HomeMy Public PortalAbout20070601StrategicCulturalHeritageTourismPlan.pdfZ11"i
A
To be used in conjunction with the
2006 Strategic Cultural Plan
of the Tybee Island Fine Arts Commission
Developed by Blackmarr, Tibbetts & Associate
Community Visioning, Planning and Marketing
Tifton, Georgia I
The SavannahConnection
Priority Order
Tracking
Leaders and Partners
p
��,mmJll
uo'r,i
Research for Informed i i
,I
u
I
Partners n Help
Priority Order
Tracking
Leaders and Partners
p
��,mmJll
uo'r,i
Wiiii 11111111���ilillillillilill I
, 'p.,
But when the beachcombers shake the sand out of their sandals and point their
SUVs toward home, Tybee's economy feels the loss, although year-round
residents celebrate their quieter streets and peaceful sunsets at this "functioning
community by the sea,"
Tybee has a successful Tourism Council, which actively markets the Island to the
general tourist, But there is another very large, untapped and vitally important
tourism market for Tybee - The Cultural Heritage Tourist.
Cultural Heritage Tourism is travel directed toward experiencing the mosaic of
olaces, traditions, art forms, celebrations and experiences that portray a
community and its people, reflecting their diversity and character.
Cultural tourists want an experience customized to their particular interests
an engaging story about the place and its distinctive history, flamboyant
culture or individuals, special ambiance and visual beauty, and up -close a
personal interaction in a unie community with cultural and historical
attractions and events. I
qu
Specifically, the cultural heritage traveler is interested in art galleries, theater,
museums, historic sites, landmarks, cultural events, dance, book and other
festivals, architecture and archeological treasures, neighborhoods and
landscapes.
Tybee's Cultural Heritage Tourism gold mine is its nearby neighbor, Savannah,
which attracts nearly 5 million travelers a year.
Research conducted by the Savannah Chamber of Commerce in 2005 shows
these travelers are mostly leisure time visitors with a deep interest in history and
culture, scenic beauty and visual appeal. Highly significant for Tybee's - Cultural
Heritage Tourism Plan, travelers to Savannah are more likely to visit historic
q1tes, browse galleries and explore antique/craft shops.
Tybee could be a powerful magnet for these culture buffs, It is refreshing...
funky... not fabricated... quirky and quaint. It exudes an authentic flavor of
91 everybody's dream of the beach." Its commercial district speaks to the idealized,
innocent era of the '50s.There's a sense of spontaneity and joie de vivre among
its residents which attracts people looking for elusive authenticity.
0.1 f M&REA ff:
-fourism is the second largest industry in America, yielding more than
$650 billion annually to the U.S. economy. Cultural and Heritage travel is the
fastest growing segment of that industry.
-U-i` i �fu Mernage IRT, rai alctivitigs
one of the top five reasons for travel.
5JIT 0,7511
35.3 million of these take three or more trips each year. Of these, thirty percent
say that a specific arts, cultural or heritage event or activity influenced their
choice of destinations.
Z'
• Spend more
• Use a hotel, motel or B & B - 62 %
• Are more likely to spend12%
• Travel longer - 5.2 nights vs. 3.4 nights
The demographic profile of the cultural and heritage travel segment is younger,
wealthierand more technologically savvy. Baby Boomers (age 35-54) are the
most likely candidates for this kind of travel.
Governor Sonny Perdue recognizes the economic potential of this market.
2007, he encouraged the Georgia Department of Economic Development t
launch a national marketing campaign to appeal to those looking for histori
sites, entertainment and the arts. I
F's
an,-'s-7.'1'-C-qr's 75 protiper 7MMornicany wn5e Main
on to characteristics that define a community.
The plan can be implemented with volunteers, but that will require a very strong
individual as the leader. Such a leader must have both a personal and
professional passion for cultural heritage tourism and believe whole heartedly in
its potential for Tybee Island.
