HomeMy Public PortalAboutResolution 14-08 Donation PolicyRESOLUTION 14-08
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF MCCALL, IDAHO,
ADOPTING THE CITY OF MCCALL PUBLIC DONATION POLICY; PROVIDING FOR
RELATED MATTERS; AND PROVIDING AN EFFECTIVE DATE.
WHEREAS, McCall is very fortunate to receive support from hundreds of community members
who regularly give time, money, property, and individual expertise to help ensure the Parks and
Recreation Department continues to thrive and provide vital benefits and quality of life for
McCall residents and visitors; and
WHEREAS, City Council recognizes the need to have a policy to provide guidelines for
effectively managing these donations, of insuring that philanthropic traditions are fostered, that
donors are treated with consistency and fairness, and that contributions are recognized in ways
that support park and recreation resources, programs and values; and
WHEREAS, the Parks and Recreation Advisory Committee reviewed and approved the
Donations Policy at their meeting on March 19, 2014; and
WHEREAS, after review and discussion at regular Council meetings on March 27, 2014; April
10, 2014; and April 24, 2014 the City Council directed staff to present a final version of the
policy for adoption by resolution.
NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND COUNCIL OF THE CITY
OF MCCALL, VALLEY COUNTY, IDAHO THAT:
Section 1: The City of McCall Parks and Recreation Donations Policy with associated
Exhibits attached hereto is hereby adopted.
Section 2: This resolution shall be in full force and effect on May 8, 2014.
Passed and approved this 8 day of May, 2014.
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Resolution 14-08
May 8, 2014
CITY OF MCCALL
Valley County, Idaho
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DONATION POLICY
City of McCall
Parks and Recreation Department
www.mccall.id.us
Adopted by Resolution 14-08 May 8, 2014
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Donation Policy City of McCall Parks and Recreation Department
May 8, 2014
TABLE OF CONTENTS
1. INTRODUCTION page 3
2. APPLICATION OF GUIDELINES page 3
3. DONATION REQUEST PROCEDURE page 3
4. GENERAL DONATION CRITERIA .. page 3
5. RECOGNITION OF DONATIONS page 4
6. METHODS OF RECOGNITION page 4
7. NAMING page 5
8. RECOGNITION OF DONATED ITEMS page 5
9. RECOGNITION OF MEMORIAL GIFTS page 6
10. EXISTING ON -SITE RECOGNITION page 6
11. CATALOG PROGRAMS page 6
12. PARTNERSHIPS .. page 6
13. EVENT SPONSORSHIP .. page 6
14. SPECIAL PRIVILEGES .. page 7
15. MAINTENANCE AND DURATION .. page 7
APPENDIX A — Naming Policy for City Parks, Lands, and Features
APPENDIX B — Bench, Tree, and Plant Donations Guidelines for Donations, Memorials, and
Sponsorship Contributions
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Donation Policy City of McCall Parks and Recreation Department
May 8, 2014
1. INTRODUCTION
The City of McCall Parks and Recreation Department recognizes the enormous value of direct
community support. McCall is very fortunate to receive support from hundreds of community
members who regularly give time, money, property, and individual expertise to help ensure the
Parks and Recreation Department continues to thrive and provide vital benefits and quality of life
for McCall residents and visitors. This document has been approved by the McCall City Council
with the intent of insuring that philanthropic traditions are fostered, that donors are treated with
consistency and fairness, and that contributions are recognized in ways that support park and
recreation resources, programs, and values.
2. APPLICATION OF GUIDELINES
These guidelines shall apply equally to donors. Exceptions to these guidelines may be made only
through a pre -determined donation program, fundraising campaign, or partnership agreement
developed and administered by, or in cooperation with, the Parks and Recreation Department.
3. DONATION REQUEST PROCEDURE
Members of the public may submit donation requests to the Parks and Recreation Department for
consideration using a standard "Parks and Recreation Department Donation Request" form,
unless otherwise specified through a partnership agreement or pre -determined donation program.
Donation request forms are available online at www.mccall.id.us, at the Parks and Recreation
Department office, or by calling 634-3006.
