HomeMy Public PortalAbout02-24-20 Agenda Work Session
Human Resources Director/Town Clerk Katherine Cathey
101 E. Orange St., PO Box 429, Hillsborough, NC 27278
919-296-9441 | katherine.cathey@hillsboroughnc.gov
www.hillsboroughnc.gov | @HillsboroughGov
Board of Commissioners Agenda | 1 of 1
Agenda
Board of Commissioners Work Session
7 p.m. Feb. 24, 2020
Town Hall Annex Board Meeting Room, 105 E. Corbin St.
Compliance with the American with Disabilities Act interpreter services and/or special sound equipment is
available on request. If you are disabled and need assistance with reasonable accommodations, call the Town
Clerk’s Office at 919-296-9441.
Please use the bookmark feature to navigate and view the item attachments.
1. Opening of the workshop
2. Agenda changes and approval
3. Items for decision — consent agenda
A. Schedule public hearing at March 9 meeting to solicit public comment on Tax Equity and Fiscal
Responsibility Act (TEFRA) financing for the Eno River Academy to acquire ownership of their school
campus on NC 57
B. Miscellaneous budget amendments and transfers
4. In-depth discussions and topics
A. Updates and discussion with developers of Collins Ridge and Daniel Boone Village redevelopment
B. Next steps for the Comprehensive/Sustainability Plan
C. Town logo/branding refresh project
D. Budget planning retreat update
5. Other business
6. Committee updates and reports
7. Adjournment
Board of Commissioners
Agenda Abstract Form
Meeting Date: Feb. 24, 2020
Department: Planning
Public Hearing: Yes No
Date of Public Hearing:
For Clerk’s Use Only AGENDA ITEM #
3.A
Consent
Agenda
Regular
Agenda
Closed
Session
PRESENTER/INFORMATION CONTACT: Margaret A. Hauth, Planning Director/Assistant Town Manager
ITEM TO BE CONSIDERED
Subject:
Schedule public hearing at March 9 meeting to solicit public comment on Tax Equity and Fiscal Responsibility Act
(TEFRA) financing for the Eno River Academy to acquire ownership of their school campus on NC 57
Attachment(s):
1. Request
2. Hearing announcement
3. Map
Brief Summary:
The Tax Equity and Fiscal Responsibility Act (TEFRA) provides a funding mechanism for non-profits to acquire
properties. It requires a public hearing authorizing resolution from the local government where the property is located.
We received this request from a law firm assisting Eno River Academy.
Action Requested:
Vote to authorize the public hearing at the March 9 meeting.
ISSUE OVERVIEW
Background Information & Issue Summary:
Board members may remember the request in 2018 to call a similar hearing to authorize a bond sale to allow new
ownership of Gateway Village apartments. We have received the attached request from a law firm assisting the Eno
River Academy to purchase their campus on NC 57. The funding source is the same and requires the same hearing
and authorization from the town board. The town has no obligation related to the bond debt.
Financial Impacts:
Staff Recommendations/Comments:
From:Bennett, Reed L.
To:Egan, Andrew D.; Margaret Hauth
Cc:Lisa Bair; David R. Hostetler, Esq.; Paul Jasin (paul@spfmuni.com); Lowry, Jacob S.; Potente, Joe
Subject:RE: Eno River Charter Academy
Date:Tuesday, February 11, 2020 5:20:32 PM
Attachments:Local TEFRA Notice for the Town of Hillsborough, North Carolina - Eno River Academy (NC), PFA 2020.docx
Local TEFRA Approval Resolution for the Town of Hillsborough, North Carolina - Eno River Academy (NC), PFA
2020.doc
Margaret,
I apologize for the delay, but attached are the latest drafts of the local TEFRA Documents for Eno
River Academy (Notice and Approval Resolution). Please review the attached and let us know of any
comments or questions.
We would like to get the attached TEFRA Notice for Eno River published during the last week in
February (ideally February 26th or 27th), so your prompt attention to this matter would be greatly
appreciated.
Thank you again for your help!
