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Home My Public Portal About20180419WorkshopPacket.pdfTable of Contents 000_000_20180419Agenda....................................................................................................................................................................................... 1030_010_agenda request for CC 4-19-18 workshop....................................................................................................................................................................................... 2030_011_Econ Dev Strategic Plan with work plan-FINAL....................................................................................................................................................................................... 3 Econ Dev Strategic Plan with work plan....................................................................................................................................................................................... 3 Econ1 Dev Strategic Plan with work plan....................................................................................................................................................................................... 3 Econ Dev Strategic Plan with work plan 1Econ Dev Strategic Plan with work plan Econ Dev Strategic Plan with work plan....................................................................................................................................................................................... 19 UPDATE_TybeeWorkPlan 2018-2019....................................................................................................................................................................................... 11030_012_final_TYBEE MARKET ANALYSIS GRAPHS-1st Qtr 2018....................................................................................................................................................................................... 27 AGENDA WORKSHOP OF TYBEE ISLAND CITY COUNCIL APRIL 19, 2018 3:30PM Please silence all cell phones during Council Meetings I. Call to Order 1 Kevin Clark, GEFA, Deep Well Project 2 Frank McColm, Hazard Mitigation Grant update 3 Chantel Morton i. Review of 2018 Economic Development Strategic Plan 4 Jackson Butler i. Historic Preservation 5 Wanda Doyle i. Tybee Island YMCA Programming 6 Shawn Gillen i. Capital Budget discussion ii. Update – Action Item List II. Goals – Mayor and Council III. Adjournment *PLEASE NOTE: Citizens wishing to speak on items listed on the agenda, other than public hearings, should do so during the citizens to be heard section. Citizens wishing to place items on the council meeting agenda must submit an agenda request form to the City Clerk’s office by Thursday at 5:00PM prior to the next scheduled meeting. Agenda request forms are available outside the Clerk’s office at City Hall and at www.cityoftybee.org. THE VISION OF THE CITY OF TYBEE ISLAND “is to make Tybee Island the premier beach community in which to live, work, and play.” THE MISSION OF THE CITY OF TYBEE ISLAND “is to provide a safe, secure and sustainable environment by delivering superior services through responsible planning, preservation of our natural and historic resources, and partnership with our community to ensure economic opportunity, a vibrant quality of life, and a thriving future.” 20180419Workshop Page 1 of 38 20180416/jrl MAYOR Jason Buelterman CITY COUNCIL Barry Brown, Mayor Pro Tem John Branigin Jackson Butler Wanda Doyle Julie Livingston Monty Parks CITY OF TYBEE ISLAND CITY MANAGER Shawn Gillen CITY CLERK Janet LeViner CITY ATTORNEY Edward M. Hughes P.O. Box 2749 – 403 Butler Avenue, Tybee Island, Georgia 31328-2749 (866) 786-4573 – FAX (866) 786-5737 www.cityoftybee.org City Council (WORKSHOP) Agenda Item Request Agenda Item Requests and supporting documentation must be submitted to the Clerk of Council by 4:00PM on the Thursday prior to the next scheduled Council meeting. If this form is received after the deadline, the item will be listed on the next scheduled agenda. Council Meeting Date for Request: 4/19/18 (workshop) Item: Review of 2018 Economic Development Strategic Plan & survey results of the (1st Qtr) 2018 Tybee Market Analysis survey results Explanation: Budget Line Item Number (if applicable): Supporting Documentation: X Attached* _____ Audio/Video Presentation** * Electronic submissions are requested but not required. Please email to jleviner@cityoftybee.org. ** Audio/video presentations must be submitted to the IT department at City Hall by 4:00PM on the Thursday prior to the scheduled meeting. Submitted by: Chantel Morton, Development Authority/Main Street Executive Director Phone/Email: 912-472-5071/cmorton@cityoftybee.org Date given to Clerk of Council 4/2/18 20180419Workshop Page 2 of 38 20180416/jrl Tybee Island 2018 ECONOMIC DEVELOPMENT STRATEGIC PLAN Commissioned by Tybee Island Development Authority and Main Street Prepared and Submitted by Georgia Downtowns INSIDE Introduction ............... 