HomeMy Public PortalAboutAB 19-015 Trademark Idaho's Outdoor PlaygroundMcCALL CITY COUNCIL 216 East Park Street
AGENDA BILL McCall, Idaho 83638
Number AB 19-015
Meeting Date: January 17, 2019
AGENDA ITEM INFORMATION
SUBJECT:
Request to pursue a Trademark Registration for Idaho’s Outdoor Playground
Department Approvals
Initials
Originator
or
Supporter
Mayor / Council
City Manager
Clerk
Treasurer
Community Development
Police Department
Public Works
Golf Course
COST IMPACT:
$300- $2000
Parks and Recreation
KW
Originator
FUNDING SOURCE:
Airport
Library
TIMELINE:
Information Systems
Grant Coordinator
SUMMARY STATEMENT:
The City of McCall Parks and Recreation Department would like to trademark the saying Idaho’s Outdoor Playground to be used in any and all City of McCall promotion and marketing materials.
A good slogan captures the essence of your brand's promised consumer benefit in one short phrase. It forces your audience to "stop-and-think" after exposure as a necessary first step
toward remembering your slogan promise. A good slogan is memorable and durable.
Brian O’Bannon, City Attorney with White Peterson, has filed many trademark registrations with both the State of Idaho and U.S. Patent and Trademark Office, including one recently for
the City of Ketchum, Small Town, Big Life. The following remarks are taken from an email sent from Mr. O’Bannon about the process, costs and protections:
The first step in the process is a clearance search to ensure that the trademark is available and is not already registered. Then an application must be prepared that includes a specimen
of the trademark as it is used in commerce. If the trademark is not currently in use, the federal system permits filing an “intent to use” application and following up with evidence
of use later. A federal trademark must go through an examination process before it can be registered, which typically takes 6-12 months. State registration does not require an examination
process.
Attached is an explanation of the difference between State and Federal registration.
RECOMMENDED ACTION:
Staff Requests that Council Review and discuss the conditions outlined in the Trademark process, cost and protections, and give direction to move forward.
RECORD OF COUNCIL ACTION
MEETING DATE
ACTION