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Home My Public Portal About20140721_SunShotTybeeWebinar.pdf Solar Powering Your Community Tybee Island The SunShot Solar Outreach Partnership (SolarOPs) is a U.S. Department of Energy (DOE) program designed to increase the use and integration of solar energy in communities across the US. About the SunShot Solar Outreach Partnership Agenda Solar 101 • Solar Basics • Benefits Municipal Solar Procurement • Process Solarize Programs • Basics • Case Study Ques=ons and Feedback Solar Technologies 4 Solar Hot Water Concentrated Solar Power Solar Photovoltaic (PV) Some Basic Terminology Panel / Module Cell Some Basic Terminology Array e- e- Some Basic Terminology Capacity / Power kilowatt (kW) Production Kilowatt-hour (kWh) e- Some Basic Terminology Residence 5 kW Office 50 – 500 kW Factory 1 MW+ Utility 2 MW+ Solar Job Growth Source: SEIA Estimates (2006-2009), The Solar Foundation`s National Solar Jobs Census 2010 (2010), The Solar Foundation`s National Solar Jobs Census 2012 (2011-2012). 9 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 2006 2007 2008 2009 2010 2011 2012 2013 Solar Job Growth in the US SEIA Estimates The Solar Foundation World Solar Market Source: REN 21 Top 5 Countries Solar Operating Capacity (2013) Germany China Italy USA Spain Rest of World Germany 26 % USA 8.6% Agenda Solar 101 • Solar Basics • Benefits Municipal Solar Procurement • Process Overview Solarize Programs • Basics • Case Study Ques=ons and Feedback Process Option 1: Direct Ownership Option 2: Third Party Ownership Decide on Ownership Structure Process Loca=on Selec=on Site Assessment Finance Project Installer Procurement Construc=on Decide on Ownership Structure Georgia Power Small to Medium Program 2014 Program Enrollment Ended Direct Ownership Third Party Ownership § Direct purchase § Grant financed § ESCO/performance contracting § Loans § Bonds Finance Project Pros § Low – cost electricity § Net metering credits § Maximize underutilized spaces Cons § Upfront costs § Long term management § Can’t access tax-based incentives § Development and performance risks Direct Ownership Agenda Solar 101 • Solar Basics • Benefits Municipal Solar Procurement • Process Overview Solarize Programs • Basics • Case Study Ques=ons and Feedback Regional Workshop Surveys Q: What is the greatest barrier to solar adoption in your community? Activity: Addressing Barriers 0 50 100 150 200 250 300 350 High upfront cost Lack of education Lack of policy support Lack of utility support Other Historic Preservation Lack of HOA support Reliability concerns Environmental Impact The Solarize Program Group purchasing for residential solar PV Solarize: Process Select Installer Marketing & Workshops Enrollment Site Assessment Decision & Installation Barriers High upfront cost Complexity Customer inertia Solutions Group purchase Community outreach Limited-time offer The Solarize Program § Run by Plano Solar Advocates volunteers § Coordinated with Live Green in Plano § $mart Energy Loan Program § Solarize Plano Website Example: Plano, Texas Source: Solarize Plano & Lori Pampell Clark, NCTCOG § Released RFP § 7 installer responses, 1 chosen § RFP review team § Enrollees had to do some homework – Determine annual elec. usage – Think about energy efficiency – Consider how much to offset – Estimate potential system size § Free installer site assessment after homework was completed § Sign contract with installer Solarize Plano Process Source: Solarize Plano & Lori Pampell Clark, NCTCOG § Used Google for online communications § Posted Solar 101 presentations and videos (pdf and Youtube) § Local newspaper and media § Utility bill insert Solarize Plano Outreach Source: Solarize Plano & Lori Pampell Clark, NCTCOG 0 10 20 30 40 50 60 70 80 How did you lean about Solarize Plano? § Target enrollment = 20 § Actual enrollment = 220 § 49 site assessments § 23 contracts § Target installed capacity = 80 kW § Actual installed capacity = 225.9 kW § Contract closure rate > 45% ! Success! Source: Solarize Plano & Lori Pampell Clark, NCTCOG 0 50 100 150 200 250 2-‐Jun 9-‐Jun 16-‐Jun 23-‐Jun 30-‐Jun 7-‐Jul 14-‐Jul 21-‐Jul 28-‐Jul 4-‐Aug Enrollment Signups Per Week per week total § Make sure Participants are ready to learn § Cooperate with well-known organizations § Volunteers should not be installers § Release FAQs early § Hold multiple information meetings § Time campaign to incentive schedules and highest energy use season Plano Lessons Learned Source: Solarize Plano & Lori Pampell Clark, NCTCOG A household is 0.78% more likely to adopt solar for each additional installation in their zip code Solarize: Lasting Impact Source: NYU Stern and Yale School of Forestry – Peer Effects in the Diffusion of Solar Panels Solarize: Lasting Impact Source: NREL Las=ng Impact A roadmap for project planners and solar advocates who want to create their own successful Solarize campaigns. www.nrel.gov Solarize: Resources Resource The Solarize Guidebook Meister Consultants Group chad.laurent@mc-group.com Chad Laurent Meister Consultants Group kathryn.wright@mc-group.com Kathryn Wright Supplemental Slides Net Metering: Georgia Source: Freeing the Grid Net Excess Credit Value Avoided Cost Reconciled Monthly System Capacity Limit 100 kW Non-residential, 10 kW Residential REC Ownership Not addressed Credit Rollover Not addressed F 2007 2008 2009 2010 2011 2012 2013 F F F F F F F F 2014