Thanks,
Reed Bennett
Reed L. Bennett | Attorney | Kutak Rock LLP
303 Peachtree Street, NE, Suite 2750, Atlanta, GA 30308-3201
D (404) 222-4691 | O (404) 222-4600
reed.bennett@KutakRock.com |
From: Egan, Andrew D.
Sent: Tuesday, February 11, 2020 10:52 AM
To: Margaret Hauth <Margaret.Hauth@hillsboroughnc.gov>
Cc: Lisa Bair <lbair@enoriveracademy.org>; David R. Hostetler, Esq. <hos@hoslaw.com>; Paul Jasin
(paul@spfmuni.com) <paul@spfmuni.com>; Lowry, Jacob S. <Jacob.Lowry@KutakRock.com>;
Bennett, Reed L. <Reed.Bennett@KutakRock.com>
Subject: RE: Eno River Charter Academy
Margaret, just wanted to circle back. We will have you drafts of the notice and resolution later
today. We are confirming one item with the newspaper. I am copying a few other folks from our
finance team, just FYI, including Lisa Bair from the school. Thanks again for chatting last week and
we will follow up shortly with the documentation
Take care,
Andrew
Andrew D. Egan
Partner
Kutak Rock LLP
303 Peachtree Street, NE, Suite 2750
Atlanta, GA 30308
andrew.egan@kutakrock.com
p: 404.222.4688 f: 404.222.4654
From: Margaret Hauth <Margaret.Hauth@hillsboroughnc.gov>
Sent: Thursday, February 6, 2020 2:46 PM
To: Egan, Andrew D. <Andrew.Egan@KutakRock.com>
Subject: RE: Eno River Charter Academy
Andrew,
Thanks for calling! I’ll be happy to help as things move forward.
Thanks for passing my greeting along to Michelle.
Margaret
Margaret A. Hauth, AICP
Planning Director/Assistant Town Manager
919.296.9471
Margaret.hauth@hillsboroughnc.gov
Pursuant to NCGC Chapter 132, Public Records, this electronic mail message and any attachments hereto, as well as
any electronic mail message(s) that may be sent in response to it ‘may’ be considered public record and as such are
subject to request and review by anyone at any time.
From: Egan, Andrew D. <Andrew.Egan@KutakRock.com>
Sent: Thursday, February 6, 2020 1:28 PM
To: Margaret Hauth <Margaret.Hauth@hillsboroughnc.gov>
Subject: Eno River Charter Academy
Margaret, thanks for chatting earlier. I will be in touch shortly with the TEFRA materials similar to
what were done for the Gateway Village transaction. I told Michelle you said hello and we all
laughed. Take care and talk soon!
Andrew
Andrew D. Egan
Partner
Kutak Rock LLP
303 Peachtree Street, NE, Suite 2750
Atlanta, GA 30308
andrew.egan@kutakrock.com
p: 404.222.4688 f: 404.222.4654
This E-mail message is confidential, is intended only for the named recipients above and may contain
information that is privileged, attorney work product or otherwise protected by applicable law. If
you have received this message in error, please notify the sender at 402-346-6000 and delete this E-
mail message. Thank you.
4840-0799-0195.3
NOTICE OF PUBLIC HEARING
BY THE BOARD OF COMMISSIONERS
OF THE TOWN OF HILLSBOROUGH, NORTH CAROLINA
WITH RESPECT TO CHARTER SCHOOL REVENUE BONDS
(ENO RIVER ACADEMY PROJECT), SERIES 2020
TO BE ISSUED BY THE PUBLIC FINANCE AUTHORITY
IN AN AMOUNT NOT TO EXCEED $23,000,000
NOTICE IS HEREBY GIVEN that on March 9, 2020, a public hearing (the “Public
Hearing”), as required by Section 147(f) of the Internal Revenue Code of 1986, as amended (the
“Code”), will be held by the Board of Commissioners (the “Board”) of the Town of Hillsborough,
North Carolina (the “Town”) with respect to the proposed issuance by the Public Finance
Authority (the “Authority”), a commission organized under and pursuant to the provisions of
Sections 66.0301, 66.0303 and 66.0304 of the Wisconsin Statutes, as amended (the “Act”), of its
Charter School Revenue Bonds (Eno River Academy Project), Series 2020, in one or more series
(the “Bonds”), in an aggregate principal amount not to exceed $23,000,000. The Public Hearing
will commence at 7:00 p.m., or as soon thereafter as the matter can be heard, and will be held in
the Town Hall Annex Board Meeting Room located at 105 East Corbin Street, Hillsborough, North
Carolina 27278.
