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Home My Public Portal About20080828_tybeeislandoverview_compr.pptOffice of Downtown Development Georgia Department of Community Affairs Creating Successful Downtowns 1 First slide. Housed in the Community Development and Finance Division Mike Beatty, Commissioner of DCA Brian Williamson, Division Director 2 CDFD etc. ODD Mission: To assist Georgia cities, neighborhoods and small towns in the development or redevelopment of their core commercial areas Community-based Self-help Public/private partnership Professional, comprehensive downtown management ODD’s Core Principles: Office of Downtown Development 3 Mission and core principles. Levels of Service General assistance Services to Better Hometown/Main Street/Urban cities & Neighborhoods Services to ODD Affiliate Communities and New Town Center Initiatives- Start-up services for BHT/MS/Urban cities & Neighborhoods or Affiliates (New Towns) 4 Levels of service. NEED NEW MAP 5 Why do we care about downtown? Why is it important? What makes a downtown successful? 6 Why do we care about downtown? (Ask the audience this question.) Qualities of a successful downtown Economic vitality 7 Economic vitality. It’s a place to do business: to buy, to sell, to shop, to make loans, to pay bills. Downtown is a place where a person can buy a greeting card or a house. Downtown Development = Economic Development in Georgia: For 2007 Public/Private $$ $214,039,327 Net jobs 3,486 Net businesses 565 Figures as of December 31, 2007 for 105 Better Hometown and Main Street cities. Does not include Atlanta and other major MSA’s. 8 Downtown Development = Economic Development in Georgia: Cumulative 1980-2007 Since 1980 $1.98B invested Net jobs 41,220 Net businesses 8,606 Figures as of December 31, 2007 for 105 Better Hometown and Main Street cities. Does not include Atlanta and other major MSA’s. 9 Qualities of a successful downtown Major employment center Not just a single-use place 10 Major Employment Center: Note these directional signs in Madison. All of these are employers…..maybe individually they aren’t large employers, but they add up quickly. Not just a single-use center: The sign also provides examples; retail, service, professional, residential. And don’t forget government, banking, education…. Historic Walkable Clean and safe 11 Walkable….you can get to dozens of places without getting in and out of a car. Clean and safe……you’re walking on sidewalks that are kept clean and you don’t have to fear for your safety while you’re walking. Historic…….look around and you see plenty of marvelous old structures built by past generations. Looks good and healthy Center of community 12 Downtown looks good and healthy…….. Visitors will judge the whole community by its downtown. Center of community……..It’s the preferred place for community events and activities of many types. Qualities of a successful downtown People living and shopping downtown Diversity Stays relevant in the marketplace 13 People living and shopping downtown Diversity……. (use, scale, hours of operation, people, and cost of space) Stays relevant in the marketplace Qualities of a successful downtown Retail and service Connectivity to close and traditional neighborhoods 14 (Humor: These ladies are in a shop window display on the square in Carrollton.) Retail and service Connectivity to close and traditional neighborhoods Qualities of a successful downtown Public/private partnerships A well-managed program 15 Public/private partnerships A well-managed program Downtowns are back Downtowns are back! 16 First slide. Managing a successful downtown program Paid professional management A plan based on Main Street’s 4-Point Approach™. 17 Paid professional management A plan based on Main Street’s 4-Point Approach™. Economic revitalization of the downtown/core commercial area in the context of historic preservation The Main Street Foundation The Main Street 4-Point Approach™ Organization Promotion Design Economic restructuring 18 4-point approach: Organization Promotion Design Economic restructuring. Main Street is about: Economic revitalization of the downtown/core commercial area in the context of historic preservation Organization 19 Promotions 20 Design 21 Economic Restructuring 22 Managing a successful downtown program A public/private partnership An active board, committees, & volunteers Stable funding Know where you are statistically 23 A public/private partnership that has broad-based community support An active board, committees, volunteers and an effective structure Stable funding Know where you are statistically The Main Street Philosophy:The Eight Principles for Success Comprehensive Quality Public/Private Partnership Changing Attitudes Focus on Existing Assets Self-Help Incremental Implementation Oriented 24 BHT/MS -- Minimum Standards Has broad-based community support Has developed vision and mission statements Has an annual, comprehensive Better Hometown/Main Street work plan with goals and objectives based on the 4 Points 25 Possesses an Historic Preservation Ethic Has an active board of directors and committees Has an adequate operating budget with income from a variety of sources BHT/MS -- Minimum Standards 26 Has a paid professional program manager Participates in on-going training Reports key statistics BHT/MS -- Minimum Standards 27 The Big Ideas: Main Street is… Downtown Management! A Public/Private Partnership An active board, committees, & volunteers Historic Preservation Economic Development (for the historic downtown area) 28 A public/private partnership that has broad-based community support An active board, committees, volunteers and an effective structure Stable funding Know where you are statistically A Sense of Place 29 A Sense of Place………… Is this how visitors see your community? Are you a part of “Generica” or “Anyplace, USA”? 30 Or is your individual community history evident to anyone who will look? A Sense of Community 31 A Sense of Community…………….This is where downtown should stand far above any other place in the city or county. 32 A gathering place….for special events or any time…..it’s just where people come together……all generations……all walks of life. Office of Downtown Development Georgia Department of Community Affairs Creating Successful Downtowns 33 First slide.