HomeMy Public PortalAbout10) 10A Agreement with CBS Decaux Street Furniture, LLC for Bus Shelter Advertising and Maintenance ServicesCity Council
May 20 , 2014
Page 3 of 5
Ad Content:
Limitations :
In-Lieu Options:
City Ads:
MAINTENANCE
Frequency :
Solar Panels :
exceed 16213 %. This compensation is more favorable than provided
under the City's previous arrangement, which granted the higher of
$135 a month per bus shelter or 15% of gross advertising revenues
less agency comm ission .
All advertising placements generated by CBS/Decaux will comply
with generally accepted industry principles with respe ct to good
taste and all applicable laws and regulations including , but not
limited to, truth in advertising , copyrights and trademarks . The City
will have discretion on what is considered indecent or vulgar and in
the event of such determination , CBS/Decaux will remove the ad
within 24 hours of notification .
Bus shelters will not be used for the placement of tobacco product
advertisements. CBS/Decaux will voluntarily lim it its display of
alcohol product advertisements to no more than six bus shelters at
any given time; with those shelters to be located at least 500 feet
from schools , parks and places of fa ith (Attachment "E").
From time to time and with City authorization , CBS/Decaux may
install digital panels in lieu of printed advertising posters . The
company may also display advertisements on the glass backside or
roof of those bus shelters located along Rosemead Boulevard .
Examples of these in -lieu advertising options are shown in
Attachment "F".
The City will be annually provided with advertising space on a
maximum of 18 bus shelters at no cost for a four-week period .
These displays shall be used for public service announcements or
the publicity of City-sponsored events , with poster production at the
City's sole responsibility and cost.
All bus shelters will receive twice-weekly routine maintenance
including sweeping, cleaning , graffiti removal and the emptying of
trash receptacles; as well as the twice-yearly steam cl eaning of
shelter contained and adjacent sidewalk surfaces. Where need
dictates, CBS/Decaux shall increase the frequency of maintenance
at no cost and at request by the City.
Routine maintenance will be provided to the solar pane l system
affixed to those bus shelters located a lon g Rosemead Boulevard. If
the so lar panels and system parts are damaged or stole n, the City
is respon sible for re placing the co mponents at its sole expense.
City Council
May 20 , 2014
Page 4 of 5
Glass:
Damage :
Replacement:
CBS/Decaux will spend up to $3,000 annually to rep lace broken or
vandalized back glass panels on those bus shelters lo cated along
Rosemead Boulevard. Any costs exceeding that amount are at the
City's expense with installation to be provided at no cost by
CBS/Decaux.
Damaged or defaced bus shelters will be repaired by CBS/Decaux
within 24 hours of notification. Replacement parts are to be
provided "like with like" from the manufacturer to ensure the
shelter's visual and structural i ntegrity .
Bus shelters damaged beyond repair will be removed within four
hours of notification. CBS/Decaux shall install a replacement
shelter within 30 days at those locations exclusive of Rosemead
Boulevard , while the City is responsible for purchasing and
installing the remaining shelters at its sole expense.
Finally, the following two alternatives were co nsidered as part of staff's recommendation
to enter into an agreement with CBS/Decaux. These alternatives are not recommended.
Alternative 1 :
Alternative 2:
CONCLUSION:
Reissu e the RFP for a better response. Considering the limited
response received by the RFP and CBS/Decaux's position in the
local market, the City is not likely to gain any additional choices for
service or increased revenue at this time .
Do not enter into a contract. Bus shelter maintenance would
become a responsibility of the City, creating added expense and
liability . Furthermore, this alternative does not yield the City a
guaranteed revenue source as it has in the past.
The proposed agreement with CBS/Decaux provides the City with a bus shelter
program complete with advertis ing displays and regular maintenance. A best practice
for municipalities, this type of program provides a number of benefits including:
improved accommodations to bus patrons; reduced costs and higher service
frequencies for shelter maintenance; and a consistent revenue source .
Based upon similar services CBS/Decaux has provided the City in the past and
pursuant to their proposed scope , staff recomm ends contract execution for shelter
advertising and maintenance services for an initial f ive-year term effective on or around
May 26 , 2014 .
City Council
May 20 , 2014
Page 5 of 5
FISCAL IMPACT:
According to CBS/Decaux's proposal , the City wi l l receive a m 1mmum guaranteed
compensation of $140 per bus shelter, which equates to nearly $32 ,000 annually or
$160,000 over the five-year term . At the t ime of option renewals , staff may cons ider
aligning the minimum guaranteed c ompensation to Consumer Price Index increases,
thus ensuring future revenues are current with market conditions .
The appropriation and use designation of City-received advertising revenues wil l require
Council review and input as part of subsequent City Budget preparations . These
discussions must also account for anticipated maintenance costs not covered under the
proposed agreement, i .e . those shelters situated along Rosemead Boulevard .
ATTACHMENTS:
A. Proposed Agreement with CBS/Decaux
B. Request for Proposals for Advertising and Maintenance Serv ices
C. CBS/Decaux Service Proposal
D. Bus Shelter Locations
E. Permitted Locations for Alcohol Product Advertisements
F. In -Lieu Advertising Examples
ATTACHMENT A
TO BE PROVIDED UNDER SEPARATE COVER.
RFP : Bus Shel t er A dvertising and M a int e nance Se rvices
Page 2 of 1 0 (i ncluding cover)
INTRODUCTION
The City of Temple City ("City") is soliciting proposals from qualified contractors to
provide revenue-generating transit commercial advertising services. Advertising will
take form on both City-owned and contractor-furnished bus shelters. The successful
contractor shall take full responsibility for al l aspects of exterior advertising sales,
advertising placement, and shelter maintenance and repair as generally set forth in this
Request for Proposals ("RFP ").
BACKGROUND
Temple City i s centrally located in the west San Gabriel Valley, approximately fi ve m iles
southeast of Pasadena and 13 miles east of downtown Los Angeles. Predom inately
residential , the community is home t o 35,000 residents and surrounded by the
municipalities of Arcadia , San Gabriel, El Monte, Rosemead and unincorporated Los
Angeles.
Metro bus lines primarily serve the community with a majority of boarding and
alighting along Rosemead Boulevard-a major and regional thoroughfare that provides
a 2.2-mile segment through Temple City and generates roughly 38,000 vehicle t r ips
daily. O v er $20 million in capital improvements to the corridor wi l l be completed by
May 10, 2014, allowing for California's first-ever "complete street" that serves cars,
buses, b icycles and pedestrians equally. Among the amenities are eight new m iles of
bike lanes and sidewalks, over 30 public art installations, thousands of new trees and
other plantings, and sophisticated lighting fixtures and street furniture-including 15
new City-owned bus shelters with advertising panels and trash receptacles. Attachment
A provides shelte r locations, specifications and photos.
Additionally, the City is nearing its contract with an advertising company for the
furnishment and maintenance of four bus shelters in the vicinities of Lower Azusa Road
and Las Tunas Drive. Those shelters, installed in 2000, are located near key
intersections that average 28,000 vehi cl e trips daily and service three Metro bus lines.
The City wishes to retain the shelter locations, which are identified in Attachment B.
As detailed in the following project scope, the C ity is seeking a more traditional print
adv ertising model; however, proposals may provide for an added option of digital
advertising, Wi-Fi and other enhancements. Al l aforementioned b us shelter locations
RFP: Bus Shelter Advertising and Maintenance Services
Page 3 of 1 0 (including cover)
are adjacent to electrical conduits, and the new Rosemead Boulevard shelters
in corporate solar p anels for LED l ighting.