The Bonds are expected to be issued pursuant to the Act by the Authority, and the proceeds
from the sale of the Bonds will be loaned to Eno River Academy Holdings, Inc., a North Carolina
non-profit corporation (the “Borrower”), for the following purposes: (a) financing the acquisition
of existing educational facilities located at 1100 and 1212 NC Highway 57 North, Hillsborough,
North Carolina 27278, consisting of multiple buildings, athletic fields and related facilities and
improvements on an approximately 35-acre campus (collectively, the “Facility”); (b) funding
certain capital improvements to the Facility; (c) funding any required reserve funds for the Bonds;
and (d) paying certain costs of issuing of the Bonds (collectively, the “Project”).
The Facility will be owned by the Borrower and leased to A Public School of Choice, Inc.,
d/b/a “Eno River Academy,” a North Carolina non-profit corporation and an organization
described in Section 501(c)(3) of the Code (the “School”), for use and operation as a public charter
school.
The Bonds will be special limited obligations of the Authority payable solely from funds
paid by the Borrower to the Authority and shall be secured by collateral furnished or caused to be
furnished by the Borrower. The Bonds will not constitute an indebtedness or general obligation
of the Town of Hillsborough, North Carolina; Orange County, North Carolina; the State of North
Carolina or any county, municipal corporation or political subdivision thereof. The Bonds will
not constitute a debt or liability of any member of the Authority, the State of Wisconsin or any
political subdivision or agency thereof.
The Public Hearing will provide an opportunity for all interested persons to express their
views, both orally and in writing, on the proposed issuance of the Bonds and the financing and
refinancing of the Project. Any person interested in the issuance of the Bonds may appear and be
heard or submit written comments. Any person wishing to submit written comments regarding
the proposed issuance of the Bonds, the financing and refinancing of the Project or any matter
related thereto should do so by delivering such written comments to the Board of Commissioners,
c/o Katherine Cathey, Town Clerk to the Board of Commissioners of the Town of Hillsborough,
4840-0799-0195.3
North Carolina, 101 East Orange Street, Hillsborough, NC 27278, prior to the start of the Public
Hearing. This notice is given pursuant to the provisions of Section 147 of the Code. Additional
information concerning the Project may be obtained from the School at 1100 and 1212 NC
Highway 57 North, Hillsborough, North Carolina 27278.
Clerk to the Board of Commissioners Town of Hillsborough, North Carolina
Ora nge C oun ty
Feb rua ry 18 , 20 20
0 0.0 8 0.160.04 mi
0 0.1 0.20.0 5 km
1:4,80 0
987 50 704 16PIN:HI LL S BOR OU GH C H ARTER L LCOWNER 1 :
W/S N C 5 7 P11 5/16 3LEGAL DESC :
613 0/28 1DEED REF:
2
BL DG _VAL UE:
$1,46 8,00 0LAND VALU E:
$0USE VAL U E:$9,42 9,30 0TOTAL VAL UE:
34.34 ASIZE:BU ILDING C OU N T:
$7,96 1,30 0OWNER 2 :
AD DRESS 1:
AD DRESS 2:
432 1 MED IC AL PAR K DR
ST E 1 00
CI TY:DU RH AM
STAT E, ZI P:NC 277 04
RATEC OD E:23
DATE SOL D:5/31/2 016
BL DG SQ FT:659 68
YEAR BU ILT:201 6
This map con tain s parc els prepa red fo r t he inv ent ory o f real prop ert y w ithi n O range C ounty, an d i s co mp iled fr om reco rded dee d, plat s, and other pub lic record s and dat a. U se rs of this ma p a re h ereby notifie d t hat the af ore me ntio nedpublic primary in formation s ourc es sho uld be co nsu lted f or ve rifi cat ion of the information c ontained on t his map. The cou nty and its mapping c ompan ies ass ume n o le gal respons ibili ty for t he info rma tio n o n this map .
