HomeMy Public PortalAboutStrategic plan (1)S T R A T E G I C
P L A N
C I T Y O F C R E S T V I E W
2023-2028
Introduction
City of Crestview 2023-2028 Strategic Plan
City Council and Residents,
I am excited to share the City of Crestview Strategic Plan for 2023-2028. Our mission is to
improve the quality of life by providing exceptional municipal services. While this may
seem simple, to achieve this mission, staff and elected of cials must be diligent and work
together.
This strategic plan outlines our commitment to excellence, improvement, and sustainable
growth. It is a roadmap that embraces change as an opportunity and seeks to harness our
communities’ strengths to propel us forward.
Key highlights of this strategic plan include:
- A relentless focus on our community, their needs, and exceeding their expectations.
- Dedication to our city's workforce, their growth, empowerment, and fostering a culture
of continuous learning.
- A commitment to sustainability and civic responsibility, making a positive impact on our
local society and the environment.
This document serves as an overview of our strategic plan, providing insight into our
mission, vision, values, goals, and key initiatives. As you delve deeper into the subsequent
sections, you will gain a comprehensive understanding of our strategic direction.
Thank you for your trust and support.
Tim Bolduc
City Manager, City of Crestview
City of Crestview Strategic Plan | Crestview Page 2
Planning Process
The City of Crestview developed it's rst strategic plan in
2019. An update to the original plan was completed in
March 2021.
In February 2023, the City of Crestview began preparation
for plan development by publishing a community survey.
This survey received over 1400 responses. On March 29th,
2023, we held a stakeholder meeting with 70 participants,
including members of the business and non-pro t
community, department heads, city council members,
county government leaders and local military
representatives. During this meeting, we discussed the
results of the community survey, SWOT analysis, and
future goals.
During the July 2023 budget workshop, the City Council
con rmed its priorities, focus areas, and strategic goals.
This plan was adopted by the council on August 28th,
2023.
City of Crestview Strategic Plan | Crestview Page 3
Crestview City Council
The Crestview City Council consists of ve members. Three members are elected from Crestview's three precincts, and
two are "at large" members. They are elected for four-year terms of of ce. Council members assume of ce on the rst
regular meeting after the general election in November. The Mayor Pro-Tem is chosen by the Council members prior to
April 1 of each year.
(Left to Right) Doug Capps, Ryan Bullard, Cynthia Brown, Joe Blocker, Mayor JB Whitten, Mayor Pro Tem Andrew Rencich,
City Manager Tim Bolduc, and City Clerk Maryanne.
City of Crestview Strategic Plan | Crestview Page 4
Leadership Team
The City of Crestview is a council-manager form of government led by Tim Bolduc, City Manager. The City Manager is
responsible for the day-to-day operations of the city.
City Clerk, Maryanne Schrader, was appointed by the City Council in November 2021. The City Clerk's of ce provides
administrative support to the council and serves as the custodian of records for the city.
The Public Services department consists of the Streets, Stormwater, Water, Sewer, Engineering, Building and Facility
Maintenance, Fleet, and Inventory management divisions. Michael Criddle, MPA, is our Public Services Director.
The Parks and Recreation department consists of Athletics, Library, and Cultural Services.
The Police department consists of police services, including investigations, professional standards, patrol, administration
and records, code enforcement, and animal care services. Our Police Chief is Stephen McCosker, MS,MPA.
The Fire department includes re services, inspections, public education and emergency communications. Our Fire Chief,
Anthony Holland, has been with the City of Crestview for over 25 years and started when the re department was a
volunteer department.
The Financial Services department includes our accounting and utility billing division. Our Finance Director is Gina
Toussaint.
The Administrative Services department was created in 2020 and consists of information technology, human resources,
and risk management. The Administrative Services Director is Jessica Leavins, MS.
The Community Development Services department is led by Barry Henderson and consists of planning and zoning and
building inspections and permitting.
City of Crestview Strategic Plan | Crestview Page58
Mission, Vision and Values
Our Vision
To be known as a forward-thinking, hospitable and growing community that embraces diversity with a family-centric
culture
Our Mission
To improve the quality of life by providing exceptional municipal services.
Our Values
The Crestview City Council adopted its foundational and experiential values in 2019 and reaf rmed these values in 2023.
Experiential Values
Core Values
City of Crestview Strategic Plan | Crestview Page 6
SWOT Analysis
A SWOT analysis is a fundamental analytical framework employed in strategic planning, offering a systematic assessment
of an organization's internal strengths and weaknesses, juxtaposed against the external opportunities and threats it faces.
This structured evaluation serves as a foundational component of strategic planning.