PROJECT SCOPE
The City is seeking proposals f rom qualified contractors to provide bus shelter
advertising and ma i ntenance services. The proposed contract is for five years with a
fi ve-year option.
T he successful cont ra ctor shall:
• Have exclusive rights to market , lease and place commercial advertisement on all
transit shelters. All advertising, except where noted below, will be obtained for
the sole pu rpose of generating revenue.
• Provide co mpensation to the City in the form o f monthly payments in return for
said exclusive advertising rig hts. The compensation m ay be based on a minimum
dollar amount or a percentage of revenue generat ed, whichever is g reater.
• Give its best effort to sell advertising space and operate a fully staffed business
office to manage this effort. The contractor must be famil iar with the greater Los
Angeles area, and capable of acquiring both local and national advertising
contracts.
• Comply w it h g e n era l ly accepted industry princi p les with respect to good taste
and all applicable laws and regulations including but not limited to truth in
advertising, copyrights and trademarks. The contractor shall remove any
advertising t he City deems inappropriate within 24 hours of written notice.
• Produce and maintain all finished advertising material to be placed on the transit
shelter; and remove damaged, stolen or defaced ads within 24 hours of written
notice by t h e City. The contractor will also remove all dated advertising materials
with in five d ays from their expi ration date.1
1 Dated materials refer to advertising mat erials that are relevant to a spectfic t ime period or relevant to
an event that has been completed.
RFP: Bus Shelte r Advertising and Maintenance Services
Page 4 of 10 (including cover)
•
•
•
Avail to the City a minimum of 18 unsold advertising spaces per yea r for purposes
of public service announcements and the publicity of other City activities. With at
least a 2 4-hour notice, the successful contractor may remove these
announcement s if the space is sold. The contractor may also place its own
advertisements in empty spaces with the City's prior approval.
Maintain the transit shelters at least twice weekly with such maintenance to
incl ude sweeping, cleaning, emptying trash receptacles and keeping shelters free
of graffiti , litter and debris.
Steam clean sidewalks in and around the transit shelters at a minimum of twice
yearly, or as need dictates.
• At no cost, in crease the frequency of transit shelter maintenance-at the request
of the City-where required maintenance is not sufficient.
• Replace and rep air any and a ll damaged or defaced shelters or indivi dual parts
within 24 hours after the C ity reports notification of such damage or defacement.
If such damage or defacement renders the shelter dangerous, the contractor shall
respond within four hours.
SUBMITTAL REQUIREMENTS
Prospective contrac t o rs interested in this RFP shall submit four copies (one unbound) of
a proposal that includes the following:
1. A cover letter signed by an authorized official stating the proposal p resents a firm
offer for a 120-day period.
2. An overview and statement of qualifications of the contractor's firm and proposed
subcontractors, if any.
3. An organiz ationa l chart for the Project Team, identifyin g the Project Manager and
key staff.
4. Resumes for th e Project Manager and key staff including education, relevant past
project experi ence and a description of their assignment for their project.
RFP : Bus Shelter A dvertisi n g and Maintenance Se rv ices
Pag e S of 10 (including co ve r)
5. A detailed work plan, quality control program and any value-added services to be
provided. This information shall account for the maintenance and repair of
both contractor-furnished and City-owned bus shelters.
6. A revenue sh aring proposal tha t includes basis for methodology, and a minimum
monthly guarantee for each yea r of the contract's base and option terms.
7. A list of similar contracts tha t the contractor is currently servicing or has
completed in the last five yea rs . If a subcontractor is proposed, two to three
simil ar q ualifications and references must be p rov ided .
The submitted proposal should be concise and shall not exceed 50 single-sided pages.
The cover letter, tabs (if used), and front and back covers will not be counted against
the page li mit.
PROPOSED TIMELINE
M arch 10, 20 14
March 28, 20 14
April 6, 2014 (week of)
May 5 , 2014 (week of)
May 14, 2014
GENERAL CONDITIONS
Release of RFP
Responses due2
lnterviews3
Consultant selection
Notice t o proceed4
1. The City sha ll not be liable f or any pre-contractual expenses incurred by a
contractor, nor shall any cont ractor include such expenses as part of the proposed
cost. Pre-contractual expenses include any expense incurred by a proposal and
negotiating any terms with the City.
2 Postmarked resp o nses and copies se nt via electronic mean s wi ll not b e consider ed .
3 Interviews wi ll b e held w ith up t o f ive contracto rs.
4 Fina l contract o r compensa t ion for t he p roj ect wi ll be negot ia t ed with the highest rat ed contractor after
t h e selection p rocess is completed. In the event negot 1at1ons fai l, t h e City will commence negotiations
wit h the next ranked contractor.
RFP : Bus Shelt er Advertising a nd Mainten a nce Se rvi ces
Page 6 of 10 (including cover)
2. The City reserves the right to modify the scope of this RFP, to rej ect all
submissions or to request and obtain from one or more contractors submitting
proposals, supplementary information as may be necessa ry for the City to make a
selection. The information may be requested from a contractor individually, or
from all prospective contractors simu ltaneously.
3. Proposals may, at the City's option, be rejected if they are incomplete, or contain
erasures or irregularities of any kind. The City reserves the rig ht to reject any and
all proposals. The City expressively reserves the right to postpone submittal
opening for its own convenience and to reject any and all submittals responding
to this RFP .
4. The selected contractor will be required to comply with all existing Federal and
State laws including equal opportunity employment provisions.
5. The City reserves the right to negotiate special requirements and proposed
service levels u sing the selected proposal as a basis. Compensation for services
will be negotiated with the selected contractor.
6. All responses to this RFP shall become the property of the City, and will be
retained or disposed of accordingly.
7. No proposal amendments, additions or alternates shall be accepted after the
submission date and time.
8. All documents, record s, designs, and specifications developed by the selected
contractor i n the course of providing services for the City shall be property of the
City. Anything considered to be proprietary should be so designated by the
consultant.
9. Acceptance b y the City of any proposal submitted pursuant to this RFP shall not
constitute any implied intent to enter into a contract for services.
10. The City reserves the r ight to issue w ritten notice to all participating contractors of
any change in the proposal submission schedule should the City determine, in its
sole discretion, that such changes are necessary.
SCBS /Decaux
City of Temple City
Debbie Ingram, Administrative Coordinato r
970 1 Las Tunas Dr.
Temp le City. CA 91780
ATTACHMENT C
March 28, 2014
RE: PROPOSAL -Advertising and Maintenance Services
To Whom It May Concern:
CBS Decaux is pleased to submit o ur proposal for the management of
the Bus Shelters in Temple City at no cost to the C ity and create a
revenue stream to the city.
We are confident that CBS Decaux is the right partner to enab le the city
to achieve and exceed its objectives, today and in the future. You will
see throughout our proposal how the joint venture between CBS
Outdoor and JCDecaux North America brings the best of both worlds
toget her to serve the community of Temp le City. Both parent
companies of the joint venture taken individuall y are unmatched in
successfull y running a street furnitur e program. The team of CBS
Decaux a lready has won street furn iture contracts and successfull y
imp lemented sim ilar street furniture programs in 18 Cities in the Los
Ange les area and Vancouver, Canada. The management team that has
been responsi ble for those pro grams are the same that will be handling
the Temple City project.
We are submitting a firm proposal that conforms to the City RFP and
will be valid for 120 days.
C BS Decaux is best s uited to help the city ofTemple City reach its
objectives and to benefi t its rich and diverse community.
In preparing this re s ponse we re lied on our 14 years experience of
working with the c ity of Temple City and being a partner with its
constituents.
