HomeMy Public PortalAbout02) 5C Youth Engage ConferenceDAT E:
TO :
FROM :
MANAGEMENT SERVICES DEPARTMENT
MEMORANDUM
October 7 , 2014
Honora bl e Mayor and City Council
Brya n Cook, City Ma nage r
V ia: Cathy Burroughs , Parks a nd Rec reation Director
AGENDA
ITEM 5 .C
Bri a n Haworth , Asst. t o the City Ma nager/Econ . Development Manager
By : Wendy Chung , Management Analyst
SUBJECT : YOUTH ENGAGE CONFERENCE
RECOMMENDATION:
The City Counci l is req uested to file and receive this report in recognition of the Youth
Committee 's Youth E ngage Conference o n October 23, 2014 .
BACKGRO UND:
In January 2014 , the Youth Comm ittee reaffirmed its m1ss1on to promote c1v1c
awa reness and participa t ion amo ng loca l yo ut h ages 12-18. As part of its refocused
object ive to engage pee rs in C ity affa irs , the Committee established working groups to
coordinate new programs and activities-one being the Youth Engage Conference . To
plan the event, a Yo uth Engage Plan n ing Committee (YEPC) was established in June
20 14 , consisting of three Committee members and t hree non-Committee youth . The
YEPC has been meeting regularly with staff to organize conference logistics and details.
ANA LYSIS :
As local government s face increasing community demand for services , yet fewer and
fewer resources , t he next generation of civic leaders will need to exp lore technology ,
create new strategies and forge loca l partnerships to support local quality of life. The
Youth Engage Confe rence is an effort by t he Youth Committee to prepare students to
become well informed and well equ ipped leaders of tomorrow, by exposing them to
modern tools and solutions for tackling community problems. The event features
workshops presented by staff and working professionals , speaking on a broad range of
City C ouncil
October 7 , 2014
Page 2 of 3
topics-e.g ., City governance , project financing , public relat ions and marketing,
economic developme nt, public art, placemaking , community planning, publ ic safety and
new media and digital te c hnologies . Sessions will not only promote civ ic lite racy , but
a lso introduce students to new ways of addressing old problems, towa rd creating
positive changes in government and comm un ity engagement.
The conference starts w ith a mandatory City Hall 101 presentation to fam i liarize
students with local government functions and processes, before break i ng o ut into
special-topic workshops . Students may choose sessions most relevant to their career
interests . Th e confere nce also includes a network ing dinner with the speakers .
Following provides general informatio n about the conference. A more detai led schedule
with session descriptions is provided in the draft program (Attachment "A ").
Youth Engage Conference
Date :
Venue :
Speakers :
October 23 from 6-9 p .m .
Civic Center (City Hall , Library , Council Chambers facilit ies)
• 626 Night Market (Entrepreneursh ip and community events)
• Temple City Marketplace (Entrepreneurship and business)
• Temple City Teen Community Emergency Response Team
(Public Safety)
• James Rojas , Artist/Urban Planner (Piacemaking and planning)
• Los Angeles Metro Public Relations (Commu nications and
marketi ng)
• Caltech Hack TECH (O pen data and civic uses of technology)
• UCLA Spark (Crowdfunding and microfinancing )
Due to capacity, event attendance is limited to 75 . Event publ ici ty and outreach efforts
are und erway.
CONCLUSION:
T he Yout h Engage Confe rence is one of a series of upcom ing initiatives and programs
being spo nso red by th e Youth Committee to e ncou rage civic awareness and
participation among loca l youth ages 12-18 . Conference activities will fami liarize
attendees with local gove rnm e nt operations, and also introduces students to career
opportun iti es in civic-o ri en ted fields .
FISCAL IMPACT:
The recommended action presents no fi sca l impact to the FY 20 14 -15 City Budget.
Conference expenditures , in an amoun t not to e xcee d $1 ,000 , will be paid from Acct.