4. GENERAL DONATION CRITERIA
Donations shall be consistent with the following criteria:
a) Donations typically must support the needs of a specific park or facility in compliance
with an adopted plan or other written guideline regarding use, management, or
improvement of the park or facility.
b) Preference will be given to donations that follow a prioritized list of approved projects
and programs as defined by the Parks and Recreation Department.
c) In the absence of an adopted plan or prioritized list of approved projects for a particular
location, donation requests must demonstrate consistency with the customary use and
best knowledge of future use of the desired location, as determined by Parks and
Recreation Department staff review.
d) Corporate donations are encouraged but shall not constitute an endorsement of or by the
City of McCall. Donations implying or suggesting commercial advertising or solicitation
will typically not be accepted.
e) The city has the duty to maintain the donation only for the expected life cycle of the
donation. Donors are encouraged to assist with the cost of maintaining the donated item
or facility through endowments and/or other means deemed acceptable. If the
maintenance or replacement cost of the proposed donated item or facility is determined to
be burdensome the donation may be denied.
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Donation Policy City of McCall Parks and Recreation Department
May 8, 2014
5. ACCEPTANCE OF DONATIONS
It shall be the goal of the Parks and Recreation Department to recognize all donations in one or
more forms according to these guidelines. In order to protect park resources, values, and the
experience of park users, methods of recognition and utilization of contributions shall fully
respect the function, public values, needs, master plans, and priorities of park property and
facilities. Such recognition and utilization of contributions shall be appropriate to the character of
each individual park, shall not detract from park users' experiences or expectations or impair the
visual properties of the park environment, shall not be perceived as advertising or
commercializing the park, and shall not create a feeling or perception of proprietary interest.
a) In the interest of equal treatment of donors, recognition of donations shall be made in
accordance with giving standards, with a preference for recognition of all donations to be
made by direct acknowledgment to the donor (e.g. letter of acknowledgment) and other
off -site recognition, and to minimize on -site forms of recognition. Exceptions may be
granted in special circumstances with the approval of the Parks and Recreation
Department Director.
b) Approved on -site recognition may be considered only in a manner that does not detract
from the values, goals, and objectives of Parks and Recreation Department and that is
otherwise consistent with the McCall City Code and Donation Policy. See Appendix B
c) All on -site recognition shall be subordinate to, and harmonize with, the characteristics of
a park or facility and surroundings, and shall not inhibit routine park maintenance, use,
and enjoyment or detract from the park's values or interpretive message.
6. METHODS OF RECOGNITION
Off -Site Recognition
New and innovative methods of off -site recognition will continually be developed to honor the
generosity of community donors. Examples include:
a) Letter of Recognition - A letter of recognition and thanks will be sent to all donors. The
letter will not attempt to value non -monetary gifts.
b) Website Donor List — Donor lists may be kept on the City of McCall website to recognize
and appreciate donor contributions. Typically, online donor lists will be kept for a
minimum of five (5) years.
c) Parks and Recreation Department Newsletter — Articles about donors, donation projects,
or other mention of donor names in newsletter publications provide direct and
community -wide recognition of contributions.
d) Other Publications — In order to share specific information with the community
supporting the use of McCall's park system, a wide range of other printed materials such
as activity calendars, maps, guides, books, and brochures are regularly published. These
materials may include recognition of an underwriting sponsor, or, as appropriate, credit
contributions towards a specific park, facility, or program.
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Donation Policy City of McCall Parks and Recreation Department
May 8, 2014
On -Site Recognition
a) Temporary Signs — Temporary signs may be used to acknowledge donor contributions
on -site during a project period (i.e. construction period, or the duration of a specific event
or project - see Figure 1). Temporary signs shall be uniform, of appropriate design and
scale, and clearly indicate both the Departments and the Departments' recognition of the
donor's contributions. Signs may carry a brief project -related or interpretive message.
Signs shall be consistent with park sign design standards and according to the McCall
City Code.
Figure 1. Example of a temporary sign
Riverfront Park
A project to construct a park and recreation facility for our community
City of McCall
Parks and Recreation Department
Made possible by a donation from the
Coyle Foundation
b) Integrated Signs — Recognition of donor contributions may be considered on certain
directional, interpretive, and informational signs. For instance, a trail head map or sign
may also recognize a donor's significant contributions towards the construction of the
trail. Recognition shall be clearly and substantially subordinate to the sign's intended
message or information, and shall be consistent with park sign design standards. Single -
purpose recognition signs shall be avoided.