CBS/Decaux Street Furniture, LLC'
1150 S. Olive Street. #450
Los Angeles. CA 90015
213-609 1910
. ' \
®CBS /Decaux
Response to
Request for Proposa l -
Bus Shelter Advertising and
Ma intenance Services
Debbie Ingram ,
Administrative Coordinator
City of Temple City
9701 Las Tunas Dr.
Temp le City , CA 91780
Submitted by
CBS Decaux Street Furniture , LLC
1731 Workman Street
Los Angeles , CA 90031
Tel 323-276 7200
Fax 323-222 1512
March 28 , 2014
CITY OF TEMPLE CITY
BUS SHELTER PROPOSAL
AND
MAINTENANCE SERVICES
Description of Company,
Compensation and Services to be
Provided
Proprietary Information
®CBS /Decaux CITY OF TEMPLE CITY
RFP Response-City of Temple City
Bus Shelter advertising and
Maintenance services.
March 28, 2014
INTRODUCTION -CBS DECAUX
CBS DECAUJ(: A FIRST-CLASS TEAM FOR TEMPLE CITY
CBS Decaux i s a n international street furniture co mpa n y t h at i s a j oint
venture of CBS Out door and JCDecaux North America. In 200 1, CBS
Outdoor a nd J CDecaux joine d forces to d evelop the best t eam to
m a n age the Ci ty of Los Angeles' n ew street furnit ure program. The
co mbinat ion of JCDecaux's street furnitu re exp e rtise and CBS
Outdoor's sales expertise provides the city and other municipalities
wo rking in partners hip with this j oint ven t u re the best of both worlds.
Our team was sel ected to build, maintain and operate the L os Angel es
Street Furniture franchise b eginnin g in Decemb er of 2001 and was
s ubseq u ently awarded a similar coo rdinated str eet furniture contract in
Vancouver, BC, a year later .
No oth e r organization has more exp erience or m ore success managing
bus s h e l ter programs for municipalities around the world than CBS
Decaux. Today the joint venture and its m e mbe r companies manage a
wide array of bus shelter and street furniture programs across the
United State s including t h e 17 municipalities in the greater Los
Angeles are a , the City of Chicago, the City of Dallas, the bus s helters of
the Metropolitan Atlanta Rapid Tra n s it Authority, the City of B oston,
San Mateo County, CA, a nd Palm B each County, Florida, to name a
few.
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®CBS /Decaux CITY OF TEMPLE CITY
CBS DECAUX-STATEMENT OF QUALIFICATIONS
Presence in the Los Angele s Market
• 12 y ear s e xpe rien ce as CBS D ecaux, but 3 2 ye ars for CBS
Outdoor in Los Ange les Co unty whe r e CBS provides ou t -of-hom e
advertis ing services to the Los Angel es Co unty MTA for its Me tro
Rail a nd Me tro Bus syst e ms a nd a l s o i s the l a r gest prov ide r of
traditional out door a d ve r t i s ing displays
• CBS D ecaux provides the best ge n e ral outdoor cove r age
throughout LA County, n o othe r comp a n y comes close
• CBS Outdoor maintains a n a tional s ales organization consi sting
of m or e tha n 400 sal es and marketing exe cutives n ationwide . In
the Los Ange les m a rket a lon e CBS fi e lds a sal es t eam of 2 5 . All
of these individuals cont ribute s ales to t h e great e r Los Ange l es
bus s h e l ter progr a m and T e mple City h as a nd will co n t inue t o
benefit from t h e ir efforts
• Pioneer e d the conce pt of adve rtising-s upporte d bus s h e lter s in
the LA community
• Today w e are r espons ible for and manage diffe r e nt bus s h e lter
programs with 17 municipa lit ies within LA County including the
City of Los Angel es, the City of West H ollywood , City of
Gle nda l e, P asade na, Burba nk and Torrance
• CBS Decaux m a nages m or e t h a n 3,0 0 0 bus s h e l ter s a nd oth e r
s treet furnit ure e l e me n ts in t h e LA a r ea.
• Our de dicate d Sub-Cont r actor, Shel ter Cl ean , h as b ee n under
contract with the company for over 3 0 year s .
CBS/Decaux Key Team Members
J. Francois Nion, Co-Managing Dire ctor, Stree t Furniture Program
Francois h as b ee n with JCDecaux s ince 1988, starting as a S a l es
Manage r b efor e ge tting involve d in bus iness developme nt a nd
op e rations . H e w as ins trume nta l in winning t h e co n t r acts fo r CBS
Decaux in both L os Angeles a n d Van co u ver . In 20 01 , h e m ove d to Los
Angele s to m a n age t h e LA co n t r acts. In LA he i s r esp on s i bl e fo r
co ntract n egoti ation s, imple m e n tation, a nd ope r ation s for 17 m unicipal
fr a n chises wi t h t h e CBS Decaux Join t Ve n t ure. F r a n co i s will be t h e
lead Proj ect M a n age r for t h e T e mple Ci ty program .
2 of 19
®CBS /Decaux CITY OF TEMPLE CITY
RFP Response -City of Temple City
Bus Shelter advertising and
Maintenance services.
March 2~ 2014
INTRODUCTION -CBS DECAUX
CBS DECAUX: A FIRST-CLASS TEAM FOR TEMPLE CITY
CBS Decau x i s an intern ation a l str eet f urniture co mpany that i s a joint
ve nture of CBS Outdoor and JCDecaux North Ame rica. In 2001, CBS
Outdoor a nd JCDecau x j o ine d forces to develop t h e best team to
manage t h e City of Lo s Angeles' n e w street fur niture program. The
co mbinatio n of JCDeca ux's s treet furnit ure expe rtise a nd CBS
Outdoor's sales expe r tise p rovide t h e city a nd oth e r municipalitie
working in partnership with this j oi n t venture t h e best of both worlds.
Our team was sel ected to build, maintain and op e rate the Los Ange les
Street Furniture fra n chise beginning in December of 200 1 a nd was
s ubseq u e ntly awarded a s imila r coordinated s treet furniture co n t ract in
Van co uver, BC , a year l ater.
No other organization has more e xpe rie n ce or more s u ccess ma n aging
bus s h e lter programs for municipalities around t h e world than CBS
D ecaux. Today the joint ve nture a nd its m e mbe r companies manage a
wide array of bus sh e lter and str eet furniture programs across the
United States including the 17 municipalities in the greater Los
Ange les area, the City of Chicago, the City of Dallas, the bus shelters of
the Metropolitan Atlanta Rapid Transit Authority, the City of Boston,
San Mateo County, CA, and Pal m Beach County, Florida, to name a
few.
1 of 19
®CBS /Decaux CITY OF TEMPLE CITY
CBS DECAUX -STATEMENT OF QUALIFICATIONS
Presence in the Los Angeles Market
• 12 years e xperie nce a s CBS De caux, but 32 years for CBS
Outdoor in Los Ange les County where CBS provides o ut-of-home
adve rtis ing service s to the Los Angeles Co unty MTA for its M etro
Rail a nd Metro Bus system s a nd a l so i s t h e largest provid e r of
traditio n al outdoor advertising dis plays
• CBS Decaux provides the best ge n e r al o u tdoor coverage
throughout LA County, no other company comes close
• CBS Outdoo r maintains a national sales organization cons i sting
of more than 400 sal es and marke ting executives nationwide . In
the Lo s Angeles m arket a l on e CBS fi e lds a sales team of 25. All
of these individuals co n t rib ute sales t o t h e gr eater Los Angeles
bus s h elter program a nd T e mple City has and will co ntinue to
bene fit from t h e ir e ffor ts
• Pioneer ed t h e co n ce pt of a d ve rtis ing-s upported bus s h e l ters in
t h e LA co mmunity
• Today w e are r espons ible for and manage diffe r e nt bus s h e lter
programs with 17 municip a lit i es within LA County including the
C i ty of L os Ange l es, t h e City of West H ollywood , City of
Gle nda le, Pasad e n a , Burba nk a nd T o rra n ce
• CBS D eca ux m a n ages m o r e t h a n 3,000 bus s h e lte r s a nd oth e r
s treet furniture e le me n ts in the LA area.