Savannah is a M^ ime destination for cultural and heritage tourists. It is the nation's
largest Landmark Historic District and the city's squares and parks are alive with
history, heritage and the arts.
In its 2007 Forecast and Economic Trends report, the Savannah Chamber of
f%
120 cultural and special events.
The report states that 4.9 million leisure (or pleasure) travelers visited the city in
2005. A significant number of these sought out historic and architectural
attractions, museums, theaters, galleries and cultural events.
• A 4% increase in travel is projected for 2007.
• The growing popularity of cultural and special events will be a major fact
increasing volume and spending.
The events attracting the most travelers occur during March, April, May and
December. This time period corresponds to Tybee's "shoulder season." I]
Tybee should build its cultural heritage tourism program around this "in fill" or
shoulder season, targeting beyond the day-tripper, beach blanket period, The
benefits from cultivating this market can enhance the viability of local business,
increase tax revenues, and create a more invng overall image of Tybee.
The Savannah Music Festival, presented annually in March and April, holds
the most promise as a large market for attracting cultural herftge tourists
to Tybee Island. This event draws as many as 3 million visitors who spend
approximately $1.7 billion during its 21 day run.
The Tybee Fine Arts Commission should d felor)aweb-basedsurvgy,of
travelers to the Savannah Music Festival. This research will provide invaluable
information for Tybee Island's cultural heritage tourism development. It will - reveal
the demographics of this group of travelers, determine their particular cultural
and heritage interests, indicate the possibility of expanded time on Tybee, specify
events that may attract them, and more.
The AFTA staff will work with the Fine Arts Commission to:
* Design the survey or data collection instrument
* Determine the sample
* Create and maintain the survey
* Analyze survey responses
* Report on the findings
Americans for the Arts is committed to assisting the Tybee Fine Arts Commissior
in developing and implementing a survey of this market.
I III III 11111!!! 111 li;;I111 111!11 111111;qillicli; 11
51 W
Contact Eulynn Shiu, Research Coordinator
Americans for the Arts
Eshiu@,artsusa.org
202-371-2830
Contact Maria Lancaster, Marketing Director
Savannah Music Festival
Maria.@savannahmusicfestival.org
912-234-3378
AFTA will also provide a contract for Savannah Music Festival, spelling ut the
agreement for use of the email lists -
Am
response ptgns.
A
Americans for the Arts will design the online survey instrument, distribute ft,
followed by two reminder e-mails to each address provided, collect and analyze
the data, computerize it and provide a report.
• The time period for this project is 8 weeks.
• The fee for this service is $2500 - $3500, depending on size of email list
Statistics show that 61% of travelers to Savannah intend to visit again in the
next two years. 50% of travelers to Savannah have visited more than five
times.
Iry vantage UII FFUPon Mrougn aavancl-
planning of special events and specific marketing of cultural and heritage
-!!4ttractions.
rim
Savannah Tour of Homes & Gardens
www,savannahtOUrofhomes.or-q
912-234-8054
Broadway on Bull
Savannah Garden and Antiques Exposition
www.savannahgo,,-,�ene�,r,-).c,-,--,
912-236-4795
IN 111 112 1111 111 111111111 1 1 111
Tybee Island, and how it can create additional revenue.
update annually.
Analyze these resources for cultural heritage content, and missing elements:
2 www.tybeevisit.com
Tybee Tourism Council brochure produced in 2007
Fine Arts Commission Strategic Cultural Plan developed in 2006
Department of Community Affairs Quality Growth Resource Team report
Alliances with the Georgia Department of Economic Development (GDEcD)
Tourism Division can help make such vital research — including interpretation of
the data — affordable and efficient. GDEcD conducts travel research and
commissions studies from leading survey firms
19 I's immim ;AWtlx I
Mate ET .M is a MUM comm, ties can us to analyzi
festival and event impact on the local economy.
events
infrastructure and marketing based on facts.