2 The Process for Planning ..................... 3 Recommendations……. 5 Strategic Work Plan ... 8 Monthly Meeting Agenda Template ..….. 14 Appendices …..………… 15 APPENDICES  Appendix A Agenda  Appendix B Leadership Survey  Appendix C Visioning: Participant Contributions  Appendix D Bios, Cordle and Sampson https://visittybee.com/events/event/tybee-island-lighthouse-sunset-tour/tybee-island-light-station/ 20180419Workshop Page 3 of 38 20180416/jrl Greetings, It has been our great pleasure to partner with the Tybee Island Development Authority/Main Street to create its economic development strategic plan. We at Georgia Downtowns are “mission-driven,” that is, we believe strongly in what we do and seek to partner with leaders who are just as serious as we are about planning the work and working the plan. It takes tremendous effort and dedication to create and sustain a vision for economic prosperity. Tybee Island is fortunate because its leadership is comprised of a great group of enthusiastic community members and leaders who have a vision for its city. They are committed to working with the city’s stakeholders and partners to bring greater economic prosperity to Tybee Island. We applaud your spirit and vision, and we thank you for the opportunity to serve and partner with Tybee Island. —Joel Cordle, Principal Georgia Downtowns INTRODUCTION www.Georgiasowntowns.com 706.973.7362 Georgiadowntowns@gmail.com 2 20180419Workshop Page 4 of 38 20180416/jrl THE PROCESS FOR PLANNING Tybee Island Development Authority/Main Street organized and produced an economic development strategic planning retreat on Tuesday, February 13, 2018, at the Old School Cafeteria on Tybee Island. RETREAT PLANNING Prior to the retreat, Chantel Morton, Director of Tybee Island Development Authority/Main Street regularly conferred with Georgia Downtowns to discuss planning needs and goals. To assist the project and to prepare for the planning retreat, Georgia Downtowns built an agenda (Appendix A), designed retreat activities, scanned current city planning documents and designed a survey for city leadership, collecting and summarizing the results for presentation (Appendix B). RETREAT Participants gathered on a cloudy Tuesday morning in the historic Old Schoolhouse Cafeteria to spend the morning creating a vision for Tybee Island, analyzing survey data, and prioritizing goals for the work plan. Group participants included members from Tybee Island’s City Administra- tion, City Council, the Development Authority/Main Street Board, the Historic Preservation Commission, the Planning Commission, and representatives from local businesses, community committees and nonprofits. Chantel Morton, George Shaw, and Ted Lynch welcomed the group, express- ing their appreciation for the group’s commitment to Tybee Island and its economic development planning needs. DIRECTOR’S REPORT Chantel Morton presented a recap of 2017 activities, events, and projects and the status of other pertinent de- velopment projects. She then introduced Joel Cordle and Alice Sampson to the group (Appendix D). THE VISION Joel presented an overview of the day, then led the discussion for the creation of the group’s shared vision for the City of Tybee Island in 2023. The following is the group list, set in a cohesive narrative: In 2023, Tybee Island continues to be a thriving city with a small-town feel, resilience, and charm. Historic buildings are where year-round residents live and busi- nesses provide an abundance of shopping and dining opportunities. Tybee is a clean and well-maintained community that values health and recreation. Visitors and locals enjoy walking the Strand and the Pier, biking the island, creating art, and attending movies, concerts, and festivals. (continued…) THANK YOU We appreciate the time and talent of our part- ners. Specifically, we thank:  Chantel Morton, Director Tybee Island Development Authority/Main Street  Jason Buelterman , Mayor City of Tybee Island  Shawn Gillen, Manager City of Tybee Island  George Shaw, Assistant Manager City of Tybee Island  Jennifer Fordham, Regional Representative Department of Community Affairs  Tybee Island Development Authority and Main Street Board (Please see Page 4 for a list of members