HomeMy Public PortalAbout20) 9D EDI Media Request for Co-SponsorshipDATE: June 19, 2012
CITY CLERK DEPARTMENT
MEMORANDUM
TO: The Honorable City Council
FROM: Jose E. Pulido, City Manage
By: Peggy Kuo, Deputy City Clerk
AGENDA
ITEM 9.D.
SUBJECT: CONSIDERATION OF A REQUEST FROM EDI MEDIA TO THE CITY TO
CONSIDER HOSTING AND CO -SPONSORING THE "2012 FULL MOON
HAPPY FAMILY FESTIVAL" ON SEPTEMBER 15
RECOMMENDATION:
The City Council is requested to:
a) receive a presentation from Eagle Dragon Media Company (EDI Media Inc.)
regarding the proposed "2012 Full Moon Happy Family Festival" (Attachment "A");
and
b) direct staff on whether or not the City Council would like to host and co-sponsor
this event as proposed or modify this proposal as necessary.
BACKGROUND:
1. In August 2010, Mayor Yu and City Manager Pulido were interviewed by EDI
Media Inc., in an effort to promote the City of Temple City as a business friendly
environment for local and global investors. Included as Attachment "B" is a copy
of the August 5, 2010 City Manager's Report.
2. On September 17, 2011, EDI Media, Inc., held its "12th Annual Asian American
Culture and Art Festival" in the City of Rosemead (Attachment "C").
3. On May 15, 2012, EDI Media, Inc.'s Deputy General Manager Jack Z. Zhao,
during public comments, requested that the City Council consider hosting and co-
sponsoring the "Full Moon Happy Family Festival" this year.
4. On June 8, 2012, the City received a formal proposal from EDI Media, Inc.
requesting co-sponsorship of the "Full Moon Happy Family Festival" on September
City Council
June 19, 2012
Page 2
15, 2012.
ANALYSIS:
The Eagle Dragon Media Company (EDI Inc.) since its establishment in 1993 has been
devoted to building a bridge between East and West (i.e., China and the United States).
EDI Media, Inc. serves to continue the development of American and Chinese relations.
The City received a formal proposal from EDI Inc. requesting co-sponsorship of the
"2012 Full Moon Happy Family Festival" on September 15, 2012 from 10 a.m, to 10
p.m. This will be EDI Inc's 12th Festival. Cities that have co-sponsored this event in the
past include: EI Monte; La Puente; Walnut; Rosemead; West Covina; and Arcadia.
The Moon Festival, also known as the Mid -Autumn Festival, is one of the most
important holidays in the Chinese calendar. In rural China, people celebrate a bountiful
harvest during the Moon Festival, as the Pilgrims did during the first Thanksgiving.
Today, the Chinese celebrate the Moon Festival through customs such as eating moon
cakes, match making, carrying brightly lit lanterns, burning incense in reverence to
deities, fire dragon dances, and moon rabbit as a traditional icon.
The City Council is being requested to consider co -sponsoring EDI Media Inc.'s "2012
Full Moon Happy Family Festival" by providing the following assistance:
• Event Set Up
The event organizer is requesting permission to set up booths along Las Tunas
Drive on Friday night, September 14.
• Street Closure
The event organizer is requesting closure of Las Tunas Drive between Golden
West and Temple City Boulevard for this event and is requesting that the City
allow up to 160 booths for vendors along Las Tunas Drive. They are offering 16
booths to be used by local non -profits and at the City's discretion.
• Use of Temple City Park
The event organizer is requesting to set up a stage in front of the Civic Center
Park facing west.
• Event Tear Down
The event organizer will tear down and clean up after the Festival late Saturday
evening, September 15.
EDI will handle all public safety and security issues for the duration of the event. This
request is being presented to Council because an event of this size will take staff and
City Council
June 19, 2012
Page 3
EDI Media Inc. at least three months of lead time to properly plan, promote and
implement.
CONCLUSION:
EDI Media, Inc. has requested the City to consider co -sponsoring for the 2012 Full
Moon Happy Family Festival on September 15, 2012, from 10 a.m. to 10 a.m. The
Festival provides the City an opportunity to celebrate family and cultural diversity in our
City and will help promote our local businesses to the surrounding communities.