• Our d e dicate d Sub-Contractor , Shelte rClean , has b een unde r
contract with the company for over 30 years.
CBS/Decaux Key Team Members
J_ Francois Nion, Co-Managing Director, Street Furniture Program
Franco i s h as been with JCDecaux s ince 1988, s t a rting as a S a les
Manage r be for e getting involve d in bus iness d evel opment a nd
op e r ations. H e was ins trume n tal in winning t h e co ntracts for CBS
D ecaux in b oth Los Angeles and Vancouver. In 2001 , h e move d to Los
Ange les to m a n age the LA co n tracts. In LA h e i s r esp o n s ible for
co ntract n e gotiation s , implementation, a nd operatio n s for 17 municip a l
franchises with t h e CBS D eca ux Joint Venture. Francois will b e t h e
l e a d Proj ect Manager for the T emple City program.
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®CBS /Decaux CITY OF TEMPLE CITY
Rich Ament, Co-Managing Director, Street Furniture Program
Rich i s t h e S e nior Vice Preside nt, Bus iness D evel opmen t for CBS
Outdoor whe r e h e b egan his out-of-ho m e m e dia car eer in 1984. H e i s
r espons ible for a ll of CBS Outdoor's U.S. municip a l a nd trans it
a d ve rtis ing co ntracts. Rich m a n ages a ll aspect s of CBS's e fforts r e l ated
to these contracts a nd h a s vast e xpe rie nce in trans it a nd str eet
furniture sales a nd op era t ions . His e x te n s ive knowle d ge of t h e L os
Ange l es m a rke t and its dive r se com munities inclu ding T e mple City will
gr eatly bene fit t h e joint ve n t uT e's e ffort.
James Johnson, Director of Transit, CBS Outdoor
Mr. Johnson h as bee n invol ve d in o u t -of-h om e m e dia for 30 year s
h aving b egun his career as t h e Bill P ostin g Manage r a t Inde p e nde nt
Outdoor in 1982. H e joine d CBS in 19 94 a s the Director of Transit
Op e rations in Los Ange les. Through o ut his y e ars working wit h the
various cities and t r ansit authorities in the greate r Lo s Angeles area
Mr. Johnson h as manage d o ur d ay to d ay operations e fforts including
managing the co mpany's inve n tory of adve rtis ing dis plays and
providing posting ins tructions to o ur oper ati on s s ub-co n tracto r s
including She lte r Cle an .. H e c urre n t ly oversees b u s s h e lte r op e r ati ons
in the 17 cities C BS Decaux m a intain s in t h e gr eater Los Angel e
m a rket, including T e mple City .
Ami Krell, Sales and Marketing Manage r, CBS Decaux
A s M a rketing M a n ager , Ami Kre ll d e ve lop s m a rke ting a nd sales
m a t e rials, and pr e e ntatio n s for the s ales tea m s, fo r the CBS Decaux
inventory in t h e L os Ange l es m a rket, cov e ring 17 Cities. H e h as 1 5+
year s in the Out of H o m e industr y a nd h a s b een working wit h CBS
D ecaux s ince 2011 . H e se lls advertisin g to clie n ts, a nd l eads t h e sales
e fforts of the CBS Deca u x sal es t eam s h e r e in LA a nd t r avel s a r ound
t h e co untry to promote the LA m a rke t to t h e local team s the r e .
Guillermo Gonzalez, Street Furniture Project Manager, CBS Decaux
Guille rmo h as bee n with C BS D ec a u x s ince 2002. H e h as p e r so n a lly
s urveyed ove r 3000 s ites for pote ntial s treet furnit ure l ocatio n s in t h e
3 of 19
-----------------------------------
®CBS /Decaux CITY OF TEMPLE CITY
BENEFITS TO THE CITY
Our co re proposal to the City of T e mple City co mprises t h e following
ite m s :
Transit rider's amenities:
Trans it s h e l ter s are an int rica te part of t h e tran s i t ride r 's j o urney.
Providing a n a m e nity that is co nve nie n t ly located a nd w e ll m a int a ine d ,
s h ow s co n s titue n t s in t h e co mmunity t h at t h e City car es. P a r t of t his
agreem e nt incl u d es:
• 4 C BS D ecaux advertis ing s h e lte r s e quippe d w i t h a m e nit i es s u ch
as b e n ch es, advertis ing pane l s, a nd tras h r e ce ptacle. CBS
D ecau x w ill r e paint t h e e xis ting s h e lte r a t i t s own cost.
• 15 City owned n e wly ins talle d-a dve rtis ing bus s h e lte r s . She l ter s
are e quipp e d with sola r pane ls to powe r t h e ce iling lig h t a nd
illumina tion of t h e ad p a n e l , a Be n ch , a nd a Trash r ece pt acle
Maintenance:
• CBS Decaux's m a inte nance team will stop by e ve r y s ingle bus
s h e lter at le ast twi ce a w ee k , a nd p e rform r o utine m a inte n a n ce
and cleaning, r e move graffiti, a nd e mpty the trash r eceptacle .
• We will p e rform ro u tin e r e p a irs a nd fix es s u ch as brok e n glass
a nd e lectrical wo rk. Rega r ding the n e w City Bus s h e lte r CBS
Decaux will r e place brok e n g l ass as n eed e d. In t h e event t h e
d a m age e xce e d $3,000 a year of brok e n gla s, we will r eplace t h e
gl ass w i th m or e r esis tant p e rforated m e t a l m esh p a n e l s, o r a ny
other sol ution mutua lly a pprove d.
• We will dis play a nd r e m ove p oster s for the City's PSA a nd p a id
comme r ci a l campai g n s.
• We will take care of ro utine m a inte n a n ce a nd cle aning of t h e
so l a r s h e l t e r s ys t e m. If the sol ar p a n e l s a nd system parts a r e
d amage d o r s t o le n the Ci t y will b e r esp o n s ible to purc h ase a n e w
system for r e placem ent.
• If a bus s h e lte r i s d a maged b eyo nd r epair , CBS D ecaux will act
quickly to r e m ove the s h e l ter from t h e treet. If t h e City w a n ts to
r e place t h at s h e l ter, t h e City wi ll h ave t o purchase a n ew bus
s h e lte r fro m i t s s upplie r.
7 o f 19
®CBS /Decaux CITY OF TEMPLE CITY
A dvertising :
• CBS Decaux's sal es t eam in L os Ange les a nd aro und t h e Country
will continue to promote T e mple City bus s h e l t e r advertising a nd
maximize r e ve nue for the City .
• The a dve rtis ing po s t e r s will b e dis played ins ide the ad box. From
time t o t ime and with City a u thorizatio n w e might r e quest
ins talling som e digital pane l s in lie u of the traditio n al printe d
pos t e r. Also, w e mig ht r equ est s p ecia l p osting for creative
adve rtis ing clie nts t hat might ask to dis play som e of their
cre ative o n t h e b ack s ide of t h e s helte r or on t h e roof.
• It i s o ur assumption tha t the ad pane l s coul d b e illuminated
during night time.
Financial Offer:
• Minimum Monthly Gua r a n tee : $140 p e r bus s h e lte r installe d
p e r m o nth from year o n e t o fiv e p e r bus s h e lte r install e d .