Sign recognition, like permanent plaques, may be proposed only for significant
contributions (of time, money, land, etc.) that provide exceptional, long-term benefit to a
park or facility.
c) Donor Boards — Placement of a donor board recognizing multiple donors may be
permitted in appropriate locations provided the board is subordinate to, and in keeping
with, the character of the park, is consistent with park sign design standards, and
harmonizes with other features (e.g. interpretive displays). Donor boards must be part of
a pre -defined donation program sponsored or co -sponsored by the Parks and Recreation
Department.
d) Permanent Plaques — Permanent plaques may be permitted only with the approval of the
Director and may be proposed only for significant contributions (of time, money, land,
etc.) providing exceptional, long-term benefit to a park or facility.
7. NAMING
A complete naming policy is outlined in Appendix A of the Parks and Recreation Department
Donation Policy.
8. RECOGNITION OF DONATED ITEMS
Specific items may be donated for placement and use in parks and parks facilities with approval
of the Parks and Recreation Director and according to the McCall City Code.
9. RECOGNITION OF MEMORIAL GIFTS
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Donation Policy City of McCall Parks and Recreation Department
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Memorial donations (gifts made in memory of a deceased person) may be recognized in the same
way as other gifts, i.e. through any form of recognition described in Section 6, and shall meet the
criteria for each specific form of recognition. Memorial donation recognition may precede the
name of the memorialized individual with the words, "In memory of," except as described
otherwise through a pre -defined donation program.
NOTE: Placement of personal, human, or animal remains or other objects is expressly
prohibited within the City of McCall Parks and properties and shall not be approved or
permitted.
10. EXISTING ON -SITE RECOGNITION
A range of donor recognition and memorials currently exist throughout the city parks, lands, and
features, some of which may not be in conformance with these guidelines. Out of respect for
these donors and their families, existing on -site recognition established prior to the enactment
date of this document shall be allowed to remain until such time as they are removed or replaced
in accordance with these guidelines.
11. CATALOG PROGRAMS
Catalog programs may be developed to raise funds for specific park -related needs. Catalogs may
offer a variety of items such as picnic tables, benches, trees, shrubs, perennials, and building
materials at a pre -determined donation amount. Catalog programs shall be reviewed and
approved by the Parks and Recreation Department Director for content, methods, and adherence
to these guidelines prior to establishment. Catalog programs shall include a price list and
description of a variety of items. All prices must include necessary administrative costs and a
contribution to be placed in a maintenance endowment account.
12. PARTNERSHIPS
The Department may elect to enter into a partnership with other organizations for purposes of
soliciting donations for a specific program, project, or event. Partnerships represent a special
relationship in which the Department and partner organization(s) cooperatively pursue a
common goal for community benefit supporting the mission of the Parks and Recreation
Department. A written agreement shall be drafted and signed by both parties prior to dedication
of significant city resources such as funding or staff time. The agreement shall establish the
goals, expectations, commitments and obligations, roles, time line, and specific outcomes, and
other pertinent information for the partnership.
13. EVENT SPONSORSHIP
This section of the Donation Policy applies to events approved and/or co -sponsored by Parks and
Recreation Department. Additional regulations regarding events and special use permits are
described in the McCall City Code.
Signs or banners advertising privately -sponsored events may be placed within the park at the
perimeter of the approved event venue and within the event venue. If requested and approved
according to McCall City Code and with approval from the Parks and Recreation Department,
unobtrusive directional signs may also be placed at selected, permit -approved locations within
the park for purposes of way -finding. Signs typically must be placed no sooner than 24 hours
preceding the event, and shall remain for no more than 24 hours following the event.
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Donation Policy City of McCall Parks and Recreation Department
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For private events and events co -sponsored with the Parks and Recreation Department, limited
on -site use of event sponsors' logos and names on event facilities, signs, and printed materials at
special events may be allowed at the discretion of the Parks and Recreation Department Director.