Board of Commissioners
Agenda Abstract Form
Meeting Date: Feb. 24, 2020
Department: Administration - Budget
Public Hearing: Yes No
Date of Public Hearing: __________________________
For Clerk’s Use Only AGENDA ITEM #
3.B
Consent
Agenda
Regular
Agenda
Closed
Session
PRESENTER/INFORMATION CONTACT: Emily Bradford, Budget Director
ITEM TO BE CONSIDERED
Subject:
Miscellaneous budget amendments and transfers
Attachment(s):
1. Description and explanation for budget amendments and transfers
Brief Summary:
To adjust budgeted revenues and expenditures, where needed, due to changes that have occurred since budget
adoption.
Action Requested:
Consider approving budget amendments and transfers.
ISSUE OVERVIEW
Background Information & Issue Summary:
N/A
Financial Impacts:
As indicated by each budget amendment.
Staff Recommendations/Comments:
To approve the attached list of budget amendments.
BUDGET CHANGES REPORT
TOWN OF HILLSBOROUGH
FY 2019-2020
DATES: 02/24/2020 TO 02/24/2020
REFERENCE NUMBER DATE BUDGET CHANGE BUDGET
ORIGINAL BUDGET AMENDEDCHANGE
USER
30-80-8200-5300-321 SUPPLIES - CHEMICALS
02/24/2020 5,000.00 -2,500.00To cover WW Collection - Misc overages 16503 2,500.00JDELLAVAL
30-80-8200-5300-570 MISCELLANEOUS
02/24/2020 4,500.00 2,500.00To cover WW Collection - Misc overages 16504 6,650.00JDELLAVAL
30-80-8220-5300-320 CHEMICALS
02/24/2020 91,930.00 -40.00To cover increase in support fees 16505 86,890.00JDELLAVAL
30-80-8220-5300-458 DATA PROCESSING SERVICES
02/24/2020 540.00 40.00To cover increase in support fees 16506 580.00JDELLAVAL
0.00
JDELLAVALLE 11:27:53AM02/18/2020
fl142r03
Page 1 of 1
WW
Collection
WW
Collection
WWTP
WWTP
Board of Commissioners
Agenda Abstract Form
Meeting Date: Feb. 24, 2020
Department: Planning
Public Hearing: Yes No
Date of Public Hearing:
For Clerk’s Use Only AGENDA ITEM #
4.A
Consent
Agenda
Regular
Agenda
Closed
Session
PRESENTER/INFORMATION CONTACT: Margaret A. Hauth, Planning Director/Assistant Town Manager
ITEM TO BE CONSIDERED
Subject:
Updates and discussion with developers of Collins Ridge and Daniel Boone Village redevelopment
Attachment(s):
1. Request letter
2. Daniel Boone conceptual layout
3. Daniel Boone floor plans
4. Collins Ridge lot layout
5. Context map
Brief Summary:
The applicants have four topics to discuss:
1) Share preliminary development plans for the Daniel Boone area and solicit comments and feedback from the
board (the provided drawings should be considered a first draft)
2) Discuss further amendments to the Collins Ridge master plan and SUP and discuss Phase 2 review
3) Discuss adjacent town owned property
4) Discuss annexation/development of the 12.85 acres south of I-85 that was part of the original parcel but not
annexed with the original request
Action Requested:
Discussion and feedback
ISSUE OVERVIEW
Background Information & Issue Summary:
Criterion Development is the ownership entity for both Collins Ridge and Daniel Boone with separate Limited Liability
Companies for each project. They are looking for feedback from the town as they move forward with the
redevelopment of Daniel Boone. This relates to future phase of Collins Ridge as well as other development interests
they have.
