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Home My Public Portal About08) 7F Adoption of Reso. 14-4969 Approving Street Banner PolicyDATE: TO: FROM: SUBJECT: AGENDA ITEM 7.F. COMMUNITY DEVELOPMENT DEPARTMENT MEMORANDUM February 4, 2014 The Honorable City Council Tracey Hause, Acting City Manager/Administra~Services Directo~ By : Geoffrey Starns, AICP , Planning Manager ADOPTION OF RESOLUTION NO. 14-4969, APPROVING A STREET BANNER POLICY RECOMMENDATION: It is recommended that the City Council adopt Resolution No. 14-4969 (Attachment "A") approving a Street Banner Policy (Policy) for the City. BACKGROUND: 1. On July 1, 1996, Administrative Policy 1.18 'Temporary Banner Over Public Streets" (Administrative Policy) was adopted by the City Manager. 2. In September 2013, after several inquiries, staff recognized a need to amend the City's current Administrative Policy to include streetlight banners. 3 . In October 2013, staff initiated a comprehensive update to the City's sign code. An ordinance will be submitted to the City Council for consideration in Spring 2014. ANALYSIS : The City currently provides opportunity for non-profit or other similar community organizations to advertise community events or fundraisers by displaying a temporary banner over public streets. With the completion of the Rosemead Boulevard Safety Enhancement and Beautification Project, there will be new streetlights that can accommodate banners (i.e., there are currently streetlight banners along Las Tunas Drive and Temple City Boulevard) but there are no regulations for the approval , installation, or maintenance of these banners. Staff recognized that a policy was needed to regulate banners that are hung over both public streets and on streetlights, City Council February 4, 2014 Page 2 of 3 ensuring any installed banner is attractive and maintained. This new City Council Policy would combine the existing Administrative Policy for street banners with regulations for streetlight banners. Current Policy The City's current Administrative Policy regarding Temporary Banners over Public Streets (Attachment "B") was adopted in 1996. The Administrative Policy established procedures for the application for street banners and assigning the responsibility of overseeing the program to the City Clerk. Currently, there are two locations for Street Banners on Las Tunas Drive in which local non-profit organizations can request to hang street banners to advertise their events. The locations are at the intersections of Las Tunas Drive and Temple City Boulevard, and Las Tunas Drive and Sultana Avenue. However,JhecurrentAdministrative.PolicydoesnotincJudeStreetlighLBanners. Proposed Policy The current Administrative Policy regarding banners over public streets would remain unchanged. Staff proposes adding policy language to include the streetlight banners. The proposed Policy will include: locations for streetlight banners; permit process for event streetlight banners; time limitation for streetlight banners; streetlight banners maintenance requirements; the City retains priority over the use of streetlight banner locations; and permit process for non-event related streetlight banners. Details on each of these areas are contained in the proposed Policy Exhibit "A" of Attachment "A". Adoption of this new Policy will standardize the process for street and streetlight banners and provide clear regulations and guidelines for the banners. It is intended that this Policy will be incorporated into the new sign code, which will be brought before the City Council for consideration in Spring 2014. CONCLUSION: The City Council is requested to adopt Resolution No. 14-4969 to adopt a new Street Banner Policy. FISCAL IMPACT: This item does not have an impact on the Fiscal Year (FY) 2013-14 City Budget. City Council February 4, 2014 Page 3 of 3 ATTACHMENTS: A. Resolution No. 14-4969 B. Policy No. 1.18 Temporary Banner Over Public Streets ATTACHMENT A RESOLUTION NO. 14-4969 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TEMPLE CITY ADOPTING A STREET BANNER POLICY WHEREAS, The City of Temple City allows for Banners to be hung across Las Tunas Drive and on streetlights at various locations; and WHEREAS, The City Council desires to create clear regulations and guidelines that ensure these banners are installed and maintained in such a manner that they enhance the image of the City. NOW, THEREFORE, the City Council of the City of Temple City herby resolves as follows: SECTION 1. The City Council adopts the City ofTemple City Street Banner Policy (Exhibit "A''). SECTION 2. The City Clerk shall certify to the passage and adoption of this Resolution. -------------------------------------------------------------------------------------------------------------------------------------------------------------th------------------------------------------------------------------------------------- PASSED, APPROVED, AND ADOPTED on this 4 day of February 2014. MAYOR ATTEST City Clerk I hereby certify that the foregoing