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HomeMy Public PortalAboutArsenal on the Charles-Signage THE ARSENAL ON THE CHARLES 3ignage guidelines Town of Watertown Community Planning & Development Watertown, MA Sasaki Associates, Inc. September 2000 SA#/ 81414.02 TABLE OF CONTENTS 1. introduction 1.1 Intent and Purpose 1.2 Definition of Terms 1.3 Application and Procedure 1.4 Prohibited Signs and Conditions 1.5 Temporary Signs 1.6 Maintenance of Signs 1.7 Design Requirements 2. Tenant Signage Guidelines 2.1 Signs in Corporate Zone 2.2 Signs Retail Public Zone 3. Wayfinding Signage Guidelines 3.1 Site Organization and Zones 3.2 Building Identification 3.3 User Groups 3.4 Entries and Circulation 3.5 Messaging Hierarchy 3.6 Sign Types 3.7 Design Recommendations Appendix A A.1 Signage Masterplan A.2 Message Sequence Appendix B - - B.1 Watertown Sign Ordinance B.2 NPS Arsenal Signage Guidelines Appendix C Signage Constuction Drawings Watertown Arsenal Signage Guidelines 1 1.0 INTRODUCTION 1.1 Intent and Purpose The overall intent of these guidelines is to reinforce, rather than detract from the setting and context of the site that are characteristic of the military and manufac- turing history and unique historic character of the Arsenal site. These guidelines are intended as a framework for decision-making and will be applied to projects in rea- sonable manner, taking into consideration economic and technical feasibility. These sign regulations are based in part on the Watertown Zoning Ordinance Article VII Signs and Illumination (1-1 Industrial District) and The National Park Signage Guidelines for the Arsenal on the Charles (May 9, 2000). These docu- ments are included in Appendix B for reference. The attached Signage Master Plan (Appendix A.1) provides a comprehensive loca- tion plan for Tenant Identification Signage and Wayfinding Signage. This plan also defines two discrete signage guideline areas, the Retail/Public Zone, and the Corporate Zone. Specific signage guidelines apply to each of these zones. 1.2 Definition of Terms (a) Accessory sign: Any sign relating to business, service, or products including national brand products, supplied on the premises on which the sign is located. (b) Animated or Flashing Sign:Any sign or attention-catching device which in part or whole moves or flashes or contains traveling lights or gives the impression of any movement or flashing whether such effect is generated by natural or artifi- cial forces. (c) Banner Sign:Any piece(s) of fabric displaying a distinctive insignia, identifying wording and/or symbolic representation of a business, service or activity. (d) Directional Sign:Any sign whose only purpose is to direct traffic to primer- ----- ------------.----- entrance or exit. (e) Identifying Sign.Any sign giving no more than the name, address and tele- phone number of the business or occupant of the premises or of its operator and the hours open for business. (f) Illuminated Sign: Any sign that is lighted by artificially generated light, either directly or indirectly. (g) Marquee Sign: An identifying sign hanging from or supported by a permanent marquee or overhang. (h) Non-Accessory Sign: Any billboard,- or any sign or advertising device advertising a business, service, product or activity at other locations. Watertown Arsenal Signage Guidelines 2 (i) Temporary Sign: Any sign constructed of light material that is intended to be displayed for a short period of time only. A Temporary Accessory Sign is one which is accessory to an activity on the premises, such as the temporary sign of a real estate agent, architect, contractor, painter or other artisan or advertising a sale or other temporary activity in progress, and such sign may be placed on the ground or attached to a wall. A Temporary Non-Accessory Sign refers to an event not related to the premises and may also be in the form of a placard or banner attached to posts or trees on private property only. A Temporary Identifying Sign is one which identifies the business at the location where it is, or will be, erected during the period of construction, or alteration, or during the replacement of an obsolete or inapplicable sign. (j) Translucent Sign:Any sign illuminated from the interior by an even light. (k) Wall Sign: A sign painted on or attached and parallel to the wall of a building, but not including signs attached to fences unless set back from all lot lines as required for a building in a district. 03 Application and Procedure Application for a construction permit shall be made in writing to ONeill Properties Group. Said applications shall contain the following information: a) Name, address and telephone number of applicant. b) Location and position of sign. c) Scaled elevations and plans showing the building facade and the proposed sign, with specifications, sections, colors, proposed illumination and materials. d) Written consent of the owner of the building and land. e) Such other information as the Building Inspector, Zoning Enforcement Officer or Planning Board may require. f) In the case of any protecting sym o or annex sign, liabilTty insurance in an amount to be determined by the Town to be appropriate (which in no case shall be less than $250,000/$500,000 personal injury and$50,000 property damage) shall be carried by the owner of said sign and a certificate of same shall be filed with the application. Watertown Arsenal Signage Guidelines 3 .4 Prohibited Signs and Conditions (a) No sign within the Corporate Zone shall be specifically designed or oriented to be viewed from either Arsenal Street or North Beacon Street. (b) A sign shall not be placed within a public right of way. (c) A sign shall not be designed or colored or so placed as to endanger, obscure, confuse, blind by glare or otherwise create a hazardous condition to motor vehicle traffic. (d) Roof signs of any type are prohibited. (e) A sign or symbol attached to a building shall not project above the building wall to which it is attached, and shall not obscure any part of the roof of the building (f) Animated, flashing, audible signs or other attention-catching devices are not permitted. (g) No non-accessory signs other than permitted temporary non-accessory signs shall be permitted. (h) No offsite signage shall be allowed 1.5 Temporary Signs One temporary tenant identification sign is permitted, as follows: a) A temporary identifying sign, not exceeding the permitted size for a permanent sign, may not be erected until application has been made for the permanent sign that is intended to replace it, and must be removed when such sign has been installed, or sixty(60) days have passed since the day the permit for such permanent sign was granted, whichever comes first. In no case shall any temporary identifying sign be displayed for more than ninety(90) days. b) A temporary accessory sign shall not exceed six (6) square feet and shall be removed from public view by those responsible for its erection within seven (7) days after the activity advertised has ceased or after substantial damage to the sign, whichever comes first. c) A temporary non-accessory sign is limited to a period of forty-five (45) days preceding and not over seven (7) days after the relevant event. Watertown Arsenal Signage Guidelines 4 1.6 Maintenance of Signs It shall be the responsibility of sign owners to provide proper and continual main- tenance for their sign(s) and sign structure(s). 