14. SPECIAL PRIVILEGES
Making a donation or co -sponsoring a special event does not entitle the donor/sponsor to any
special privileges, other than those described herein, in the park rules, or as authorized and
administered by the Department prior to acceptance of the donation. Any requests by such
parties shall be subject to the same approval criteria as a request by any member of the public
(e.g. McCall City Code).
15. MAINTENANCE AND DURATION
Improvements made in a public space become the property of the public and will be maintained
accordingly by the Parks and Recreation Department under the administrative direction of the
Director. The Department can offer no guarantee or obligation, legal or otherwise, to maintain or
replace signs, plaques, materials, equipment, structures, or other donated resources that are
vandalized, lost, stolen, or otherwise damaged or destroyed. However, maintenance of donated
items may occur as follows:
a) The responsibility of the Department for maintenance or replacement of donated
resources serving a direct, broad public benefit shall be treated as equal to the
responsibility for maintenance and replacement of other city property, at the discretion of
the Director, for a maximum period of ten (10) years, unless other provisions for
maintenance and/or replacement have been stipulated in a written agreement with the
donor.
b) The Department reserves the right to remove or relocate donated items or donor
recognition when reasonably required as a result of necessary park operations. If the
condition of a donated item requires extensive maintenance or removal, an effort will be
made to contact the original donor. Donors will be given the opportunity to replace the
item at the actual cost at the time of replacement. If the donor declines to replace the
item, the item may be removed and may become available again to the general public as a
donation opportunity.
c) If practical, donation recognition shall be removed from deteriorated items and returned
to the donor. If a donor cannot be reached, recognition material shall be retained by the
Parks and Recreation Department for a period of one year to be claimed by the donor.
Unclaimed recognition may be recycled or discarded after one year.
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Donation Policy City of McCall Parks and Recreation Department
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APPENDIX A
NAMING POLICY FOR CITY PARKS, LANDS, AND FEATURES
1. INTRODUCTION AND PURPOSE
The Parks and Recreation Department shall recommend to the McCall City Council
suggestion(s) for the naming of city parks, lands, and features within the McCall Parks and
Recreation Department. To ensure fair and consistent application of naming, all city parks, lands,
and features requiring naming, or for which formal naming is requested, shall be evaluated and
processed in accordance with these guidelines. Approved naming or renaming shall not
constitute an obligation to provide a sign or other indication of the name.
2. JURISDICTION
The establishment of formal legal names of permanent real property owned by the City of
McCall, including parks requires City Council action and cannot be accomplished through
administrative action. Only the McCall City Council retains the authority to carry out action to
establish park names. However, features or distinct areas within parks, such as picnic structures
or gardens, can be named through administrative action.
3. COMMON NAME VS. LEGAL NAME
For operational and public identification purposes, the Parks and Recreation Department
frequently refers to park property by a particular name which has not been legally defined or
assigned by the City Council. Such names are called "common" or "use" names. In many cases,
common names are used for long periods of time, and subsequently appear in documents and
printed materials. Names may only achieve a legal standing by McCall City Council resolution
adopting the name.
4. NEW PROPERTY AND FEATURES
As new property is acquired and new features are constructed, the City of McCall Parks and
Recreation Department typically establishes a name based on one or more of the source criteria
listed below. Similarly, the Department may establish a name for existing parks property or
features which have not been named.
a) Adjacent Street - Names referencing an adjacent street.
b) Geography — Names referencing geographical characteristics of an area near the park or
facility, with consideration being given to archeological, geological, topographical,
botanical, zoological, or human -made geographical characteristics. Geographical names
shall reference features expressing timeless qualities likely to maintain name
appropriateness over time.
c) History - Names referencing a historic person, place, culture, or event associated with the
land or facility.
d) Subdivision/Neighborhood - Names referencing the surrounding neighborhood or
subdivision comprising a significant portion of the park service area.
5. RECOGNITION NAMING
Naming park land or features in recognition of a person, group or entity shall be considered
based on the following criteria:
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Donation Policy City of McCall Parks and Recreation Department
May 8, 2014 Appendix A
a) Donor - Names referencing a donor, or a name suggested by a donor, may be considered
in exchange for significant contributions. Naming of land, where the land itself is
donated, may be considered where the donated land represents at least 51 % of the area of
a particular park. Naming of donated features constructed using donated funds, may be
considered for donations of at least 51 % of the feature construction or acquisition cost, or
a negotiated dollar amount accepted by the City Council. Long-term gifts and
endowments are encouraged and may also be considered for naming opportunities.
