HomeMy Public PortalAboutVision Planning Committee -- 2021-11-16 Minutes TOWN OF BREWSTER VISION PLANNING COMMITTEE
MEETING MINUTES Y „
Monday, November 1611, 2020 at 4PM
Virtual Meeting
Hal Minis, Chairman , convened the Brewster Vision Planning Committee via remote participation with members :
Patricia Hess, Paul Wallace , Andi Genser, Garren Peterson , Fran Schofield , Sue Searles, and Sharon Tennestedt , Absent :
Kari Hoffmann . A quorum was determined .
Also present : Honey Pivirotto ( FinCom Liaison ) , Ryan Bennett (Town Planner) , and Ellen Murphy ( Department Assistant) .
The Chair read the Recording or Taping Notification : This meeting will be conducted by remote participation pursuant to
Governor Baker' s March 2020 orders suspending certain Open Meeting Law provisions and imposing limits on public
gatherings . No in - person meeting attendance will be permitted . If the Town is unable to live broadcast this meeting, a record
of the proceedings will be provided on the Town website as soon as possible . The Town has established specific email
addresses for each board and committee so the public can submit comments either before or during the meeting . To submit
public comment or questions to the Vision Planning Committee, please email : brewplan@brewster- ma .gov .
• Review and Approval of November 16, 2020 minutes
Motions was made and the minutes were approved unanimously .
Hal Minis informed the Committee the structure of the meetings going forward will be alternating focus on
Vision Plan Implementation and LCP . The Committee meetings that include Tighe & Bond will focus on LCP
and the meetings with just the Committee in attendance will focus on Vision Plan Implementation , Ryan
Bennett confirmed Tighe & Bond are scheduled to attend every other Committee meeting . The focus of the
next meeting on December 8th will be on LCP .
• Review of Open Meeting Law
Ryan Bennett asked the Committee if they had any questions or concerns regarding Open Meeting Law .
Sharon Tennestedt questioned if the Committee was required to fill out the form at the back of the
document . Ryan Bennett said she will follow up with the Town Clerk and get back to the Committee .
• Review of Plan for Monitoring & Implementation of Vision Plan
Hal Minis brought the attention of the Committee to the one - page draft plan for monitoring . He provided an
overview of the monitoring plan outlining the objectives, milestones, specific actions and process . He
suggested biannual meetings which would consists of a mid -year meeting focusing on progress to date and
identifying implementation constraints and an end of the year meeting focusing on results and identifying
priorities for the coming fiscal year . The end of the year meeting would also include a formal presentation
to the Select Board , a public town meeting and an annual monitoring report . This report would be modeled
from the Tisbury annual monitoring report . This was an important tool used in the Tisbury Vision initiative .
Hal will send a copy to the Committee . Andi Genser ask how this connects to the communications strategy .
Hal Minis suggested since the communications strategy is an agenda item that the Committee defer the
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discussion until later on in the meeting .
Honey Pivirotto questioned the Finance aspects of the monitoring and if there were plans to incorporate
expenditures . Hal Minis will follow up with Cheryl Doble . He suggested that the monitoring plan align 1
updates with the budget cycle and reference budget items . Honey Pivirotto stated a meeting is scheduled
with the Finance Committee and the Select Board to start the budget process and the budget finalizes in the
April/ May timeframe . Hal Minis reviewed the timeframe for the plan and stated that the Town j
Administrator suggested the year-end plan be finalized by May and the mid -year review align with the
beginning of the budget process . Stakeholder meetings will be scheduled during the winter .
• Review of the FY 20/21 Strategic Plan
Ryan Bennett brought the plan to the Committee' s attention and highlighted that the Vision building blocks
are being used in the Select Board ' s planning efforts . Hal Minis indicated that there is a more recent version
of the Strategic plan . Ryan to follow up on an updated version and the * noted on the plan .
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• Review of the Vision Implementation Matrix
Ryan Bennett stepped through the Vision Implementation Matrix indicating that the purpose of this matrix is
not for reporting outside the Committee but a working tool for the Committee to track the progress of
action items and link it back to the Strategic Plan . Ryan asked the Committee if they had any comments or
questions . Andi Genser commented that the matrix will be very helpful going forward as we fill in the
various action items and progress against those items . Ryan confirmed that the Planning department will
own the document and make the necessary updates for the Committee' s review . She plans, in the coming
months, to have the document populated for review and suggested it be a standing agenda item . This will
be used as a tool for stakeholder meetings . Andi Genser raised a concern that some of the action items can
easily be identified in certain departments where others are community-wide . Hal Minis stated that the
Committee will have to work hard to ensure we identify the stakeholders associated with each action item .
Hal proposed that liaisons be assigned to certain stakeholder groups and be responsible for conducting the
monitor meetings and tracking going forward . Hal encouraged the Committee to think about which areas
they would be most effective in working with the various stakeholders .
• Discussion of VPC Communication Strategy
Hal Minis opened the discussion to the Committee on how, who and when the Committee communicates
and from there draft a communication strategy document . The Committee discussed what was done in the
past and lessons learned from the previous work . In the past, communication was more event driven with a
series of workshops . The Committee discussed how to improve communications . Committee members
discussed social media , newsletters, and how to reach out to various audiences . Sue Searles and Garren
Peterson suggested the Facebook group page Brewster Community Space as a resource . Ryan Bennett will
follow up on the Facebook presence . A quarterly newsletter was suggested that would include priorities
and actions taken . Fran Schofield agreed that a quarterly newsletter is the right frequency . She has
experience with non - profit newsletters and has linked it to the Facebook page and Twitter account . This will
enable the Committee to reach out to many more audiences .
Fran Schofield will prepare a high - level marketing and communication draft outlining goals, audiences,
methods, frequency and triggers . Patricia Hess will work with Fran to provide work done in the past to use
as a baseline for the draft . The Committee will review the draft plan at the December 21St meeting . The
Committee discussed some of the challenges faced with certain audiences . Some ideas were to reach out to
history/government teachers for student engagement, Cape Cod Young Professionals as a way to reach out
to young families and notices in the Cape Codder . All channels of communication to target certain
audiences .
• Presentation and Discussion on how the Vison Plan fits with the LCP guidance
This agenda item will be deferred until the December 7th meeting with Tighe & Bond
• Identify Tasks and Information needs for next meeting :
Review Vision Plan and identify statements related to Growth Management within the building blocks that
will help develop the Growth Management vision .
• For your information :
Nothing to add
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• Matters Not Reasonably Anticipated by the Chair
Nothing to add
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Documents Referenced :
Plan for Monitoring the Implementation of the Vision Plan ( DRAFT)
FY20-21 Select Board Strategic Plan ( 10 . 07 . 19 )
Vision Implementation Matrix ( DRAFT)
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The next meeting of the Brewster Vision Planning Committee is scheduled for December 7t1, 2020 .
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A motion was made to adjourn the meeting . Vote : 8-0-0 . Meeting adjourned at 5 : 16 .
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