FISCAL IMPACT:
Approval of this item would not have an impact on the Fiscal Year 2012-13 City Budget
as EDI Media, Inc. has agreed to cover all expenses associated with this special event.
However, the cost of this event would not be known until the special event parameters
are fully defined based on City Council's input and direction.
ATTACHMENTS:
A. June 8, 2012 Proposal from EDI Media, Inc.
B. August 5, 2010 City Manager's Report
C. Flyer and Information for the September 17, 2011 Festival in Rosemead
EDI MEDIA INC.
XtIr 'Mfw14PR &�� �-3
2012 Full Moon Happy Family Festival
Proposal to City of Temple City
To: Jose E. Pulido, City Manager
From: Jack Zhao, Event Manager
EDI Media Inc.
Proposal to City of Temple City
Dear Mr. Pulido,
Attachment A
Page 1 of 14
Date: June., 13, 2012
In addition to our proposal submitted last month of co -hosting the 2012 Full Moon
Happy Family Festival with your Lovely City, here is more information that the City might
need to know in order to make the event a total satisfaction.
Description of Event:
It is going to be an out -door, open to public and free admission event with:
On Stage Live Entertainment app. 12 hours
Vender Booths
Children Activities
Other Amusement
Location of Event:
160 (40% each for merchandise and service
booths, and; 20% for food booths)
Jumping Beds and/or inflated castles
basketball shooting, darts and balloons
The proposed location of event shall be on Las Tunas Dr., between Temple City Blvd.
and Golden West Ave. For that we ask the City to block traffic on the three block section.
Traffic on Las Tunas beyond Golden West to the east and beyond Temple City Blvd on the
west are to remain uninterrupted. We also ask the City to kindly allow curb parking on
vertical streets in the square shown on map. Please refer to Attachment #1 as the General
1
EDI MEDIA INC.
Layout and Road Block.
Date and Hours of Event:
Sept., 15 (Sat) , 2012
From 10:00 am 10:00 pm (Net Operation Time)
Set-up and Undo:
Attachment A
Page 2 of 14
To minimize impact, overnight setup and overnight undo are to be adopted.
Setup will start 8:00 pm Sept 14 (Friday), finishing 8:00 am Sept., 15 (Sat) ;
Undo will start 10:00 pm Sept 15(Sat), finishing 8:00 am Sept 16 (Sun).
Cleanins;
Preliminary cleaning provided at end of event, and it will go simultaneously with
undo until a professional cleaning crew takes over towards finishing by 8:00 a.m., morning
of Sept 16 (Sun).
In other words, the event area shall by then look like nothing has ever happened.
Purpose of Event:
To out -reach the community in order to shorten the distance between the community
and the City Government in an entertaining manner. For that, Council Members and other
City Leader will be invited to appear at the Ribbon Cutting Ceremony, and each Council
Member is requested to give his or her own remarks.
Credit of Event:
City of Temple City and EDI Media for co -hosting.
Expenses of Event:
All expenses are on EDI account.
Facilities and Lighting:
2
Attachment A
EDI MEDIA INC. Page 3 of 14
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EDI will provide at its own cost for booths, stages, tents, sound system, tables, chairs,
toilets, hand wash, trash -bins, generators and all other necessary items;
In addition to existing street lighting, additional lighting will be provided for the
after -dark hours. For that, the City is kindly asked to give permissions of using additional
lighting in the after dark hours.
Holed City Harmless:
EDI Media will sign an Exclaimer Agreement to Hold City Harmless Agreement.
Please refer to a sample as we did last year with City of Rosemead. Attachment 2.
Traffic Control Plan:
EDI will provide a Traffic Control Plan for city approval, and will be providing
volunteers to assist city CSOs. If necessary, we will consider using Digital Signs to direct
Please refer to attachment #3 as the Traffic Diverse Plan.
Safety and Security:
EDI will sign a Safety and Security contract with LA County Sheriff to hire enough
officers during he entire length. Please refer to Attachment #4, a contract we signed with
LA County Sheriff for the same event last year as a Sample.
Parkine Plan:
If the City shall allow curbside parking in area shown on map, parking spaces shall be
sufficient. Please also refer to Attachment #1.
Fire Dept Approval:
EDI will apply for and obtain permission from County Fire Dept. Please refer to a
sample piece that was the permit for last year's same titled event in Rosemead issued by LA
County Fire. Attachment #5.