U o Randall Marketing Travel Guide and focus groups - Determines
effectiveness of the state official Travel Guide and suggests changj
711 Smith Travel Research - Monthly accommodation reports tracking
hotellmotel room revenues and trends in occupancy
TravelScope - Quartedy reports of panel surveys and demographic
studies
research data. Two 2007 focused projects can have a direct bearing on the
growth of Tybee cultural heritage tourism,
Participate in the 1-95 Visitor Information Center Get Off 1-96 initiative.
Make personal, repeated contacts with staff at this center. Tybee Island
provides an accessible diversion for interstate travelers.
Develop a portable, professional cultural heritage display to use at the
Invft Georgians to Visit Georgia events at targeted shopping mail travel
shows. An excellent resource for developing a cultural heritage graphic
display, easily transported, is www,bannprbom
More than 2 million tourists in 2006 visited here, one hour drive from
Tybee.
Assign staff or volunteers to ask tourists relevant questions in print and
orally to determine their cultural heritage interests, and to inform them of
existing Tybee Island opportunities. Use that research to make relevant
marketing and infrastructure decisions.
UIN _ML
Available at www,_qeo,LqJa.or_q Steps to take include:
Develop distinctive artistic cultural heritage4hemed merchandise for T-
shirts, postcards, caps, hats and jewelry which rank in the top 10 products
visitors to Georgia want to buy.
Provide distinctive books about the area, including the marshes and
birding, which 34 percent of the shoppers statewide and 39 percent of the
visitors to the Coast want.
Develop the Literary Festival recommended in the Strategic Cultural Plan
to attract accomplished authors to write about Tybee.
Involve Tybee artists and the Art Association studio in creating,
demonstrating and selling the handcrafted items, original art, pottery, art
prints, ethnic crafts and crafts made from natural material which research
shows visitors want.
Conducted in August, 2006, the Georgia Visitor Product Study measured 1,965
responses gathered in a three-day collection period at state and local welcome
centers.
The top ten Georgia products visitors want to buy are:
1 . T-shirts
2. Postcards
3. Peaches
4. Pecans
5. Caps, is
6. Books about area history, people, attractions
7. Peanuts
8. Jewelry
41. Jams, jellies, preserves
9ignificant source:
Tourism Industry Association of America (TIA)
Tracks economic impact of travel in Georgia
artner with state Tourism Division for access to TIA data
Build more cultural heritage eating opportunities for Tybee visitors.
Culinary travel documented by TIA research in 2007 shows 60% of the U.
S. leisure travel market bases tourism decisions on eating options.
The wild shrimp theme for the October, 2007 Celebrate Tybee! event
reflects this research wisely.
en o conomic
Development to help build cultural heritage tourism on Tybee Island. Six
epecific recommendations should be acted on, and continued, as soon as
possible.
Georgia Department of Economic Development (GDEcD)
www.qeoEqia orq
Cultural Heritage Tourism is one of three major thrusts for in 2007.
(Golf and target t:'udiences are the other two.)
Strong relationships with a wide range of state tourism staff and programs will
16rect more Cultural Heritage visitors to Tybee Island.
1"i; 11 i� ljo
1 1,
Position cultural heritage tourism by actively utilizing three specific, significant
marketing outreach tools. Provide timely, regular cultural heritage information for
the state tourism web page to expand Tybee leads to coverage in the Travel
Guide -- the official response piece the state sends to all inquiries for information,
and in the Calendar of Eve nts.
Georgia Travel Guide, the official annual state tourism publicatior
270,000 copies annually
www-geoLqja.ofg
Every printed item produced by the Tourism Divi-sion is pulled from
information on this web site.
Travelers use of this web site increased 54% last year.
A new interactive Travel Companion section will be launched in 2007 to
allow visitors to build an nerary through this web site.
Calendar of Events
Events to be included must also be on the web page, must be at least one
year old and last six hours or longer.
-0.1 11SH
1-95 north of Savannah.