Question 1 – The conceptual plans in your packet show a grid street network and a series of 14,000 sf buildings with
commercial uses on the first floor, then one floor of structured parking, and two floors of residential above. The
residential is all 1 and 2-bedroom. The attached plan shows 224,000 sf of commercial space and 384 dwellings plus
development potential on the five outparcels. The dwellings could be rental or condominiums. By including the
structured parking, they eliminate the need for significant surface parking. The parking also acts as a noise buffer
between the commercial and residential uses. According to a study the town had prepared in 2001, the Daniel Boone
Village contained about 75,000 sf of commercial space.
Recognizing that the site plan is conceptual, staff has the following comments:
1) The commercial spaces are mostly small, implying small, local businesses. The outparcels provide some
opportunity for larger uses, but none is located in a way to attract a grocery store. The outparcels appear
aimed at office or employment uses – also desirable.
2) The plan shows very little green space or public gathering space or even sidewalk dining space. If the
commercial is truly retail, the restaurant count could be significant to support the population. I would expect
restaurants to want outdoor dining space.
3) The 1 acre out parcel on the Churton Street frontage is highly visible – the uses allowed on that parcel is
critical.
4) The dwellings proposed are a mixture of 1 and 2-bedroom only. While that likely aligns well with the idea of
living above commercial, if those units are the only rental units in the two projects combined, it is a significant
loss in affordability and diversity.
5) On the north side of the site, they appear to reconnect with Ja-Max drive to provide neighboring connectivity.
Reservation of another right of way to the north is desirable. More connectivity with Collins Ridge is also
desirable if it can be accomplished with slopes.
Question 2 – The current SUP (phase 1) for Collins Ridge was approved in March of 2017. It included 194 detached
houses, 152 townhomes, and 326 apartments (672 total units). The applicant has moved forward with phase 1a, a
smaller portion containing 94 detached homes and 106 townhomes. This request includes replacing the 326-unit
apartment complex with 183 townhomes. Their thought was to transfer these units to the Daniel Boone property.
Staff has the following thoughts:
1) Timing – the deadline has passed for the April hearing, which would be the only regular hearing we have that
would yield a decision before July. The board could schedule a special hearing OR direct staff to accept an
application that might not be fully complete.
2) Unit mix – this revision of Collins Ridge significantly reduces the dwelling unit count from the original
proposal. It increases the number of single-family detached houses to 269, 1.5 times the number included in
the original. The unit size is predominately the larger home type as well, not the mixture agreed to in phase
1. The loss of all the apartments is significant. Current market trends and industry sources recommend a
move away from single family detached housing.
3) Jess Brandes from CASA is expected to be at the meeting. They are putting together a financing proposal for
a couple of projects. The Collins Ridge tract is becoming very important to their efforts.
4) The hatched lots on the attached layout are not included in the count totals on the provided map. Staff added
a table to show the change in unit count since the original project submittal.
5) The fifteen units in the northeast corner (with the cul de sac that is closest to the railroad) are likely impacted
by the state’s acquisition of land to straighten the curve in the railroad. The context map attempts to estimate
this line. The applicant and the state are still negotiating.
Question 3 – As the board decides. There is still a lot unknown about the development on the town’s twenty acres.
Question 4 – The area south of I-85 that is part of the original Collins property was not included in the annexation
request, although there are conditions relative to a bridge crossing and it remains one parcel. The acreage does not
have direct access to any public road. Some discussion about future uses of this property could be very interesting
and help the idea of establishing a bike/ped connection across the interstate.
Financial Impacts:
Yet to be determined.
