HomeMy Public PortalAbout04-17-2017 Minutes TDA Regular MeetingTOURISM DEVELOPMENT AUTHORITY
April 17, 2017
Town Barn Downstairs
6:30 p.m.
Minutes
Present: Chairperson Mary Catherine McKee and Member Kathleen Ferguson
Staff: Economic Development Planner Shannan Campbell
I. Call Meeting to Order
Chairperson McKee called the meeting to order at 6:32 p.m.
II. Agenda Adoption
Motion: Chairperson McKee moved to adopt the agenda.
Second: Member Ferguson seconded.
Vote: Unanimous
III. Consideration of minutes from Sept. 21, 2016
Motion: Member Ferguson moved approval of the minutes.
Second: Member McKee seconded.
Vote: Unanimous
IV. Reports
a. Occupancy Tax Revenue Report
Ms. Campbell reported that Airbnb is now paying the occupancy tax monthly.
b. Chapel Hill/Orange County Visitors Bureau Update
Ms. Campbell indicated that the Visitors Bureau is reporting a handful of new
hotel openings that may drive changes to rates. She does not believe this problem
affects Hillsborough.
V. New Business Items
a. Tourism Development Authority Budget Fiscal Year 2018
- Budget discussion — What special projects would the authority like to
pursue for Fiscal Year 2018?
Ms. Campbell said projected income for this authority is $68,000, and she
budgeted for $67,000 to be cautious. She expects the income could be
$70,000 but wants to be cautious because of the Churton Street Access
Improvements Project and because income for FY16 was on the lower
side.
The authority discussed ideas for trying to create hotel packages around
special events. Ms. Campbell could call and ask for the hockey schedule
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for the year from Sportsplex, look up the contacts for the teams, and
contact the team leaders directly about staying in Hillsborough.
- Set budget public hearing date for June 2017
Both members agreed that the Public Hearing date and next Meeting
would be June 6, 2017.
b. Miscellaneous FY17 Budget Amendments
Ms. Campbell explained that a data entry error needed to be corrected for the
contract with the Town for the staff position.
Motion: Member Ferguson moved to approve the amendments.
Second: Chairperson McKee seconded.
Vote: Unanimous
c. Need for Additional Tourism Development Authority Member
The board discussed finding an Airbnb landlord to serve on the board, if none of
the hoteliers or their employees wished to serve.
VI. Old Business Items
a. Hillsborough Visitor and Relocation Guide and Map Development Update
Ms. Campbell shared the sample of the brochure that will be printed with some
authority funds.
The board reviewed similar products produced by other groups.
b. Update on other marketing materials being produced
None.
VII. Staff/Board Comments
There was discussion of allotting some of the authority’s funds to send Ms. Campbell
to the upcoming Mountains-to-Sea Trail conference in Elkin, N.C.
Motion: Member Ferguson moved to fund sending Ms. Campbell to the
conference, costs not to exceed $500.
Second: Chairperson McKee seconded.
Vote: Unanimous
There was discussion and agreement to adjust the FY18 budget to include some
additional funds for things like conferences and meetings.
VIII. Adjourn
Motion: Chairperson McKee moved to adjourn at 7:27 p.m.
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Second: Member Ferguson seconded.
Vote: Unanimous