S RJEW
1M'71
mani M-JU' 6-11t."t'noll WONM4�IN
tevelgpmaintain a strong presence at this Center in multiple ways:
* Cultivate personal relationships with each Center staff member
* Participate in special events sponsored by the Center
* Conduct surveys twice a year for 2-3 days each time on site to assess
visitor interests and learn how Tybee can meet those tourist desires
IN Provide rack cards, brochures and information displays regularly, and in a
timely fashion to annually reach 10,000 potential Tybee visitors who are
within one hour of the Island.
s' -a
912-963-2546
savannah(a1georgia.org
Z� RHOU RON.
Enroll in the Room Reservation Service to enable travelers to reserve rooms
on Tybee Island when they stop for information. 38,473 rooms were reserved at
the 11 centers in 2006 generating revenue of $2,603,955.
Canadian travelers for tourism visits and relocation.
Work wfth the 1-95 Center to identify specific Tybee opportunities attractive to
Canadian visitors.
Respond to cultural heritage traveler requests in an efficient, cost-effective way,
* develop a new specific cultural heritage focused printed piece
* place 500 copies initially with the State Brochure Room Program and
immediately update supply as requested
* pay $15 for a one-time set up fee, 80 cents for each response and $2.50
for restocking in quantities of 500. Monthly invoices will be sent.
State Tourism will mail the Tybee Island piece plus the state Travel Guide and
will provide Tybee with names and addresses of all requests.
This is an exceptional opportunity to benefit from tourist awareness built by the
state marketing campaign.
Apply for a cultural heritage tourism matching grant from the Georgia Department
of Economic Development for a project with tangible, measurable results to take
place between July 1, 2007 and June 30, 2008.
Contact is Carey Ferrara, GDEcD tourism representative
111MR111111111111 1111II&FIN11 11 f -
Invite Product Development division director Bruce Green to tour existing Tybee
cultural heritage tourism infrastructure, discuss potential plans and determine
joint projects. Green is a highly creative, resourceful visionary thinker who
appreciates the distinctive personality of individual communities.
Ogreen@, geor ia.or 404-530-4050
Carey Ferrara - Regional, Tourism Representative — The Coast
190 Crossroads Parkway Suite 300
Savannah GA 31407
912-963-6965
cell 678-640-4357
cferra[@j2_qgorgia,gAr
Wilderness Southeast
Actively engage business opportunities for pre -planned and custom eco -tours on
Tybee Island tourism, including overnight visits
Joyce Munless, executive director
912-897-5108 voice mail
912-355-3357 office
wild ernessesebellsouth. net
P. 0. Box 15185 Savannah GA 31416
11dern
,vww. w
Fort Pulaski
Continue and expand contacts with P»i': Charles Fenwick to
�evelop joint programs to help Fort Pulaski visitors discover Tybee Island.
912-786-5787 charlie fenwJckeDpL.gov
Ueorgia Coast Travel Association
Meet with Association on the third Friday every month
Location: Outlet Mail Darien
Contact: Carey Ferrara, GDEcD regional tourism representatil
Colonial Coast Birding Trail
Emphasize distinctive points listed on this trail and work closely with GDEcD to
build greater awareness among travelers.
www.qeorqiawildlife.com
100 mile long birding trail, 300 species of birds
NOTE: Web site lists Tybee Island North Beach as the best place in Georgia to
find the purple sandpiper and re commends birding visits in fall, winter and
spring.
Web site lists Fort Pulaski as a specialty site for seeing painted buntings in spring
and summer.
QIA
lail is wit &Oj*1Z&- aftol"Imigm,101""A" [I"' ra I tt, L44;w tralra v waus'11101 tm I tal tum"14,16-1
tiv
Ef M-MII., llfllN1141MOVIIIIIIIIII 11 11! rililicinii
rt 1 Ii
I 1 V, --Msir "11
Development so that all elements work together to promote and sustain cultural
heritage tourism and the local economy. Involve officials from tourism, the Fine
Arts Commission, history/preservation, business district, planning and zoning,
hotels, B&Bs, developers, bankers, etc.