First Aid:
cl
Attachment A
EDI MEDIA INC. Page 4 of 14
First Aid Supplies will be allocated next to the receptionist area for minor
occurrence.
Food Service:
This event does involve food vendors, approximately 20 to 30. Health permit to each
will be issued by LA County Health Dept, EDI will make sure that all requirements met;
Please refer to permission for last year's event in Rosemead issued by LA County Health
DEPT. a sample. Attachment #6.
Sanitation:
3 dozens of trash bins are to be allocated on the spot in a manner of 1150 feet, with
every -2 -hour removal; contractors' name will be provided and an EDI person in charge.
Portable toilets (including 1/3 ADA required) will be provided. Please refer to attachment
#7.
Insurance:
EDI insurance will be extended to cover the City of Temple City as the additionally
insured for during the setup, undo and throughout the entire event. Please refer to a sample
which is a actual insurance instrument for the same event with City of Rosemead.
Attachment #8.
Booth Lavout:
At this time, plan to layout 160 booths to include 20 plus for food and 120 plus for
general merchandise. As time proceeds, we may adjust the ratio to be closer to reality.
Booth Offered to Citv for Non-profit OrZ
In order to help mare the City more business -friendly, we plan to offer app 10% of the
total booths to The City of Temple City.
This is only a rough plan. A further plan described with more details and explained
4
Attachment A
IiT D] EDI MEDIA INC.. Page 5 of 14
with individually focuses will be provided as we go along. Please feel free to contact me,
and I can be reached at: 626 856 3889 (office); 626 376 1796 (cell) , or via email at
cisiack@hotmail.com. I'm available at anytime if you decide to call for a meeting.
Respectfully Submitted,
Jack Zhao
For and On Behalf of
EDI Media Inc.,
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Attachment A
Page 6 of 14
a
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Attachment A
Page 7 of 14
Hold Harmless Agreement for Special Event Permit
I/We, zi, Nt :Zue—, . as an entity requesting a Special
Event Permit from the City of Rosemead shall hereby indemnify and save harmless the
City of Rosemead, its officers and employees, from and against any and all damages to
property or injuries to or death of any person or persons, including property and
employees or agents of the city, and shall defend, indemnify and save harmless the City
of Rosemead, its officers and employees, from and against any and all claims, demands,
suits, actions or proceedings of any kind or nature, including but not by way of limitation,
worker's compensation claims, resulting from or arising out of negligent acts, errors or
omissions of the above stated company, its employees or subcontractors.
Furthermore, I, the undersigned, hereby acknowledge that I am representative/officer of
the subject entity with the authority to enter into this agreement on their behalf.
Signature:
Print Name: Dat84-11—
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Attachment A
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Attachment A
COUNTY OF LOS ANGELES Page 9 of 14
SHERIFF'S DEPARTMENT
PRIVATE ENTITY DEPOSIT TRANSMITTAL
FISCAL YEAR 2009-2010
11TOTAL II $4,770.76
(ADD: MILEAGE (CAR) II 5 I I 1.18 I I 5.90
IADD: MILEAGE (BOAT) II I I 8.80
IADD: MILEAGE (MOTORCYCLE) II 12 I I 0.83 I I 9.96
11SUB-TOTAL 1 150 If $4,786.62
11LIABILITY INSURANCE: 3°% 11 1ST II 143.12
ITOTALDEPOSIT: 11 *PLEASE PAY UPON RECEIPT* $4,929.74
PRIVATE ENTITY ADVANCE DEPOSIT 1S AN ESTIMATED PAYMENT ONLY. RATES ARE SUBJECT TO CHANGE EFFECTNE JULY 1ST.
THE CHARGES MAY VARY DEPENDING UPON ACTUAL PERSONNEL ASSIGNED AND HOURS WORKED.
IF THE DEPOSIT IS LESS THAN THE ACTUAL COST OF THE EVENT, A SUPPLEMENTAL INVOICE WILL BE ISSUED WITHIN THREE
WEEKS AFTER COMPLETION OF SERVICE.
IF THE DEPOSIT IS MORE THAN THE A CTUAL COST OF THE EVENT, A REFUND WILL BE ISSUED WITHIN THREE WEEKS AFTER
COMPLETION OF SERVICE.