1.7 Design Requirements a) The location of signs shall be only as shown on Appendix A.1, Signage Master Plan. b) Informational and directional signs relating to pedestrian and vehicular flows within The Arsenal on the Charles project area shall conform to the standards of the Arsenal on the Charles Wayfinding Signage program. c) Signage shall be sized and placed to reinforce, rather than compete with the architectural elements of the building. d) Signage shall be placed to avoid obscuring any significant architectural details or decorative elements on the building. e) Care should be taken to minimize penetration of walls and masonry. f) All electrical signs shall bear the UL label and their installation must comply with all local building and electrical codes. g) No exposed conduit, tubing, or raceways will be permitted. h) All conductors, transformers, and other equipment shall be concealed. i) All attachment hardware, bolts, and clips shall be of stainless steel, to prevent staining of building surfaces. i) .All exterior letters or signs exposed to the weather shall be mounted at least one quarter inch (1/4") from the building to permit proper dirt and water drainage. k) Location of all openings for conduit and sleeves in sign panels of building shall be indicated by the sign contractor on drawings submitted to O'Neill Properties Group. Installation shall be in accordance with the approved drawings. 1) No signmakers' labels or other identification will be permitted on the exposed surface of signs, except those required by local ordinance with shall be located in an inconspicuous location. m) Permanent awnings on storefronts shall be at least 9 feet above any public walkway. Watertown Arsenal Signage Guidelines 5 2.0 TENANT SIGNAGE GUIDELINES 2.1 Corporate Zone (Refer to Sign Master Plan Appendix A.1) Tenant Identification — 100% Occupancy of wilding The following Signage types are permitted: TS: Tenant Identification - Primary Entry a) Tenant is allowed (1) type TS sign b) Location of signs shall be only as shown on the approved Signage Master Plan. c) Design shall be as described in the following details. d) Specific dimensions and mounting conditions shall be as illustrated in the following examples. TS: Tenant Identification - Detail I. YeriesbyCondiSon a-0"shnwrt) �i Ilti ' TENANTI __ - - - - t d'. ii it it i; l �II I i TS: Tenant Identification a Section Glass Mullion {create false mullion as req'd, match c Frame_ Aluminum "L" - Painted SATIN BLACK Bait Hex head - Painted BLACK j Sign Panel: 1/8" aluminum, hrakeformed pan Painted SATIN BLACK, RED trim r Tenantldentity: 1/4" aluminum flat cut out plate mounted with 1/4" spacers Typestyle/logo: by Tenant Finish: Medium satin horizontal grain, clear Mounting Angle Watertown Arsenal Signage Guidelines 6 TS: Tenant Identification - 343 Arsenal South T ....... ................. ..................t • ............................ ...................... .......... ..................... .................... ...... ..................... .......... • ............ TS: Tenant Identification - 200 Walcott West ............... f. . ................... .......... ......... ................... ................ .............................................................. ...................... .......... ............... ............ . .............. .............................. ......... ........... ............ . ......... ............ ..... ............. .............. . ...........if .......... ............. ............. .. ............. ............................. ............ ........... Watertown Arsenal Signage Guidelines TS: Tenant Identification - 200 Talcott South ------------- .............—------- .......... ........... -.1-......................... 8'-T ........................ ,,—Add mullions CO AVIMM U... Proposed new canopy by Tenant .......... ................................. . .................................... ............................. ....................... .. ................................ .......... TS: Tenant Identification - I Kingsbury ........................ ................. ............ ...... ..... Mal ...... .... ...................-AL qa ............ N L9 ............ ............ N Watertown Arsenal Signage Guidelines TS: Tenant Identification - 400 North Beacon s� � j 4dd mul'!1ion.s�' 13 ';I-8 1/'4' I i 33 E ! III I a i i I i 1 i I� li I Ali SE - Secondary Tenant Entry a)Tenant shall be permitted (1) secondary entry sign per designated entry. b) Location of signs shall be only as shown on the approved Signage Master Plan. c) Illumination is not permitted, except as by existing adjacent ambient light fixtures. d) Design shall be as described in the following details and examples. e)Tenant logos/typefaces are allowed.Additional text to be ITC Officina Bold for primary text, and ITC Officina Bold Italic for secondary text. f) Text to be white in black field, not to exceed the maximum allowable area provided. SE- Secondary Tenant_Entry-_D_etaits-------- - - -- -- - - - -- - ._... I- J J { T� I. i Deliveries Maximum tenant Information Area 12"x 17" 1/2'Border around sign panel. [5' Watertown Arsenal Signage Guidelines 9 SE: Secondary Tenant Entry- 343 Arsenal South #Ej FM1 f #F k s o 8� yy� SE: Standard Typfaces ABCDEFGHIJKLMNQPQRSTUVWXYZ abcdefghijkLmnapgrstuvwxyz 1234567890 ITC Off h.Sans 8n1d ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdeJ .J i !n Ifahiklmnorstuvwxz a Jv 1234567890 ITC Offi,-Sans Smk Infl, Entrance Doors and Windows Each occupant will be permitted to place upon each entrance to its premises not more than 144 square inches of I" white lettering indicating hours of business, emergency telephone numbers or delivery information. No other window signs will be allowed. Street Address Signage Building address guidelines shall conform to The Arsenal on the Charles Wayfinding Signage Guidelines, (refer to section 3.6). Watertown Arsenal Signage Guidelines 10 Tenant Identification - Shared Occupancy of Building The following signage types are permitted: BE: Primary Entry — Single and Shared Tenant Identification a) Tenant shall be permitted (1) primary entry sign per designated entry. b) Location of signs shall be only as shown on the approved Signage Master Plan. c) Illumination is not permitted, except as by existing adjacent ambient light fixtures. d) Design shall be as described in the following details and examples. e) Tenant logoslcypefaces are allowed. Additional text to be ITC Offcina Bold for primary text, and ITC Officina Bold Italic for secondary text. f) Text to be white in black field, not to exceed the maximum allowable area provided. BE: Primary Entry - Details • Mameremteaanl In[m m Area ity 24314'x 24 N' 2 La'Border.mane Maximam lanenl n sign penal. laiormatian Area n Frityance Maximum t—rit 12'x 17' Infamabm Area 11 All(2'6urder around J 2z'r si0n yanel. Use Next Entrance Per 7—m Panel 1!.I!'JLJ 1111'!L J II.Il I.a..n li n!I llJ 70^ 1 30" I BE: Standard Typefaces ASCDEFGHIJKLMNOPORSTUVWXYZ abcdefghijklmnopgrstuvwxyz 1234567890 ITC 0@Irina Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopgrstuvwxyz 1234567890 ITC Mona Sans 30014h, Watertown Arsenal Signage Guidelines i 1 BE: Primary Entry - 100 Talcott West 4 ...........I ................... .............. ............ . . . . . . .......... 7 F"IF ,---I:- xv ............. ............... .......... ................ Lj 111 1 �,D............. ............................................................................................................................ . .............. .......................................... ........................... .................................. ........................... .... .................................. .............. ................................................ BE: Primary Entry - 200 Talcott East .......... .................... .......... .1............ .......... .........., ........... .............. -"A .......... ................................... ............ . . .............. .... L .......... ................... Watertown Arsenal Signage Guidelines 12 SE - Secondary Tenant Entry a) Tenant shall be permitted (1) secondary entry sign per designated entry. b) Location of signs shall be only as shown on the approved Signage Master Plan. c) Illumination is not permitted, except as by existing adjacent ambient light fixtures. d) Design shall be as described in the following details and examples. e) Tenant logos/typefaces are allowed. Additional text to be ITC Officina Bold for primary text, and ITC Off cina Book Italic for secondary text. f) Text to be white in black field, not to exceed the maximum allowable area provided. SE: Secondary Tenant Entry - Details 11 1 � All DeOveries Maximum tenant Ring.Bell for. Information Area 12'X 17" Attendant 1 3I2"Border around Main Entrt7ncL. sign panel. n I SE: Secondary Tenant Entry - 343 Arsenal South � 1 i Sul Ili I P 3 l YYuCI1VW11 rirse cri Sign age VUeVCIines v Entrance Doors and Windows No window signs or signs on glass will be permitted. Street Address Signage Building address guidelines shall conform to The Arsenal on the Charles Wayfinding Signage Guidelines, (refer to section 3.6). 2.2 Signs in Retail/Public Zone (Refer to Sign Master Plan Appendix,A.1) Retail/Public Tenant Identification — 100% Occupancy of Building O'Neill Properties Group will review all signage on a case by case basis, It is the intent that the Retail/Public Zone be an attractive, vibrant destination open to the public, and to that end, a certain variety and creativity in signage is encouraged.At the same time, a high level of design and fabrication quality along with sensitivity to the historic context of the Arsenal is of great importance. Incorporation of Arsenal building details, materials and colors into sign elements is strongly encour- age& Primary Entry Tenant Identification a) Location of sign shall be only as shown on the approved Signage Master Plan. b) Lettering may be of fabricated ("channel") style or flat cut out plate. Marquee or canopy signs will be considered. c) Illumination is permitted (see below) d) Sign color shall contrast with background material sufficiently to provide good legibility. e) Signage shall be sized and placed to reinforce, rather than compete with the architectural elements of the building. f) Signage shall be placed to avoid obscuring any significant architectural__ _details or decorative elements on the building. g) Care should be taken to minimize penetration of walls and masonry. h) All electrical signs shall bear the UL label and their installation must comply with all local building and electrical codes. i) No exposed conduit, tubing, or raceways will be permitted. j) All conductors, transformers, and other equipment shall be concealed. k) All attachment hardware, bolts, and clips shall be of stainless steel, to prevent staining of building surfaces. 1) All exterior letters or signs exposed to the weather shall be mounted at least one quarter (1/4") from the building to permit proper dirt and water drainage. m) Location of all openings for conduit and sleeves in sign panels of building shall be indicated by the sign contractor on drawings submitted to OWeill Properties Group. Installation shall be in accordance with the approved drawings. n) No signmakers' labels or other identification will be permitted on the exposed surface of signs, except those required by local ordinance with shall be located Watertown Arsenal Signage Guidelines 14 in an inconspicuous location. o) Permanent awnings on storefronts shall be at least 9 feet above any public walkway. SE - Secondary Tenant Entry a) Tenant shall be permitted secondary entry signs as required. b) Location of signs shall be only as shown on the approved Signage Master Plan. c) Illumination is not permitted, except as by existing adjacent ambient light fixtures. d) Design shall be as described in the following details and examples. e) Tenant logos/typefaces are allowed.Additional text to be ITC Officina Bold for primary text, and ITC Officina Book Italic for secondary text. f) Text to be white in black Field, not to exceed the maximum allowable area provided. SE: Secondary Tenant Entry - Details r- • Maximum tenant Ring Belifior Information Area dunt 12"x17" PletUe Use 1 112"Border around sign panel. 1S' �I SE: Standard Typefaces ABCDEFG HIJ KLMNOPQRSTUVWXYZ abcdefg hij klm n o pgrstuvwxyz 1234567890 IN Offmc a Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopgrstuvwxyz 1234567890 ITC Dffld s Sans Rmk Nk VVaBrlOWfl HI5eI1W JItJ,.IIU gf;' l7UlUtlIII1tlJ ��' SE: Secondary Tenant Entry - 343 Arsenal South ...........xa x t:r�;nxxa............ 3 # CP Entrance Doors and Windows a) Each occupant will be permitted to place upon each entrance to its premises not more than 144 square inches of 1" white Iettering indicating hours of busi- ness, emergency telephone numbers or delivery information. b) Window signs are permitted behind the glass of the window. Street Address Signage a) Building address guidelines shall conform to The Arsenal on the Charles Wayfinding Signage Guidelines, (refer to section 3.6). b) Occupants may install additional street address numbers, as the U.S. Post Office requires. ONeill Properties Group shall stipulate exact location, size, type,-arid color o_t e num ers.---- - - Retail/Public Tenant Identification — Sign Illumination 1. Any lighting of a sign shall be continuous and installed in a manner that will prevent direct light from shining onto any street or adjacent property. 2. All sign lighting must be stationary and may not contain any moving parts or animation 3. No sign or advertising device shall be illuminated during hours when the establishment is closed to the public. 4. Halo — illuminated signage and lettering is encouraged 5. Neon used as lettering or in open - face channel letters is discouraged. 6. Face lighting or external illumination is encouraged 7, Translucent (backlit) plastic sign faces are is not permitted 8. Backlit fabric awnings or canopies are not permitted Watertown Arsenal Signage Guidelines 16 3.0 WAVEINDING SIGNAGE GUIDELINES 3.1 Site Organization and Zones The mixed-use nature of the Development generates two broad categories of users —each having its distinct wayfinding needs.There are also two distinct tenant types ---retail and corporate. By recognizing a "RetaiUPublic Zone" set within a "Corporate Zone", messaging, wayfinding and tenant identification can be better organized and tailored to specific needs. 3.2 Building Identification The Watertown Post Office has assigned addresses to the Arsenal Buildings based on a number in combination with street address. This designation shall replace the old Arsenal building numbers.The wayfinding system is driven by the ability of a visitor to locate a particular building address, and then a particular entrance as some buildings are multi-tenant.We recommend that building address signage prominently display the building number, entry (i.e., east, west, etc.), and be locat- ed at each primary entry. 3.3 User Groups The Arsenal on the Charles is a destination for a wide variety of users.The pro- posed wayfinding system is designed for the following: 1. Visitor—To public/retail destinations (Performing Arts Center, restaurants, childcare, etc.) 2. Visitor— Corporate tenants 3. Visitor—Service and delivery 4. Employees Signage is primarily directed towards vehicles, but will equally serve pedestrians. "You are here" site maps and supplemental directionals will aid pedestrians, con- forming users to the building cut-throughs at 311 and 321. 3.4 Entries and Circulation Entries To effectively identify the Development and direct visitors, the various entries are organized into a hierarchy: Primary Public Entry - Kingsbury Avenue • Prominent Development identity— "Arsenal on the Charles" • Public retail destination identity—Performing Arts Center, bank, restaurants Watertown Arsenal Signage Guidelines 17 Primary Corporate Entries • Development identity— "Arsenal on the Charles" • Entry names— "Talcott Avenue Entry," "School Street Entry" • No tenant names • Commanders Mansion identity at Talcott Avenue entrance Secondary Corporate Entries • Development identity only— "Arsenal on the Charles" • Entry name - "Wooley Avenue" Circulation Visitor circulation is likely to fall into two general patterns—those of public user groups accessing the parking garage and retail destinations, and those of corporate employees and visitors. The one-way-in entry at Kingsbury requires that signage identity alternate exits at School (Beacon) and Talcott (Arsenal). This is especially critical for first-time public visitors. Another wayfinding concern is the one-way access to tenants on Wooiey and Thornton. Visitors must make the immediate right turn from Talcott. Directional signage is critical at this point.The Signage Master Plan highlights major circula- tion paths and locates signage at key decision points. 3.5 Message Hierarchy At each decision point, key messages must be presented in a logical sequence with consistent nomenclature.The attached Message Sequence diagram outlines a typi- cal flow of information and proposed nomenclature for both corporate and public visitors.A complete message schedule document and location plan will be prepared as part of the Signage Master Plan implementation. 3.6 Sign Types Based on the user groups, destinations, circulation and decision points, the follow- _ --- _ --------------- - - - - - ing hierarchy of sign types is recommended- 1. Entry sign—Public/Retail Zone 2. Entry sign— Corporate entries 3. Secondary entry sign—Corporate entry 4. VehicuIar directional sign, 5. Parking directional sign 6. Street name sign 7. Parking garage entry 8. Pedestrian orientation "You Are Here" style site map, located: • North and south garage exits/stairs • Interior cut-thru walkways-Building 311 and 312. Watertown Arsenal Signage Guidelines 18 9. Internal parking garage signage: • Entry/exit signage • Clearance •Traffic directional • Level identification (column mounted) • HClreserved parking • Cable/ADA—stairs, elevators, emergency, life safety 10. Building address Signage types are located for planning purposes on the Signage Master Plan (Appendix A.1). Precise locations and counts will be required for the implementa- tion phase. 3.7 Design Recommendations The following concepts were prepared to serve as guidelines for the implementation of a cohesive system of wayfinding and identifying signage.The overall goal was to develop a functional and elegant system that enhanced the Arsenal site, its unique and historic architecture. The concepts illustrated below will require further refinement in terms of actual construction, mounting, and siting details, which are beyond the scope of these guidelines. Watertown Arsenal Signage Guidelines 19 Entry Sign: Retail / Public Zone - Kingsbury Avenue �R S9� � Entry Sign: Corporate Zone - Talcott Avenue r s i .- �: ',.. _..,., � =�- ....r^,=•�.��:�.�..-:.�.mow,:'- - vv .e_iow n Arsenal rsenaI S ig n oge Guidelines u•aeIines /fit �u Entry Sign: Retail / Public Zone - Building Mounted with Retail Tenants 106, Illlllfl®® _- M, L i. !�� p� Naked rish I11� i a )� VE Performing Arts Center C General Nnres — � � i I Fabriuurrespunzi n for all structual engineering. Elerarinn 2 Entry Sign: Corporate Zone - Ground Sign ]I'or 28" 8'A' 3iI �ic+l�,�' z f; i III it r n — � 119gfeet ON 3E�scrf eec ' '✓'i���� 11s4Eeet COMMA Y CEl.d. I 3A^=td' [ n. I I. `S l 'Watertown Arsenal oignage Guidelines l Entry Sign: Retail / Public Zone - Gateway Signs ( One of two) ILI 33sgfeet— — THE ARSENAL ON .. _.,_ m M. . ._Ul L hlf , I cL Vehicular Directional - Detail ��til8�i��lil�lin��'YYiWBHi�IullYi M BACK PiCXT YYl€I Fr'IIUWII MIs4'ISL€€ JIS`{IIUIJ.C-' Guidelines tG Street Sign: Detail 0 0 a 0 0� i�ii ......... iil 1 ��16 ii iili ii lf V Parking Garage Entry �s�mw ��s�, .i '• l 1 ® � � a 7, PARKING iq THE ARSENAL on THE CHAR-5 • '�a �lmrvir MINION !. r: ..... � xr tdv ti��n1 YYVICIIVYYII JIIJ.11UlJ.0 VVIUGIlIIcs �.v Building Address Sign: Detail A AM iml AA WIMU IMa- JIMU mm Im o I.J.1l-I�li, widd.I.-- law =I Building Address Sign. Mounting II ICI i �j ;L--j ------------i---- rtown IrsenaIgnageG-uliA YYVIV �l � ruelines 24 A. Appendix A.1 Signage Masterplan A.2 Message Sequence Watertown Arsenal Signage Guidelines 25 Main Corp.Park Entry THE ARSENAL ON THE CHARLES Woo ley Avenue Need Ped.signage "access to Arsenal St"& — (no tenant names) f "Access to Arsenal on the Charles" - - — Also Q Bldg.321 r r z = - m 1 A l 5tr Ped.`3cu -thru I --- -- - -rsena eet - - - - _..� WV- r -N. Beacon pf' ,i"� -n-F - 400 v �iE f ; _ . Bea�o N :-- —� r H B E A C O N Secondary Park Entry THE ARSENAL ON THE CHARLES School Street Entrance (no tenant names) CIRCULATION SIGN TYPES Public - Entry ® ER - Entry Sign, Retail Zone Q PG - Parking Garage ID O A ----- Public - Exit a Cor orate � EC - Entry Sign, Corporate 0 AD - Building Address P SE - Secondary Entry ® TS - Tenant Entry ID - 100% Occ, g DR - Directional ® BE - Tenant Entry ID - Shared Occ. • ST - Street Sign 0 SE - Secondary Entry Main Public Entry Main Corp.Park Entry THE ARSENAL ON THE CHARLES THE ARSENAL ON THE CHARLESI Kingsbury Avenue Entrance ralratt Avenue Entrance _ — Performing Arts Center Commanders Mansion _— Watertown Savings (no tenant names) ------- Naked Fish Panera Bread — --- -- — ► �£ — c g� — ­ 7t �rsena�_Rreet i► �1.� QUIN .ON FtF Y �7. rye x © v� �. �. ... '� �® 100 TalC0'tom all i qq i ut�thuP Ows, m F e ro , Arsenal! i` f i�1 I St reQt f' ' _��D�Talc�`ve. wg ;�;C�rfi„� Cat- :,�. V V�.s ©"`�`.___-. '` ��_r k g_ �'_ - ,. ({ VV AN - ';e,� ark-�`,c.*ff"�.,- � l( V 7k g .�- ty M1*0, � •�11}ice � � ' � '� — ( Ave. i Il ,.t 4�U =04itgs6uru Kingsbury --Ave[CC11 IK - Pedestrian Orientation Map r -� Commanders' �- Mansion Scale:as shown Signage Masterplan SO81414 02 _.nn UlaVll ll�Pr N IRE CORPORATE VISITOR ` 321 & 343 Arsenal St. t Talcott West 400 Tab r Commar / THE ARSENAL ON THE CHARLES , Parking Garage � -—�-_----_- ----------- Parking Talcott Avenue Entrance Commanders Mansion Commanders Mansion (Daycare Center) {Daycar ® Talcott East & South Kingsb-u Kingsbury Ave. 311 Ars 311 Arsenal St. North B ® North Beacon St. ® 1. Main Corp. Park ID 2. Directional 3. Directional ® ------------------------------------------------------------------------------------------------ PUBLIC VISITOR THE ARSENAL ON THE CHARLES THE ARSENAL Kingsbury Ave. Entrance 4Public Parking Garage -------- ---� Public Parking Performing Arts Center '' Watertown Savings --------, 8. Garage ID Marquee SIDE A Watertown Savings '- Waterto DO NOT ENTER Naked Fish Restaurant Panera Bread SIDE S 6. Public Entrance ID 7. Directional 10. Parking Dire )tt Ave. 1 Jers Mansion ,------ 200 Talcott Ave. ------ 200 200 f Talcott Avenue Visitors & Deliveries South Entrance f f ;arage Bright Horizons Center) y Ave. nal St. acon St. 4. Parking Directional 5. Building Entry ID -----------------------------------------------------------------_..-_--------__------------------ )N THE CHARLES EXIT to Arsenal St. 4m EXIT to Arsenal St. ._^--- 4m EXIT to N. Beacon St. NO EXIT TO N. BEACON f 9. Directional 13. Directional f f f r � � r 1 � EXIT to Arsenal St. n Savings _________. Watertown Savings ---- ■� EXIT to N. Beacon St. y tional 11. Building Entry ID 12. Directional Scale;as shown Wayfinding Strategy SA#B141 4.02 Drawn:BP �� L B. Appendix B.I Watertown Sign Ordinance B.2 NPS Arsenal Signage Guidelines Watertown Arsenal Signage Guidelines 26 ARTICLE VII SIGNS AND ILLUMINATION 7.00 Intent and Purpose 7.06 Signs in NB, LB, and CB 7.01 Definition of Terms Districts 7.02 Application and Procedure 7.07 Signs in 1-1, 1-2 and 1-3 7.03 Signs in All Districts Districts 7.04 Signs in S-10, S-6, 7.08 Permitted Illumination CR and T Districts 7.09 Non-Conformance 7.05 Signs in R.75 and R1.2, 7.10 Watertown Square Design Districts Overlay District SECTION 7.00 INTENT AND PURPOSE A sign is a unique type of accessory structure, which because of its potential impact on adjacent lots and on adjacent public street and land, warrants the regulation contained in this Zoning Ordinance. It is recognized that signs perform important functions in communicating messages which are essential for public safety and general welfare, provide information about types of goods and services available at permitted uses, and provide orientation. Therefore, it is hereby found and declared that regulation of signs is necessary to promote the health, safety and general welfare by: (a) lessening hazards to vehicular and pedestrian traffic; (b) preventing unsightly and detrimental development which is a potential blighting influence upon residential, institutional, public business and industrial uses, and detrimental to property value; (c) preventing signs from becoming so excessive in number, size, intensity, brilliance, or impact that they obscure or distract from 1) public signs essential to the orderly and safe movements of goods and persons in the Town, or 2) one another to the detriment of all concerned; (d) facilitating easy recognition and immediate legibility of permitted signs; and (e) securing certain fundamentals of good design for the Town. The provisions of this article are complementary to, and shall not be construed as inconsistent with, or in contravention of, Sections 29 to 33 of Chapter 93 of the General Laws of Massachusetts. SECTION 7.01 DEFINITION OF TERMS (a) Accessory Sian: any sign relating to business, service, or products including national brand products, supplied on the premises on which the sign is located. (b) Animated or Flashina Sian: any sign or aftention-catching device which in part or whole moves or flashes or contains traveling lights or gives the impression of any movement or flashing whether such effect is generated by natural or artificial forces. (c) Banner Sian: any piece(s) of fabric displaying a distinctive insignia, identifying wording and/or symbolic representation of a business, service or activity. 1 (d) Directional Sian: any sign whose only purpose is to direct traffic to proper entrance or exit. (e) Identifying Sian: any sign giving no more than the name, address and telephone number of the business or occupant of the premises or of its operator and the hours open for business. (f) Illuminated Sian: any sign which is lighted by artificially generated light, either directly or indirectly. (g) Marquee Sion: an identifying sign hanging from or supported by a permanent marquee or overhang. (h) Non-accessory Sian: any billboard; or any sign or advertising device advertising a business, service, product or activity at other locations. [i] Pole or Pylon Sian: any sign supported by or suspended from a freestanding column or columns designed solely to support said sign and set directly on the ground. (j) Svmbol Sion: any non-translucent sign which is a three-dimensional representation or illustration of the activity of the business or service. (k) Temporary_ S. ign: any sign constructed of light material which is intended to be displayed for a short period of time only. A Temporary Accessory Sign is one which is accessory to an activity on the premises, such as the temporary sign of a real estate agent, architect, contractor, painter or other artisan or advertising a sale or other temporary activity in progress; and such sign may be placed on the ground or attached to a wall. A Temporary Non-Accessory Sign refers to an event not related to the premises and may also be in the form of a placard or banner attached to posts or trees on private property only. A Temporary Identifying Sign is one which identifies the business at the location where it is, or will be, erected during the period of construction, or alteration, or during the replacement of an obsolete or inapplicable sign. (1) Translucent Sion: any sign illuminated from the interior by an even light. (m) Wall Sipn: a sign painted on or attached and parallel to the wall of a building, but not including signs attached to fences unless set back from all lot lines as required for a building in a district. SECTION 7.02 APPLICATION AND PROCEDURE (a) Application for a construction permit shall be made in writing to the Building Inspector, subject to review by the Department of Community Development and Planning (DCDP), for all permanent signs in excess of six (6) square feet and for all symbol signs. Said applications shall contain the following information: (1) name, address and telephone number of applicant; (2) location and position of sign; (3) drawings and plans showing the building facade and the proposed sign, with specifications, and in the case of symbol or banner signs, section plans are required; (4) written consent of the owner of the building and land; (5) such other information as the Building Inspector, Zoning Enforcement Officer or Planning Board may require; (6) In the case of any projecting symbol or banner sign, liability insurance in an amount to be determined by the Town to be appropriate (which in no case shall be less than $250,000/$500,000 personal injury and $50,000 property damage) shall be carried by the owner of said sign and a certificate of some shall be filed with the application. (b) Within five working days, the Building Inspector shall refer the application and accompanying material to the DCDP. 2 (c) After receipt of the application and all required material, the DCDP staff shall review the application. The DCDP staff shall submit its recommendations in writing to the Building Inspector. The recommendations shall be based on such sign design booklets and such design guidelines as the Planning Board may adopt. (d) Upon receipt of the DCDP'S report or the lapse of fifteen (15) working days from his referral to the DCDP without such report, the Building Inspector may issue a permit for a sign which conforms to the DCDP'S recommendations, if any, the regulations in the Zoning Ordinance, and such technical requirements as are within the Building Inspector's jurisdiction. (e) A second review may be requested with the following procedure: (1) If an applicant is aggrieved by the determination of the Building Inspector, he may seek an advisory opinion by the Planning Board. Such action is to take place by the Planning Board not more than 45 days following a request for a hearing before the Planning Board. (2) If the Building Inspector requests an advisory opinion of the Planning Board prior to issuance of the necessary permits for the sign, the Building Inspector or the Zoning Enforcement Officer may submit the matter to the Planning Board within a 45 day period. (3) Neither of the above two actions shall exclude the applicant from formally requesting a decision of the Board of Appeals. SECTION 7.03 SIGNS IN ALL DISTRICTS (a) Placement of Signs (1) One sign, unless otherwise specified, may be placed either on each wall facing a street, or in each yard facing a street provided it is set back to at least one-half the depth of the required setback. (2) A sign, other than traffic control and route signs authorized by public agencies, shall not be placed within a public right of way, except permitted wail signs and banner and symbol signs adjacent to a sidewalk. (3) A sign shall not be designed or colored or so placed as to endanger, obscure; confuse, blind by glare or otherwise create a hazardous condition to motor vehicle traffic. (4) Directional signs necessary to give clear direction to a parking lot or building entrance on the premises are permitted. Such signs shall not exceed three (3) feet in any dimension nor more than (4) feet high on a pole or pylon unless placed on a permitted wall or building. (5) A