Strengths
Community Partnerships
Crestview Area Chamber of Commerce
City leadership
Educational opportunities
Downtown area
Citizen involvement
Location
Youth
Vision
Growth
Community Character
Weaknesses
Financial Resources
Traf c
Mobility
Infrastructure
Workforce development
Lack of diversity
Pacing the growth
Managing the growth
Commercial development
Economic development
Lack of employment opportunities
Lack of parks and recreation
Lack of Nightlife
Opportunities
Affordable housing developments
Financial strategy development
Downtown mobility plan implementation
Utility expansion
Drug awareness programs
Threats
Growth rate
Future workforce
Cost of living
Social media
Socioeconomic disparity
City of Crestview Strategic Plan | Crestview Page 7
Traf c mitigation
Infrastructure expansion
Recreation
Focus Areas
Community Culture
Overall
Progress
\N/A%
Goals
1
FY24 Budget
Allocation
%
$
Play Overall
Progress
N/A%
Goals
3
FY24 Budget
Allocation
%
$
Opportunity Overall
Progress
N/A%
Goals
2
FY24 Budget
Allocation
%
$
Mobility Overall
Progress
N/A%
Goals
1
FY24 Budget
Allocation
%
$
Safety Overall
Progress
N/A%
Goals
6
FY24 Budget
Allocation
%
$
Community Character
Overall
Progress
N/A %
Goals
1
FY24 Budget
Allocation
%
$
City of Crestview Strategic Plan | Crestview Page 8
Communication Overall
Progress
N/A%
Goals
2
FY24 Budget
Allocation
%
Infrastructure Overall
Progress
N/A%
Goals
2
FY24 Budget
Allocation
%
Organizational
capacity, effectiveness,
and ef ciency
Overall
Progress
N/A%
Goals
6
FY24 Budget
Allocation
%
Financial Sustainability Overall
Progress
N/A
Goals
5
FY24 Budget
Allocation
%
City of Crestview Strategic Plan | Crestview Page 9
Focus Areas
Community Culture
Develop a speci c identity for Crestview.
Budget Allocation
of total 2024 Budget
Goals
●Complete ●On Track ●Minor Disruption ●Major Disruption ●Not Started ●Future
Through 2028 continue to
implement the "Choose
the View" campaign.
Action Items 3 Progress
No data available
Status
Overall Progress
●Complete 0 Action Items (0%)
●On Track 0 Action Items (0%)
●Minor Disruption 0 Action Items (0%)
●Major Disruption 0 Action Items (0%)
●Not Started 3 Action Items (100%)
●Future 0 Action Items (0%)
0%
Complete
City of Crestview Strategic Plan | Crestview Page 10
Focus Areas
Play
Expand recreational and entertainment activities within the city.
Budget Allocation
of total 2024 Budget
Goals
●Complete ●On Track ●Minor Disruption ●Major Disruption ●Not Started ●Future
By 2027, create a culture
for an 18-hour day in the
Community
Redevelopment Agency
district by increasing
participating businesses
by 40%.
Action Items 4 Progress
No data available
Status
Evaluate internal and
external partnerships.
Action Items 2 Progress
No data available
Status
Develop and implement a
recreational improvement
plan.
Action Items 4 Progress
No data available
Status
Overall Progress
●Complete 0 Action Items (0%)
●On Track 0 Action Items (0%)
●Minor Disruption 0 Action Items (0%)
●Major Disruption 0 Action Items (0%)
●Not Started 10 Action Items (100%)
●Future 0 Action Items (0%)
0%
Complete
City of Crestview Strategic Plan | Crestview Page 11
Focus Areas
Opportunity
Promote an environment that encourages economic and educational opportunity.
Budget Allocation
of total 2024 Budget
Goals
●Complete ●On Track ●Minor Disruption ●Major Disruption ●Not Started ●Future
Improve processes for new
business development
Action Items 6 Progress
No data available
Status
Increase downtown
businesses that participate
in a 18 hour day.
Action Items 4 Progress
No data available
Status
Overall Progress
●Complete 0 Action Items (0%)
●On Track 0 Action Items (0%)
●Minor Disruption 0 Action Items (0%)
●Major Disruption 0 Action Items (0%)
●Not Started 10 Action Items (100%)
●Future 0 Action Items (0%)
0%
Complete
City of Crestview Strategic Plan | Crestview Page 12
Focus Areas
Mobility
Provide safe, ef cient, and accessible means for mobility.
Budget Allocation
of total 2024 Budget
Goals
●Complete ●On Track ●Minor Disruption ●Major Disruption ●Not Started ●Future
By 2026, develop a long
term mobility plan and
funding strategy.
Action Items 6 Progress
No data available
Status
Overall Progress
●Complete 0 Action Items (0%)
●On Track 0 Action Items (0%)
●Minor Disruption 0 Action Items (0%)
●Major Disruption 0 Action Items (0%)
●Not Started 6 Action Items (100%)
●Future 0 Action Items (0%)
0%
Complete
City of Crestview Strategic Plan | Crestview Page 13
Focus Areas
Safety
Ensure the continuous safety of citizens and visitors.
Budget Allocation
of total 2024 Budget
Goals
●Complete ●On Track ●Minor Disruption ●Major Disruption ●Not Started ●Future
Increase education and
gain voluntary compliance
with traf c laws.
Action Items 0 Progress
No data available
Status
No data available
Become an state
accredited law
enforcement agency.