RECEIVED BY: FILM COORDINATOR DATE:
CHECK ACCEPTED BY: SPECIAL ACCOUNTS DATE:
FROM:
krnple Station
I(STATIONIUNIT)
DATE:
01121110
COMPANY:
I Lunar New Year
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TELEPHONE #
PERMIT #: �I
If AEC #: II
11 11TAX ID #: 95-6000927
CHECK PAYEE TO: LOS ANGELES COUNTY SHERIFF'S DEPARTMENT
4700 RAMONA BOULEVARD, MONTEREY PARK,
CA 91754
ATTN: FINANCIAL PROGRAMSISPECIAL ACCOUNTS, PRIVATE ENTITY, 3RD FLOOR,
ROOM 316
TOTAL
MILE
# POSITIONS
# HOURS
IHOUR
HRSIMILE
R T
I
�I
TOTAL
LIEUTENANT
1 l
5 5
$118.15
150
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590.75
(SERGEANT
1 I
I 6
I 6 I
$98.28
I 150
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589.68
DEP. SHERIFF BONUS II
I
I
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$94,98
I 150
DEP. SHERIFF BONUS 1
II 2
6
I 12 I
$79.54
150 I
954.48
(DEP. SHERIFF GENERALIST
II 5
7
I 35 I I
$75.31
150
2,635.85
ELECTRICIAN
I
$67.41
15q
ICUSTOOY ASSISTANT
,
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$48.34
150
WORD PROCESSOR 11
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$38.56
150
ISECURITY OFFICERS
II
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$36.55
150
SECURITY ASSISTANTS
II
I
I I
$24.18
I 150
11TOTAL II $4,770.76
(ADD: MILEAGE (CAR) II 5 I I 1.18 I I 5.90
IADD: MILEAGE (BOAT) II I I 8.80
IADD: MILEAGE (MOTORCYCLE) II 12 I I 0.83 I I 9.96
11SUB-TOTAL 1 150 If $4,786.62
11LIABILITY INSURANCE: 3°% 11 1ST II 143.12
ITOTALDEPOSIT: 11 *PLEASE PAY UPON RECEIPT* $4,929.74
PRIVATE ENTITY ADVANCE DEPOSIT 1S AN ESTIMATED PAYMENT ONLY. RATES ARE SUBJECT TO CHANGE EFFECTNE JULY 1ST.
THE CHARGES MAY VARY DEPENDING UPON ACTUAL PERSONNEL ASSIGNED AND HOURS WORKED.
IF THE DEPOSIT IS LESS THAN THE ACTUAL COST OF THE EVENT, A SUPPLEMENTAL INVOICE WILL BE ISSUED WITHIN THREE
WEEKS AFTER COMPLETION OF SERVICE.
IF THE DEPOSIT IS MORE THAN THE A CTUAL COST OF THE EVENT, A REFUND WILL BE ISSUED WITHIN THREE WEEKS AFTER
COMPLETION OF SERVICE.
RECEIVED BY: FILM COORDINATOR DATE:
CHECK ACCEPTED BY: SPECIAL ACCOUNTS DATE:
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ADMINISTRATIVE SERVICE CHARGES: If this money order is not presented 11
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Attachment B
City Manager's Weekly Report
For the Week Ending Noon on Thursday, August S, 2010
http://ivivw.templecity.as
TO: The Honorable City Council DATE: August 5, 2010
FROM: Jose E. Pulido, City Manager
SUBJECT: CITY MANAGER'S REPORT
MEETINGS THIS WEEK
Eagle Dragon Media (EDI Media Inc.) -- last Thursday afternoon I was interviewed by
Jack Zhao who is the Vice General Manager. Mr. Zhao has a bi-lingual (i.e., English and
Chinese) radio show (i.e., Across the Ocean) on KWRM 1370 that provides a detailed and
comprehensive source of information on American society to the Chinese community. The
main purpose of this radio show is to create a friendly bridge between these two diverse
cultures. Specifically for my radio interview, Mr. Zhao covered a whole gamut of questions
dealing with the history of Temple City to the State of California and National budget crisis;
• Temple City Chamber of Commerce — last Thursday evening, 1 along with the five City
Council members had an opportunity to attend my first Chamber installation dinner which
turned out to be a great event. It was amazing to see how many long term Chamber business
members are in Temple City and the commitment and generosity from the various business
owners that supported this event; and
Arcadia City Manager — consistent with a pledge we made at the February 2010 City
Manager Conference, this week I had an opportunity to finally meet with Don Permian, who
is my counterpart at the City of Arcadia to gain a better understanding of what our
neighboring city is currently doing to overcome the budgetary issues faced by all cities in
California. We also discussed sharing any options that may be made available to our
respective cities, if it makes financial sense to do so. On an interesting side note Mr.
