HomeMy Public PortalAboutTourDeGeorgia20080213.pdf
HELICOPTER RIDES, LIMITED-EDITION
LITESPEED BICYCLES AND VIP HOSPITALITY
TAKE GEORGIA RACE EXPERIENCE TO A NEW LEVEL
Hospitality Packages Now Available for
Tour de Georgia presented by AT&T
FOR IMMEDIATE RELEASE
Contacts:
Jackie Tyson, Dir of Communications Chris Aronhalt, Event Director
Phone: 678-362-6228 Phone: 770-631-1239
E-mail: jbt@pelotonsports.net E-Mail: chris.aronhalt@medalistsports.com
Atlanta, Ga. (February 13, 2008) - For the first time, multiple levels of customized and limited
availability hospitality packages will be offered at the April professional cycling event, Tour de
Georgia presented by AT&T. A new Peloton Club was launched today, offering sports fans special
amenities as well as rare behind-the-scenes access to the race and athletes. Some of the offerings
include a race-day helicopter ride, tickets to an official team dinner and a Tour de Georgia presented
by AT&T Litespeed limited-edition
bicycle.
The Peloton Club provides hospitality packages at a variety of price points, with each level offering an
exclusive setting to enjoy daily cycling action at the start and finish lines. Peloton Club members will
receive admission to the VIP Hospitality Area where they will enjoy premium food and beverages,
closed-circuit television viewing of live racing, and access to Autograph Alley (start lines) or to the
awards ceremonies (finish lines). All Peloton Club offerings are listed at the event website,
http://www.tourdegeorgia.com/hospitality-options.html.
For the ultimate Tour experience, the Yellow Jersey package (one available) is offered for someone
who wants that one-of-a-kind access. For $25,000, a Yellow Jersey Peloton Club member will enjoy a
helicopter ride from Blairsville, Ga. to Brasstown Bald Mountain for Stage Six of the Tour to witness
the signature mountain stage from the same view as the Tour’s television crew! This special package
also provides five autographed jerseys – one from each overall winner in each category, AT&T Overall
Leader, King of the Mountain, Sprint, Best Young Rider and Most Aggressive Rider. The Yellow Jersey
member also receives a Litespeed limited-edition Tour de Georgia presented by AT&T bicycle (retail
$4,200), six tickets to an official Tour de Georgia team dinner, six tickets for other special race
events, and two nights accommodations at a TWELVE Centennial Park luxury hotel in Atlanta for the
final weekend.
“It’s very exciting to offer a new affinity program like the Peloton Club this year. Not only can we
provide more behind-the-scenes experiences for our fans, but we can also raise funds to help support
the AFLAC Cancer Center of Children’s Healthcare of Atlanta. It is a win -win program for 2008, and
one that we hope will provide enriching experiences to our serious race fans all year long,” said
Elizabeth Dewberry, executive director of the Tour de Georgia presented by AT&T.
The King of the Mountain (KOM) Level has a limited number of packages available at $10,000
each. Members will receive an autographed jersey from each overall stage jersey winner and an
official Tour de Georgia presented by AT&T Litespeed limited-edition bicycle. KOM Level members will
also ride in one of the VIP vehicles for one lap of the Stage Seven circuit race in downtown Atlanta,
Ga., four tickets to select race events and two tickets to an official Tour team dinner.
Three other Peloton Club options, the Sprint Jersey Level ($5,000 contribution), Best Young Rider
Level ($1,500 contribution), and Most Aggressive Rider Level ($500 contribution) have also been
created for 2008. Sprint Level members will receive an autographed jersey from each overall stage
jersey winner and four tickets to the VIP Hospitality area at Stage Seven in downtown Atlanta on
April 27. They will also receive four tickets to the VIP Hospitality area for two o ther stages of the
Tour (Stages 1-4). Best Young Rider Level members will receive two tickets to the VIP Hospitality
area for Atlanta and two other stages (Stages 1-4). Most Aggressive Rider Level members will only
receive one ticket to the VIP Hospitality area in Atlanta.
All members of the Peloton Club, at the Most Aggressive Rider Level and higher, will receive two
months of professional training services from Pedal Hard, owned by former pro cyclist Kevin
Livingston, and a Tour de Georgia presented by AT&T gift bag filled with limited-edition
merchandise. Livingston is a six-time Tour de France rider and U.S. National Champion. His
company, Pedal Hard, provides custom training for Peloton Club member to help them reach personal
goals and a higher level of fitness.