Action Items 0 Progress
No data available
Status
No data available
Opioid awareness and
training
Action Items 0 Progress
No data available
Status
No data available
Improve pedestrian access,
visibility, and protection.
Action Items 0 Progress
No data available
Status
No data available
Improve citizen relations .Action Items 1 Progress
No data available
Status
Overall Progress
●Complete 0 Action Items (0%)
●On Track 0 Action Items (0%)
●Minor Disruption 0 Action Items (0%)
●Major Disruption 0 Action Items (0%)
●Not Started 6 Action Items (100%)
●Future 0 Action Items (0%)
0%
Complete
City of Crestview Strategic Plan | Crestview Page 14
Focus Areas
Community Character
Promote desirable growth with a hometown atmosphere.
Budget Allocation
of total 2024 Budget
Goals
●Complete ●On Track ●Minor Disruption ●Major Disruption ●Not Started ●Future
Improve the public
perception of the City of
Crestview.
Action Items 4 Progress
No data available
Status
Overall Progress
●Complete 0 Action Items (0%)
●On Track 0 Action Items (0%)
●Minor Disruption 0 Action Items (0%)
●Major Disruption 0 Action Items (0%)
●Not Started 4 Action Items (100%)
●Future 0 Action Items (0%)
0%
Complete
City of Crestview Strategic Plan | Crestview Page 15
Focus Areas
Communication
To engage, inform, and educate the public and staff.
Budget Allocation
of total 2024 Budget
Goals
●Complete ●On Track ●Minor Disruption ●Major Disruption ●Not Started ●Future
By 2028, reduce opiod
related overdoses in our
area through awareness.
Action Items 2 Progress
No data available
Status
Engage, inform, and
educate the public and
staff.
Action Items 2 Progress
No data available
Status
Overall Progress
●Complete 0 Action Items (0%)
●On Track 0 Action Items (0%)
●Minor Disruption 0 Action Items (0%)
●Major Disruption 0 Action Items (0%)
●Not Started 4 Action Items (100%)
●Future 0 Action Items (0%)
0%
Complete
City of Crestview Strategic Plan | Crestview Page 16
Focus Areas
Infrastructure
Satisfy current and future infrastructure needs.
Budget Allocation
of total 2024
Budget
Goals
●Complete ●On Track ●Minor Disruption ●Major Disruption ●Not Started ●Future
By 2028, complete the
wastewater collection
system expansion.
Action Items 2 Progress
No data available
Status
By 2028, develop and
implement the
infrastructure expansion
west of state highway 85
and south of state highway
90.
Action Items 8 Progress
No data available
Status
Overall Progress
●Complete 0 Action Items (0%)
●On Track 0 Action Items (0%)
●Minor Disruption 0 Action Items (0%)
●Major Disruption 0 Action Items (0%)
●Not Started 10 Action Items (100%)
●Future 0 Action Items (0%)
0%
Complete
City of Crestview Strategic Plan | Crestview Page 17
Focus Areas
Organizational capacity, effectiveness, and ef ciency
To ef ciently provide the highest quality of public services.
Budget Allocation
of total 2024 Budget
Goals
●Complete ●On Track ●Minor Disruption ●Major Disruption ●Not Started ●Future
Improve the process for
new business
development.
Action Items 5 Progress
No data available
Status
Obtain and maintain
competent staff.
Action Items 5 Progress
No data available
Status
Develop and implement a
strategy to address
increased minimum wage
and pay compression.
Action Items 2 Progress
No data available
Status
Develop and implement
the infrastructure
expansion west of state
highway 85.
Action Items 7 Progress
No data available
Status
Overall Progress
●Complete 0 Action Items (0%)
●On Track 0 Action Items (0%)
●Minor Disruption 0 Action Items (0%)
●Major Disruption 0 Action Items (0%)
●Not Started 26 Action Items (100%)
●Future 0 Action Items (0%)
0%
Complete
City of Crestview Strategic Plan | Crestview Page 18
Focus Areas
Financial Sustainability
Maintain the City's long-term nancial sustainability.
Budget Allocation
of total 2024 Budget
Goals
●Complete ●On Track ●Minor Disruption ●Major Disruption ●Not Started ●Future
Continue to demonstrate
long term nancial
stability.
Action Items 3 Progress
No data available
Status
Maintain fully funded
reserves
Action Items 1 Progress
No data available
Status
Increase community
partnerships and
volunteerism
Action Items 0 Progress
No data available
Status
No data available
Identify and implement
new ways to increase
ef ciency to reduce cost
Action Items 0 Progress
No data available
Status
No data available
Identify additional revenue
sources
Action Items 0 Progress
No data available
Status
No data available
Overall Progress
●Complete 0 Action Items (0%)
●On Track 0 Action Items (0%)
●Minor Disruption 0 Action Items (0%)
●Major Disruption 0 Action Items (0%)
●Not Started 4 Action Items (100%)
●Future 0 Action Items (0%)
0%
Complete
City of Crestview Strategic Plan | Crestview Page 19