Penman predated me by 11 years as the City Administrator at the City of San Fernando and
we both had 8 year tenures.
GENERAL COUNCIL INFORMATION
Thank you Plaque
On August 3, 2010, the City Council was presented with a thank you plaque from Wynn
Property Management, LTC Management, and Golden House Restaurant in appreciation of the
City's proactive solution that resolved a two-month project standstill due to a requirement to
place an Edison power transformer on their property directly adjacent to an entrance/exit at the
rear of the property (i.e., 9608 and 9610 Las Tunas Drive). The plaque reads "With heurifeft
rLnru„ : u[,c.,,Lau %—W ILwc 9111u PU L rwtivtl1
fILLP:rrculrrieaiainc.Convefvinuex.pripfoi .
Attachment C
Page 1 of 2
HOME PUBLISHING BROADCASTING FVFNTS ABOUT US
Events Asian American Culture and An Festivai
ASIAN AMERICAN CULTURE AND ART FESTIVAL EVENT MENU
The Chinese Moon Festival Is on the Full Moon Day of mid -autumn. it Is one of the most important traditional events for the
Chinese. EDI Media Inc hosts its annual Asian Amman Culture and Ari Festival to celebrate th(s significant cultural event to
bring family together. Wonderful magic show, skilifui acrobatics, nester face changing stun[, different eras of song and dance;
also ballet, cheerleading performances, hula and belly dancing performances dazzle you all day long. These performances
also fully reflect the multi-ethnic, multi -cultural Integration and harmony to celebrate the Full Moon Festival, which are warmly
welcomed by the audiences. T he highlights of the event are the hundreds of vendors and lots of lucky draw opporturutles for
prizes Including round trip licket to China.
View the embedded image gallery online at:
http:lledimediairtc.corrVerdindex.php?option=com content&view=articie&id=838
I tecoid=87#sigProGalleria5eb178b844
2D11 Asan p nimicim Clue and Art Fest irat
The 12th Annual Asian Arnerimn Culture and Art Festival will be held September 17,
�-
2011 In Rosemead Available vending booths are running out fasg Pelase contact our
sales team at (626) 85&3889 if you're Interested..:...,.
following media:
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An Min Evening News (Weekly)
City Newsweek
1370 AM IMfRM (Los Angelus)
Tet: (628) 666-3889
Fate: (626) 966.3666
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Lunar New Year Festival
Cover Baby Contest
Asian American Culture
and Art Festival
Chinese American Film
Festival
Builders of the Year Award
Past Events
The above events are actively seeking sponsorship, please contact EDI Meo,a Inc for more infOmaton a
(626)856 3889
ADVERTISE WITH CONTACT INFO IMAGE GALLERIES
US
2011 Events
2010 Events
2009 Events
2008 Events
2007 Events
2006 Events
2005 Events
2004 Events
2003 Events
Advertising packages available on
EDI Media Inc.
1773 W. San Berardino Road, Bldg C-31,
following media:
west Covina, CA 91790, USA
An Min Evening News (Weekly)
City Newsweek
1370 AM IMfRM (Los Angelus)
Tet: (628) 666-3889
Fate: (626) 966.3666
Into@edlrrtedlelne.eem
¢
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1610 AM KSFN (San Frandsco)
Contact Us
1 of 1 6/13/2012 2:03 PM
2011MoonPoster-large jpg (JPEG Image, 612x792 pixels) - Scaled (94%)
hq://edimediaine.com/en/juages/stori
Attachment C
Page 2 of 2
2011VOR7 B RIN(Sa tur4sy)
$990 Glendon W, Mmmed CA 9.770 [IIk IM`
1 of 1 6/13/2012 2:02 PM