and community partners)  Participants from the Tybee Island community, including representatives from  City Council  Planning Commission  Historic Preservation Commission  Merchants  Community committees and nonprofits 3 Director Chantel Morton addresses the group, while Assistant Manager George Shaw looks on 20180419Workshop Page 5 of 38 20180416/jrl Tybee Island Development Authority / Main Street Board of Directors Sarah Bernzott Affiliation: Tybee Arts Associa- tion Committee Liai- son: Promotions Term Ex- pires: 2021 Marianne Bramble Affiliation: Tybee Arts Association/Bramble Parking Term Expires: 2021 Angela Caldwell Affiliation: Caldwell's Cottage Monogramming Position: Ex Officio Term Expires: 2019 Vicki Hammons Affiliation: Lighthouse Pizza Position: Vice Chair Committee Liaison: Design Term Expires: 2020 Diane Kaufman Affiliation: Mermaid Cottages Term Expires: 2018 Steve Kellam Affiliation: Tybee Times Term Expires: 2018 Julie Livingston Affiliation: City Council Term Expires: 2020 Ted Lynch Affiliation: Accountants on Tybee Position: Chair Committee Chair: Business Assistance Term Expires: 2020 Melissa Memory Affiliation: Tybee Island Tourism Council, Ft. Pulaski Position: Ex-Officio Term Expires: 2019 Kelly Swope THE PROCESS FOR PLANNING (...continued) VISION (continued…) Amenities, such as free winter parking and wi-fi, clean quiet neighborhoods and business district, and adequate infrastructure, including a healthy dune system, encourage business and tourism activity. It values historic preservation, ecotourism, and healthy lifestyle roles in economic and com- munity development. Tybee Island has great leaders and a growing and diverse population whose members are connected to the community and live in har- mony. Residents and visitors are a mixture of retirees, young people, and families with chil- dren. Affordable housing allows members of the Tybee workforce to live on the island. Community members are happy and smiling! METHOD FOR SELECTING PRIORITY ECONOMIC DEVELOPMENT PROJECTS Cordle and Sampson facilitated Tybee Is- land’s planning retreat by using the model created by Georgia Downtowns, and the National Main Street concept of transfor- mation strategies. To create these strategies, facilitators asked the group to begin with a vision, select projects that will have a high impact, be long- lasting, and are measurable, take into account the role of economic revitalization, and set economic development priorities. Once participants created a vision (Appendix D), Cordle and Sampson led the group in a discussion of the vision list, the creation of transformation strategies (see next section), and through the process of setting priorities: 1. The group reviewed the vision and last year’s plan; 2. Sampson presented a summary of the leadership survey, including a list of pos- sible work plan priorities (Appendix B); 4. Using the vision, survey results, and other information, the group set about listing priorities for the plan; then 5. The group discussed and ranked the list, choosing three priority projects. The following section describes the transition from large community group work to the work of the Development Authority and Main Street Board and presents the plan’s transformation strategies and priorities, including each priori- ty’s goal, objective, and milestone. TRANSFORMATION STRATEGIES Once the community group crafted a vision and identified work plan priority goals (see below), the group adjourned; members of the board and city staff remained to discuss and list the steps needed to realize the vision and reach the goals. Overarching the vision and priority goals are transformation strategies. These are the guiding changes that, like the goals, should have a high impact and be long- lasting. Georgia Downtowns has identified the following transformation strategies for Tybee Island’s Economic Development Strate- gic Plan: One: Historic Preservation and Education Two: Ecotourism and Active Lifestyle Three: Image Campaign 4 Everyone deserves access to vibrant or neighborhood commercial districts – a place that provides for broad economic opportunity, is rich in character, and features inviting public spaces that make residents and visitors feel that they belong. -Patrice Frey, President National Main Street Center 20180419Workshop Page 6 of 38 20180416/jrl PRIORITY GOALS, OBJECTIVES, AND MILESTONES For the sake of discussion and planning: Priorities are projects chosen by retreat participants who used data from multiple resources and the consideration of their constituencies and office to make their decisions. Priority Goals are the priorities set in place with action verbs—this allows the group to visualize the priority “in action.” Priority Objectives are measured results, be they in units, dollars, time, or percentages. Priority Milestones are public declarations of the comple- tion of the project, such as a ribbon-cutting or a newspaper article. TYBEE ISLAND’S PRIORITIES Priority One Goal: Implement and promote historic preservation plans Objective: A set of guidelines and incentives for the over- lay district (in partnership with the Historic Preservation Commission) Milestones: Public announcement Priority Two Goal: Build a stronger foundation to sustain ecotourism, including increased bicycle and pedestrian access Objective: An updated map, signage, and companion app Milestones: App Opening event and launch Priority Three Goal: Build on the existing "buy local" campaign (logo and tagline) and implement an image campaign that fits Tybee Island’s vision Objective: Engage one or two graduate marketing interns to develop the campaign Milestones: Event to unveil the campaign THE PLAN Retreat members used in- formation (including survey data, the director’s report, and the group vision) to identify goals that are high-impact, com- plex, and transformative. Next, moving into the detailed planning stage, Georgia Downtowns facilitated the mem- bers of the board and city staff in their discussion, record- ing and reporting the steps participants identified for each of the projects. Post retreat, Georgia Downtowns developed a strategic work plan, as presented in this document (Page 8). It has been formatted in the new template developed by the Georgia Main Street and Office for Development. To complete the report, Tybee Island staff will review the projects to assign budget needs and funding sources. WORK PLAN RECOMMENDATIONS In addition to organizing and reporting actions identified by meeting participants, Georgia Downtowns offers a set of additional recommendations in a comprehensive list (Page 6). CONGRATULATIONS! Tybee Island is creating the synergy and momentum for its future. This is a plan that blends economic and community development, creating an environment that will grow and sustain a prosperous community while maintaining the best of small town characteristics. “Economic Development Priority” Brainstorm List The top three priorities were selected for the work plan. Many components of the remaining priorities were also incorporated into the plan.  Historic preservation and history (enforcement, education, and adoption) (12 votes)  Rebrand to fit the vision; build on the “buy local” year-round campaign (9 votes)  Build a stronger foundation for ecotourism and increase bike and pedestrian access (8 votes)  Enhance the cleanliness of the island, with incentives (7 votes)  Support, promote, and recognize nonprofit’s role and value (7 votes)  Plan for and promote affordable housing, including tax incentives (5 votes)  Research alternative forms of transportation (4 votes)  Explore the decriminalization of cannabis (3 votes)  Plan for Healthy Tybee (3votes)  Evaluate and implement Master Plan design 5 20180419Workshop Page 7 of 38 20180416/jrl 20180419Workshop Page 8 of 38 20180416/jrl 20180419Workshop Page 9 of 38 20180416/jrl TYBEE ISLAND DEVELOPMENT AUTHORITY‐MAIN STREET PROGRAM:2018 ‐ 2019 PLAN OF WORK:Achieved In Progress StalledComments on Goal/Priority Status2023 VISIONIn 2023, Tybee Island continues to be a thriving city with a small‐town feel, resilience, and charm. Historic buildings are where year‐round residents live and businesses provide an abundance of shopping and dining opportunities. Tybee is a clean and well‐maintained community that values health and recreation. Residents and visitors participate in family‐friendly activities that range from strolling the Strand and the Pier, biking the island, creating art, and attending movies, concerts, and festivals. Amenities, such as free winter parking and wi‐fi, clean quiet neighborhoods and business district, and adequate infrastructure, including a healthy dune system, encourage business and tourism activity. It values historic preservation, ecotourism, and healthy lifestyle roles in economic and community development. Tybee Island has great leaders and a growing and diverse population whose members are connected to the community and live in harmony. Residents and visitors are a mixture of retirees, young people, and families with children. Affordable housing allows members of the Tybee workforce to live on the island. Community members are happy and smiling!Vision Statement 2018 Annual Work Plan Goal (priority) #2 Transformation (implementation) Strategy #2:Ecotourism and LifestyleTYBEE ISLAND STRATEGIC WORK PLAN SUMMARY REVIEW FORM>facilitate efforts to revitalize, redevelop, and enhance; >create a sense of place and improve the quality of life for residents, business owners, and visitors using the Main Street Four Point Approach;>encourage quality economic growth and development while preserving Tybee Island's unique architectural and community heritage;>support and encourage the arts as a cultural endeavor and economic engine on the Island.To improve the quality of life for those that live, work, and visit Tybee Island and enhance the cultural experience while preserving the community's barrier island heritage.Build on the existing "buy local" campaign (logo and tagline) and implement an image campaign that fits Tybee Island’s visionBuild a stronger foundation for ecotourism, including increased bicycle and pedestrian access Goal (priority) #3Mission Statement Goal (priority) #1Top Priorities for Year 2018 ‐ 2019Status:Image Campaign Implement and promote historic preservation plans Transformation (implementation) StrategiesTransformation (implementation) Strategy #1:Transformation (implementation) Strategy #2:Historic Preservation and Educationwww.tybeeislandmainstreet.compage 1 of 5Board approved: 3‐21‐1820180419Workshop Page 10 of 38 20180416/jrl TYBEE ISLANDDEVELOPMENT AUTHORITY‐MAIN STREET PROGRAM:2018 ‐ 2019 PLAN OF WORK:StatusBudget Partners and ResourcesFour Points Historic Preservation Commission, City Staff, Expert ConsultantDesign, OrganizationEngage an expert to develop specifics of the architectural plan Historic Preservation Com, City Staff, DCA Design Studio, HPD Grant, model examplesDesign, OrganizationPrepare a fact sheet on the incentives for and importance and impact of historic preservationHistoric Preservation Com, HPD (Allison Ashbrook), City Staff, Historic Savannah Foundation, National Park ServiceBus. Assistance, Design, PromotionWork with the city council to tie historic preservation to incentives (façade grants, etc.)Historic Preservation Commission, City Staff, City CouncilBus. Assistance, Design, OrganizationHighlight key properties to use as best examples and models for the programHistoric Preservation Commission, City Staff, Expert ConsultantDesign, OrganizationContinue ongoing community outreach efforts w/ existing events, meetings, informational piecesHistoric Preservation Commission, City StaffDesign, Organization, PromotionTBDTBDTBDTBDTBDTBDPartner InvolvementAgency Name Historic Preservation CommissionSynopsis of ActivityLevel of CommitmentHistoric Savannah FoundationDCA Design StudioCity StaffPriority Objective: Implement and promote historic preservation plans Responsible PartyIn progress ‐ June 2018Time LinePRIORITY GOAL ONETransformation (implementation) StrategyTaskIdentify historic preservation needs for the overlay districtIn progress ‐ Dec 2019Dec 2018‐ Dec 2019In progress ‐ Dec 2018ChantelVickiMelissaMay 1 ‐ June 2018Expert ConsultantChantel , VickiHistoric Preservation and EducationPriority Goal:A set of guidelines and incentives for the overlay district (in partnership with the Historic Preservation Commission)Milestone: Implementation, public announcementIn progress ‐ Dec 2018TBDTBDMelissa M.Daniel CareyExpert ConsultantNational Park ServiceCarmine FischettiOthers as identifiedTBDJan WillChantel Primary ContactVicki, Juliewww.tybeeislandmainstreet.compage 2 of 5Board approved: 3‐21‐1820180419Workshop Page 11 of 38 20180416/jrl TYBEE ISLANDDEVELOPMENT AUTHORITY‐MAIN STREET PROGRAM:2018 ‐ 2019 PLAN OF WORK:StatusBudget Partners and ResourcesFour Points Find and update existing bicycling mapCity Staff, Bicycling ShopsDesign, OrganizationJulie Livingston Jackson ButlerTransportation Committee, Public Safety Committee, City StaffOrganization Partner with Savannah group on state‐wide bike safety educationSavannah Bicycle Campaign, Fight Dirty (nonprofit)Organization, PromotionIdentify amenities along the pedestrian and walking trailsTIMA, YMCA, City StaffOrganizationExplore feasibility for the creation of an appropriate app and contentCity Staff, local and regional app developersOrganization, PromotionClearly label, through signs, paint, and markings, all pathsCity StaffDesign, OrganizationContinue ongoing community outreach efforts w/ existing events, meeting, informational piecesSavanah Bicycle Campaign, Fight Dirty (NPO), TAA, City Staff, YMCABusi. Assistance, Design, Organization, PromotionOthers as identifiedTBDTBDChantel TBDTim and JasonJohn BennettJackson ButlerTransportation CommitteePublic Safety CommitteeSavannah Bicycle CampaignJim LangfordTBDTim A.Fight DirtyTBDApril 1 ‐ June 2018Responsible Party