Staff Recommendations/Comments:
HOTEL
HOTEL
OUTPARCEL
OUTPARCELRETAIL SPACERETAIL SPACERETAIL SPACERETAIL SPACERETAIL SPACERETAIL SPACERETAIL SPACERETAIL SPACERETAIL SPACERETAIL SPACERETA
IL
SPACE
RETAIL
SPACE
RETA
IL SPACE
RETA
IL SPACE
RETA
IL SPACE
RETA
IL
SPACE
RETAIL
SPACE
RETA
IL
SPACE RETAIL SPACERETAIL SPACERETA
IL SPACE
RETA
IL SPACE
RETA
IL
SPACE
RETAIL
SPACE
RETA
IL SPACE
RETA
IL
SPACE
RETAIL
SPACE
RETA
IL SPACE
RETA
IL
SPACE
RETAIL
SPACE
RETA
IL SPACE
RETA
IL SPACE
RAMP UPRAMP UPRAMP
UP
RAMP UP
RAMP UP
RAMP UPRAMP
UP
RAMP
UP
RAMP UPNORTHRevised: 02.12.2020 JP0150 300FeetOUTPARCEL
CONCEPTUAL BUILDING FOOTPRINT PLANS
RETAIL (1st Floor)
RESIDENTIAL 3rd Floor (4th Floor)
2 Bed 1 Bed2 Bed 2 Bed2 Bed1 Bed
1 Bed 2 Bed 2 Bed2 Bed2 Bed 1 Bed
RETAIL SPACE RETAIL SPACE
RAMP UP
RAMP UP
PARKING (2nd Floor)
42 SPACES
0150300600Feet115.0'50.0'115.0'50.0'115.0'50.0'50.0'115.0'40.0'
40.0'40.0'115.0'40.0'50.0'115.0'50.0'
50.0'50.0'
110.1'45.7'105.4'40.0'
50.0'115.0'115.0'40.0'93.5'R=45'
L=26.4'R=30'
L=23.9'5.7'
PARK
BMP
127
206
187
188
189
38
39
37
36
35
181
183
182
158
159
190
192
191
193
194 4445105106107108109110111112113114115116117118119120121122123124125126133134135136137138139140141142143144145146147148182183184185186187188189190191192193194157
156
155
153
154
129
128
205
204
203
207
208
209
210 211
212
213
186
185
184
195
196197
198199200201
202
90
108
117
118
119
120
121
122
123
124
125
126
94
92
38
27
24
86
23
21
46
26
32
39
87
30
29
88
93
85
25
22
34
89
18
19
37
31
28
36
90
91
33
35
20
38
47
48
49
29
28
27
26
25
2
1
24
23
21
22
20
19
18
17
16
15
32
14
13
36
35
34
30
33
31
12
11
9
8
7
6
5
4
3
10
34
80
81 82 83
84 85 86 87 88 89
91929394959697
9899100101
109
110
111
112
66 67 68
69 70
71
7273747576
777879
114
115
116
37
179
180160
161
162
163
164
165
166
167
168
169
172
173
174
175
176
177
178
39
40
41
57
58
56
55
54
43
44
53
52
45
46
51
50
171
4261
6263
64
65
113
140
141
60
59
170 12345678910111213141516171819202122232425262728293031323334353637383940464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104127195196197198199200351149150151152153154155156157158159160161162163164165166167168169170171172173174175176177178179180181142
143
144
145
146
147
148
149
150
151
152
139
138
137
136
135
134
133
132
131
130 201202203204205206207208209210211212213214215216217218219220221222223224225226227228229230231232233234235236237238239240241242243244245246247248249250251252253254255256257258259260261262263264265266267268269270271272273274275276277278279280281282283284285286287288289290291292293294295296297298299300301302303304305306307308309310311312313314315316317318319320321322323324325326327328329330331332333334335336337338339340341342343344345346347348349350214215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261 262 263 264 265 266 267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297 298
299300
301
302 352353354355356103104
106
107
105
102 414243128129130131132DEVELOPMENT LEGEND:
DR Horton Lots - 40' Wide
Total Lots = 52
DR Horton Lots - 50' Wide
Total Lots = 55
DR Horton Lots - Townhouses - 26' Wide
Total Units = 29
Future Development Lots - 40' Wide
Total Lots = 49
Future Development Lots - 50' Wide
Total Lots = 113
Future Development Lots - Townhouses - 26' Wide
Total Units = 93
Future Development Lots - Townhouses - 22' Wide
Total Units = 131
NORTHRevised: 02.12.2020 JP
1
1
1
1
DR Horton Lots - Townhouses - 22' Wide
Total Units = 103
POD B
(CASA)
Collins Ridge
Daniel Boone
Town propperty
12.45 acres
former mobile home park acquired by
state
Approximate "take" by the state to straighten curve
Board of Commissioners
Agenda Abstract Form
Meeting Date: Feb. 24, 2020
Department: Public Space
Public Hearing: Yes No
Date of Public Hearing:
For Clerk’s Use Only AGENDA ITEM #
4.B
Consent
Agenda
Regular
Agenda
Closed
Session
PRESENTER/INFORMATION CONTACT: Stephanie Trueblood, Public Space Manager
ITEM TO BE CONSIDERED
Subject:
Next Steps for the Comprehensive/Sustainability Plan
Attachment(s):
1. Presentation
Brief Summary:
The purpose of this item is to provide an update on the comprehensive/sustainability planning efforts.
