HomeMy Public PortalAbout05-08-2018 Minutes TDA Regular Meeting
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Draft Minutes
Tourism Development Authority
6:15 p.m. May 8, 2018
Town Barn, 101 E. Orange St.
Present: Chair Mary Catherine McKee and Member Matt Hughes
Staff: Economic Development Planner Shannan Campbell
Item 1: Call meeting to order
Chair Mary Catherine McKee called the meeting to order at 6:33 p.m.
Item 2: Consideration of changes or adjustments to the agenda
McKee approved the agenda as presented.
Item 3: Consideration of minutes from Jan. 29, 2018, meeting
Motion: McKee moved approval of the minutes and seconded.
Vote: Unanimous
Item 4: General public comment
There was none.
Item 5: New business items
a. Welcome new member
Economic Development Planner Shannan Campbell acknowledged that Commissioner Matt
Hughes had assumed the seat on the Tourism Development Authority that Commissioner
Kathleen Ferguson had held.
b. Spending down remaining budget funds for FY18
Campbell said there is about $3,000 left to spend on advertising in this fiscal year. WCHL had
made a proposal to the Tourism Board to run banner ads for $500 a month. Hughes suggested
reaching outside to the local area through News & Observer and Google ads. Greensboro.com
and Winston-Salem Journal were also suggested.
Motion: McKee moved to authorize Campbell to purchase advertising for two months at
$500 per month or less at Winston-Salem Journal, Greesboro.com or WCHL.
Hughes seconded.
Vote: Unanimous
The authority agreed to purchase pens and stickers to give out at events with some of the
additional remaining funds.
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c. Review current draft budget for FY19
There was agreement to increase the training budget to $2,000 to fund staff and members
attending conferences. Campbell indicated that she would raise it as close to that as possible
without unbalancing the budget.
d. Finalize draft budget for FY19
Motion: McKee moved to finalize the draft budget as amended in the meeting. Hughes
seconded.
Vote: Unanimous
Item 6: Old business items
a. Set public hearing for the FY19 budget
It was set for 6:15 p.m. June 4, 2018 and later amended to 6:15 p.m. June 14, 2018.
Item 7: Staff/board comments, discussion item and monthly reports
Campbell reported that the occupancy tax revenue was up about 32 percent in December and
that January was strong, too. She has been doing research on the months in 2017 that
occupancy revenue was down but has not found answers to the decline in revenues. She has
reached out to Microtel and Holiday Inn Express and has not heard any thoughts from
management at either on why revenues were down last fall.
Item 8: Adjourn
McKee adjourned the meeting at 7:16 p.m.