Naming rights for a particular park or feature will be for a limited duration to not exceed
fifteen years in length. At the end of the time frame the name of the land or feature will
continue until a subsequent donor is selected.
b) Honoring a Living Person — City parks, land, and features may be named to honor a
living person whose gift or service to the community is of a most extraordinary nature.
c) Honoring a Deceased Person — City parks, lands, and features may be named to honor a
deceased person to recognize an extraordinary service or gift to the community. Requests
for naming in honor of a deceased person shall be considered after 2 years from the date
of death.
d) Group Recognition — City parks, lands, and features may be named to recognize an
organization or group for extraordinary gifts or service to the community.
6. RENAMING OPTIONS
In order to respect past community values, a commonly or legally named park or feature shall
not be renamed in its entirety under most circumstances. The following options may be
considered for renaming city parks, lands, and features in a variety of circumstances:
a) Renaming through a public process.
b) During public discussions within a park or open space resources plan update process, a
general consensus may be reached to rename city parks, land, or features to better reflect
current community values or the area's special characteristics, or for similar reasons
deemed significant by participating members of the community. Public discussions of
naming shall be directed to address the criteria outlined herein.
c) Legal change of the name for a park does not occur unless or until formally adopted by
the City of McCall Council. Name change for a feature or area within a park will take
place when the plan is adopted by administrative order.
7. NAMING APPROVAL PROCEDURES
All naming requests and proposals shall be reviewed by the Parks and Recreation Department.
Requests shall be reviewed by Parks and Recreation Department staff, who shall forward a
recommendation to the City Manager, who may elect to accept or reject the request. The City
Manager may forward to City Council all requests that require Council action as specified in
Section 2. On receipt of a request from the City Council to consider renaming a park, staff will
evaluate the information provided and return a recommendation to the City Council regarding
the request. The Council would then make the decision.
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Donation Policy City of McCall Parks and Recreation Department
May 8, 2014 Appendix A
APPENDIX B
BENCH, TREE, AND PLANT DONATIONS
1. INTRODUCTION
Benches, trees, and a variety of plant materials represent the most popular types of donations to
the Parks and Recreation Department. Special guidelines shall apply to these donations to help
ensure ongoing, equitable donation opportunities for individuals and organizations and to
maximize community benefit. All other Donation Policy guidelines shall apply unless otherwise
noted herein.
2. BENCH DONATIONS
Special guidelines shall apply to the donation of benches, and recognition of bench donations, as
follows:
a) Bench Catalog
A catalog may be established by the Parks and Recreation Department to provide a broad
range of consistent, pre -approved bench donation opportunities throughout the park
system. Bench requests outside the catalog shall be considered but donors are first
encouraged to utilize approved bench donation opportunities.
b) Bench Types
All bench designs and specifications shall be subject to Parks and Recreation Department
review to ensure consistency with the character of the bench location, other nearby site
furnishings, and existing planning documents.
c) Bench Locations
Benches shall be installed at each park site in accordance with the park's respective
development plan, master plan, or an approved list of suitable bench locations as
developed by the department. All locations shall be subject to Parks and Recreation
Department review, including on -site investigation of utilities, irrigation, potential
conflicts with trees, and other technical or functional factors potentially affected by a new
bench installation. Modification of bench locations may be necessary following site
investigation.
d) Cost of Bench Donation
The cost of bench donations shall follow the guidelines established in the Donation
Policy, or as determined through the bench catalog.
e) Bench Donation Recognition
Unless otherwise specified in the bench catalog, bench donations shall be recognized on
the donated bench itself in a method that is subtle, subordinate to the character of the
bench, and that avoids interfering with the comfort of the user. Recognition inscriptions
shall typically include the words, "A Gift From [donor's name]," for a living donor,
group, or organization, and, "In Memory of [person's name]," for a memorial donation.
f) Maintenance and Duration of Bench Donations
Benches will be maintained according to the Donation Policy.