Pay m e nt paid quarte rly .
• Re ve nue share : 15% of a nnual Gros s r e ve nue, paid within 60
days afte r the e nd of the co ntract y e ar. Payme nt occ urs whe n
the% fo rmula excee d s the Mi nimum Guarantee paid during
t h at contract year.
• Pay fo r the repainting in 2014 of the e xis ting CBS Deca ux bus
s h e l te r s ,
• Ongo ing cos t s of r outi n e m a inte n a nce a nd r e pair a s
indicat e d in the prop o a l. With at lea t 2 m a inte n a n ce t op s
per w eek .
• Empty o n e tras h re ce pta cle next to the bus s h e lte r s.
Other:
• 5 year co ntract with two 5 ye a r r e n e w a l option s by mut u a l
agr e e m e n t.
• City grants Adve rtis ing e xclu s ivity at s t r eet l e vel to the
fra n chisee.
• Numbe r of bus s h e lte r installe d on the public righ t of w ay
mig h t va ry from time to time.
• City a nd Franchisee mig h t e nte r in t o discu ssi ons t o increase
t h e n umber of bus s h e lte r s or oth e r adverti s ing s u ppor ted
str eet furniture.
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®CBS /Decaux CITY OF TEMPLE CITY
MAINTENANCE AND OPERATIONS
CBS Decaux i s recognized for the quality of its m ainte nance and
operations. Our approach i s a strong preventive m a intenance program
to e n s ure that the condition of t h e e quipment a lways meets our
e xacting standards. A common ch aracterization of the company's street
furniture is tha t "It's a lways clean." This reputa tion i s we ll-earne d.
CBS D ecaux h as establishe d high tandards and d e ve lop e d a str o ng,
rigorous organization . H ere in T empl e City, t h e CBS Decaux teams,
which a r e compri sed of CBS D ecaux e mployees and highly qualifie d
s ub-contractors , are trained to p e rform up to the quality s tandards of
the company, a nd form the backbone of its mainte nance program. They
refle ct the spirit of the company, which i s a total co mmitme nt to quality
a nd to public service .
We are a ve ry proud organization. From top manageme n t to the fi e ld
technicians , we pay atte ntion to d etails a nd adapt to t h e str eet
conditions in o rder to perform up to our high standards that are
e xp e cted by the co mmunity.
Management r egularly goe s ons ite to ins pect the maintenance
proce dures a nd the condition of the e quipme n t. Because of our strong
organization, w e can quickly adapt our m a inte nance sch edule to local
e vents and co ndit i o n s . We want to b e a valuable partne r to the City
and the community, and we manifest our co mmitme nt in eve r y way a nd
ever y day.
Shelter Clean:
She lte rClean i s CBS/D ecaux pre fe rre d partne r for 25 years. T ogeth e r
w e h ave deve l oped processes and s trong workin g r e lations hip t hat goes
b eyond our co n t r actu a l r e quire m e nts. She lte r Cl ean has e xte n s iv e
e xp e rtise a nd know le dge of the bus s h e l ter m a int e nance bus iness in t h e
LA area and a lw ays s t ep s up to t h e ch a lle nge whe n nee d e d. There
primary role include : ins tallation a nd r e l ocation of street furniture ,
maintenance a nd r e pairs, lig hting ch eck , manage pos ting a nd on goi ng
fi e ld inspecti ons. The line of co mmunication b e twee n Shelte rClean a nd
CBS/Decaux i s seamless, and w e inte ract with each othe r daily .
Complete d etail work plan, quality control program for our bus shelter
programs is attached in Exhibit A.
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®CBS /Decaux CITY OF TEMPLE CITY
ADVERTISING SALES
R el e van t expe ri en ce and kno wl e dge of t h e place m en t of a d ver tisin g and
gen er a ting r evenue
Approach to Advertising Sales
Our m a n t r a i s "Eve r y o n e Se lls !" CBS Decau x i s , at i t s h ear t , a s a l es
or ga nizatio n . Eve r y m e mber of t h e t e a m is in one way or a n oth e r
invo lved i n s a les w i t h t h e co llec t ive goal of m aximizing r e ve nues. All
goo d s a les pla n s s tar t w ith co mmit m e n t a nd focu s . CBS D ec a u x is
or ganize d t o e n s u r e foc u s a nd co mmit me nt. O ve r a ll, CBS D eca u x a n d
its p a r e n t's co mp a nies m a intain s ove r four hundre d m e mbe r U S s a l es
a nd m a rketing t e a m . The vas t m a jority of t h e se individua l s h a ve m any
ye a r s of e xp e rie n ce wo rking w i th t h ese m e dia t y p es. The senior m o s t
e xp e rie n ce d me m be r s of t h e s a les t e a m a r e typically a ssi gn e d t o ou r
l arge n a tio n a l a d ver t iser s, age n cies a n d m e dia b u yin g s e r vices. I n Los
Angel es, o u r t e am m e mbe r s in the m a rket, a r e r espons ib le for all of t h e
bus iness place d n ati on a lly a nd l oc a lly by P a r a m oun t Pictu r es, SONY
S t udios , a nd Warn e r Brothe r s w hile o u r S e nior Acco unt E xec u tives i n
N e w York a r e working with Ze nit h M e dia, P os t e r-Scop e , JP Mo r ga n
Ch a s e , HBO and S h ow t ime a m on g oth er s . A nd, ou r s e nior Acco un t
E xec u t ives in Ch icago, Wa s hington D C, Mi a mi, Atla n ta a nd De t r oit a r e
a ssi gn e d to clie n t s s u c h a s Ford, Ve r izon , AT &T, Kraft F ood s , U nilever ,
a nd Tur n e r B r oadca s t ing. E a ch m a rke t i s a l so r espo n s ib l e for i t s s ales
e ffor t with r egion a l a nd l ocal a dve r tiser s . This co n ce n trati on on sal es a t
a ll le ve l s ; n a t io n a l , r e gio n a l a n d l ocal h e lp s to e n s ure m a xim um
de m a nd a nd maxi m um d e m a nd t r a n s lat e s into m a ximum r eve n u es.
Quality of Locations and Design
As in r e a l e s t a t e , t h e location s a n d vis ib ilit y of t h e a d pan el s a r e k ey to
t h e s u cce ss of t h e p r ogr a m . Cli e n t s a r e m or e i nte r est e d in investin g
a ddi tion a l m on ey w h e n they know t h at t h e ir m essages w ill b e di s p l a ye d
in hi ghly vis ible l oc ation s : i .e . b u s i n ess, comme r ci a l , e n t e r tainme n t a nd
to uris t dis trict s .
Lighting
Goo d lig h t ing of t h e s h elte r a nd t h e a d b ox a r e a mus t for cli e n ts.
