HomeMy Public PortalAbout14-078RESOLUTION 14-078
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CARSON, CALIFORNIA, SUPPORTING SENATE BILL 52, THE
CALIFORNIA DISCLOSE ACT, WHICH WILL REQUIRE
IDENTIFICATION OF THE LARGEST FUNDERS ON ALL BALLOT
MEASURE ADVERTISEMENTS
WHEREAS, State Senator Mark Leno (D -San Francisco) introduced Senate Bill 52, The
California Disclose Act [Political Reform Act of 1974: campaign disclosures]; and
WHEREAS, Senate Bill 52 would increase transparency of campaign spending by
requiring disclosure of the three ma or contributors on campaign advertisements for and against
ballot measures; and
WHEREAS, Senate Bill 52 will require all state and local ballot measure advertisements
to clearly list the top three original funds of $50,000.00 or more in television and print
advertisements; and
WHEREAS, Senate Bill 52 would require all state and local ballot measure
advertisements to clearly list the top two funders in the case of radio advertisements; and
WHEREAS, Senate Bill 52 would require disclosure of the top funders on ballot
measures advertisements that are disseminated, broadcast, or otherwise communicated within 45
days of any state or local election ballot measure; and
WHEREAS, Senate Bill 52 would require that an advertisement regarding a ballot
measure, disseminated by a political party or candidate -controlled committee, include a
disclosure statement naming the committee that paid for the advertisement; and
WHEREAS, SB 52 would require that an advertisement regarding a ballot measure,
disseminated by a committee other than a political party or candidate -controlled committee,
include a disclosure statement naming the major funding source.
NOW, THEREFORE, BE IT RESOLVED that the City of Carson supports the passage
of SB 52, which will require increased transparency of campaign spending.
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RESOLUTION NO. 14-078
PAGE 2 OF 2
PASSED, APPROVED, and ADOPTED this 5t" day of August, 2014.
:�Zn_ 7_))7e!A�
Mayor Jim Dear
ATTEST:
City Clerk Donesia L. OwAse, CMC
APPROVED AS TO FORM:
dfty ;�ttorney_o
STATE OF CALIFORNIA
COUNTY OF LOS ANGELES ss.
CITY OF CARSON
1, Donesia L. Gause, City Clerk of the City of Carson, California, do hereby certify that the
whole number of members of the City Council is five; that the foregoing resolution, being
Resolution No. 14-078 was dul� and regularly adopted by said Council at a regular meeting
duly and regularly held on the 5' of August, 2014, and that the same was passed and adopted by
the following vote:
AYES: COUNCIL MEMBERS: Mayor Dear, Santarina, Gipson, Davis -Holmes, and Robles
NOES: COUNCIL MEMBERS: None
ABSTAIN: COUNCIL MEMBERS: None
ABSENT: COUNCIL MEMBERS: None
City Clerk Donesia L. Gause, CMC
City of Carson
Report to Mayor and City Council
August 5, 2014
New Business Consent
SUBJECT: CONSIDER RESOLUTION NO. 14-078 SUPPORTING SENATE BILL 52 (LENO),'
THE CALIFORNIA DISCLOSE ACT
Submitted by Nelson Hernandez Approved by Nelson LHern-andez
fity Manager City Manager
1. SUMMARY
This item is on the agenda at the request of Mayor Dear.
The City Council is asked to consider supporting Resolution No. 14-078 (the
California Disclose Act) that would increase transparency of campaign spending
by requiring disclosure of major contributors on campaign advertisements for all
state and local ballot measures (Exhibit No. 1).
RECOMMENDATION
TAKE the following actions:
I . WAIVE further reading and ADOPT Resolution No. 14-078, "A
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARSON,
CALIFORNIA, SUPPORTING SENATE BILL 52, THE CALIFORNIA
DISCLOSE ACT, WHICH WILL REQUIRE IDENTIFICATION OF THE
LARGEST FUNDERS, ON ALL BALLOT MEASURE
ADVERTISEMENTS."
