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ITEM 8.A.
PARKS AND RECREATION DEPARTMENT
MEMORANDUM
DATE: December 21, 2010
TO: The Honorable City Council
FROM: Jose E. Pulido, City Manag
By: Cathy Burroughs, Direct f Parks and Recreation
SUBJECT: FINAL REPORT ON CITY'S 50TH ANNIVERSARY CELEBRATION
RECOMMENDATION:
The City Council is requested to receive and file the final report on the City's 50th
anniversary celebration.
BACKGROUND:
1. On August 4, 2009, the City Council authorized the Parks and Recreation
Commission to work with staff in planning and promoting the City's 50th
anniversary celebration which would be celebrated in 2010.
2. On August 19, 2009, the Parks and Recreation Commission designated four
subcommittees to develop ideas and suggestions for the 50th anniversary. The
subcommittees were: Activities/Events, Commemorative Items, Publicity, and
Ways & Means.
3. On November 18, 2009, the Parks and Recreation Commission considered final
recommendations regarding the City's 50th anniversary from the subcommittees
and forwarded those recommendations to the City Council.
4. On December 1, 2009, the City Council approved the recommendations from the
Parks and Recreation Commission including various activities and events to
commemorate the 50th anniversary, 50th anniversary branding (slogan, logo,
redesigned City seal, etc.), and the purchase of commemorative items and
giveaways.
5. On March 2, 2010, the City Council approved the commissioning of a bronze bust
of Walter P. Temple, in conjunction with the City's 50th anniversary, and agreed
that the bust would be located in Temple City Park.
City Council
December 21, 2010
Page 2
ANALYSIS:
The City of Temple City was incorporated on May 25, 1960. Based on a
recommendation from the Parks and Recreation Commission, the City Council agreed
to commemorate the 50th anniversary of incorporation throughout 2010 at various
community events throughout the year and with a variety of commemorative items
available to the public.
ACTIVITIES AND EVENTS
• The 50th anniversary celebration began on January 11, 2010 when the City
sponsored the January Chamber Mixer at the newly completed Annex at Live
Oak Park.
• Several anniversary events were scheduled in May to commemorate the actual
date of incorporation. Included in the May events were the Civic Center
Walking Tour and Open House on May 5th, the 50th Anniversary Dinner on
May 21st, and the 50th Celebration Concert and dedication of the bronze bust of
Walter P. Temple on May 22nd
• The final official 50th anniversary event of the year occurred on December 6th as
the City sponsored the Chamber's annual Holiday Mixer.
• In addition to the special events listed above, many of the City's existing
community events commemorated the 50th anniversary this past year as well.
The Camellia Festival used the 50th anniversary logo on their program and car
signs, included a 50th anniversary page in the program, and invited the Royal
Court from 1960 to participate in the parade; special 50th anniversary golden
eggs were the top prizes in the annual Easter Egg Hunt; and the summer concert
series kicked off with free root beer floats in 50th anniversary stadium cups.
BRANDING
• Temple City proudly commemorated 50 years of incorporation in 2010 by using a
special 50t anniversary City seal and the 50th anniversary logo on letterhead,
envelopes, commemorative items, flyers, and other publications.
• 50th anniversary banners were displayed in Temple City Park and in City facilities
throughout the year as well as across Las Tunas Drive during the month of May.
• Commemorative items with the 50th anniversary seal or logo were sold this past
year with free "giveaway" items available at the various events.
MISCELLANEOUS
• 50 Years in Town - The City celebrated its 50th anniversary by recognizing
City Council
December 21, 2010
Page 3
residents that have lived in Temple City for at least 50 years. Those residents
received a "50 Years in Town" yard sign.
• 50 Books for 50 Years - The community generously donated new books to the
Temple City Library through the "50 Books for 50 Years" campaign. Over 275
books were collected and donated as part of the City's 50th anniversary.
• Bronze Sculpture of Walter P. Temple - The City Council approved the
commissioning of a bronze sculpture of Walter P. Temple by local artist Vic
Riesau. The bust, which is currently on display in City Hall, will be permanently
mounted on the new monument sign that will be located at the southeast corner
of Temple City Park. We had hoped to have the monument sign constructed,
and the bust located in its permanent location in 2010; however the project will
not be completed until early 2011.
2010 was indeed a very special year for the City of Temple City. The City Council,
commissioners, staff, volunteers, current and former residents, business owners, and
visitors all had a hand in making the 50th anniversary of the City a year to remember.
Whether it was attending 50th anniversary events, donating a book to the library, or
picking up a 50th anniversary commemorative item Temple City truly celebrated 50
years as a community.
CONCLUSION:
Staff will provide an overview, including a power point presentation, of the various
elements of the City's 50th anniversary celebration. The Council is requested to review
then receive and file the information.
FISCAL IMPACT:
As part of the Fiscal Year (FY) 2009-10 City budget, $50,000 was appropriated for the
50th anniversary celebration. A total of $45,970 was spent on the various 50th
anniversary activities and programs in FY 2009-10. Revenue for the 50th anniversary,
from the sale of commemorative items, tickets to the dinner, and sponsorships, was
estimated at $10,000. Through June 30, 2010, $23,030 was collected in revenues
including $3,356 specifically designated for the bronze bust of Walter P. Temple.
An additional $5,000 was budgeted in the FY 2010-11 City budget for events being
conducted from July through December 2010. Through December 15, 2010,
approximately $3,020 has been spent on the 50th anniversary. Approximately $820
additional revenue has been received most from the continued sale of commemorative
items.
The following table shows a breakdown of revenues and expenditures for FY 2009-10
and 2010-11:
City Council
December 21, 2010
Page 4
FY 2009-10 ]
FY 2010-11
Expenditures
Expenditures
Amount Budgeted
$50,000
Amount Budgeted
$5,000
Actual
$45,970
Actual (12/15110)
$3,020
Difference
$4,030
Difference
$1,980
Revenue
Revenue
Amount Budgeted
$10,000
Amount Budgeted
$0
Actual
$23,030
Actual
$820
Difference
$13,030
Difference
$820