Action Requested:
Update item only.
ISSUE OVERVIEW
Background Information & Issue Summary:
Last month the town board directed staff to begin working on a single unified plan that will incorporate the vision,
climate action and comprehensive planning elements. This item will provide an update on the first steps of this
planning effort.
Financial Impacts:
N/A
Staff Recommendations/Comments:
N/A
Comprehensive and
Sustainability Planning
Project Preparation and
Scoping Update
February 24, 2020
Leadership
Team
Outreach
Strategy
Develop
Scope
Engage
Stakeholders
Baseline
Assessment
Goals and
Strategies
Identify
Indicators Set Priorities Funding
Strategy
Performance
Measures
Report
Progress
Plan-Making Process
Initial Steps
Project Team
Plan Managers
Management Team
Local Govt Officials
Advisory Boards
Town Staff
Consultants
Stakeholders
Residents
Vulnerable Populations
Local Businesses
Employers
Developers
Neighborhood Associations
Community Groups
Partners
State/ Regional Agencies
Neighboring Govts
Emergency Services
Utility Providers
Transit Providers
Environmental Groups
Arts/Cultural Associations
Non-Profits
Who is involved?
Information Sharing
•Websites
•Newsletters
•Mail Outs/Flyers
•Blog/Social Media
•Press Releases
•Videos
•Displays
Input Gathering
•Surveys/Questionnaires
•Interactive Polling
•Strategic Interviews
•Focus Groups
•Public Workshops
•Public Outreach Events
Expert Guidance
•Input Sessions/Surveys
•Energy Analysis
•Baseline Assessment
•GHG Targets
•Hazard/Risk Assessment
•Performance Measures
•Tracking System
Outreach
Assessment
Where are we
now?
•Review existing
plans/programs
•Conduct inventory
•Establish baselines
Visioning
Where do we want
to be?
•Guiding Principles
•Prioritization Criteria
Planning
How do we get
there?
•Goals/Objectives
•Strategies/Polices
•Partnerships/Programs
Tracking
Are we meeting our
goals?
•Performance
Measures/Targets
•Reporting
Planning Stages
Comprehensive/Sustainability Plan
•Future Land Use
•Vision 2030
•Strategic Growth
•Connectivity Plan
•Corridor Plans
•Strategy Map/Scorecard
•Additional Areas
Parks and Recreation Master Plan
Zoning Map
•Guiding Principles/Vision
•Strategic Growth
•Future Land Use
•Design and Character
•Built Environment
•Housing
•Transportation
•Public Space
•Climate and Energy
•Environment and Conservation
•Water
•Infrastructure
•Economic Development
•Social and Cultural Resources
•Coordination and Partnerships
•Resiliency
•Policies
•Implementation Plan
•Performance Measures
•Tracking/Reporting
Next Steps
Project Budget
Release RFP
Select Consultant
Scope and Schedule
Inventory and Baseline
Outreach Strategy
PROJECT KICKOFF
Board of Commissioners
Agenda Abstract Form
Meeting Date: Feb. 24, 2020
Department: Econ Dev/Admin/PIO
Public Hearing: Yes No
Date of Public Hearing:
For Clerk’s Use Only
AGENDA ITEM #
4.C
Consent
Agenda
Regular
Agenda
Closed
Session
PRESENTER/INFORMATION CONTACT: Economic Development Planner Shannan Campbell
ITEM TO BE CONSIDERED
Subject:
Town logo/branding refresh project
Attachment(s):
1. PowerPoint Presentation of logo options
Brief Summary:
The Town of Hillsborough government needs a cohesive brand identity, logo, and seal to identify itself to the public
when it conducts its business.
