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Home My Public Portal AboutGolf.Annual Report.2015.final (2)1 Golf Club 2015ANNUAL REPORT What We Do Although we are a Municipal Golf Course, we operate as a Resort Golf Course. Marketing is done in partnership with the other golf courses in the area to bring people to McCall. We also advertise our Brand as McCall Golf Club which is part of the Resort Marketing. McCall Golf Club hosts the largest match play tournament in the northwest every July. It is a week long event using all 27 holes. You can play golf all day while enjoying abundant wild life, beautiful mountain views, and then still be in the area to enjoy the rest of McCall. In the winter the golf course becomes a park where you can snow shoe, walk your dog or sled on our tubing hill. Operations The golf fund consists of all operations associated with the McCall Golf Course. These operations are: contract management (Golf Professional, Food & Beverage), clubhouse building maintenance, golf course maintenance, utilities management, equipment maintenance, project management, purchasing, budgeting, marketing and continuing education. Our goal is to have 13 seasonal staff -7 working from May to mid -October. This season we struggled to find seasonal employees early but did end up getting a great staff. Staff is made-up of the Golf Course Manager, golf professionals, 2 full-time staff and 13 seasonal staff and we were fully staffed. Of the 13 seasonal staff 3 of them work part time. The Club House employs up to 40 during the golf season. Table of Contents Strategic Objectives 1 A Performance Report 2 Our Finances 3 Looking Forward 4 Mission To create quality playing conditions for the locals & visiting players and to make our course a must play at reasonable rates. As a Municipal Golf Course it is our intent to make golf as affordable as possible while still maintaining course quality. While keeping with golf course integrity, we also provide our facilities for the non -golfing community. Vision To keep up with trends and changes in the golf world and continue our commitment to excellence. 1 2015 Accomplishments • Opened the first of May. First time in the past 10 years. Golf course was in great shape. • Built and sodded three new La- dies Tees. • Painted exterior of club house • Installed new grease interceptor in basement of club house. • Promoted McCall Golf Course and the area at 3 trade shows. • Installed Recycle wash station in maintenance yard to wash equip- ment. • Income exceeded budget for the fist time in the past 10 years. A Performance Report Selected Programs & Services Golf Club Performance Measures REVENUE SOURCE FY11 FY12 FY13 FY14 FY15 Green Fees $380,260 $380,994 $404,726 $307,885 $470,580 Season Pass $113,637 $137,988 $136,555 $147,681 $168,883 Trail Fees $21,267 $22,119 $22,439 $21,477 $23,847 Lockers $672 $990 $704 $704 $896 TOTAL $515,836 $542,091 $564,423 $477,043 $664,206 YR to YR Difference -$12,128 $26,255 $22,332 -$87,380 $187,163 ROUND TYPE FY11 FY12 FY13 FY14 1/2 Price 311 289 110 149 0 Add 9 45 113 245 164 124 City Employee 113 116 118 89 185 Complimentary 155 173 171 187 262 Family Night 1,935 2,017 1,917 1896 0 Guest Fee 11,846 14,163 13,857 11,797 15328 Junior 674 622 629 526 518 Life Time Member 478 418 484 471 456 Member 4,619 4,787 4,333 4,316 5546 Week Member 414 358 217 354 After 2 Member 1,745 2,077 2,578 3422 Staff 337 330 213 204 315 Promotion 103 223 2 7 303 TOTAL ROUNDS 21,030 25,354 24,376 23,011 $26,529 TOTAL REVENUE PRODUCING ROUNDS 20,284 24,100 23,385 21,992 25,310 *Rounds and revenue over the past years has decreased from a high in FY09. During this time, two new courses came on line in the area which took from the number of players in McCall. Also the down turn in the economy was a huge con- tributor. McCall still has the most play among the four courses in the area and play was up. McCall used to host 35,000 rounds when there were only two courses in the area. Now the area produces 50,000 rounds with five courses. McCall hosts eight tournaments per year plus numerous corporate and private events 2 City of McCall Our Finances Fiscal Year 2015 What are the costs? The costs for servicing the citi- zens are