e y f o r t h e i n c r e a s i n g " M o r e l i k e l y
a r e a o f l a n d n e e d e d f o r o t h e r t r e a t m e n t o p t i o n s ( Q 3 2 ) 2 7 %
" L e s s l i k e l y
T h i s o p t i o n w o u l d m a k e i t s o t h a t M c C a l l w o u l d n o l o n g e r 5 4 %
h a v e t o s t o r e w a s t e w a t e r i n p o n d s d u r i n g t h e w i n t e r
m o n t h s ( Q 3 0 ) 2 9 %
T h e a r e a ' s e c o n o m i c h e a l t h d e p e n d s o n a c l e a n P a y e t t e 5 1 %
R i v e r , a n d w e c a n ' t t a k e t h e c h a n c e t h a t p u t t i n g t r e a t e d
w a s t e w a t e r i n t o t h e r i v e r w o u l d c o n t a m i n a t e i t ( Q 3 1 ) 4 4 %
I t w o u l d b e e x t r e m e l y e x p e n s i v e t o b u i l d t h e k i n d o f v e r y
s o p h i s t i c a t e d m e c h a n i c a l p l a n t n e e d e d t o t r e a t w a s t e w a t e r 3 2 %
t o t h e l e v e l r e q u i r e d f o r r e l e a s e i n t o t h e N o r t h F o r k o f t h e 5 8 %
P a y e t t e R i v e r ( Q 3 3 )
M O O R E I N F O R M A T I O N
3 0
0 0 % 2 0 % 4 0 % 6 0 % 8 0 % 1 0 0 %
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
New Treatment Plant Option
Message Testing :
Part Time
Time Residents
"Here is what others have said about this option. Please tell me whether each statement makes
you more likely or less likely to support this option when it comes to addressing the McCall area's
waste water issues."
This option would eliminate the need for the City of McCall
62%
to continue to pay large sums of money for the increasing
• More likely
area of land needed for other treatment options (Q32) 21%
• Less likely
This option would make it so that McCall would no longer 590/
0
have to store waste water in ponds during the winter
months (Q30) 30%
The area's economic health depends on a clean Payette 51%
River, and we can't take the chance that putting treated
waste water into the river would contaminate it (Q31) 38%
It would be extremely expensive to build the kind of very
sophisticated mechanical plant needed to treat waste water 40%
to the level required for release into the North Fork of the 48%
Payette River (Q33)
. I
MOORE INFORMATION 0 0% 20% 40% 60% 80% 1 100%
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
New Treatment Plant Option : Su l�l�ort
Declines After HearingMessages
"Now that you've heard some statements for and against a sophisticated new treatment plant, do
you support or oppose this option for the McCall area's future waste water treatment facility?"
(Q34)
----Full time---- ---Part time---
Initial Informed Initial Informed
(Q29) (Q34) (Q29) (Q34)
Support 46% 49% 51% 50%
Don't know/no opinion 26% 12% 27% 18%
Oppose 28% 39% 22% 32%
Net support + 18% + 10% +29% + 18%
0
MOORE INFORMATION 32
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
SummarySupportof for Each
Disposal Option After Messages
----Full time residents---- ---Part time residents---
Rapid Land Rapid Land
infil- appli- New infil- appli- New
Re-use tration cation plant Re-use tration cation plant
Support 59% 43% 49% 49% 49% 36% 43% 50%
Don't know/
no opinion 14% 19% 16% 12% 14% 24% 17% 18%
Oppose 27% 39% 36% 39% 37% 37% 40% 32%
Net support +32% +4% + 13% + 10% + 12% -1% +3% + 18%
0 MOORE INFORMATION 33
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Paying for
Waste Water Disposal Options
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Payingfor Waste Water Disposal
Options : Fu// Time R esiden ts
"Regardless of which one of the disposal options we've been discussing is selected to address the
McCall area's waste water situation, it will probably cost tens of millions of dollars to develop and
build a long-term solution to the area's waste water issue. Please tell me if you support or oppose
each of the following options for how this cost can be paid."
Place a fee on new commercial development 89%
(Q37) 8%
Place an impact fee on new residential 88%
development (Q36) 9% • Support
-
Pass a bond election that would allow the City to 59% ■ Oppose
borrow money (Q38) 33%
Use state revolving fund loans (Q39) 0 56%
21 /o
Raise monthly sewer fees on homeowners (Q35) 36%
61%
Raise property taxes (Q40) 20% 76 o/o
0 MOORE INFORMATION 0% 20% 40% 60% 80% 10g/0
• • . • . • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • .
Payingfor Waste Water Disposal
Options : Part Time Residen ts
"Regardless of which one of the disposal options we've been discussing is selected to address the
McCall area's waste water situation, it will probably cost tens of millions of dollars to develop and
build a long-term solution to the area's waste water issue. Please tell me if you support or oppose
each of the following options for how this cost can be paid."
Place a fee on new commercial development 89%
(Q37) 7%
Place an impact fee on new residential 86%
development (Q36) 11%
- ■ Support
Pass a bond election that would allow the City to MIIIIIIII 57% • Oppose
borrow money (Q38) 30%
Use state revolving fund loans (Q39) 24% 54%
Raise monthly sewer fees on homeowners (Q35) 32%
63%
Raise property taxes (Q40) 17% 78o/o
0% 20% 40% 60% 80% 100%
MOORE INFORMATION 36
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Information Sources
• 0 • . • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
News and Information :
F ull Ti me and P art Ti me R esid ents
"In terms of the news media, where do you get most of your news and information?" (Q41)
Newspaper 40%
43%
Television 340/0
37%
Internet 14%
10% ■ Full time
- ■ Part time
Radio 6%
6%
V3
Other 5%
%
1
0% 10% 20% 30% 40% 50%
0 MOORE INFORMATION 38
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
News and Information :
F ull Ti me and P art Ti me R esid ents
"Where do you get most of your news and information about important local McCall area issues?"
(Q42)
Newspaper 82%
68%
6%
Television 12%
■ Full time
IN Part time
Internet li 0/O
3%
Radio ' 1%
0%
Other 10%
15%
0% 20% 40% 60% 80% 100%
110 MOORE INFORMATION 39
0 0 0 • • • • • 0 • 0 • • • • • 0 • • • • • • • • • • • • • • • • • • • • • • • • • • •
Summary & Highlights
0 MOORE INFORMATION
40
0 0 0 0 0 • • • • 00 • • 0 • • 410 0 • • • • • • • • • 0 • • • • • • • • • • • • • • •
Summary & Highlights - 1 :
Waste W at er Di sposal O ptions
• Today, majorities of full time and part time residents
believe the area's current waste water treatment capacity
needs immediate attention
• Initially, the re-use waste water option is preferred over
rapid infiltration, land application and a new treatment
plant by both full time and part time residents
• However, after hearing more information about each of the
four options, the re-use option is the leader among full time
residents but part time residents are equally supportive of
the re-use option and a new facility treatment plant
• Part time residents are less concerned than full time
residents about the cost of a new facility
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41
Summary & Highlights - 2 :
Payment O pti ons for
Waste W at er Di sposal
• A f ee on new commerci al d evel opment
and a f ee on new resid enti al devel opment
are wid el y supported b y f ull ti me and part
ti me resident s when it comes t o paying for
th e cost of a new di sposal option
0 MOORE INFORMATION 42