HomeMy Public PortalAboutResolution No. 23 - 189 - Resolution terminating Roar MediaSponsored by: Commissioner Kelley
RESOLUTION NO. 23-189
A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF OPA-
LOCKA, FLORIDA, TERMINATING THE PUBLIC RELATIONS AND
MARKETING CONSULTANT SERVICES AGREEMENT WITH ROAR
MEDIA, LLC. FOR CONVENIENCE; PROVIDING FOR A THIRTY DAY
NOTICE OF TERMINATION; PROVIDING FOR AN EFFECTIVE DATE
WHEREAS, the City of Opa-Locka ("City") issued RFP 22-0614100 ("RFP"),
seeking a professional company for the provision of public relations and marketing
consultant services for the City; and
WHEREAS, at the City Commission meeting of November 14, 2022, the City
Commission selected Roar Media, LLC to perform public relations and marketing
consultant services, consistent with the scope of services set forth in the RFP for an
amount not to exceed One Hundred Forty -Four Thousand Dollars ($144,000); and
WHEREAS, pursuant to Article 11, Paragraph 11.1 of the Agreement entered into
between the parties on or about March 10, 2023, the Agreement was to be effective for
one (1) fiscal year, with two renewable options for one year, subject to negotiations; and
WHEREAS, pursuant to Article 11, Paragraph 11.2 the Agreement, the Agreement
"may be terminated by either party for cause, or the City for convenience, upon thirty
(30) days written notice by the City to Contractor in which event the Contractor shall be
paid its compensation for services performed to termination date"; and
WHEREAS, the City Commission desires to authorize and require termination
with a thirty (30) day notice letter to be provided by the City Manager to Roar Media,
LLC within twenty-four hours from passage of this resolution; and
WHEREAS, the City Commission of the City of Opa-Locka finds that it is in the
best interest of the City and its residents to terminate the public relations and marketing
consultant services agreement with Roar Media, LLC.
NOW THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF THE
CITY OF OPA LOCKA, FLORIDA:
SECTION 1. RECITALS ADOPTED.
The recitals to the preamble herein are incorporated by reference.
SECTION 2. AUTHORIZATION
The City Commission of the City of Opa-Locka hereby terminates the public
Resolution No. 23-189
relations and marketing consultant services agreement with Roar Media, LLC.
SECTION 3. SCRIVENER'S ERRORS.
Sections of this Resolution may be renumbered or re -lettered and corrections of
typographical errors, which do not affect the intent of this Resolution may be
authorized by the Interim City Manager, following review by the City Attorney,
without need of public hearing, by filing a corrected copy of same with the City
Clerk.
SECTION 4. EFFECTIVE DATE
This Resolution shall take effect upon the adoption and is subject to the approval
of the Governor or Governor's Designee.
PASSED and ADOPTED this 13th day of Decemb r 2023.
John H (► aylor Jr., Mayor
ATTEST:
Ja Flores, City Clerk
APPROVED AS TO FORM AND
LEGAL SUFFICIENCY:
Bur'na$ette Norris -Weeks, P.A.
City Attorney
Moved by: Vice Mayor Ervin
Seconded by: Commissioner Kelley
VOTE:
5-0
Commissioner Bass YES
Commissioner Kelley YES
Commissioner Williams YES
Vice Mayor Ervin YES
Mayor Taylor YES
2
DocuSign Envelope ID: E2519414-05EA-4228-AEE4-2E9967283589
City of Opa-locka
Agenda Cover Memo
DocuSlgned by:
City
Manager:
Darvin Williams
CM Signature:
Ordinance
05
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V•1---
Other
Commission
Meeting
Date:
12.13.2023
Item Type:
(EnterXin box)
Resolution
X
Fiscal
Impact:
(EnterXin box)
Yes
No
Ordinance Reading.
(EnterXin box)
1st Reading
2nd Reading
X
Public Hearing:
(EnterXin box)
Yes
No
Yes
No
X
Funding
Source:
Account#:
(Enter Fund & Dept)
Ex:
See Financial
Impact
Advertising Requirement:
(Enter X in box)
Yes
No
X
Contract/P.O.
Required:
(EnterXin box)
Yes
No
RFP/RFQ/Bid#:
X
Strategic
Plan Related
(EnterXin box)
Yes
No
Strategic Plan Priority Area:
Strategic Plan Obj./Strategy:
(list the specific objective/strategy this
item will address)
X
Enhance Organizational •
Bus. & Economic Dev •
Public Safety •
Quality of Education (]
Qual. of Life & City Image •
Communication NI
Sponsor
Name
Commissioner
Kelley
Department:
City Commission
Short Title:
A resolution of the City Commission of the City of Opa-locka authorizing the non -renewal of the City's contract
for Public Relations and Marketing services with Roar Media.
Staff Summary:
On November 14, 2022, the City Commission passed Resolution No. 22-061, to enter into an agreement with
Roar Media, LLC for Public Relations and Marketing services. The terms of this agreement were for "one fiscal
year with a two (1) year renewable clause subject to negotiation of terms with the contractor and the concurrence
of the City of Opa-locka City Commission":
At the completion of one year, the City Commission is seeking to exercise its right to decline to renew the City's
contract with Roar Media as outlined in the terms of the agreement.
Financial Impact: The FY 24 Adopted includes $200,000 for various Public Relations and Marketing Services.
Under the current contract through December 31, 2023, Roar Media charges will be approximately $37,000
of this budget.
DocuSign Envelope ID: E2519414-05EA-4228-AEE4-2E99672B3589
Proposed Action
The City Administration doesn't recommend termination of Roar Media. Roar Media has started from scratch
to implement a comprehensive program of responding to media requests, preparing City officials for media
events, media placement to increase public awareness of City events, development of flyers in support of City
events and a significant social media presence. Roar Media relies on a comprehensive measurement system
to assess the effectiveness of its communications and assist in refining its approach to address the reality
that a substantial portion of the community doesn't possess the skills necessary to be receptive to social
media and other forms of electronic communications. The termination of Roar Media would require a new
RFP and the likelihood that the City would be without effective Public Relations and Marketing Services for a
four to five month period while a new firm was selected and then developed their own plan for addressing
the City's needs. This would not only adversely impact near -term day-to-day events but would also adversely
impact future major events such the Arabian Nights Festivals which requires extensive long-term planning
and involvement of public information and marketing skills.
Attachment: