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Home My Public Portal AboutATT 2 Background and Premlinary Concepts 1-27 v2Legacy Leesburg Town Plan Update Background and Preliminary Concepts Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 Table of Contents Section A –Project Schedule & Process Map Section B –Background Information Section C –Public Outreach Section D –Transportation Policy & Program Concepts Section E –Early Plan Concepts Legacy Leesburg Town Plan Update Section A: Project Schedule & Process Map Ge n e r a l P r o c e s s M a p Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 4 July November Winter/Spring April JuneSummer 2019 2020 July/August Discovery Collaboration Document-Writing Build Support May Implementation Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 Pg. 5 DATA & Analysis Best Practices Community Input Things you have told us about the community and where you see it in the future. What we learned about infrastructure, economy, new trends, etc. Experience of Town staff and the consultants they bring from working in Leesburg and elsewhere. Opportunities in Town that align with community values and are supported by data analysis. Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 6 Legacy Leesburg Town Plan Update Section B: Background Information $105,844 Median Household Income 14,097 Private Sector Jobs in Leesburg in 2017 51,015 Total Population 34.8 Median Age 21,466 Residents of Leesburg Commute Out for Employment 25% &52% Are Spending More Than 30% of Their Income on Housing Homeowners Renter s Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 8 1,077 Housing Units Constructed in the Last Decade 11,940 Housing Units in Leesburg in 2017 27% Of Housing Units are Townhomes 45% Of Housing Units are Single-Family Detached $782,657 Average Price of a New Single-Family Home in 2017 $394,000 Median Home Price Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 9 Single-family detached 2,640 units Single-family attached 4,620 units Multi-family 2,690 units Total New Units 7,700 Potential Market Demand for New Housing Units in the Next 20 Years Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 10 Office 1,022,000 sq. ft. Flex space 2,088,000 sq. ft. Hotel 440+ rooms Retail 1,035,000 sq. ft. Potential Market Demand for Nonresidential in the Next 20 Years (Town Goal: One New Housing Unit per 1.4 to 1.7 Jobs.) Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 11 Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 12 Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 13 Legacy Leesburg Town Plan Update Section C: Public Outreach 5,915 Community Fingerprints on the Document in 2019 alone Start Finish 17 Stakeholder Interviews 3 Project Focus Group Meetings 13 6 On-the-Table Event Participants 2,72 9Project Website Views 82 Community Ideas Exchange Participants 36 Design Charrette Visitors 2,618 Facebook Live Views TBD Draft Document Comments TBD Adoption Meetings & Briefings TB D Draft Plan Recommendations Workshop 69 Online Survey Participants 7/30/19 TBD 13 Regular Project Team Calls 75 Pop Up Interviews 84 Facebook Comments 53 Door-to-Door Interviews Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 15 Community Ideas Exchange Workshop October 2019 •80+ Signed-In Participants •Two 2 -Hour Sessions •Seven Interactive Stations Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 16 On The TableOctober 2019 Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 17 A charrette is an intensive planning session where citizens, designers, and others collaborate on a vision for development. It provides a forum for ideas and offers the unique advantage of giving immediate feedback to the designers. More importantly, it allows everyone who participates to be a mutual author of the plan. Design Charrette—November 2019 Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 18 Seven Deep Dive Discussions •Dollars & Sense •Transportation •Places to Live •All Things Green •Quality of Life •Just Big Enough •Town Authenticity Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 19 Person On the Street Pop-Up Interviews Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 •What makes Leesburg special to you? Why did you choose Leesburg over any other place? •What concerns you most about the future of Leesburg as it continues to grow and develop? •Is there anything missing in Town that you would like to see in the future? 20 Drop-In Conversations Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 21 Thoughts on Leesburg Stop the development of industrial data centers, big box centers, office centers. Just stop the development. Period. We need sustainability!! We do NOT need more of these developments in Leesburg. We need to bring businesses in to fill the many vacant buildings around the town instead of creating more commercial developments. Just because we CAN squeeze more housing into the town limits DOESN’T MEAN WE SHOULD!! I can't imagine how bad it's going to be in 5 years with all of these additional units planned!" Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 22 Change comes. How we manage it matters. Let’s focus on how fortunate we are that Leesburg is growing and changing, that people are focusing on more public art, music, events, gathering places, successful businesses... Nostalgia has its place. I remember Leesburg of 1977 fondly, but I wouldn’t want to go back there. Anticipate growth and manage its impacts as much as we can. Keep the authenticity! The feeling of community is great, and we shouldn’t lose that as we expand. Especially keeping downtown historic and keeping the Mom & Pop shops —but make downtown more diverse. (You can only eat so many times.) As we expand, we should concentrate on quality over quantity. Thoughts on Leesburg Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 23 I ve lived in Leesburg since 1970 and continue to believe it is a great investment of my money, time, and community. Yes, it has grown, yes it has changed. Who out there has not reinvented themselves? Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 24 What’s Great About Leesburg? •Vibrant Downtown •Town Character •Small-town Charm •Walkability •Mom & Pop Stores •Open Space •Feeling of Community •Community Events (First Friday) •Historic Character •Access to Parks •Diverse Community Background & Preliminary Concepts January 27, 2020 25 What Are Your Concerns? •Traffic, Traffic, Traffic •Continued Development Will Lead to: •More Traffic •Loss of Open Space •Loss of Small-Town Charm •Loss of Character •Too Many People •Housing is No Longer Affordable (and it’s getting worse) •Long-Time Residents Pushed Out •Not a Place to Age in Place •Young People Can’t Afford to Live Here •Service Workers, Teachers, etc., Can’t Afford to Live Here •Rents are High Legacy Leesburg Town Plan Update Progress Report January 27, 2020 26 Legacy Leesburg Town Plan Update Section D: Transportation Policy & Program Concepts 27 Support Telecommuters Leesburg can encourage co-working spaces or providing meeting and wi-fi hot spot “flex” space—great for filling up struggling retail spaces. Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 Crash Diet Leesburg and the surrounding area have the highest number of crashes in Loudoun County. Crashes aren’t accidents and are preventable with effort. Leesburg can join a growing number of cities by adopting a VisionZero (as in zero fatalities or crashes) policy: design projects put safety first when determining speeds, intersection crossing treatments, staff training, and planning / designing streets, multi-use paths (MUPs), sidewalks, school loading areas, and bus stops. A second beneficial policy is creating and adopting a Complete Street policy, which has also been accomplished by a large number of municipalities and states. Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 Study: Harrison Street Extension A small area or corridor study is recommended to resolve issues surrounding this potential project—including cost, feasibility, noise remediation, traffic benefits/ipacts, and the potential to create a multiuse path in the right-of-way. SRTS Program: Cool Spring Elementary School This project would see an application for a safe routes to school grant from VDOT’s extensive SRTS program. Education, encouragement, and evaluation activities are partially funded by the SRTS program with grant amounts historically ranging from $5,000 to $65,000 (for multiple schools) to develop materials and other eligible costs. Using a $1,000 mini-grant to help finance a walk/bike audit (which would support the final infrastructure recommendations) and conducting a walk / bike to school day are initial steps. Study: One-Way Pair Downtown The possibility of converting Market and Loudoun streets from two-way to one-way operations has been discussed previously. Operationally, there is little to prevent this action from happening: there are good transition points at either end that already exist, and numerous “crossover” streets in-between. The benefits would be fewer conflict points and crashes (and less delay resulting from crashes), faster throughput of cars, and simplified operations, including at the only two signalized intersections with King Street. However, the town will need to understand what the priorities really are for downtown to determine if the expense is worthwhile, and just how much expense would be applied to the project. If wider sidewalks, streetscaping, multiuse paths, and other amenities are included then the price goes up quickly and the typical travel speeds likely go down from a simplified application of paint and signage. The recommendation therefore is to do a visualization-heavy study that clearly identifies priorities for these streets so that the correct recommendation –including the possibility of doing nothing –is produced. Ideally, a temporary “pilot” application would be part of this overall study. Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 Parking Technology Walkable Communities Designation Being designated a walk-friendly community is well within Leesburg’s reach, and singles out the town for its past and ongoing efforts to connect people and places by walking. Having such a designation is meaningful for attracting people that want to walk or bike more –and drive less. Leesburg should consider creating an on-line and telephone application (“app”) to facilitate finding parking spaces. There is already considerable “searching” behavior happening with drivers looking for spaces downtown so using technology to direct people to off-street (easy) and on-street (harder, but doable) available parking spaces will reduce congestion downtown and help out businesses. Legacy Leesburg Town Plan Update Section E: Early Plan Concepts 5 min 10 min DOWNTOWN 20 min Walking distance to Market and King: CRESCENT ARC ARC ARC DOWNTOWN •270 DUs •47K Office •0K Flex •125K Hotel •47K Retail •405 jobs CRESCENT •5,144 DUs •805K Office •250K Flex •450K Hotel •630K Retail •5,700 jobs ARC •1,904 DUs •607K Office •1,838K Flex •0K Hotel •405K Retail •5,839 jobs Three Areas of Focus: Downtown, Crescent & the Arc Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 33 5 min 10 min DOWNTOWN 20 min Walking distance to Market and King: CRESCENT ARC ARC ARC DOWNTOWN: Physical & Iconic Center of the Community DOWNTOWN •270 DUs •47K Office •0K Flex •125K Hotel •47K Retail •405 jobs Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 34 5 min 10 min DOWNTOWN 20 min Walking distance to Market and King: CRESCENT ARC ARC ARC ARC •1,904 DUs •607K Office •1,838K Flex •0K Hotel •405K Retail •5,839 jobs The Arc: Jobs, Innovation, Community Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 35 5 min 10 min DOWNTOWN 20 min Walking distance to Market and King: CRESCENT ARC ARC ARC CRESCENT •5,144 DUs •805K Office •250K Flex •450K Hotel •630K Retail •5,700 jobs CRESCENT DESIGN DISTRICT Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 36 0 1000 Edwards Ferry Rd Boundary Shaped Around a Five-minute Walk Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 37 0 1000 Edwards Ferry Rd Development Areas in the Crescent District Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 38 1 3 2 7 7 5 7 5 8 9 9 6 10 10 4 11 0 1000 6. 1,036 DUs 150K Office 100K Retail 1. 650 DUs 105K Office 70 Retail 4. 84DUs 20K Retail 3. 200 DUs 20K Retail 5. 231 DUs 50k Office 20K Retail 10. 588 DUs 150K Office 125K Flex 60K Retail 9. 773 DUs 100K Office 60K Retail 250K Hotel 2. 770 DUs 50K Office 80K Retail 7. 428 DUs 80K Retail 8. 115K Housing 20K Retail 11. 568 DUs 150K Office 125K Flex 150K Hotel 100K Retail Development Program in the Crescent District Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 39 1 3 2 7 7 5 7 5 8 9 9 6 10 10 4 11 0 1000 6. 1,036 DUs 150K Office 100K Retail 912 Jobs 1. 650 DUs 105K Office 70 Retail 639 Jobs 4. 84DUs 20K Retail 54 jobs 3. 200 DUs 20K Retail 54 Jobs 5. 231 DUs 50k Office 20K Retail 482 Jobs 10. 588 DUs 150K Office 125K Flex 60K Retail 950 Jobs 9. 773 DUs 100K Office 60K Retail 250K Hotel 755 Jobs 2. 770 DUs 50K Office 80K Retail 431 Jobs 7. 428 DUs 80K Retail 217 Jobs 8. 115K Housing 20K Retail 54 jobs 11. 568 DUs 150K Office 125K Flex 150K Hotel 100K Retail 1163 Jobs Job Potential in the Crescent District Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 40 1 3 2 7 7 5 7 5 8 9 9 6 10 10 4 0 1000 Five-Minute Walk Zones Focused on Main Streets 11 Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 41 1 3 2 7 7 5 7 5 8 9 9 6 10 10 4 11 0 1000 Walkable Main Street Nodes Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 42 Focus Area Studies to Support the Town Plan Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 43 Focus Area 1 –Liberty Lot Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 44 Focus Area 1 Liberty Lot Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 45 Location No. 4Focus Area 1 –Liberty Lot Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 46 Focus Area 1 –Liberty Lot Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 47 Focus Area 2 –Virginia village Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 48 Focus Area 2 Virginia village Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 49 Location No. 4Focus Area 2 –Virginia village Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 50 Focus Area 2 Virginia village Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 51 Focus Area 3 –Market Street Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 52 Focus Area 3 –Market Street Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 53 Focus Area 3 –Market Street Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 54 Focus Area 3 –Market Street Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 55 Focus Area 4 –South of market Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 56 Focus Area 4 –South of market Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 57 Focus Area 4 –South of market Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 58 Focus Area 4 –South of market Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 59 Focus Area 4 –South of market Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 60 Focus Area 5 –Walmart site Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 61 Focus Area 5 Walmart site Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 62 Focus Area 5 –Walmart site Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 63 Example Rendering Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 64 Case Study Areas For Reference: Dublin, Ohio—Created a vibrant, walkable Town Center. Similar market demand to Leesburg. Sandy Springs, Georgia—Successfully created the community that they wanted, with a new downtown and new performing arts center. Newtown, Massachusetts—Similar income and education level to Leesburg. Currently creating a mixed-use, walkable core. Legacy Leesburg Town Plan Update Background & Preliminary Concepts January 27, 2020 65