free standing pole or pylon, or wall sign or any part thereof, shall not exceed twenty (20) feet above ground level. (6) Roof signs of any type, in any district, are prohibited. (b) Proiection of Signs (1) A sign or symbol attached to a building shall not project above the building wall to which it is attached, and shall not obscure any part of the roof of the building (2) A sign, except for the projection of a symbol or banner, shall not project more than six (6) inches from the building wall. (3) A symbol sign and support thereof, shall not project more than thirty-six (36) inches from the 3 building wall, and no part thereof shall extend below eight (8) feet from ground level. The vertical dimension of the symbol shall not exceed fortyeight inches. (4) A banner sign must be set back at least two (2) feet from the curb line and be at least seven (7) feet above ground level. The total area of a banner may not exceed fifty (50) square feet. (5) Permanent awnings on store fronts shall be at least 9 feet above any public walkway; any information on said awning which is consistent with the definition of the term Accessory Sign shall be considered as Accessory Signs. (c) Conditions of temporary signs One temporary sign is permitted, as follows: (1) A temporary identifying sign, not exceeding the permitted size for a permanent sign, may not be erected until application has been made for the permanent sign that is intended to replace it, and must be removed when such sign has been installed, or sixty (60) days have passed since the day the permit for such permanent sign was granted, whichever comes first. In no case shall any temporary identifying sign be displayed for more than ninety(90) days. (2) A temporary accessory sign shall not exceed six (6) square feet and shall be removed from public view by those responsible for its erection within seven (7) days after the activity advertised has ceased or after substantial damage to the sign, whichever comes first. (3) A temporary non-accessory sign is limited to a period of forty-five ('45) days preceding and not over seven (7) days after the relevant event. (d) Calculation of sian area (1) For a wall or marquee sign, the calculation of sign area in the NB, LB, CB and I districts shall be a percentage of the building Facade. The dimensions used in calculating this percentage shall be the horizontal measure of the frontage of the business and the vertical measure not exceeding the top of the second story of a building. (2) For a pole or pylon sign, the calculation of sign area shall use the dimensions of one surface only to comply with the limits of Sections 7.03 through 7.07. (e) Gasoline station sians Regulations governing the size of identifying signs and the size of accessory signs for gasoline stations may be reversed. If the regulations are reversed, the identifying sign must comply with the regulations For accessory signs and the accessory sign must comply with the regulations for identifying signs. (f) Maintenance of sians It shall be the responsibility of sign owners to provide proper and continual maintenance for their sign(s) and sign structure(s). (9) Prohibited sians and conditions (1) No animated or flashing signs or attention-catching devices shall be permitted. (2) No non-accessory signs other than permitted temporary non-accessory signs shall be permitted. 4 (3) No interior and/or supporting infrastructure of a sign shall be exposed to public view other than permitted projecting symbol signs. SECTION 7.04 SIGNS IN S-10,S-6, CR and T DISTRICTS In any S-10, 5-6, CR and T district, no sign or advertising device shall be permitted except as follows: (a) One identifying sign displaying the street number or name of the occupant of the premises, or both, not exceeding two (2) square feet in area. Such sign may include identification of a permitted accessory professional use and identify other permitted accessory uses including a customary home occupation. (b) One identifying sign for permitted non-conforming use, not exceeding ten (10) square feet in area. (c) Two identification signs are permitted on each building for churches and institutions, one not exceeding twenty (20) square feet in area and one not exceeding ten (10) square feet in area. SECTION 7.05 SIGNS IN R.75 and R1.2 DISTRICTS, AND FOR RESIDENTIAL USES IN THE 1-3 DISTRICT In the R.75 or R1.2 Districts, or with respect to any residential use in the 1-3 District, no sign or other advertising device shall be permitted except as follows: (a) As permitted in S-10, S-6, CR, and T Districts. (b) For multiple unit structures, up to two (2) identifying signs indicating the name of the individual multiple unit structure(s) and/or the street address, wherein the aggregate area of the sign(s) shall not exceed twenty square feet. (c) One identifying sign in connection with a lawfully maintained non-conforming use, not exceeding twenty (20) square feet in area. SECTION 7.06 SIGNS IN THE NB, LB AND CB DISTRICTS In any NB, LB or CB district, no on-premise sign or advertising device shall be permitted except as follows: (a) As permitted in S-10, S-6, CR, T, R.75 and R1.2 districts. (b) One identifying sign for each use. If free standing pole or pylon sign, said identifying sign may be up to twelve (12) square feet. If a wall or marquee sign, said identifying sign may be up to five (5) percent of the area of the wall or building facade. The dimensions used in calculating this percentage shall be the horizontal measure of the frontage of the business and the vertical measure not exceeding the top of the second story of the building facade (also see (d)). (c) One accessory wall, marquee, pole or pylon sign for each use. In no instance may the total area of an accessory sign exceed thirty (30) percent of the total area of the identifying sign for each occupant (also see (d)). An accessory sign may contain words describing the business, or may repeat the name of the business. (d) In the case of a single story structure, paragraphs (b) and (c) above or the following may be applied. One identifying wall or marquee sign may be up to ten (10) percent of the area of the wall or building facade. The dimensions used in calculating this percentage shall be the horizontal measure of the frontage of the business and the vertical measure to the roof or parapet line. This option excludes the use of any accessory sign(s). (e) In no instance may the gross area of all signs including accessory signs on one building exceed 200 square 5 feet in