resolution, Resolution No. 14-4969, was duly passed, approved and adopted by the City Council of the City of Temple City at a regular meeting held on the 41 " day of February, 2014, by the following vote: AYES: NOES: ABSENT ABSTAIN: Councilmember- Councilmember- Councilmember- Councilmember- City Clerk City of Temple City Exhibit ItA" STREET BANNER POLICY PURPOSE: The purpose of this policy is to establish procedures and minimum requirements for the display of temporary banners with in the public right-of-way. The display of banners provides an opportunity for non-profit or other similar community organizations to advertise community events. LIMITATIONS ON USE: In no case shall banners be used to promote eve nts taking place outside the City of Temple City, or promote organizations located outside the City of Temple City, unless approved by the City Council. In no case shall a -----,banneF-be-t~-seEl--fer-temR'leFGia~ur:peses-by--pmmeti A~--a-GemmeFGial--tfer-pFefit}--event--er--Ge mpany-.-In--aEIEiitreA~-.,----- no banner shall be used as a Political Sign as defined below. DEFINITIONS: 1. Street Banners -Street Banners are horizontal oriented banners that hang from wires across a public right-of-way. 2. Streetlight Banners -Streetlight Banners are vertical oriented banners that hang from brackets attached to city streetlights. 3. Community Organizations -Community Organizations are non-profit en tities that are exempt from taxes under federal law (e.g. of these groups are organized for fraternal, charitable, religious, educational, chamber of Commerce, civic or social welfare purposes and have a SOl(c) status by the Internal Revenue Service) or other government entities that are servicing the City of Temple City. 4. Political Signs -"Political signs" include both election and non -election signs, and are defined as any sign, advertising structure, or display which commun icates any message or idea identifying, supporting, opposing, promoting, or conveying a position upon or relating to any political cause or issue, or candidate for public office, or proposition or issue connected with any local, special, state, or national election. Political Signs are prohibited on Street Banners and Streetlight Banners. APPLICABILITY : This policy applies to all Street Banners and Streetlight Banners. APPROVED LOCATIONS: 1. Street Banners. There are two (2) approved locations for street banners, Las Tunas Drive at Temple City Boulevard and La s Tunas Drive at Sultana Avenue. The lo cation on Las Tunas Drive at Temple City Park is reserved solely for the City of Temple City. CITY OF TEMPLE CITY STREET BANNER POliCY 2. Streetlight Banners. Streetlight Banners may be hung on Rosemead Boulevard, Las Tunas Drive, and Temple City Boulevard between Woodruff Avenues and Workman Avenue. The City Engineer may determine that individual streetlight poles are not suitable for the hanging of a banner (due to engineering or safety concerns) and prohibit banners on those individual poles. INSTALLATION AND REMOVAL: 1. Street Banners and Event Related Streetlight Banners. Banners may be installed for a maximum of three weeks and must be removed within 5 business days following the advertised event 2. Other (Non-Event) Streetlight Banners. Banners not associated with a particular event may only be installed under an approved Streetlight Banner Program (see page 2 below). STREET BANNER AND STREETLIGHT BANNER PERMIT PROCESS: 1. Application Required. A written application must be filed with the City Clerk and shall contain the following information: • • • • • • • • • A plan showing the banner design, colors, letter style and dimensions clearly illustrated . Elevation drawings of a respective light pole with banner(s) attached shall be fully dimensioned . (Streetlight Banners Only) The name and address of the applicant. Name of the Organization . Requested Organization . Installation and Removal Dates . Name Date and Phone number of Company installing the banner . Certificate of Insurance with endorsement naming the City as additionally insured . A plot plan illustrating all street right-of-ways and specific streetlight poles shall be drawn to show the proposed location of each banner (Streetlight Banners Only). 2. Applications must be submitted to the City two weeks in advance of the proposed installation date. The banner must be delivered to the City Clerk's Office no later than 1 week before the banner is scheduled to be hung. 3. No Permit shall be effective until the applicant provides the City a Certificate of Insurance endorsed to name the City as additional insured in the amount of not less than one million dollars ($1,000,000) per occurrence of bodily injury, personal injury, and property damage (Administrative Policy 4.00). 