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Donation Policy City of McCall Parks and Recreation Department
May 8, 2014 Appendix B
3. TREE AND PLANT DONATIONS
Special guidelines shall apply to the donation and recognition of trees, shrubs and other living
plant material as follows:
a) Special Programs
Special programs may be established by the Parks and Recreation Department to provide
a broad range of consistent, pre -approved tree and other plant donation opportunities
throughout the park system. Tree locations, species, and/or donor recognition may be
established as part of the pre -determined program in accordance with these guidelines.
Tree and other plant material donation requests outside special programs may be
considered, however utilization of pre -approved donation opportunities, including special
programs and new park construction, is strongly preferred.
b) Species Selection
Offers of donated plants will be declined if the plants are considered invasive according
to Parks and Recreation Department staff, or if the plants exhibit characteristics
considered incompatible with a public park (e.g. certain plants exhibiting fruit, nuts,
thorns, poisonous or allergenic qualities, shallow roots, etc.). In order for a donation to be
accepted, trees and other plant species must be determined by the City Arborist, in
conjunction with Parks and Recreation Department Director and maintenance staff, to be
compatible with the general or specific conditions of a proposed location, including
climate, soil, solar aspect, air quality, drainage, wind, and other factors.
c) Location
Donated trees and other plants shall be installed at each park site in accordance with each
park's respective concept design, master plan, or as defined by special donation
programs. All locations require the prior approval of the City Arborist, in conjunction
with Parks and Recreation Department Director to ensure compatibility with utilities,
irrigation, and other technical or functional factors. Modification of locations may be
necessary following site investigation. The following general location criteria shall be
considered:
i. Trees and other plants shall be located to provide shade, shelter, wind breaks,
physical definition of park areas and facilities, and visual interest. Where possible,
trees and plants shall serve multiple functions.
ii. Trees and other plants must be located where existing, automated irrigation is
available unless drought resistant. Existing irrigation must be compatibly zoned
for the type of tree or plant donation.
Trees and plants shall be located to preserve existing open spaces, unless
otherwise specified in an approved concept design or master plan.
d) Recognition for Donations
Donated plant material shall be recognized with off -site forms of recognition only.
Special programs, may allow for exceptions.
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e) Tree Donation Maintenance and Duration
Donated trees located in special program sites will be maintained by the City Arborist, in
conjunction with Parks and Recreation Department staff for a maximum period of three
(3) years from the date of planting. During that establishment period, trees in special
program sites will be replaced if stolen, vandalized, or are found by Parks and Recreation
Department staff to be in a non -reversible decline in health. No agreement will be made
by the Department regarding pruning, grafting, or specialized treatment of donated trees.
The Parks and Recreation Department will accept no responsibility for maintenance or
replacement of donated trees that are not watered by an automated irrigation system.
Various species of trees exhibit different growth patterns, including periods of dormancy,
and may react negatively to environmental stress factors beyond the control of the City
Arborist or the Parks and Recreation Department staff. If a tree shows potential for a
healthy recovery, Department staff may elect not to remove and replace the tree in favor
of close monitoring for continued health.
f) Plant Donation Maintenance and Duration
No agreement will be made by the Parks and Recreation Department for the replacement
of donated, living plants with the exception of trees. Donated plants other than trees that
decline or die at any time after installation may or may not be replaced, as determined by
Parks and Recreation Department staff to be in the best interest of the public.
g) Notice of Change or Removal
Due to continually changing and evolving landscaping needs in parks, any donation of
trees or other plant material shall be made with the understanding that it may become
necessary in the future to remove donated items from specific locations. Notification of
the donor regarding changes will be made only if a donation is marked by on -site
recognition.
h) Special Circumstances
Typically, donated trees and other plants that need to be dug and transported will not be
accepted. Exceptions may be made in cases where the plant has high historic value and a
reasonable chance of surviving transplant shock.
i) Quality of Materials
All plant donations that have been approved shall be pre -inspected for quality by Parks
and Recreation Department staff prior to delivery if possible, or upon delivery prior to
installation. Plant materials that are root -bound, have been held over, are in otherwise
poor condition or exhibit poor growth characteristics, or that do not meet City standards,
will not be accepted.
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May 8, 2014 Appendix B