Time LineTaskApril 1 ‐ Dec 2019Identify friendly and non‐friendly areas and routes, as part of the city studyPRIORITY GOAL TWOTransformation (implementation) StrategyEcotourism and Active LifestylePriority Goal: Build a stronger foundation for ecotourism, including increased bicycle and pedestrian accessMarch 1 ‐ March 2019Partner InvolvementAgency Name Kelly SwopeJuly 1 ‐ Dec 2019George, ShawnChantel, KellyJuly 1 ‐ Dec 2019TBDTBDTBDTBDMillion Mile GreenwayPriority Objective: Updated map, signage, and companion appMilestone: App Opening event and launchCRCApril 1 ‐ Dec 2018Melissa MemoryChantel, GeorgeChantel, George, Kelly, Diane, SarahIn progress ‐ Dec 2019Local Bike ShopsCity StaffSynopsis of ActivityPrimary ContactLevel of Commitmentwww.tybeeislandmainstreet.compage 3 of 5Board approved: 3‐21‐1820180419Workshop Page 12 of 38 20180416/jrl TYBEE ISLAND DEV'L. AUTH.‐MS PROGRAM :2018 ‐ 2019 PLAN OF WORK:StatusTaskBudget Partners and Resources Four Points Contact education organizations to recruit interns, preferably graduate studentsEducation institutions OrganizationCreate scope of work and job description for internships (include coordinating milestone event)City Staff, including City Attorney as appl.; Partner Institution; Board volunteersOrganizationReview market data surveys (DA /MS office) and leadership vision and priorities (see Strategic Plan Report)Intern and DA/MS Board ChairOrganizationSurvey business owners and NPOs to better understand their marketing needsJoel Cordle (send owner survey)OrganizationLaunch campaignAll DA/MS board membersDesign, PromotionWork with Shawn on new and refurbished city wayfinding, to include new image message(s)City Staff Design, PromotionProvide content for social media to assist program staff All DA/MS board membersPromotion Continue ongoing community outreach efforts w/ existing events, meeting, informational piecesVariety, City StaffBusi. Assistance, Design, Organization, PromotionTBDResponsible Party Time LineGeorge, ChantelChantel, George, SarahMarch 2018 ‐ July 2018Interns and their agency will be selected through city staff for the program in accordance with city procedures. Interns and agency partnerships will be directed by staff, with input from program directors and committee(s).Engage one or two graduate business marketing interns to develop campaignMilestone: Event to unveil the campaignChantel, George, Kelly, Diane, SarahIn progress ‐ Dec 2019Now ‐ July 2018Now ‐ March 2019KellyChantel, Intern(s)Before 2019 visitor seasonChantel, Diane, Sarah Now ‐ Dec 2019Ted (leader), KellyNow ‐ March 2018May 2018 ‐ December 2018George, ChantelPRIORITY GOAL THREETransformation (implementation) StrategyImage CampaignSCADTBDPartner InvolvementPrimary ContactLevel of CommitmentSynopsis of ActivityTBD TBDPriority Goal:Agency Name UGABuild on the existing "buy local" campaign (logo and tagline) and implement an image campaign that fits Tybee Island’s QOL visionPriority Objective: TBDTBDTBDSavannah StateGeorgia SouthernTBDTBDVisit TybeeCity of TybeeIT/City Manager, Prog. StaffTBDTBDOthers as identifiedSara LaneTBDwww.tybeeislandmainstreet.compage 4 of 5Board approved: 3‐21‐1820180419Workshop Page 13 of 38 20180416/jrl TYBEE ISLAND DEVELOPMENT AUTHORITY‐MAIN STREET PROGRAM :2018 ‐ 2019 PLAN OF WORK: 4‐POINT SUMMARY OVERVIEW OF PROGRAM'S MAIN STREET DIRECTION: Balancing the program’s vision and mission based on the national model for success has been achieved with partners working collaboratively towards annual goals since 2010. The model is a 4‐point approach that involves: 1) Board and committee ORGANIZATION is necessary in building consensus and cooperation between individuals and groups in order to maintain the sense of place, authentic experiences, a welcoming community, and sustainable economy year‐round. Many individuals and organizations in the community have a stake in having this happen for the viability of the heart and soul of downtown, historic districts, and neighborhoods. 2) Attention to DESIGN/HISTORIC PRESERVATION elements is vital to preserving and enhancing the physical appearance of downtown and other commercial areas, and historic districts. The attention this committee and partners gives is in sync with the city’s goals to preserve the character of the island. Well‐planned design leads to attractive areas for shoppers, investors, home and business owners, and visitors. Design activities include guidelines for maintaining curb appeal, rehabilitating historic buildings, encouraging appropriate new 3) PROMOTION is about increasing awareness of Tybee Island’s unique characteristics to shoppers, investors, new businesses, residents, and visitors through culture enhancing and retail activities, special events, and advertising and marketing campaigns. The committee and its partners understands the unique assets and qualities of Tybee’s commercial environment, the impact of arts and culture on the quality of life, and the importance of having a cohesive, positive public image for commerce throughout Tybee Island. 4) BUSINESS ASSISTANCE is offered on a variety of levels for maintaining a strong economy year‐round. The focus of this “point” is to strengthen and diversify the economic base by retaining businesses and recruiting new businesses that are desired. The committee and its partners have a thorough understanding of the commercial district’s economic condition and opportunities, monitor economic performances and focus on incremental changes that will improve the area’s foundation. The BAC offers financial opportunities through federal and state incentives and local grants and support for existing and new merchants to help stimulate quality economic CONTINUANCE OF PROGRAM'S MAIN STREET DIRECTION: This national model continues to be applied locally by balancing the proven 4‐point approach. Tybee's program evolves each year while maintaining the sense of place, authentic experiences, a welcoming community, and sustainable economy year‐round with partners that work in collaboration with the board and committees. www.tybeeislandmainstreet.com page 5 of 5 Board approved: 3‐21‐1820180419WorkshopPage 14 of 38 20180416/jrl 20180419Workshop Page 15 of 38 20180416/jrl 20180419Workshop Page 16 of 38 20180416/jrl 20180419Workshop Page 17 of 38 20180416/jrl 20180419Workshop Page 18 of 38 20180416/jrl 20180419Workshop Page 19 of 38 20180416/jrl 20180419Workshop Page 20 of 38 20180416/jrl 20180419Workshop Page 21 of 38 20180416/jrl 20180419Workshop Page 22 of 38 20180416/jrl 20180419Workshop Page 23 of 38 20180416/jrl 20180419Workshop Page 24 of 38 20180416/jrl 20180419Workshop Page 25 of 38 20180416/jrl 20180419Workshop Page 26 of 38 20180416/jrl 2018 TYBEE MARKET ANALYSIS – DOWNTOWN (survey results) Prepared & provided by COTI Dev’l Auth/MS Program, 1st Quarter 2018 Page 1 of 12 Q1. Rank the following items you want to see or see more of downtown: Q3. What are two main reasons you go downtown? (establishment name, attraction, activity, etc.) 0 20406080100120140health food storewhite linen restaurantspharmacybusiness/office supply storepersonal care services (salon, etc.)more home repair/improvement suppliesprofessional services (bank, etc.)sportswear/gear shopjazz bar/wine barmore nightlife (i.e. music/dancing venues)veterinarian's officeyear‐round physician's officepet supply storemuseum/art galleryantiques storeboutique clothing storescoffee shopbagel/donut shopbookstoredeli/sandwich shopoutdoor farmers marketpark/picnic areas w/ grassethnic restaurants (i.e. Cuban, Thai, Chinese)children/youth activity centerwouldn't useneutralimportantvery important20180419WorkshopPage 27 of 3820180416/jrl 2018 TYBEE MARKET ANALYSIS – DOWNTOWN (survey results) Prepared & provided by COTI Dev’l Auth/MS Program, 1st Quarter 2018 Page 2 of 12 Q4. How strongly do you agree or disagree with the following: statements? 050100150200250I always try to buy products/services locally when possible.Downtown merchants & staff are friendly & helpful.I feel safe downtown during the day.I feel safe downtown at night.Downtown businesses are open when I want to shop.Downtown businesses sell products/services I want.I like to bring guests downtown.I recommend shopping downtown.I recommend eating downtown.Other (please specify)strongly disagreeneutralsomewhat agreestrongly agree20180419WorkshopPage 28 of 3820180416/jrl 2018 TYBEE MARKET ANALYSIS – DOWNTOWN (survey results) Prepared & provided by COTI Dev’l Auth/MS Program, 1st Quarter 2018 Page 3 of 12 Q5. How often do you do the following? 0 20406080100120140160180200eat downtown, dine in the restauranteat downtown, to go/carry outeat downtown, for breakfasteat downtown, for luncheat downtown, for dinnerHow often do you eat a dinner that costs $5 or less per person?How often do you eat a dinner that costs $6‐$15 per person?How often do you eat a dinner that costs $16‐$30 per person?eat somewhere on Tybee that is not downtowneat somewhere not on Tybeegrocery shop close to where you workgrocery shop close to where you livewalk to dine/shopdrive to dine/shopride a bicycle to dine/shopneveronce every few monthsonce a week2+ times a week1‐2 times a week20180419WorkshopPage 29 of 3820180416/jrl 2018 TYBEE MARKET ANALYSIS – DOWNTOWN (survey results) Prepared & provided by COTI Dev’l Auth/MS Program, 1st Quarter 2018 Page 4 of 12 Q6. For what reasons do you dine outside of downtown? 