Action Requested:
Review and select a personal favorite design. A final selection is not expected to be decided until the March 9
meeting.
ISSUE OVERVIEW
Background Information & Issue Summary:
The Town of Hillsborough government currently has a bit of an identity problem- the adopted logo from 1994 is
sometimes used and can be seen on town vehicles and letterhead, as is a logo appropriated from the 2013
wayfinding signage project. Additionally, various logos have been created for use for programs and initiatives,
banners, and some departments have created their own version of the wayfinding signage logo for envelopes and
other promotional materials. The Town’s Economic Development Planner, Assistant to the Town Manager, and
Public Information Office have worked closely with a graphic designer to attempt to find one logo image that
represents Hillsborough that we can adopt and use town-wide to create a more cohesive brand identity. The logos
match the colors and fonts of the wayfinding signage, so that they are not incongruent with anything adopted. This
project is intended to refresh the brand and get everything to look the same. A brand standards guide will also be
produced as part of this project for internal/staff use that will include the fonts and specific colors to be used when
representing the Town of Hillsborough in any official documents, marketing, or outreach materials.
Financial Impacts:
Implementation of the new brand standards is expected to be gradual and as needed (ie. When you re-order
business cards you’ll order them with the new logo), with some funds expected to be used from the original project
budget to purchase some promotional items.
Staff Recommendations/Comments:
2/18/2020
1
Town of Hillsborough
Logo/Branding Refresh 2020
Background-Existing Logos/Branding
Town currently has an adopted logo that’s dated
1994
1
2
2/18/2020
2
Town Seal
The Town’s seal has never been drawn into
a digital format and what we know of it is
based on a painting hanging on the wall in
Town Hall.
Wayfinding Signage
•In 2013 the Town designed wayfinding
signage that is installed Town-wide to
assist people with navigating and finding
town and county offices, attractions, etc.
3
4
2/18/2020
3
Website & Social Media
•The new wayfinding signage branding (fonts, colors, and symbols)
started to be used more on digital platforms in lieu of the 1994 logo
because it was more modern, had cleaner lines, and was more
versatile.
New logos emerge
5
6
2/18/2020
4
Town Seal 2020
Logo Update Option A-Clocktower
7
8
2/18/2020
5
Logo Update Option A-Clocktower
(Color/Shape Variations)
Logo Update Option B-Quatrefoil
9
10
2/18/2020
6
Logo Update Option B-Quatrefoil
(Color/Shape Variations)
Logo Update Option C-Riverwalk
11
12
2/18/2020
7
Logo Update Option C-Riverwalk
(Color/Shape Variations)
Logo Update Option D-Town Hall
13
14
2/18/2020
8
Logo Update Option D-Town Hall
(Color/Shape Variations)
15
Board of Commissioners
Agenda Abstract Form
Meeting Date: Feb. 24, 2020
Department: Administration
Public Hearing: Yes No
Date of Public Hearing:
For Clerk’s Use Only AGENDA ITEM #
4.D
Consent
Agenda
Regular
Agenda
Closed
Session
PRESENTER/INFORMATION CONTACT: Eric Peterson, Town Manager
ITEM TO BE CONSIDERED
Subject:
Budget planning retreat update
Attachment(s):
None
Brief Summary:
The town manager will provide a budget planning retreat update.
Action Requested:
Receive update
ISSUE OVERVIEW
Background Information & Issue Summary:
N/A
Financial Impacts:
N/A
Staff Recommendations/Comments:
N/A