2. DIRECT staff to transmit an executed copy of the resolution to Senator Leno
and legislators representing the City of Carson.
Ill. ALTERNATIVES
TAKE another action the City Council deems appropriate.
IV. BACKGROUND
Senate Bill 52 would require disclosure of the top ftinders on all state and local
ballot measure advocacy advertisements. The bill would also require that
advertisements disseminated, broadcast, or otherwise communicated within 45
days of the election concerning a measure clearly refer to the measure so that a
reasonable person would interpret the overall message as being for or against the
measure.
ity o Carson Report to Mayor and City Council
August 5, 2014
This bill would repeal existing requirements governing disclaimers and disclosure
statements that must appear on campaign advertisements relating to ballot
measures. Exhibit No. 2 is a copy of the comprehensive analysis of Senate Bill 52
prepared by Townsend Public Affairs, with its recommendation that the City
Council support this legislation.
V. FISCAL IMPACT
None.
V1. EXHIBITS
1. Resolution No. 14-078. (pgs. 3-4)
2. Memorandum, Townsend Public Affairs, dated July 21, 2014. (pgs. 5-9)
Prepared by
Document]4
TO:ReW5-07-2014
Reviewed hv:
Linda F. Mann, Principal Administrative Analyst
City Clerk
City Treasurer
Administrative Services
Public Works
Community Development
Community Services
Date
Action taken by City Council
Action
RESOLUTION 14-078
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CARSON, CALIFORNIA, SUPPORTING SENATE BILL 52, THE
CALIFORNIA DISCLOSE ACT, WHICH WILL REQUIRE
IDENTIFICATION OF THE LARGEST FUNDERS ON ALL BALLOT
MEASURE ADVERTISEMENTS
WHEREAS, State Senator Mark Leno (D -San Francisco) introduced Senate Bill 52, The
California Disclose Act [Political Reform Act of 1974: campaign disclosures]; and
WHEREAS, Senate Bill 52 would increase transparency of campaign spending by
requiring disclosure of the three major contributors on campaign advertisements for and against
ballot measures; and
WHEREAS, Senate Bill 52 will require all state and local ballot measure advertisements
to clearly list the top three original fimds of $50,000.00 or more in television and print
advertisements; and
WHEREAS, Senate Bill 52 would require all state and local ballot measure
advertisements to clearly list the top two funders in the case of radio advertisements; and
WHEREAS, Senate Bill 52 would require disclosure of the top ftmders on ballot
measures advertisements that are disseminated, broadcast, or otherwise communicated within 45
days of any state or local election ballot measure; and
WHEREAS, Senate Bill 52 would require that an advertisement regarding a ballot
measure, disseminated by a political party or candidate -controlled committee, include a
disclosure statement naming the committee that paid for the advertisement; and
WHEREAS, SB 52 would require that an advertisement regarding a ballot measure,
disseminated by a committee other than a political party or candidate -controlled committee,
include a disclosure statement naming the major funding source.
NOW, THEREFORE, BE IT RESOLVED that the City of Carson supports the passage
of SB 52, which will require increased transparency of campaign spending.
EXHIF31T NO. 0 1
[MOFE]
RESOLUTION 14-078
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CARSON, CALIFORNIA, SUPPORTING SENATE BILL 52, THE
CALIFORNIA DISCLOSE ACT, WHICH WILL REQUIRE
IDENTIFICATION OF THE LARGEST FUNDERS ON ALL BALLOT
MEASURE ADVERTISEMENTS
WHEREAS, State Senator Mark Leno (D -San Francisco) introduced Senate Bill 52, The
California Disclose Act [Political Reform Act of 1974: campaign disclosures]; and
WHEREAS, Senate Bill 52 would increase transparency of campaign spending by
requiring disclosure of the three major contributors on campaign advertisements for and against
ballot measures; and
WHEREAS, Senate Bill 52 will require all state and local ballot measure advertisements
to clearly list the top three original funds of $50,000.00 or more in television and print
advertisements; and
WHEREAS, Senate Bill 52 would require all state and local ballot measure
advertisements to clearly list the top two funders in the case of radio advertisements; and
WHEREAS, Senate Bill 52 would require disclosure of the top funders on ballot
measures advertisements that are disseminated, broadcast, or otherwise communicated within 45
days of any state or local election ballot measure; and
WHEREAS, Senate Bill 52 would require that an advertisement regarding a ballot
measure, disseminated by a political party or candidate-eontrolled committee, include a
disclosure statement naming the committee that paid for the advertisement; and
WHEREAS, SB 52 would require that an advertisement regarding a ballot measure,
disseminated by a committee other than a political party or candidate -controlled committee,
include a disclosure statement naming the major funding source.