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®CBS /Decaux CITY OF TEMPLE CITY
Marketing
CBS Decaux's highly professional and tale nte d marke ting d e p a r tmen t
i s one·of·a kind in the indus try. We invest s ignificantly to d evelop
marketing and prese ntation mate rials t h at h elp clie nts and their ad
age ncies to b etter understand t h e options and to make t h e rig h t
d eci s ions whe n it com es to se lecting t h e most impactful m edium for a
marke t . We would be ve ry proud to continue to offer these unique
marke ting r eso urces for the Ci ty o f T e mple City. For example:
• we produce s mall-scale mod e l s of o ur dis play units with t h e clie nt's
a d affixe d , as gifts to clie nts
• we produce t a rgeted vide os, and e·mails for s p ec ific marke t s
• we produce s pecial fold e d print pieces with eye-catching images
• we produce maps with a breakdown of t h e d e m ographics of each city
w h ere w e h ave a presen ce to assi s t our sales execu t i ves
Example of CBS Decaux Clients in the LA Market
Warner Bros. Sony Pictures
Universal Pictures th 20 Century Fox
HBO Paramount
Show time Disney
Hulu Apple
Netflix Samsung
LA Care MetroPCS
McDonalds Lifetime
H e ineken A&E
MillerCoors Google
Mundofox Nike
Coke NBC
P e psi Boost
Telemundo ABC
Tommy Hilfige r CBS
TMobile Gap
Turner Verizon
11 of 19
------------------
®CBS /Decaux CITY OF TEMPLE CITY
PLANS TO ADMIMSTER ADVERTISING SALES
The manage m e n t of t h e a dve r t i s ing sales, including s hipping, recei ving
m ateria ls a nd t h e p osting of ads on t h e a pprop r i ate structures, i s
m a n age d b y our our S a les I Marketing M a n age r , Ami Kre ll w h o
ove r sees ou r i n house Ch a r t ing Dept. Our Ch artin g D ept. coo rdinates
o n a d a ily basis with S h elter Cl ean w h o m a n ages t h e s hipping ,
r ece i vin g, postin g , a nd m a inten a n ce of o ur structures a nd a d pan e l s. In
a ddit ion , C BS Decaux's highly exp e rienced sales a nd m a r keting tea m s
play a n integr al role. The Califor ni a sales staff, w hich i s h eadqu a r tere d
in Los Ange les, will be r espo n s ible for selling t h e T e mple Ci ty inve ntor y
to m a j or a dv e r t iser s a nd age n ci es. All of t h e r esou rces fro m a ll t h e CBS
a nd J CD ecaux s a l es offices around t h e co unt r y w ill h ave access to t h e
T e mple C i ty inve n to ry for their clients as we ll.
12 of 19
®CBS /Decaux CITY OF TEMPLE CITY
As ofMar c h 20 14, CBS/D ecaux manages 17 Municipal Bus Shel ter
agr eem e nt within t h e Los Ange les County. Complete List be l ow:
CBS DECAUX March 2014
Bus Shelter Franchises
City of Los Angeles
City of West Hollywood
UCLA
City of Glenda le
Ci ty of Lo mita
Riverside Transit
Ci t y of T orrance
City of Bell Gardens
City of Ing lewood
City of Temple City
City of E l Segundo
City of Alhambra
City o f Burbank
Ci t y of Lo ng Beach
City of Pa sadena
City of South Gate
Santa M onica College
17 of 19
®CBS/Decaux CITY OF TEMPLE CITY
QUESTIONS ABOUT BUSINESS ORGANIZATION
Ve rification of Prior City Contracts: CBS Outdoor h as h e ld a co n t r act
for bus s h e lters in t h e City of T e mple City for t h e past 14 yea r s .
CBS Decaux Years in Business -12-
CBS Decaux Street Furniture, LLC establis h e d in 2001.
Sub-Contractor Registration/Licen se #: 970796 (Sh e l terClean Services,
Inc.)
Location ofheadquarte rs: 173 1 Workman Street, L os Ange les, CA
9003 1
CBS Decaux main contact:
Fran co i s Nio n
2 13-608 09100
Fra n co i s . nio n@jcd eca uxna .co m
Rich a rd Ame n t
2 12-29 7 6 530
Rich a rd. ame n t@cb s ou tdoor .c om
G uille rmo Go n zalez
213-608 0872
Guille rmo .go n zalez@c b s decaux.co m
James Johnso n
323-276 7200
J a m es.johnso n@cb soutdoor .co m
18 of 19
®CBS /Decaux CITY OF TEMPLE CITY
CONCLUSION
CBS/Decaux i s a w e ll·establi h e d co mpany in t h e L o Angele a r ea,
s upported by two t r o n g pa r e nt co mpanies. Our LA T e am includes
exp e rience a nd dedicated team m e mbe r s that h ave u cce fully worked
togeth e r for ove r 12 year s ervi cing 17 diffe r e n t Municipal agr eem e n ts.
That e xp e rie n ce exte nds t o o ur prime s ub-co ntractor as w e ll.
At CBS/D eca ux we h a ve a Pa i on for s treet furniture a nd se rvice the
co mmunity whe r e w e co nduct bu iness. We are proud to h ave b een
sel ect e d by the C ity of Te mple City for the l a t 14 year and loo k
forward to star t a ne w r e l atio n hip for the year a h ead .
19 of 19
CBS/Oecaux Maintenance and Repair program for the City of Temple City
co nce nt rat ed press ure was h in g on th e si de w alk. We use clea n, cl ea r w ate r f or pressu re
w ashing, no detergents o r ch e mical s.
• Pick and sw eep up tras h within the bu s stop zon e, empty tras h r eceptacl e
• Re m ove sticky food and b eve rag e prod ucts f r o m t he sh elter, b en ch, t ra sh co n tai n er s, and
si dewalk. Wiping the st uff with d amp tow els usua lly suffice fo r t h e str u ctures whi le bucket
water w ith a broo m o r pressu r e wa sh i ng for the sidewal ks.
• All no n -au thorize d p os t er s and f lye rs will b e r e move d.
• Th e so l ar li ghting syste m s w ill b e in spe cted b y us in g the t est p ro cedure met hod per t he
m anufacture r's specif ica tio ns. A pe rio dic n ig h t t ime run ca n also b e p erfor med t o en sure
ill um i nation performan ce in actu al darkn ess co nd itions. Thou gh d aytime t esti ng is acc urat e
and sufficient, a real nigh t tim e in sp ect ion i s pref erably t o m ake ce rtain t he ph o t oce ll is
workin g properly al so and k icking on when it gets dark.
• On -th e-s po t graffiti and st icke r r e m oval us i ng o ur gr affiti removin g cl eane r s on t h e
sh elter s, be n che s, bike-racks, and tras h receptacles. W e have seve ral cl ea ne rs rangi ng from
ve ry m i ld t o ag gr ess ive depen din g o n th e type of p aint or prod uct used i n the va nda l is m.
In so m e cases, Simp le Gree n will w ork. Any gr affiti o n the si dew alks wi ll r equ i re t h e
press ure w as h er in m ost cases. Cl ean , ho t , hig h press ure wa t e r w ill re m ove the ma j ority o f
graffiti, but occ as io na lly we appl y a spec iall y fo rmul ated concrete an d mason ry typ e
re move r to help loose n and li f t up th e pain t .
• Th e in sid e and outsid e of post e r cases will b e clea n ed with ou r window w as hin g sol ution
or sta n dard o ff-th e-s h e lf w indow cl eane r.
• Vanda lize d and graffiti ma r ked Pl ex iglas and Glass pane ls w ill b e r ep laced as needed.
• Re pla ce broken or g raffiti-et ch e d glass.
• N ighttim e m aintenance inclu des rep orti ng ill umina tio n pro bl ems
• Mou nt in g hardware w il l b e tighten ed o r r epl aced as n ecessa ry w h ile o n -route.
Extra Services
Shelter Ciean is ca pabl e of perfor ming direc tl y all t as ks l isted und e r Ext ra Se rvices, as we ll as
t hose d esc r ibe d furth er on i n t h is sec tion . We ar e a f ull-service b us sto p and street furn itu re
m ai ntena nce co mpany with i n-house an d subcontr acto r r esou r ces t o perform all aspects of
bu s shel t e r an d ge n er al b us st o p am enit ies p r ojects.