City Council
October 7 , 2014
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No . 01-910-42-4670 , Special Project Initiatives . Efforts are ongoing to secure potential
donations and discounts for the event's food and promotional items .
ATTACHMENT:
A. Preliminary Event Program
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SESS ION 1
City Hall 101
City of Temple City I Council
Chambers
How much do you know about City
Hall? Learn the who, what, why and
how of local government decision-
maki ng to start getting involved in yo ur
community.
Government, City Ha ll
SESSION 2
All Aboard! New Media Strateg ies
for Engaging Transit Rider s
Los Angeles Metro 1 City Hall A
Public transportation is on the rise,
CONFERENCE
SCHEDULE
CHECK-IN
5:30p .m. 1 Council Chambers
WELCOME
6 p.m. 1 Council Chambers
SESSION 1
6:05 p.m. 1 Council Chambers
SESSION 2
6 :50 p.m. I Various
DINNER BY CHIPOTLE
7:2 0 1 Temple City Park
SESSION 3
8 p.m. I Various
CLOSING REMARKS
8:35 p.m. 1 Council Chambers
but there are sti ll plenty of people who
are unsure ab out hopping on a bus
or train. Learn about some of Metro's
creative , f un eve nts to get people to
try the system and stay on board-from
creating engaging transit spaces, to
the importance of social media.
Marketing, public relations, public
transportation, new media
The Powe r of the Crowd : Viral
Philanthropy and Microfinancing in
the 21st Ce ntury
UCLA Spark I City Hall B
Many sta r tups have successfully
used tools li ke Kickstarterto gather
financial resources . Now, public
agencies are applying t he sa me idea
to fund projects ranging from tree-
planting to public art. Get a n inside
look at how UCLA i s using t his strategy
and learn how you can be effective at
crowdfun ding community initiat ives .
Finance, project funding
Build Your Ideal Commun ity
Through Play Workshop
James Rojas, Placelt 1 Li brary
By using our imagi nati ons an d hands,
we discover our co nnectio ns to t he
bu ilt envi ronment. This workshop
invites you to investigate and share
yo ur experiences , needs, and desires
through play. This non-verbal m et hod
gives everyone access to t he plann ing
process , helping to build planni ng
capacity and create commu n ity
conse nsus for projects a nd plans i n a
quick, socia l, a nd memorable way.
Urban planning, art
Attracting Shoppers and Exciting
Businesses to Temple City
Temple City Marketplace 1 Counc il
Chambers
Located in the heart of San Gabriel
Valley, Temple City Marketplace draws
many shoppers from not only Temple
City, but also the cities of Alhambra ,
Arcad ia, Pasadena, El Monte, San
Gabriel and beyond, serving a market
of about 2 .5 m ill ion people . Learn
how the property management t eam
partners with the City and gathers
input from the broa der community
to plan for t he prese nt and future
of Temple City Marketpla ce, as well
as how it attracts exciting new retail
stores and dining options.
Bus iness, real estate development,
marketing
SESSION 3
Civic Hacking: Opening Up New
Tool s for Citizen Engagement
Caltech Hacktech 1 City Hall A
Learn how digital technologies are
empowering commun ities by creating
new citizen e ngagement platforms.
Hear fi rst-hand experience f rom a
Jet Propulsion Laboratory and NASA
associate on how larger organizations
a re using civic programming to better
the com m unity.
Open data, civic engagement,
techno logy, new media, coding
Community Emergency Response
Te am (CERT) for Teens
City of Temple City I City Hall B
Are you a11d your family prepared for
"The Big On e?" CERT teaches you
t he s kills needed to protect yo u, your
fa m ily, and your friends in d isaster
situations.
Public safety, emergency response
management, preparedness
626 Night Market: Re al Talk
626 Nigh t Market 1 Council Chambers
It's the origi na l and largest As ian -
themed night market in the US. Learn
how 626 Ni ght Market came to be,
the strategi es behind its success, and
how it's become a unique hub for the
comm un ity.
Community events, entrepreneurship,
business developm ent, marketing