paid through an enter- prise fund which is a fund that reports an activity (Golf) for which a fee is charged to exter- nal users for goods or services. Enterprise funds are used in situations where a given fund provides services primarily to customers outside the financial reporting entity —such as the citi- zens of McCall. Enterprise funds are mandated when legal re- quirements or management pol- icy require the cost of providing services recovered through fees and charges. The Economic Impact of the Golf Course on the City Twelve additional jobs were cre- ated in the community as a result of revenue generated through the golf course. Operations con- tributed to the community an ad- ditional $0.48 for every dollar spent at the course, resulting in the creation of .85 jobs else- where within Idaho.* ell *Statistics are derived from State of Idaho Department of Commerce. Revenue by Source Expe Personnel Expense 54% $105,417 $208,500 Inter— Fund Revenue Operations Revenue $574,299 $649,049 LOT —Other Revenue $40,050 43,154 Ise ay Category Personnel Expense $388,567 $407,285 Operations Expense $252,680 $238,895 Capital Expense $43,000 $57,676 Inter -Fund Transfer Expense $35,529 $57,442 TOTAL $719,776 $761,298 Operations Expense 35% FY15 6% Capital Expense Inter -Fund Transfer Expense 8% 3 We want to hear from you! Eric McCormick Golf Course Superintendent (208) 634-6740 emccormick@mccall.id.us McCall Golf Course 925 Fairway Dr., McCall, ID 83638 mccallgolfclub.com Nathan Coyle City Manager (208) 634-1003 ncoyle@mccall.id.us City of McCall 216 East Park St McCall, ID 83638 www.mccall.id.us Golf Course Advisory Committee Betty Bolin Bill Logsdon Roger Snodgrass Paul Stover Judy VanKoman mccallgolfclub.com 208-634-7200 Looking Forward What's Next: Projects & Challenges Environmental Stewardship Audubon Certification: This certification is a complete sustainable site assess- ment and environmental plan for the golf course that we have actively been pur- suing to achieve from 2009 onwards. Community Outreach: We have participated with the McCall Middle & High School science classes on their water study. Their findings included that indicated the water coming out of the golf course was cleaner than a stream on the west side of the lake. Recycle project: We sort all of the aluminum cans out of the golf course trash and recycle them. We also recycle any scrap metal as well. Our used oil is given to the Public Works department to burn in their shop heater. We have a cardboard container at the club house for recycle. The McCall Golf Course also participates in the Idaho Department of Agriculture's Chemical Container Recycle program. Tree program: We will continue thin and limb trees around the greens and tees to make the turf healthier and to save chemical inputs. We will continue to replant new 2ft-3ft trees in the areas that trees have been taken out. We have also planted 154 8ft-12ft trees as a barrier at the end of the driving range and 10 8ft- 10ft trees on the golf course in the fall of 2010. Marketing Efforts Did a year long advertisement in the Boise airport in conjunction with SWITA. Had new rack cards made that have our rates on the back and information about us on the front. We participated in the Idaho Statesman golf card where we receive 8 quarter - page ads in trade for our golf card participation. Ads were also placed in Heartland Living, the McCall area map and Golf in the Northwest. We attended golf shows in Boise, Spokane and Seattle. SWITA paid for booth space and travel for Spokane and Seattle. We put a float in the winter carnival parade to advertise the golf course which has supported the community for over 50 years. 27 HOLES TO PLUY All in the heart of Idaho's west central mountains. i FULL -SERVICE PRO SHOP & RESTAURANT BOOK A TEE TIME. 208-634-7200 mccallgolfclub.com Long -Range Financial Planning • The Golf Course continues to market through advertising and 3 golf shows. We work with Southwest Idaho Tourism Association (SWITA) to maximize our funds • We are looking at new ways to generate revenue to continue to cover cost of operation without raising prices • Facilitate policy discussions of future operating and capital investment priorities 4