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HomeMy Public PortalAbout2019 Golf Annual Report - FinalWhat We Do Mission McCa City of McCa11 GOLF COURSE 1 Golf Club Although we are a Municipal Golf Course, we operate as a Resort Golf Course. Marketing is done in partnership with the other golf courses in the area to bring people to McCall. We also advertise our Brand as McCall Golf Club which is part of the Resort Marketing. McCall Golf Club hosts the largest match play tournament in the northwest every July. It is a week long event using all 27 holes. You can play golf all day while enjoying abundant wild life, beautiful mountain views, and then still be in the area to enjoy the rest of McCall. In the winter the golf course becomes a park where you can snow shoe, walk your dog or sled on our tubing hill. Operations The golf fund consists of all operations associated with the McCall Golf Course. Golf Course management is responsible for clubhouse building maintenance, golf course maintenance, utilities management, equipment maintenance, project management, purchasing, budgeting, marketing, continuing education and overseeing contract management which includes: 1)Golf Professional who owns the carts and proshop, 2)Restaurant which includes food and beverage. Our goal is to have 13 seasonal staff -7 working from May to mid -October. This season we struggled to get enough staff. Staff is made-up of the Golf Course Manager, golf professionals, 2 full- time staff and 13 seasonal staff when we were fully staffed. Of the 13 seasonal staff 3 of them work part time. The Club House employs up to 40 during the golf season. We employed 2 seasonal staff part time through the winter to help with snow removal on cart paths and allow full time staff to take 2019ANNUAL REPORT Strategic Objectives A Performance Report Our Finances Looking Forward To create quality playing conditions for the locals & visiting players and to make our course a must play at reasonable rates. As a Municipal Golf Course it is our intent to make golf as affordable as possible while still maintaining course quality. While keeping with golf course integrity, we also provide our facilities for the non -golfing community. Vision To keep up with trends and changes in the golf world and continue our commitment to excellence. 1 2019 Accomplishments • Added a new service bay, grinding room, and an office to the mainte- nance building • Removed 45 dead trees from the golf course. Chipped all the branches and piled them for use around the course. The good logs we saved for future construction projects. The wood not as good we cut up and use for fire wood to heat the shop and club house. • Hauled our burn pile off to compost instead of burning. • Crack sealed cart paths. Replaced a section of cart path with a Porous Pave product to demo. • Promoted McCall Golf Course and the area at 3 trade shows • Milled logs removed from the golf course into siding for the expansion of the maintenance building. • Banyans and golf course staff built a tent area with donated pavers for out- side functions. • Council approved two equipment leases that replaced 20 year old equipment. This made us more effi- cient and improved playability. • Installed parts inventory/equipment management program and organized new parts bins. A Performance Report Selected Programs & Services Golf Club Performance Measures REVENUE SOURCE FY15 FY16 FY17 FY18 FY19 Green Fees $470,580 $480,044 $453,074 $498,796 $460,865 Season Pass $168,883 $167,170 $156,340 $181,879 $159,484 Trail Fees $23,847 $22,988 $23,986 $26,700 $29,389 Lockers $896 $960 $768 $858 $880 TOTAL $664,206 $671,162 $634,168 $708,233 $650,618 YR to YR Difference $187,163 $6,956 -$36,994 $74,065 -$57,615 ROUND TYPE FY15 FY16 FY17 FY18 FY19 Add 9 124 256 126 282 296 City Employee 185 160 161 156 161 Complimentary 262 211 191 164 206 Guest Fee 18765 21688 19846 18078 13764 Junior 518 478 686 497 461 Life Time Member 456 329 301 323 271 Member 5,546 5,549 4,869 6040 5341 Tournament 3076 3230 3384 3548 3536 After 2 Member 3,422 3,191 2,436 3151 2379 Staff 315 370 334 439 237 Promotion 303 286 185 0 0 TOTAL ROUNDS 32972 35748 32219 29130 26652 TOTAL REVENUE PRODUCING (ROUNDS 27,888 32,354 35,092 28,204 25,938 *Rounds and Revenue were down this year compared to last year but still above the 5 year average. Part of this is due to the weather in October and May and the other to competitive rates. Tournaments have been full with a waiting list and the hotels are full on tournament weekends. Our marketing efforts are helping us reach new golfers. *Rounds numbers have been adjusted to show tournament rounds