HomeMy Public PortalAboutResolution No. 24-003 - Resolution authorizing the issuance of an RFP for Public Relations and Marketing ServicesSponsored by: Commissioner Kelley
RESOLUTION NO. 24-003
A RESOLUTION OF THE CITY COMMISSION OF THE
CITY OF OPA-LOCKA, FLORIDA, AUTHORIZING
ISSUANCE OF A REQUEST FOR PROPOSALS ("RFP") FOR
A PUBLIC RELATIONS AND MARKETING CONSULTANT
CONSISTENT WITH THE SCOPE OF SERVICES
OUTLINED IN EXHIBIT "A", ATTACHED HERETO;
PROVIDING FOR INCORPORATION OF RECITALS;
PROVIDING FOR AN EFFECTIVE DATE
WHEREAS, the City Commission desires to increase awareness of the City of
Opa-locka's ("City") mission and goals, garner public and community support and an
understanding of the City's initiatives and programs, as well as be at the forefront of any
potential issues that may impact the City; and
WHEREAS, the City desires to work with a professional, full time firm on an as -
needed and on -going basis to bring about aforementioned results; and
WHEREAS, the City also desires to work with qualified professionals with
experience in creating a unique brand/identity, memorable message development and
communication through multiple media formats; and
WHEREAS, the City has determined that issuance of an RFP utilizing the Scope
of Services outlined in Exhibit "A" hereto is in the best interests of the City and its
residents.
NOW, THEREFORE, BE IT DULY RESOLVED BY THE CITY COMMISSION
OF THE CITY OF OPA-LOCKA, FLORIDA:
Section 1. Adoption of Representations. The above recitals are true and
correct and are incorporated into this Resolution by reference.
Section 2. Approval of Issuance of RFP for a Public Relations and Marketing
Consultant. The City Commission of the City of Opa-locka hereby approves the issuance
of a Request for Proposals (RFP) for a Public Relations and Marketing Consultant
utilizing the Scope of Services outlined in Exhibit "A" attached hereto.
Resolution No. 24-003
anna Flores, City Clerk
Section 3. Effective Date.
This Resolution shall take effect immediately upon adoption by the City Commission of
the City of Opa-locka.
John H. r., Mayor
TTEST:
APPROVED AS TO FORM
AND LEGAL SUFFICIENCY:
Burnadette Norris -Wee <s, P.A.
City Attorney
Moved by: Commissioner Williams
Seconded by: Commissioner Kelley
VOTE: 5-0
Commissioner Bass YES
Commissioner Kelley YES
Commissioner Williams YES
Vice Mayor Ervin YES
Mayor Taylor YES
Resolution No. 24-003
EXHIBIT "A"
SCOPE OF SERVICES FOR REQUEST FOR PROPOSAL (RFP)
Public Relations and Marketing Consultant
CONTRACTOR AGREES TO:
•Create Marketing Plan to be approved by City within thirty (30) days of contract
execution
• Create and deliver to City press releases on behalf of City for placement on
social media outlets
• Create and deliver to City press releases targeted for news outlets
• Pitch development initiatives/stories and photo opportunities to news outlets
• Coordinate and schedule interviews with City Mayor where necessary
• Provide crisis management services and prepare draft public statements
• Develop talking points for interviews
• Broadcast interviews live on all Social Media platforms
• Provide an after -action report including all media releases, media
clips, high performance social media posts with analytics, log of
television and radio appearances
• Develop graphics to visually convey positive facts about the City
• Post helpful information for residents to all social media platforms
• Develop and distribute a newsletter in conjunction with City staff
• Distribute information to City constituents via group texts and
telephone calls
Resolution No. 24-003
• Serve as the Event Coordinator for All City Events
• Provide photographer at City events
• Post photographs on social media that are approved by event sponsoring
Commissioner or City Manager if a City sponsored event
• Prepare flyers for Commission sponsored and City sponsored events
As a way to facilitate the aforementioned outcomes, the City agrees to:
a) Work with the staff to identify information to be
distributed and disseminated.
b) Provide feedback and approval on all work prior to disseminating to public, press,
and constituents.
c) Coordinate access for Mayor and City Commissioners as needed.