KIP MIN IFFMIMM ------
Provide- lighting, sound and other technical e
for gymnasiurn in
Memorial Park making it mM re suitable for a wider variety of performances.
ace in TVbrisa area 2-3 qraghi djaQlamr? such as mapm historic and
cultural facts, photos or artistic images, to help travelers locate opportunities
Train employees in,jD f Der_ hospita lily techn igues; the experience of visitors will
be largely shaped by their interaction with hotel, motel, business employees, etc.
Frequent training, due to high turnover in this industry, is essential.
Seek official local designation of historic resources: Fort Screven, the Strand
and the Back River, in addition to their designation on the National Register of
Historic Places.
Consider zoning, land use guidelines to control development in sensitive
areas.
Establish reasonable design guidelines and review boards to ensure new
buildings are aesthetically compatible with Tybee's historic properties in terms
of mass, scale, and density.
Revise demolition ordinance to protect historic buildings. Extend the time for
review and action to 60 days.
111111111111111 Jill
mt Pq IZ10'attilit-j"L*11 till"Ll
Tactics to manage b between bringing in money and not
exceeding the "carrying capacity" of Tybee Island - its fragile and speciaJ
eco -system, beaches, wildlife, waterways, et. al.
Measurable methods to monitor the success of the cultural and heritage
tourism program on the Island, i.e. attendance at events, accommodation
usage data from lodging, etc.
aggg2§Le���
United Nations Environment Program tourism@,unep.fr
Department of Environment and Heritage, Australia
�vww.environmeq_qoy.?_g/t���.itagg/�Lk(ications/sust.ainabi--
tou ris7,L,.j.!�bs!stepL2qf
National Trust for Historic Preservation "Cultural Heritage Toolkit"
When looking for funds for cultural heritage tourism development - whether for
preservation of historic sites, infrastructure improvements, or for initiating and
supporting arts and cultural events - it is best to start at home.
AZ&
,I# �Ifl ; M
of these agencies require matching funds and solid local commitment.
There are numerous possibilities for grants and low-interest loans in Georgia and
at the national level. Below is a sampling:
ArtWorks
Cultural Hetitage Tourism Resource Manual: A directory of more than 40
W,_vJid_e_funding_ technical assistance and other support fol
cultural heritage tourism projects.
www.nasaa.org/artworks
Grants.gov
Provides information on hundreds of grant and funding resources
www.,_qrants.gov
Assistance ;Yith development and marketing
Becky Bassett, Director
Regional Tourism Representatives
PO Box 2768
Georgia Trust
tjd'i--�M
T. Patrick Brennan
Senior Director, Properties
1516 Peachtree St., NW
Atlanta GA 30309
4G4-885-1814
tpbrennan,@georgiatrust.cr
National Trust for Historic Preservation
Planning grants for cultural heritage tourism projects. $500 - $10,000. Require
one/one cash match. 5010 3 organizations and local governments are eligible.
Possible projects include hiring consultants, designing interpretive signage,
holding educational workshops and programs.
The National Trust also assists with Loans, Grants and Tax Credit Projects
www.nationaltrust.org/funding
Georgia Department of Community Affairs
This is an invaluable tool for researching hundreds of grant possibilities.
NOTE: Click on Quality Growth Assistance, -then-Click on Financial Assistance
Sources www. d ca, state-_qq._q�/to
Georgia Trails and Greenways Grants
Funding for trail construction, trail maintenance and trail education
-www.gastateparks.org
U.S. Department of Agriculture
Business and Industry direct loans to public and private entities to improve t
--conomic and environmental climate in rural communities under 50,000 and
under 25,000.