For individual Peloton Club tickets, a Patron Level is available, with pricing ranging from $100 -200
per person. Tickets can be used as a full-day pass, and are good for admission to both the start and
finish of one stage. For Stages 1-4 on Monday through Thursday (April 21-24), tickets are $100
each; for Stages 5-6 on Friday and Saturday (April 25-26) tickets are priced at $150 each; and for
Stage 7 on Sunday (April 27) tickets are priced at $200 each.
Patron Level tickets can be purchased online using credit cards by going to the Race Info section of
the Tour de Georgia website (http://www.tourdegeorgia.com/hospitality-options.html). For more
information on the jersey level packages, please contact Wes Cooksey at 770-631-1239,
wes.cooksey@tourdegeorgia.com or Lora Hawk at 404-364-4589, lora.hawk@tourdegeorgia.com.
2008 TOUR DE GEORGIA HOST VENUES
Stage 1: Monday, April 21 – Tybee Island, Ga. to Savannah, Ga.
Stage 2: Tuesday, April 22 – Statesboro, Ga. to Augusta, Ga.
Stage 3: Wednesday, April 23 – Washington, Ga. to Gainesville, Ga.
Stage 4: Thursday, April 24 – Road Atlanta/Braselton, Ga. (Team Time Trial)
Stage 5: Friday, April 25 – Suwanee/Gwinnett Co., Ga. to Dahlonega., Ga.
Stage 6: Saturday, April 26 – Blairsville/Union Co., Ga. to Brasstown Bald Mtn/Towns County, Ga.
Stage 7: Sunday, April 27 – Atlanta, Ga. (Circuit Race)
ABOUT THE TOUR DE GEORGIA PRESENTED BY AT&T
The Tour de Georgia presented by AT&T is North America’s premier, professional cycling event and rolling
festival of community activities. The Tour was first held in 2003 and has become a spring tradition with a
varying route of close to 660 miles of racing. Over 2.8 million spectators have traveled to Georgia to watch the
event in the past five years, and direct economic impact has totaled over $148 million. The official beneficiary is
the Aflac Cancer Center and Blood Disorders Service of Children’s Healthcare of Atlanta. The event is sanctioned
by the Union Cycliste Internationale (2.HC ranking), and is part of the USA Cycling Professional Tour USA
Cycling, Inc., making the event one of the top stage races for elite athletes around the world. The Tour de
Georgia is owned and operated by the Tour de Georgia Foundation (501 c3) and managed by Medalist Sports
(www.medalistsports.com). Route maps, host venue information, merchandise offerings and sponsor news is
available at the official website, www.tourdegeorgia.com.
ABOUT AT&T
AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating
companies, are the providers of AT&T services in the United States and around the world. Among their offerings
are the world's most advanced IP-based business communications services and the nation's leading wireless,
high speed Internet access, and voice services. In domestic markets, AT&T is known for the directory publishing
and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T
brand is licensed to innovators in such fields as communications equipment. As part of its three-screen
integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc.
and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com (c)
2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T
Knowledge Ventures. For more information, please review this announcement in the AT&T newsroom at
www.att.com/newsroom.
ABOUT THE AFLAC CANCER CENTER AND BLOOD DISORDERS SERVICE OF CHILREN’S
The Aflac Cancer Center and Blood Disorders Service of Children’s Healthcare of Atlanta is a national leader
among childhood cancer, hematology, and blood and marrow transplant programs, serving infants to young
adults. Recognized as one of the top five pediatric cancer centers in the country by Child magazine, the Aflac
Cancer Center treats more than 325 new cancer patients each year and follows more than 2,000 patients with
sickle cell disease, hemophilia and other blood disorders. The Aflac Cancer Center is one of many programs at
Children’s committed to enhancing the lives of children through excellence in patient care, research and
education. Children’s, one of the top three pediatric healthcare systems in the country, is a not -for-profit
organization that benefits from the generous philanthropic and volunteer support of our community. Visit
http://www.aflaccancercenter.org or call 404-250-KIDS for more information.
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