that were not broken out in years past and previously in Guest fees. Member/Season Pass Holders rounds were down because of the weather both at the start and finish of the golf season and a lower number of season pass holders. CityGOLFofCMcCa11 SE What are the costs? The costs for servicing the citi- zens are paid through an enter- prise fund which is a fund that reports an activity (Golf) for which a fee is charged to exter- nal users for goods or services. Enterprise funds are used in situ- ations where a given fund pro- vides services primarily to cus- tomers outside the financial reporting entity —such as the citi- zens of McCall. Enterprise funds are mandated when legal re- quirements or management poli- cy require the cost of providing services by recovered through fees and charges. The Economic Impact of the Golf Course on the City Twelve additional jobs were cre- ated in the community as a result of revenue generated through the golf course. Operations con- tributed to the community an ad- ditional $0.48 for every dollar spent at the course, resulting in the creation of .85 jobs else- where within Idaho.* *Statistics are derived from State of Idaho Department of Commerce. lb. Our Finances Fiscal Year 2019 Revenue by Source IIM-7- Inter— Fund Revenue = 229,660 185,994 Operations Revenue 721,857 727,338 LOT —Other Revenue 0 0 727, 338, 80% Ex TOTAL 0, 0% 951,517 913,332 185,994, 20% FY19 sense by Category FYI Personnel Expense 417,097 .,837 Operations Expense 721,857 363,033 Capital Expense 137,441 53,102 Inter -Fund Transfer Expense 74,916 71,796 TOTAL 1,351,311 914,768 53,102, 6% 363, 033, 40% 71,796, 8% 426, 837, 46% FY19 3 CityGOLFofCMcCall OURSE We want to hear from you! Eric McCormick Golf Course Director (208) 634-6740 emccormick@mccall.id.us McCall Golf Course 925 Fairway Dr., McCall, ID 83638 mccallgolfclub.com Anette Spickard City Manager (208) 634-1003 aspickard@mccall.id.us City of McCall 216 East Park St McCall, ID 83638 www.mccall.id.us Golf Course Advisory Committee Rita Bolli Neel Chair Kara Jeffus Suzanne Gebhards Ken Sterns Todd McKenna Kirstin Christensen Michael Hayes mccallgolfclub.com 208-634-7200 Looking Forward What's Next: Projects & Challenges Environmental Stewardship Audubon Certification: This certification is a complete sustainable site assessment and environmental plan for the golf course that we have actively been pursuing to achieve from 2009 onwards. Community Outreach: We have participated with the McCall Middle & High School science classes on their water study. Their findings included that indicated the water coming out of the golf course was cleaner than a stream on the west side of the lake. Recycle project: We sort all of the aluminum cans out of the golf course trash and recycle them. We also recycle any scrap metal. Our used oil is given to the Public Works department to burn in their shop heater. We have a cardboard container at the club house for recycle. The McCall Golf Course also participates in the Idaho Depart- ment of Agriculture's Chemical Container Recycle program. We milled lumber for the maintenance building expansion out of logs that came off of the golf course. We recy- cled one of the main support beams for the maintenance building from Albertson's when they remodeled (shown in brown above). Hauled our bum pile to the transfer site to grind with other wood debris instead of burning. Tree program: We will continue thin and limb trees around the greens and tees to make the turf healthier and to save chemical inputs. We will continue to replant new 2ft -3ft trees in the areas that trees have been taken out. We transplanted over 50 trees this past year. Marketing Efforts We had new rack cards made that have our rates on the back and infor- mation about us on the front. We ran ads in Heartland Living, Visit McCall, the McCall area map and Golf in the Northwest. We attended golf shows in Boise, Spokane, and Seattle . SWITA paid for booth space and travel for Spokane and Seattle. Ate 9,04 eed 11 HOLES TO PLUY All in FULL mountains. -SERVICE SHOP & RESTAURANT BOOK A TEE TIME: 208-634-7200 mccollgalfclub.com Long -Range Financial Planning • The Golf Course continues to market through advertising and 3 golf shows. We work with Southwest Idaho Tourism Association (SWITA) and the Chamber to maximize our funds • The McCall Men's Golf Club has taken over the Tee Signs and the Advertising on them with which they will support projects in the future with a match in funding. • Started an Asset Management/Master plan for the golf course to be finalized in July 2020 which will identify where we are and what we will need into the future 4