• Sh elters and amenit i es touch e d u p or co m p letely re p ai nted using o n site b rush/ro ll er
m eth o d . W e use a pa i ntin g co ntrac t o r fo r m u ltiple painting p roj ec t s, b ut have staff th at
ca n repa int or tou ch up. We have compl eted, m an age d, and adm inist er ed th e r epa in t in g of
over 2,000 bu s sh elte rs in t h e Los An ge l es ar ea.
• Th e so lar p ane ls w ill b e clea n ed and hand towe l d ri ed u sing clea n, dam p towels and
t r aditiona l glass cl eaners where necessary. This t as k will be p e rfor med in the earli er
DED ICATED SERVI CE PROFESSIONALS DELIVERING AS PROMISED5 M 2
CBS/Decaux Maintenance and Repair program for the City of Temple City
morning hours, or after sunset so that damage potential is minimized by applying col d er
liquid s on hot glass .
• Decals and letteri ng, suc h as street names, City logos, identification and telephone
n u mbe rs, wi ll be r epla ced as instructed. We h ave se lect p er son nel that do this and have
th e ex p eri en ce .
Days and Hours of Work
Twice a week, specific days might b e adjusted if it is found that ea rlie r in the week is more
des irable to l ater. A City's bus stop mainten ance n ee ds ca n vary depending on rid er ship
p atte rn s and th e general enviro nm en t of th e ci t y.
We w ill perform the services between 8:00 AM-2:30 PM, but wou l d request allowances for
some tasks to b e p erformed during nighttime or ea rl y morning hours if it minimizes t r affic
de lays or ca n resu lt in a cost saving ben efit to t h e City.
Repairs, Illumination, Pre ssure Washing, and Additional Tasks
The fol lowing d es cribes tasks perform ed by She lterCi ea n, in ad dition to route mai ntenance
and pos tin g, generated by reports from our route specia l ist crews, City and Municipal
r ep r esentatives, the transit age ncies, and the pub l ic at large .
DEDICA TED SE RV ICE PROFESS I ONALS DELIVERING A S PROMISED5M 3
CBS/Decaux Maintenance and Repair program for the City of Temple City
Nelson Enriquez will be responsible for in specting and ensuring crew work quality and adherence
to company policies and procedures. He will report directly t o Rafael M endez. He will also assist
fi eld crews when necessary to carry out the requ irements of the project.
2. Operations Personn el
The Temple City field crews wi ll include experienced route technicians, repair technicians, and
pressure wash speciali sts. All specialists and technicians w ill be trained per the specifications of the
contract.
3. Administrative Staff
Myrna Mudge, Maintenance Operations Administrator, will provide sup port in all areas of the
project including administrative functions, data management, personnel and field operations.
Work Performance & Organization
Project Manager .................................................................................................... A lan Mudge
Operations Manager .......................................................................................... Rafael Mendez
Field Supervisor ............................................................................................... Nelson Enriquez
Th e management and professional back office support will be provided at no additional charge.
Th e key individuals providing this professional support are as follows:
Alan Mudge
roject Manage
Rafael Mendez
perations Mgr.
___J
Nelson Enriquez
Field Supervisor
L
I
Temple City
Field Crews
Myrna Mudge
Admin
DEDICATED SERVICE PROFESSIONALS DELIVERING AS PROMISED5M 6
CBS/Decaux Maintenance and Repair program for the City of Temple City
Work Plan
A Tea m of expe ri e nced Ro ute Specia list s will pe rfo rm t h e weekl y am enities m ainte n ance an d r efuse
co ll ectio n on est abli sh ed r outes, fi ne-tuned to provide t he m os t efficient serv ice. Along with these
crews, ou r other crews w ill be able to assis t and com pl ete t he j o b in t he event p roblems arise at no
add itional cost to the cl ient.
Tra in ing
Th e Oper ati o ns M anage r, w it h ass ista nce from t he Fie ld Superviso r, is res ponsible for t he t r aining
of n ew empl oyees and the review of ex isting and new p ro ce du res for cu r rent crewmembers. Th e
Fi eld Supervi sors and o th e r qual if ied e m ployees will be ass ign ed train ing duties under th e d irection
of the Operations M anage r . The Ope rations Manager w ill fo ll ow up, review and conduct o nsi t e
in spections of work b ef ore new emp loyees go on their own.
Activities
Bas ic Maint ena nce
A Personnel, Vehicles, a nd Equip m ent
1) Personne l
• All pe rsonnel will be fu ll -time, w hether working d irectly on this project the entire shift
o r splitting t he ir time between ou r other projects.
• All personnel w ill wear the officia l She lterCiea n uniform and identif ication b adge whil e
on duty.
2) Ve hicles
• All Ro ute Sp ec iali st vehi cles will be eq u ipped with bed lin e rs, bed h e ight extende r s,
bed tarps o r webb ing, an ar row lig ht st ick, an d t wo-way r ad io.
• All vehicl es w ill be equ ipped w ith all tools necessary to perform the work described in
the Sco pe of Work (SOW).
• All veh icl es w ill be clea rl y ma r ked with the She lterCiean name, and telephone number.
8 Scheduling
1) The operation s manager w i ll assign routes accord ing t o a prearranged schedule.
C Work Meth od
1) Eac h Ro ute Specia list w ill rece ive t he route sheet at the start of sh ift. Th e Specia list's
veh i cle w ill be stocked with suppli es, and a set of tools necessary to complete the requi r ed
serv ice and so m e minor repa irs.
DEDICATED SERVICE PROFESSIONALS D ELI VERING AS PROMISED5M 7
CBS/Oecaux Maintenance and Repair program for the City of Temple City
8 Work Method
1) Th e in sp ection r eports wi ll be returned for analys is. Inopera bl e so lar li ghts w ill be assigned
a work order for City app rova l and/or to com ply with contract r equire m ents fo r repair.
2) Repairs will b e assigned to staff d es ignated as Repair Tec hs, trai ned in so lar component
rep lacement and operation.
Controls
Fi eld Supervision
A field supervisor will d evote the maj o r ity of their time to in specting and evaluating the
performance all field crews. Thi s wi ll entail driving the assigned rou tes of pe rsonnel and grading
individ ua l tasks with an evaluation form . The field supe rvi so r reports directly to the operations
manager.
The field supervisor will assist th e operations m anage r in t rainin g functions and the implementation
of procedu res and policies . Th e field supervisor w ill b e fully trai n ed and qualified in all duties of the
Ve h icle and Job Safety.
All e mployees will obey all applica ble traffic laws and make every effort to work off street w h en the
flow of traffic is a concern .
She lterCiean participates in the Department of Motor Veh icl es "Pull Notic e Program," which alerts
us w h en an employee receives citations o r has activity on his or her motor veh icl e report. Employees
are subject to d isciplinary action up to and including discharge for any t r affic violation or accident.
Emp loyees are subject t o d isciplinary action up to and includ in g d ischarge for unsafe work practices
t hat lead to inj uries or narrow esca pes to themselves, co-workers, or the pub li c.
Empl oyees are expected to use the arrow li ght st ick warning device, stro be light and /or other
w arnin g tools (d elin eators, cones, etc.) wher e prudent to warn other drivers of intent t o stop and
w ork in the bus stop zone .
DEDICATED SERV ICE PROFESSIONALS DELIVERING AS PROMISED5M 10
CBS/Decaux Maintenance and Repair program for the City of Temple City
Company Background
ShelterCiea n Services, Inc. is a p rivately owned com pany, in co rporat ed in the State of Ca lifornia in
2011 , and licensed Cali fornia state co nt r actor (license number 970796, C61/D34/D38/D42). Its
owne rship is compri sed of Lonnie Fin e and Perry Fine, t he owners of Triangle Services, In c., the
largest fam il y-owned and operation buildin g maintenance and facil ity su pport company in the
Uni t ed States.
