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HomeMy Public PortalAboutLTC 095-2016 Tourism Related ArticlesBAL HARBOUR V I L L A G E - OFFICE OF THE VILLAGE MANAGER LETTER TO COUNCIL NO. 095-2016 To: Mayor Martin Packer and Members of the Village Council From: Jorge M. Gonzalez, Village Manager Date: May 13, 2016 Subject: Tourism Related Articles The purpose of this Letter to Council (LTC) is to share with you two tourism related newspaper articles which were recently published. The first article appeared in The Atlanta Journal -Constitution's travel section and highlights the Village and its assets. The second article appeared in The Miami Herald and provides a summary of the Greater Miami Convention and Visitors Bureau's state of the travel and tourism industry in Miami -Dade County in 2015. Should you have any questions or need any additional information, please feel free to contact me or, Assistant Village Manager, Ramiro Inguanzo. JMG/RI The Atlanta Journal -Constitution Credihk.(nmpelling. 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Ma[, men I Imes a,.1. yealalon an and-An.4'—a r msU—Und pas n u...,°III.wIII, aoul, as an ".—And BJ Math I, IDln mt wlnartwmllmNa. .",unvnptwnlmh As. PoRirg plena' n( glum inw ita n¢Y I—P, nv M fohIur wakes for an —,-,a- ..fo n l.....Yv our. as u' so, I aN nu indo. TOURISM & CRUISES MAY 6, 2016 4:57 PM Miami is still hot, local tourism bureau says, hits record 15.5 million visitors in 2015 About'15.5 million visitors in 2015, about half domestic Internationally, Brazil is still the top market for visitors, followed by Canada Changes in hotel industry in store for 2016 1of3 � O BY CHABELI HERRERA chenera0miamiherald com Miam-i continues to outdo itself as a magnet for travelers, drawing in a record number of 15.5 million visitors last year, the Greater Miami Convention & Visitors Bureau said at its annual State of the Travel and Tourism Industry breakfast Friday. With the Miami skyline serving as a not -so -subtle backdrop at Key Biscayne's Rusty Pelican restaurant, bureau president and CEO William D. Talbert III touted another year of records for Miami in 2015, with 6.4 percent growth in visitorship over 2014's record year. Of the 1 million additional visitors this year, about 500,000 traveled to Miami for the first time. "Look outside the window, it ain't all bad," Talbert told about 400 guests, most from the hospitality industry. "Another record -year." Quite a -spew at the @_M_ia_miandBeaches State of the Tourism Industry meeting (another record yr says Bill Talbert) pic.twitter.com/'ZCbjzUAQFk &mdash; Chabeli Herrera (@Chabellh) May 6, 2016 Domestic visitors made up slightly more than half of M_iami's tourists, and international tourists, primari_1y from Europe a --id the Caribbean, accounted for the other half. Of the domestic visitors, the largest market of origin was the New York City region, with 2.1 million travelers, up 10.3 percent over last year, followed by Chicago, Philadelphia, Boston and Atlanta. This year, New York visitors accounted for an economic impact of $2.3 billion, making it the first market to break the $2 billion mark. ABOUT 2.1 MILLION TRAVELERS CAME TO MIAMI FROM NEW YORK CITY, THE LEADING MARKET THIS YEAR. INTERNATIONALLY, BRAZIL WAS THE LARGEST MARKET IN TERMS OF THE NUMBER OF VISITORS. Lnternationally, Brazil and Colombia remain billion -dollar markets as well, despite less robust growth from international visitors overall. In 2015, the number of international travelers grew by only 3.4 percent, compared to domestic travelers' 9.4 percent. But despite an economic slowdown in Latin America, Brazil remains Miami's top international market, accounting for 747,542 travelers in 2015, up 2 percent over the previous year. The increase follows a dip in 2014, when 3 percent fewer Brazilians traveled to Mianu compared to 2013. Miami tourism in 2015 The Greater Miami Convention & Visitors Bureau 2015 statistics show another record 'year of growth for Miami's tourism industry. Top domestic markets (in terms of visitors) New York City, 2.1 million Chicago: 468, 622 Philadelphia_ 449.,732 Boston: 339,433 Atlanta: 313,435 Top international markets (in terms of visitors) Brazik 747,542 Canada: 696,597 Colombia- 554,606 Argentina- 432,168 Germany, 382,225 Other 86t862 Total: 8 million Total: 7.5 million —_ -- -- T_�- ----= 15.5 million Total overnight visitors Total visitor spending $24.4 billion Hotel occupancy: 78.1 percent Average hotel room rate: $195.75 Total tourism employment:136,100 Source_ Greater Miami Convention & Visitors Bureau MARCO RUIZ (mrui 0mi-3mih,_-raId.cum Canada, Colombia, Argentina and Germany take the next four spots among Miami's top international markets. The only international group that declined were Venezuelans, with 10 percent fewer travelers visiting Miami.. 55We are having some challenges on the international side," Talbert said. "Over time we've seen this, some go up, some go down, but Brazil is stLI definitely in transition." Talbert said the bureau will continue to monitor Brazil in 2016, but it's too early to tell whether economic softness in South America will catch up to Miami's hospitality industry this year, at least. $24.4 billion Amount Miami's 155 million overnight visitors spent in 2015 Together, the 15.5 million 2015 travelers spent $24.4 billion, up 2.3 percent from last year, according to the bureau's latest statistics. But, on average, visitors spent 3.9 percent less per person per visit than in 2014. Hotel occupancy rose slightly to 78.1 percent in 2015, placing Miami sixth in the nation among the top 25 hotel markets. Booking a stay at a Miami hotel cost an average of $195.75 a night in 2015, up $11 from 2014. In 2016, those numbers may be less robust as several hotels go through ownership changes and renovations. "At the end of the day you've got in the pipeline thousands of hotel rooms — that creates a challenge for us to get those additional customers," Talbert said. "But we are going to go through a period now of settling out as the new properties coming online." Among those: Melia Hotels International's ME Miami opening on Biscayne Boulevard this summer; Swire Properties' EAST, Miami opening in Brickell May 31; and Chilean Atton Brickell Miami opening this summer. WE ARE GOING TO GO THROUGH A PERIOD NOW OF SETTLING OUT AS THE NEW PROPERTIES COMING ONLINE. William D. Talbert III, president and CEO of the Greater Miami Convention & Visitors Bureau A record 136,100 people were employed in the leisure and hospitality industry in 2015, according to the bureau's research — but several hundred will be out of jobs in 2016. Change of hands at various hotels and renovations will displace 538 workers, who will be laid off by the end of June this year, the highest number since 2009, according to records from the Florida Department of Economic Opportunity. Looking forward, one more element may shake up Miami's hotel industry even further this year: home -sharing network Airbnb. At Friday's breakfast, a low grumble was felt through the room at the mention of it. "It is a disruptor," Talbert said. "It is the largest hotelier in the world today, it's here and I know the city of Miami Beach is taking a look at that." MORE TOURISM & CRUISES