0 20406080100120better locationbetter parkingbetter hoursbetter servicebetter qualitybetter selectionbetter pricebetter safetyOther (please specify)strongly disagreeneutralsomewhat agreestrongly agree20180419WorkshopPage 30 of 3820180416/jrl 2018 TYBEE MARKET ANALYSIS – DOWNTOWN (survey results) Prepared & provided by COTI Dev’l Auth/MS Program, 1st Quarter 2018 Page 5 of 12 Q7. For what reasons do you shop outside of downtown? 0 20406080100120140better locationbetter parkingbetter hoursbetter servicebetter qualitybetter selectionbetter pricebetter safetyOther (please specify)strongly disagreeneutralsomewhat agreestrongly agree20180419WorkshopPage 31 of 3820180416/jrl 2018 TYBEE MARKET ANALYSIS – DOWNTOWN (survey results) Prepared & provided by COTI Dev’l Auth/MS Program, 1st Quarter 2018 Page 6 of 12 Q8. If funding becomes available, please rank the following you would like to see happen downtown: 0 20406080100120140cleaner streetswayfinding signagecleaner sidewalkscleaner restroomslong‐term housingfoot patrolbike patroladditional restroomsadditional parkingmore bike/pedestrian pathsstreet banners (seasonal/permanent)city park/picnic areaoutside concerts in a grassy parkOther (please specify)do not needneutralimportantvery important20180419WorkshopPage 32 of 3820180416/jrl 2018 TYBEE MARKET ANALYSIS – DOWNTOWN (survey results) Prepared & provided by COTI Dev’l Auth/MS Program, 1st Quarter 2018 Page 7 of 12 Q9. Where do you typically park your vehicle when you drive downtown? 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00%in the beachfront public parking lotpublic parking on one of the side streets (i.e. 14th, 15th, etc.)in the surrounding neighborhoodI don't park a car, I ride my bike!I don't park a car, I walk downtown!Response Percent20180419WorkshopPage 33 of 3820180416/jrl 2018 TYBEE MARKET ANALYSIS – DOWNTOWN (survey results) Prepared & provided by COTI Dev’l Auth/MS Program, 1st Quarter 2018 Page 8 of 12 Q10. How far away to you typically have to park from your downtown destination? Q11. How far do you live from downtown? 0.00%5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%near the entrance1 block away2 blocks away3 blocks away4 blocks awayResponse Percent0.00%5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%I live downtown.5‐10 minuteswalking distanceless than 5 minutesmore than 10 minutesResponse Percent20180419WorkshopPage 34 of 3820180416/jrl 2018 TYBEE MARKET ANALYSIS – DOWNTOWN (survey results) Prepared & provided by COTI Dev’l Auth/MS Program, 1st Quarter 2018 Page 9 of 12 Q12. How far do you live from where you work? Q13. Would you use public transportation if it were available? 0.00%5.00%10.00%15.00%20.00%25.00%I work downtown.within walking distanceunder 5 minutes5‐10 minutes10‐20 minutes30 minutesmore than 45 minutesResponse Percent0.00%10.00%20.00%30.00%40.00%50.00%60.00%YesNoCommentsResponse Percent20180419WorkshopPage 35 of 3820180416/jrl 2018 TYBEE MARKET ANALYSIS – DOWNTOWN (survey results) Prepared & provided by COTI Dev’l Auth/MS Program, 1st Quarter 2018 Page 10 of 12 Q14. In order to showcase the uniqueness of Tybee Island, please rank the following items by importance. Check all that apply. 0 20406080100120140160heritage tourismcultural activitiesvisual artdiversity of businesseslocally owned and operated businessesinteractive artperforming artOther (please specify)not importantneutralimportantvery important20180419WorkshopPage 36 of 3820180416/jrl 2018 TYBEE MARKET ANALYSIS – DOWNTOWN (survey results) Prepared & provided by COTI Dev’l Auth/MS Program, 1st Quarter 2018 Page 11 of 12 Q15. If music were available outdoors, what type of music would you like to listen to? 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00%jazzcountryfolkr & bhip hopoldiesrapclassic rockclassicalalternativeOther (please specify)Response Percent20180419WorkshopPage 37 of 3820180416/jrl 2018 TYBEE MARKET ANALYSIS – DOWNTOWN (survey results) Prepared & provided by COTI Dev’l Auth/MS Program, 1st Quarter 2018 Page 12 of 12 Q17. Would you be interested in volunteering for any of the following events/projects with the Tybee Island Development Authority/Main Street Program (www.tybeeislandmainstreet.com) and community partners? 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%beautification projectsmarket daysoutreach/marketingholiday celebrations (i.e. lights on, parade,...)community daysummer movie nights in the parkcleanupspreservation month activitiesOther (please specify) and/or provide your contact email/phonenumber here...Response Percent20180419WorkshopPage 38 of 3820180416/jrl