NOW, THEREFORE, BE IT RESOLVED that the City of Carson supports the passage
of SB 52, which will require increased transparency of campaign spending.
EXH1131T NO. 0 1
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RESOLUTION NO. 14-078
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PASSED, APPROVED and ADOPTED this 5 1h day of August, 2014
Mayor Jim Dear
ATTEST:
City Clerk Donesia L. Gause, CMC
APPROVED AS TO FORM:
City Attomey
M
TOWNS E N D
0 Ll 8 L i '- A F P 4� i R '�
I TPA -
MEMORANDUM
To: MayorJim Dear
Mayor Pro Tern Elito M. Santarina
Council Member Lula Davis -Holmes
Council Member Mike A. Gipson
Council Member Albert Robles
CC: City Manager Nelson Hernandez
From: Christopher Townsend, President, Townsend Public Affairs, Inc.
Heather Stratman, Senior Director
Niccolo De Luca, Director
Date: July 21, 2014
Subject: Analysis and recommendation regarding Senate Bill 52 (Leno)
Townsend Public Affairs, Inc. (TPA) has prepared this memo for the City of Carson at the request
of the Mayor to provide analysis and a recommendation for Senate Bill 52 (Leno) Political Reform
Act of 1974: campaign disclosures.
The focus of this bill is to increase transparency of campaign spending by disclosing major
contributors on campaign advertisements for and against ballot measures. Per the most recent
analysis of the bill, campaign spending has reached extraordinary levels in the past years. As an
example, in 2012, over $475 million was spent on ballot measures alone in California. As a result,
the March 2013 PPIC Poll found that 84% of all likely voters, across political ideology, want
increased public disclosure of funding sources for signature gathering and initiative campaigns.
Specifically, SB 52 requires all state and local ballot measure ads to clearly list their top three
original funders of $50,000 or more in the case of television and print ads, or top two funders in the
case of radio ads. Strengthening disclosure requirements on ballot measure advertisements is
necessary to help be better informed and feel more represented by their government. Current law
does not require disclosure of any major funders for ads that clearly refer to ballot measures that
are meant to influence the public on their vote, but that do not expressly advocate for their passage
or defeat. SB 52 resolves this loophole by requiring disclosure of the top funders on "ballot measure
advocacy communications," which means "an advertisement that is disseminated, broadcast, or
otherwise communicated within 45 days of the election concerning a measure that clearly refers to
the measure and that a reasonable person would interpret the overall message as being for or
against the measure."
Our recommendation is to support this bill.
Southern California Office - 1401 Dove Road - Suite 300 - Newport Beach, CA 92660 - Phone (949) 399-9050 - Fax (949) 476-8215
Northern California Office - 300 Frank Ogawa Pl.- Suite 204 - Oakland, CA 94612- Phone (510) 835-9050 - Fax (510) 835-9030
State Capitol Office - 925 L Street - Suite 1404 - Sacramento, CA 95814 - Phone (916) 447-4086 - Fax (916) 444-2063
Federal Government Office - 611 Pennsylvania Avenue SE - #331 - Washington, DC - Phone (202) 744-2926 A,
EXHIBIT NO. 0 2
Additional information about the bill:
Support and opposition:
There are over 30 organizations in support of the bill and one organization formally opposing the
bill.