EXHIBIT "A"
SCOPE OF SERVICES FOR REQUEST FOR PROPOSAL (RFP)
Public Relations and Marketing Consultant
CONTRACTOR AGREES TO:
•Create Marketing Plan to be approved by City within thirty (30) days of contract
execution
• Create and deliver to City press releases on behalf of City for placement on
social media outlets
• Create and deliver to City press releases targeted for news outlets
• Pitch development initiatives/stories and photo opportunities to news outlets
• Coordinate and schedule interviews with City Mayor where necessary
• Provide crisis management services and prepare draft public statements
• Develop talking points for interviews
• Broadcast interviews live on all Social Media platforms
• Provide an after -action report including all media releases, media
clips, high performance social media posts with analytics, log of
television and radio appearances
• Develop graphics to visually convey positive facts about the City
• Post helpful information for residents to all social media platforms
• Develop and distribute a newsletter in conjunction with City staff
• Distribute information to City constituents via group texts and
telephone calls
• Serve as the Event Coordinator for All City Events
• Provide photographer at City events
• Post photographs on social media that are approved by event sponsoring
Commissioner or City Manager if a City sponsored event
• Prepare flyers for Commission sponsored and City sponsored events
As a way to facilitate the aforementioned outcomes, the City agrees to:
a) Work with the staff to identify information to be
distributed and disseminated.
b) Provide feedback and approval on all work prior to disseminating to public, press,
and constituents.
c) Coordinate access for Mayor and City Commissioners as needed.
DocuSign Envelope ID: 9A50998D-B653-44BF-941C-1D20E4DA6FAB
City of Opa-Locka
Agenda Cover Memo
DocuSlgned by:
City
Manager:
Darvin E. Williams
CM Signature:
0,5',1_
c4ec07C1E8DEe92.
..-1:--
Commission
Meeting
Date:
1/10/2024
Item Type:
(EnterXin box)
Resolution
Ordinance
Other
X
Fiscal
Impact:
(EnterXin box)
Yes
No
Ordinance Reading:
(EnterXin box)
1st Reading
2nd Reading
X
Public Hearing:
(EnterXin box)
Yes
No
Yes
No
X
X
Funding
Source:
Account# :
(Enter Fund &
Dept)
See Financial
Impact
Section
Advertising Requirement:
(EnterXin box)
Yes
No
X
Contract/P.O.
Required:
(EnterXin box)
Yes
No
RFP/RFQ/Bid#:Piggyback
X
Strategic
Plan Related
(EnterXin box)
Yes
No
Strategic Plan Priority
Enhance Organizational
Bus. & Economic Dev
Public Safety
Quality of Education
Qual. of Life & City Image
Communication
Area:
'
Strategic Plan Obj./Strategy:
(list the specific objective/strategy this
item will address)
X
nnom
H
IN
•
MI
Sponsor
Name
Commissioner
Kelley
Department:
City Commission
Short Title:
A resolution of the City Commission of the City of Opa-locka authorizing the Interim City Manager to issue an
RFP for citywide Public Relations Services.
Staff Summary:
On December 13th, 2023, the City Commission voted to terminate the City's contract with Roar Media for Public
Relations and Marketing services. The City is now seeking a professional full-time firm to render these
services. The firm will be expected to provide a comprehensive and innovative plan that increases awareness
and informs the community and/or stakeholders of the City's mission, initiatives, projects, goals and programs.
The firm must also demonstrate expertise and remain proactive in identifying and responding to any potential
issue that may affect the City. The Interim City Manager shall be authorized to issue an RFP for citywide Public
Relations Services to include the Scope of Services.
DocuSign Envelope ID: 9A50998D-B653-44BF-941C-1D20E4DA6FAB
Financial Impact: In addition to the electronic distribution of this RFP, staff may choose to advertise
in publications to ensure broad awareness of this request for bids for an expenditure not to exceed
$3,000. This advertising will be charged to Non -department Other Advertising (19-515491) which
currently has $13,059 available.
Proposed Action:
Staff recommends the City Commission approves legislation authorizing the Interim City Manager to issue an
RFP for citywide Public Relations Services.
Attachment:
Resolution No. 23-189