4. Requests for dates are on a first come, first serve basis. If requested dates conflict, priority will be given in the following order: • • • Events run by the City of Temple City; Events cosponsored by the City; Events for nonprofit organizations located within the City; PAGEZOF3 CITY OF TEMPLE CITY STREET BANNER POliCY 5. Street Banner Requirements. The following items are required for any Street Banner in order to hang the banner. • 2 Nylon Ropes 50 feet in length and 3/8 inch or greater in diameter • 12 Spring Clips that are 5 1 /16 x 3 V4 in dimensions. • All banners must have air holes cut into the banner to protect it from high winds. STREETLIGHT BANNER PROGRAM: A Streetlight Banner Program for non-event related streetlight banners shall be subject to review for approval by the City Council and must adhere to the following guidelines: 1. Application. The Streetlight Banner Program application shall be submitted to the Community Development Department for review and shall contain the following information for all streetlight banners: • Design-Banner design, materials, colors, letter style and dimensions shall be clearly illustrated. • Elevations -Elevation drawings of a respective light pole with banner(s) attached shall be fully dimensioned. • Location -A plot plan illustrating all street right-of-ways and specific streetlight poles shall be drawn to show the proposed location of each banner. • Equipment -Hardware shall meet or exceed City specifications for approved banner brackets. 2. Time Limitations. Streetlight banners for community organizations may be installed for a maximum of three months unless a different timeframe is approved by the City Council. If a timeframe greater than three months is approved, the banner maintenance requirements listed in No. 3 below shall be followed. 3. Banner Maintenance. Streetlight banners should be alternated seasonally, or three to four times per year. At a minimum, streetlight banners shall be removed for cleaning annually. Additionally Streetlight Banners shall be removed for repair or replacement when worn, torn or faded. 4. Banner Priority. For Streetlight Banner programs, priority will be given in the following order: • Banners created by the City of Temple City; • Banners for community organizations that promote Economic Development in Temple City and are co-sponsored by the City; • Banners for other community organizations that are cosponsored by the City; • Banners for community organizations located within the City; 5. Approval. City Council is required to approve all Streetlight Banner Programs. All programs shall be reviewed by the Community Development Department. In addition, the City Engineer is to determine if all City engineering and safety requirements are met. The recommendation of the Community Development Director and City Engineer shall be forwarded to the City Council for their review and approval. PAGE30F3 ATTACHMENT 8 POLICY NO. 1.18 Subject: TEMPORARY BANNER OVER PUBLIC STREETS Effective Date: JULY 1, 1996 I. POLICY OBJECTIVE To define the general policy and procedures of the City regarding the .. display of temporary ..... banners over public · streets; Thedisplay of a banner provides an opportunity for non-profit or other similar community organizations to advertise community events or fundraisers. II. AUTHORITY Article II, Section 2207 of the Temple City Municipal Code. III. ASSIGNED RESPONSIBILITY Responsibility for reviewing and approving applications for placement of a banner over a public street is assigned to the City Clerk. IV. APPLICABILITY Applicable to non-profit or other similar community organizations. V, POLICY There are two locations on Las Tunas Drive available for the placement of street banners (Temple City Boulevard and Sultana Avenue) by community organizations. Applications are accepted on a first-come first-serve basis. VI. PROCEDURES The following conditions must be met prior to installation of any overhead banner on public streets: A. GMN/MANU/14546.1 A written application filed with the City following: (attached as Exhibit A) will be Clerk and s.hall contain the 1. The name and address of the applicant 2. Name of the organization 3. Requested location Administrative Policy No. 1.18 Page 2 4, Exact wording to be used on the banner 5. The date of installation and removal 6. Name, address & phone numher of company installing and removing the banner. 7. Certificate of Insurance with endorsement naming the City as additional insured. B. No permit shall be effective until the applicant provides the city a Certificate of Insurance endorsed to name the City as additional insured in the amount of not less than $1,000,000 per occurrence bodily injury, personal injury and property damage (Administrative Policy No, 4.00) c. Banners may be hung for a period up to three weeks. D. When requested dates conflict, priority shall be given to organizations located in the City of Temple City, subject to the discretion of the City Manager. E. Violation of any of these conditions constitutes grounds to revoke the permit and grants the City, its officers, agents and employees the immediate right to remove any banner. Any cost incurred by the City for the removal of banners shall be reimbursed by the applicant. GHN/HANU/14546,1