VVWW'Usd"'3.:qM
Georgia Council for w,
Community arts programs and services
www.gaarts.org
Georgia Humanities Council
i P,44 W Zi a * ilip, s�, Q rqLq [,,-3j'm a k i aaj mfc. h 1[m I
National Endowment for x
www.nea.
gqvjqrants
Southern Arts Federation
A 10 -state consortium of state arts councils, providing annual booking
conference, professional development workshops and traveling exhibits, plus
other services.
f. Implementation Strategy
Priority Order
Develop coalition of stakeholders centered in the City of Tybee Office of
Economic Development; identify leaders and partners
Section 5
Build strong working relationship with stabn,% tooUrisrn staff
Section 4
Establish strong Tybee presence at 1-95 Visitor Center
Section 4
Jtilize Visitor Center room reservation service
Section 4
Create a comprehensive document of Tybee Island cultural heritage asse"I
Section 3 1
Il�l�illillilillll r III I
III I Iii'll B�n
Expand "Celebrate Tybee!" with even stronger emphasis on marsh and coastal
distinctive experiences.
Section 9
January -February
Develop web -based survey through Americans for the Arts
and Savannah Music Festival
Section 2
March and July
Survey travelers at 1-95 Visitor Information Center
Section 3
May
Schedule Tybee cultural heritage representatives at 1-95 Visitor Information
Center for Memorial Day weekend,
Section 3
Create portable display about cultural heritage events and sites
Section 4
Begin the development of Tybee Travel Packages using Top Pic
and new research
Section 2, Section 3, Section 9
IG T nsitor roau-cr=uy
Section 3
Develop a brochure dedicated to cultural heritage information.
Place in all I I Georgia Visitor Information Centers and Tybee and Savann
lodgings, restaurants, galleries and shops.
Section 4 1
Participate in Georgia Department of Economic Development Brochure Room
Sectibv-4-
Invite staff from the 11 state Visitor Information Center to a Familiarization (FAM)
Tour of cultural heritage attractions on Tybee
Section 4
2008-2013
Implement cultural heritage priority projects from DCA Quality Growth Team
Report, identified by the City.
Section 5
Adopt a comprehensive Preservation Plan with Tybee Island Historical Society.
Section 5
AS NEEDED AND ON-GOING
Examine Georgia travel research regularly
Section 3, Section 9
Section 2, Section 3, Section 9
Expand co-op advertising for cultural heritaq.-
Involve Tybee in State tourism thrusts
Section 4
Design and implement new training of front-line employees
Section 5
"A
This section identifies key players to achieve each specific
cultural heritage strategy outlined in Section T
Implementation Strategy Priority Order
Designed as an evaluation tool to track your success, this
section also provides a method for recording actual
completion dates of specific projects.
FAC
Fine Arts Commission
AFTA
Americans o,
rAA
. ,fir,.
Tybee Arts Association
C -H Liaison
Cultural Heritage Liaison
am
liaison (C -H Liaison)
Develop coalition o
Qtf
akeholders
ZW11 film, w I � , IS
1-95 Visitor Cent�r
Utilize Visitor Center
document of Tybee
cultural heritage assets
Increase cultural
heritage information on
Expand "Celebrate
Tybee!" marsh and
coastal experiences
Survey travelers at I -
Visitor Center I
Schedule volunteers
1-95 Visitor Center
Create portable display
about
Director
Fco.
FAC
Volunteers, T ourism
FAC
Historical Society
Tourism
MR, RIM
What C -H Liaison_plus Date completed
Begin developing Tybee Tybee Arts Association
Travel Packages using FAC, Toudsm, Lodging
Top Picks, new research Historic Sites, Eateries
Increase tourist Business community
shopping revenues Artists, FAC, TAA
Develop C -H brochure Tourism, FAC, T-,19
Historical Society
fly lace in 11 state Visitor
Centers, Tye e and Tourism
Savannah, galleries,
lodgings, restaurants,
shops.