ShelterCiea n ha s offices and facilities located in Sun Va ll ey and Signal Hill
Size of Year No. of
Company Address(es) Facility Founded Employees
ShelterCiean 11065 Penrose Str eet 20,000 ft2 1989 so
Main Office & Maintenance Facility Sun Valley, CA 91352
ShelterCiean 2475 Lemon Avenue 10,000 ft2 35
Southern Area Signa l Hill, CA 90755
Our corporate officers, CEO and Pres ident, Lonnie Fine an d Perry Fin e, respect ively, are ba se d in the
Tria ngle Services co rporate office located at 10 Fifth Street, Va ll ey Strea m , New York 11581.
The Templ e City project staff wi ll be ba sed from our Sun Va ll ey Main Office li sted above.
Alan Mudge, General Manage r, w ill b e th e point of co ntact for this proj ect. He is based at the Sun
Vall ey Main Office. Hi s telephon e number is 818.767.9 162, and ema il address:
amudge@s he lterclean.com .
Qualifications and Related Experience
ShelterCiean Services core management ha s been around sin ce 1980, and was at the fo refro nt of
th e fi rst b us shelter progra ms in Orange County and in t he City of Los Ange les and multipl e citie s
within the Cou nties. As area pioneers in bu s she lter s an d related m aintenance syste m s, w e ar e
uniqu ely qualified to perform the se rvi ces required by the City of Tem ple City and have the
reso urces, both in person n el and knowledge, to carry o ut the tasks as we ll as other services r elated
to bus stop and t ransit facility mai ntenance and managem ent.
DEDICATED SERVICE PROFESSIONALS DELIVERING AS PROMISED5M 11
CBS/Decaux Maintenance and Repair program for the City of Temple City
Und er the present master agreement w ith CBS/Decaux of Southern California, ShelterCiean is
responsib le for the assembly, installation, maintenance, repair, remova l, r efurb ishing, and
administration of over two thousand, six hundred bus stop shelters, public ameniti es kiosks {PA K),
and newsstands. Th e com pany's serv ice area stretches from the North Lo s Angeles Cou nty
{Antelope Va lley), to South Orange Co unty, and through Ri verside and San Bernardino Counties
w ith most wor k cen t e red in the Los Ange les
Sh elterCiean is t h e bu s stop maintenance contractor for the Orange Co u nty Transportation
Authority and h as been since 1994 (21 years), mai ntain ing approximat ely 6,750 bus stops. The
company's crews perform monthly preventive maintenance cycles of all st ops, including trash
collection
In Ap ril 2003, She lterCi ean was awarded a mu lti-yea r contract with the County of Lo s Ange les
Department of Publi c Works to provid e maintenance and repair services of over eight hund red bus
stops in the sout h and north unincorporated ar eas of the co unty. The project is part of the County's
compliance obligation w ith the National Pollutant Discha rge Elimination System permit p rog ram.
Daily tras h collection is a critical part of our service for the street furniture program s.
ShelterCiean has working bus shelter and bus stop maintenance ag reemen t s with the cities of
Irwindale, La Habra, Lak e Forest, and Sign al Hill. Add itionally, w e have been providing Los Angeles
Departm ent of Tran sportation transit facility (Metrolink Stations) management and maintenance
sin ce 1998, and more recently, in 2009, public bike paths. We added another component to our
LADOT portfolio in May 2013, providing preventative ma in tenance and repa irs to the 3,000 stop
LADOT DASH and Commuter Express bu s stop routes.
Aside from trans it related maintenance, we have a long-r unning relationshi p with Van Wagner
Outdoor in sta llin g kiosk advertise m ents in upscale shopping cente rs in southe rn Ca liforn ia,
including Th e Lakes in Th ousa nd Oaks, Sa n Jo se, and Las Vegas.
Th e res umes of key management and adm ini strative staff follow this sect ion.
Th e corporate b ank of record:
Sterling Nationa l Bank
500 Seventh Ave nue
New York, NY 10018
All the requirements of ShelterCiean's working agreements are in good standing and represent
better than "sat isfactory performance." She lter Ciea n Serv ices, Inc. h as no negative history to report.
DEDICATED SERVI CE PROFESSIONALS DELIVERING AS PROMISED5M 12
EXPER I E N CE
EDUCATION
EXPERIENCE
CBS/Decaux Maintenance and Repair program for the City of Temple City
Staff and Support Services
Education and Experience
Education and experience are included in the resumes fo llowing.
Resumes
Resumes of all key personne l follow in alphabetical order
Rafael Mendez
Rafael M en dez has been with ShelterCiean since 1991, and ha s worked both as a
route maintenance and repair spec iali st as well as managing the company's
operations throughout Southern Ca li fo rnia. He ha s extensive knowl edge of the bus
sto p zone technica l proce dures, applications and is a train in g specialist experienced
in procedure and com pany policy.
Before his promotion to his su pervi sory and man ageria l positions, Rafael worked
three years performing maintenance cleaning and installing advertising posters in
bu s stop sh elters in Orange County. Almost immediate ly he began learn ing she lter
repairs including basic electric al problems, gl ass rep laceme nt, and installation
procedures .
Fullerton College, Fullerton, Calif.
1990-91
Alan Mudge
Alan Mudge has over thirty-three years' experience in the maintenance and rep ai r
o f tran sit facilities and street furniture. He over sees all Southern California
operations, is respo nsi bl e for managing the operating workforce, and deve lops all
maintenance procedures and quality assu ran ce p rograms. Alan is directly involved
in all new business, from conception to start-up, and continuing through eac h
co ntract.
Alan is the principa l for all contracts in Southern California. He designed and
implemented the work program for the Orange County Transportation Authority
bus stop maintenance project, the transit centers projects, and the Los Ange les
DEDICATED SERV ICE PRO FESSIONALS DELIVERI N G A S PROMISED5 M 13
CBS/Decaux Ma i ntenance and Repair program for the City of Temple City
County bus stop m aintenance program . He works d irectly with all clients to
continually update an d improve existing procedures, always striving for better
se rvice and qua lity.
EDUC AT ION Gl endale Community Co ll ege, Gle nd ale, Ca lif.
Bu si ness Administration (1988, 1997-99)
Myrna Mudge
EXPE R I E N CE Myrna has been with She lterCiean over twenty-six years starti ng in 1987 as t h e Data
Entry Ass ista nt. Her primary r es ponsi bilities ar e oversee in g and manag in g all aspects
of the database, records, and all administrative fu nctions related to maintenance
opera tions.
E DUC A TION Genera l Education-Glenda le Community Co ll ege, 1988-1989
References
Addition references can be provided upon request.
Fred Wong, Transit Operations Director
Los Ange les Cou nty Department of Public Works
900 South Fremont Avenue
A lh ambra, CA 9 1802
(626) 458-3907 /email : f wong@dpw.l acounty.gov
Project Term : 2003-Present
Type of Service: Non-Advertising Bus She lter and Bus Stop Maintenance
Kyle Poff, Senior Technician Stops and Zones
Orange County Transportation Authority,
550 South Main Stree t , Fourth Floor,
Orange, CA 92613-1584
(714) 560-5816/email: kpoff@octa.net
Project Term: 1994-Present
Typ e of Serv ice: Bus Stop Maintenance
DEDICA TED SERVICE PR O FESSI O NALS DELIVERING AS PROMISED5M 14
ATTACHMENT E
TO BE PROVIDED UNDER SEPARATE COVER.