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HomeMy Public PortalAbout09) 7G Request for Co-Sponsorship - Camellia FestivalCity Council October 15, 2013 Page 2 of 3 2. Since that time, the Camellia Festival of Temple City has evolved and is now run by a non-profit unincorporated association registered with the State of California. The Festival's operating expenses are funded by the Festival's revenue and the funds kept separate from the City. Festival events are planned and coordinated by their Executive Board (Board). 3. In 1990, the City became the sole sponsor of the Festival and continues to co- sponsor Festival events annually. As the sponsor of the Festival, the City provides insurance, staff support, and facilities for Festival events. 4. On September 12, 2013, the Board met to discuss plans for the Festival's 70th anniversary in 2014. 5. On September 25, 2013, the Board again met and recommended two major changes to the Festival, subject to City Council approval. Those changes were closure of Las Tunas Drive between Kauffman Avenue and Golden West Avenue for carnival rides and attractions and a beer/wine garden in Temple City Park. ANALYSIS: The Festival will be celebrating its 70th anniversary in 2014. For many years, Festival volunteers and City staff have heard requests from residents to incorporate changes to this community event. The requests received most often were: 1) to change, or add, carnival rides; and 2) to serve beer and wine at the Festival as is customary at most church fiestas and other nonprofit events. With the upcoming 70th anniversary in 2014, the Festival's Board agreed this was an opportune time to implement some of the changes that had been requested over the past several years. Changes approved by the Board include: 1) closure of Las Tunas Drive, between Kauffman Avenue and Golden West Avenue for additional carnival rides and attractions; 2) a beer/wine garden; 3) extension of Festival hours until 11:00 p.m. on Friday, February 21, 2014 and Saturday, February 22, 2014; 4) food trucks on Friday, February 21, 2014; and 5) concerts, featuring bands from the City's summer concert series, on Saturday evening, February 22, 2014 and Sunday afternoon, February 23, 2014. The City Council is requested to review and approve the following requests from the Festival as identified in the Camellia Festival's Request for City Support: 1. Use of Temple City Park, the parking lots adjacent to City Hall and the Civic Center, and Las Tunas Drive between Kauffman Avenue and Golden West Avenue for carnival rides and attractions from 12 noon on Wednesday, February 19, 2014 until 6:00a.m. on Monday, February 24, 2014. This change will allow additional or new rides for the carnival; City Council October 15, 2013 Page 3 of 3 2. Approval of three permits for consumption of alcohol in Temple City Park pursuant to section 4400 of the TCMC, from 4:00-10:00 p.m. Friday, February 21, 2014; 4:0Q-10:00 p.m. Saturday, February 22, 2014; and 2:00-7:30 p.m. Sunday, February 23, 2014. The addition of a beer/wine garden would provide additional income to the Festival and also provide an area for adults (enclosed with tables and chairs) to socialize while the children were on the rides or playing games; 3. Temporary parking bans and street closures in connection with the parade; 4. City staff to hang a street banner across Las Tunas Drive in front of Temple City Park; 5. Authorization for food truck vendors on Golden West Avenue on Friday, February 21, 2014. Non-profit organizations operating food booths at the Festival would be compensated either with a reduction in their booth rental fee or a percent of Food Truck sales; and 6. Authorization for certain local youth and community organizations to sell food, patches, etc. along the parade route. As in previous years, staff recommends that the carnival company and all organizations selling food during the Festival provide the City with insurance endorsements naming the City as an additional insured. CONCLUSION: The Festival will be celebrating its 701h anniversary in 2014. The Board is requesting City's support for the upcoming Festival. The City Council is requested to review and approve the various items as listed on the Festival's request letter. FISCAL IMPACT: The City Council as part of the Fiscal Year (FY) 2013-14 City Budget has appropriated funds for this event the majority of which is staff costs in support of the parade and the three day carnival. It is not anticipated that the changes recommended by the Festival Board will have an impact on the FY 2013-14 City Budget. ATTACHMENT: A. Request for City Support from Temple City Camellia Festival City Council October 15, 2013 Page 2.of 3 2. Since that time, the Camellia Festival of Temple City has evolved and is now run by a non-profit unincorporated association registered with the State of California. The Festival's operating expenses are funded by the Festival's revenue and the funds kept separate from the City. Festival events are planned and coordinated by their Executive Board (Board). 3. In 1990, the City became the sole sponsor of the Festival and continues to co- sponsor Festival events annually. As the sponsor of the Festival, the City provides insurance, staff support, and facilities for Festival events. 4. On September 12, 2013, the Board met to discuss plans for the Festival's 701h anniversary in 2014. 5. On September 25, 2013, the Board again met and recommended two major changes to the Festival, subject to City Council approval. Those changes were closure of Las Tunas Drive between Kauffman Avenue and Golden West Avenue for carnival rides and attractions and a beer/wine garden in Temple City Park. ANALYSIS: The Festival will be celebrating its 70th anniversary in 2014. For many years, Festival volunteers and City staff have heard requests from residents to incorporate changes to this community event. The requests received most often were: 1) to change, or add, carnival rides; and 2) to serve beer and wine at the Festival as is customary at most church fiestas and other nonprofit events. With the upcoming 70th anniversary in 2014, the Festival's Board agreed this was an opportune time to implement some of the changes that had been requested over the past several years. Changes approved by the Board include: 1) closure of Las Tunas Drive, between Kauffman Avenue and Golden West Avenue for additional carnival rides and attractions; 2) a beer/wine garden; 3) extension of Festival hours until 11 :00 p.m. on Friday, February 21, 2014 and Saturday, February 22, 2014; 4) food trucks on Friday, February 21, 2014; and 5) concerts, featuring bands from the City's summer concert series, on Saturday evening, February 22, 2014 and Sunday afternoon, February 23, 2014. The City Council is requested to review and approve the following requests from the Festival as identified in the Camellia Festival's Request for City Support: 1. Use of Temple City Park, the parking lots adjacent to City Hall and the Civic Center, and Las Tunas Drive between Kauffman Avenue and Golden West Avenue for carnival rides and attractions from 12 noon on Wednesday, February 19,2014 until 6:00 a.m. on Monday, February 24, 2014. This change will allow additional or new rides for the carnival; " Temporary parking ban on Woodruff between Rowland and Kauffman for bus route to the Temple City First Baptist Church parking lot and delivery of floats to Temple City Park from 6:00 a.m. until 3:00 p.m. on Saturday (2/22/"14); " Temporary parking ban on the west side of Golden West from Las Tunas Drive to the Library driveway for food trucks and float viewing from 12 noon on Friday (2/21/2014) to 9:00 p.m. on Saturday (2/22/14); " Temporary parking ban on Rowland Avenue from Las Tunas Drive to Garibaldi for bus parking, from 6:00 a.m. until noon on Saturday (2/22/14). MISCELLANEOUS " Use of poles on Las Tunas Drive, between Kauffman Avenue and Golden West Avenue, for advertising street banner (City staff to install banner); " City contribution of $50 to each organization that constructs and enters a float in the parade, for a total amount not to exceed $400; " Authorization for certain local youth and community organizations, as recommended by the Camellia Festival Committee, to sell food, patches, etc. along the parade route; and " Authorization for City staff to assist in publicizing the 2014 Camellia Festival on the City's website and social media profiles.