Participate in state Tourism
Brochure Room
Program
Invite staff from the 11 FAC, Tourism
qztate Visitor Centers to a
Familiarization (FAM)
Tour of cultural heritage
attractions on Tybee
Implement cultural city
heritage priority projects Historical Society
frM m DCA Quality All responsible parties
Growth Team Report,
identified by the City.
Develop comprehensive City
Preservation Plan with Historical Society
Tybee Island Historical
Society.
Examine Georgia travel City and tourism staff
research, compare to
Tybee opportunities
Involve Tybee in state City and tourism staff
tourism thrusts
Examine national City and tourism staff
tourism trends and TAA, FAC
determine new cultural Historical Society
heritage events based Historic Sites
ot researc_.
Seek funding Economic Dev.
Director
Expand co-op
advertising for cultural City and tourism staff
heritage FAC
Design and implement Hospitality industry
new training of front-line
employees
These essential products reflect analysis with Island leaders and tourism
professionals. They are strongly recommended as vital components of Tybee
Island cultural heritage tourism and should be developed in the following order in
concert with the strategies outlined in this plan.
ARB W" 11 two, = 9i W
AR"A
two 9
For additional details about Top Picks Products number 3 — 10,
see the 2006 Strategic Cultural Plan.
V flat to A #-Fecl-ct
t-VOg7S1eV#,11` 71SUPTIV rlaGeS, a LU(;d1 �FUSIS11WOM -,�YS n
historic Tybee sites.
Mat * =1t, # 'MrWHIrliff MIT MI-INTAIMU 13MO jEmagg-V
mW
3. Create two Passport Programs for tourists which allow discounted admission.
(1) Light Station and Fort Pulaski
(2) Oatland Island and Tybee Marine Science Center
4. Expand Tybee Celebrates! to an annual event with an emphasis on the
Island's unique coastal and marshland.
5. Produce a Sedes of Musical Events:
(1) Small chamber -style ensembles performing in interesting Tybee homes.
(2) Package with tours of Back River Cottages.
Partner with Savannah Music Festival, Savannah Symphonia, SCAD Performing
Arts Ensemble.
7. Produce the Island Litera!y F.est,iv,a,l and include the Literary Bar Crawl.
Partner with Tybee Public Library, area bookstores, Southeastem Bookselle
Association, Georgia Center for the Book, etc. Consider Fresh Air Home as
potential housing site for authors. I
U
3WIMMOTIM MIRIMM"100,011111
10. For the entrance to Tybee Island and. in the, Cifty-parks, continue the themes
begun with the Tybee Turtles. Commission artists, designers and landscapers U,
design sea and marsh themes for playground equipment, sculpture and
landscapes.
����1 1 1 1 1 1 1 1 1 1 1 1 1 1 g . 1 I [ " j i ��1 1 1 1 I
- g
t e l l E * M e 1 1 9 1 , 1 1 1 1 1 a t i f f l - 1 4 1 1 F I n e I C
T o u r i s m P l a n .
B l a c k m a r r , T i b b e t t s & A s s o c i a t e s c o n d u c t e d f a c e - t o - f a c e i n t e r v i e w s i n S a v a n n a h ,
A t l a n t a a n d T i f t o n w i t h t o u r i s m o f f i c i a l s o f t h e G e o r g i a D e p a r t m e n t o f E c o n o m i c
D e v e l o p m e n t a n d t e l e p h o n e i n t e r v i e w s w i t h r e s e a r c h s p e c i a l i s t s f o r A m e r i c a n s
f o r t h e A r t s i n W a s h i n g t o n , D . C .
S p e c i f i c c o m m u n i t y i n p u t w a s s o u g h t f o r t h e d e v e l o p m e n t o f t h e 2 0 0 7 C u l t u r a l
H e r i t a g e T o u r i s m P l a n b y m e e t i n g w i t h t h e T y b e e T o u r i s m C o u n c i l , c o n d u c t i n g a
T y b e e T h i n k T a n k , a n d h o l d i n g i n d i v i d u a l i n t e r v i e w s .