area. (f] Temporary signs may be attached or lettered on the interior of the window. Such signs shall not be included in the aggregate sign area in paragraphs (b) and (c), or paragraph (d) above. The aggregate area of all signs in any window, either permanent or temporary, shall not exceed thirty (30) percent of the area of such window. All temporary signs are subject to regulations in Section 7.03(c), SECTION 7.07 SIGNS IN INDUSTRIAL DISTRICTS Except for residential uses in the 1-3 district, which shall be governed by Section 7.05 above, in any I district, no on-premise sign or advertising device shall be permitted except as follows: (a) As permitted in 5.10, S-6, CR, T, R.75 and R1.2 districts. (b) One identifying sign for each use. If free standing pole or pylon sign, said identifying sign may be up to twelve (12) square feet. If a wall or marquee sign, said sign may be up to five (5) percent of the area of the first two stories of the wall or building facade to which applied. (c) In no instance may the gross area of all signs on one building exceed two hundred (200) square feet in area. (d) One free standing sign may be permitted for the purpose of a business directory provided that no more than three (3) square feet shall be permitted thereon for each use. The aggregate sign area shall not exceed fifteen (15) square feet. (e) One accessory wall or pole sign for each use. The total area of the accessory wall sign shall not exceed 10% of the total area of the identifying sign. A freestanding accessory sign may not exceed 12 square feet or be more than 10% of the total identifying sign. SECTION 7.08 PERMITTED ILLUMINATION (a) In all districts, any lighting of a sign or advertising device shall be continuous and installed in a manner that will prevent direct light from shining onto any street or adjacent property. (b) In residential districts, all signs or advertising devices shall be stationary and may not contain any visible moving or movable parts; no sign or advertising device shall be of neon type or exposed gas-illuminated tube type; no sign or advertising device shall be illuminated during hours when the establishment is closed to the public. (c) In NB, LB, CB, and I districts, the following signs, in addition to the above are permitted: (1) translucent (2) signs of neon or exposed gas-illuminated tube type. SECTION 7.09 NON-CONFORMANCE (a) Any sign erected after the date that this Article VII was originally adopted (June 30, 1982) which because of a change in occupancy ceases to refer to a permitted business being conducted, or product sold, on the premises, shall be removed at the expense of the owner, agent, or person having the beneficial use of the building or property upon which the sign is located within sixty (60) days after written notification from the Inspector of Buildings or within such longer period not exceeding one year as the Inspector of Buildings may determine. 6 (b) Any signs legally erected before the date that this Article VII was originally adopted {June 30, 1982) may continue to be maintained, provided however, that no such sign shall be permitted if, after such date, it is enlarged, or altered in any substantial way, except to conform to the requirements of this Zoning Ordinance. Notwithstanding this, the panels of such sign may be changed to reflect a changed product line. Further, any such sign which has deteriorated to such an extent that the cost of restoration would exceed thirty-five (35) percent of the replacement cost of the sign at the time of the restoration shall not be repaired or rebuilt or altered except to conform to the requirements of this Zoning Ordinance. Any exemption provided in this Section 7.09(b) shall terminate with respect to any sign that: (1) shall have been abandoned, (2) advertises or calls attention to any products, businesses or activities which are no longer sold or carried on, whether generally or at the particular premise, or (3) shall not have been repaired or properly maintained within thirty (30) days after notice to that effect has been given by the Inspector of Buildings. (c) The erection of non-accessory signs is prohibited. SECTION 7.10 WATERTOWN9 SQUARE DESIGN OVERLAY DISTRACT Signs in the Watertown Square Design Overlay District shall conform to all provisions of Article VII except as otherwise specified in Section 5.09. 7 SIGNAL£ GUIDEONES FOR THE ARSENA1. ON THE CHARLES PROJECT" WATERTOWN, iA The following signage guidelines have been developed to assist tenants of The Arsenal on the Charles in undertaking an appropriate signage program for their operations.' former Watertown Arsenal complex is listed in the National Register of Historic PGtces and all exterior and interior rehabilitation work must meet the Secretary of the Interiors Standards for Rehabditation and is subject to the review and approval of the National Park Service. In reviewing proposed signage, the following criteria will be considered: the design of the sign itself, its effect on architectural details; its method of attachment to the building; and its effect on neighboring buildings. The overall intent of these guidelines is to reinforce, rather than detract, from the setting and context of the site that are characteristic of the military and manufacturing 1<istori and historic ch aracterof the:.rsenal complex. These guidelines are intended as a framework for decision snaking and wi[l be applied to projects in a reasonable manner, taking into consideration economic and technical feasibility. To ensure that all signage meets the Standards, tenants are rewired to submit signage proposals and plans to O'Neill Properties Group as early as possible in the planning process to ensure timely NPS review and approval. 1. Signage shall be si7ad and placad to reinforce, rather than compete with, the architectural elements of a building, 2. The use of neon l!�hts, flashing lights, and back-lit signs are not ermitte,d However, neon signs may be approved when installed inside windows, depending on the size and scale of the unit; 3. Wall mounted signs shall be externally lit 4. Signage placement shall avoid obscuring any significant architectural details or decorative elements on a building; S. Externally mounted signs shall be attached in such a manner to avoid damage to masonry; and b. Bu0ding_directories must be located inside entry vestibules rather than on a building exterior. C. Appendix Signage Construction Drawings (Sign contractor shop drawings to follow) Watertown Arsenal Signage Guidelines 27