P a t r i c i a M i l l e r
F i n e A t s C o t t r i t i s s i o t U i a : t c
J i m W a n n
F i n e A r t s C o m m i s s i o n M e m b e r
L a u r e l B r a d y
F i n e A r t s C o m m i s s i o n M e m b e r
D e n i s e V e r n o n
I y b e e A r t A s s o c i a t i o n P r e s i d e n t , F i n e A r t s C o m m i s s i o n M e m b e r
G r e g S t o e ( f l e r
K a t r i n a M u r r a y
e i s [ 7 - , , u 4 T * r M Y C o o r d i 4 a t o r o , - # d U 4 = 1
C u l l e n C h a m b e r s
E x e c u t i v e D i r e c t o r T y b e e I s l a n d H i s t o r i c a l S o c i e t y
[ O r a l w i m l
Diane Schleicher
John Schleicher
Sharon Marshall
City of Tybee Island Economic Development Director
Walter Parker
Tybee Celebrates! Event Chair, Former Mayor, City of Tybee Island
Sandy Majors
Charles E. Fenwick
Superintendent, Fort Pulaski National Monument
L91#14
Shell Solomon
#wner, Solomon properties
Amy Gaster 0
Owner, Tybee Vacation Rental
Paul Wolff
Comicil MeuL*Alr—cjtL. �. �_
Mike Scarborough
#wner, Lazaretto Greek Marina and Captn Mike's Dolphin tours
Harry Spirides
Owner, Ocean Plaza Beach Resort
Kellie Lewis
Director, Tybee Island Marine Science Center
Dorothy Davis
,,.:.eorgia Visitor Center manager, 1-95
EriGa Backus
Marketing, Savannah Chamber of Commerce
Maria Lancaster
Marketing Director, Savannah Music Festival
Jeff Stubbs N
Georgia Department of Economic Development cultural affairs specialil
Carey Ferrara
Georgia Department of Economic Development Coastal Georgia representatil
,.,-,ecky 6asset
Georgia Depart2±2:2{2« w w 6 Development
Director of regional representatives
wiffij =M=01'
Eulynn Shiu
Research Coordinator, Americans for the Arts
Blackmaff, Tibbetts &Associates
Community Visioning, Planning & Marketing
1015 NPark Avenue
Tifton, GA 31794
This team, led by Syd Blackmarr and Christine Tibbetts, offers a combine*
experience of sixty -plus years in:
* community organization and economic development
* cultural evaluation and strategic planning
* public relations and marketing
facility development
arts and public administration
• festival and special event development and management
• public speaking in the non-profit and corporate environment
•
r„ i, community development
• cultural and heritage tourism
City of Fitzgerald - Five Year Strategic Plan for the Fitzgerald/Ben Hil'
Convention and Visitors Bureau
Tour South Georgia - Developed, with the Rural Development Center and team
members, a website and marketing plan to drive tourism to an eight county
region in South Georgia.
Georgia Council for the Arts, Grassroots Specialists, conducting workshops and
,*lanning for Arts Councils/Centers throughout the state
Georgia Council for the Arts development of Organizational Plan for statewide
Grassroots Arts Program
I 1111V 11 1 1
11;11�11; qlii�i�l 11i
Ili A3
gJ111111 �111111111 11111111111111 �111111' I I �
111791111MIT I'M F11! I Rr�111 I ",I �! I
polls In
Y'I lI I III I I I I I 111 11 q
Tifton-Tift County Foundation for Educational Excellence Board, Tifton Rotary
Club Board, Tifton -Tift County Chamber of Commerce Board, United Way
Board, Americans for the Arts Board, Georgia Endowment for the Humanities
Advisory Board, Kids'Advocacy Coalition Board, Georgia Assembly of Local Arts
Agencies Board, Tifton -Tift County Public Library Board, Southern Arts
Federation Advisory Board, Hospice of Tiftarea Board, Tift Area Foundation for
Wotten's Health I