Recent votes:
• Senate Elections Committee 4 to 1 in support
• Senate Appropriations Committee 5 to 0 in support
• Senate 28 to 11 in support
• Assembly Elections Committee 5 to 1 in support
Next hearing:
Assembly Appropriations date is to be determined (but will be in August)
Additional bill provisions include:
1) This bill specifically repeals existing requirements governing disclaimers and disclosure
statements that mustappear on campaign advertisements relating to ballot measures,
including all of the following:
a) A requirement that an advertisement for or against a ballot measure include a disclosure
statement identifying the two highest cumulative contributors of $50, 000 or more to the
committee funding the advertisement;
b) A requirement that a committee that supports or opposes one or more ballot measures
must name and identify itself using a name or phrase that clearly identifies the economic or
other special interest of its major donors of $50, 000 or more in any reference to the
committee required by law; and,
c) A requirement that an advertisement supporting or opposing a ballot measure that is Paid
for by an independent expenditure (1E) must include a disclosure statement identifying the
name of the committee making the expenditure and the names of the persons from whom
the committee making the IE received its two highest cumulative contributions of $50, 000 or
more during the 12 -month period prior to the expenditure.
2) Requires an advertisement regarding a ballot measure that is disseminated by a political party
or candidate -controlled committee to include a disclosure statement that reads as follows:
"Paid for by [name of the committee that paid for the advertisementl 11
3) Requires an advertisement regarding a ballot measure that is disseminated by a committee
other than a political party or candidate controlled committee to include a disclosure statement
in accordance with the following:
a) In the case of a radio advertisement or a prerecorded telephonic message, the disclosure
statement shall read as follows:
"This ad has major funding from [state names in descending order of identifiable
contributors who have made the two largest cumulative contributions to the committee that
paid for the advertisement]. Paid for by [name of the committee that paid for the
advertisement]. "
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i) Provides that only one identifiable contributor is required to be included in a disclosure
statement if there is only one identifiable contributor to the committee that paid for the
ad or if the ad lasts 15 seconds or less.
ii) Provides that if there are no identifiable contributors to the committee that paid for the
ad, or if the content of the ad names each of the identifiable contributors required to be
named in the disclosure statement, the ad may include only the following sentence of
the disclosure statement:
"Paid for by [name of the committee that paid for the advertisement].
b) In the case of a television or video advertisement, the disclosure statement shall read as
follows:
Ad Paid for by a Committee whose Top Funders are:
1. [Identifiable contributor who made the largest contribution to the committee]
2. [Identifiable contributor who made the second largest contribution to the committee]
3. [Identifiable contributor who made the third largest contribution to the committee]
Funding Details At: [Website containing contributor information].
Paid for by [name of the committee that paid for the advertisement].
c) In the case of a mass mailing or print advertisement designed to be distributed personally,
the disclosure statement shall read as follows:
Ad Paid for by a Committee whose Top Funders are:
1. [Identifiable contributor who made the largest contribution to the committee]
2. [Identifiable contributor who made the second largest contribution to the committee]
3. [Identifiable contributor who made the third largest contribution to the committee]
Funding Details At: [website containing contributor information].
Paid for by [name of the committee that paid for the advertisement].
i) Provides that if the advertisement is five inches tall or less, it does not need to include
the "Funding Details" line.
ii) Provides that if the advertisement is four inches tall or less, it needs to include only the
two top funders, instead of the three top funders.
iii) Provides that if the advertisement is three inches tall or less, it needs to include only the
top funder, instead of the three top funders.
4) Imposes the following requirements on the disclosure statements required by this bill:
a) In the case of a radio advertisement or prerecorded telephonic message, the statement
must be at the beginning or end of the advertisement, read in a clearly spoken manner and
in a pitch and tone substantially similar to the rest of the advertisement.
b) In the case of a television or video advertisement, the statement must be included in a
disclosure area with a solid black background on the entire bottom one-third of the screen
Page 3 of 5
at the beginning or end of the advertisement for a minimum of five seconds in the case of
an advertisement lasting 30 seconds or less, or for a minimum of 10 seconds in the case of
an advertisement lasting longer than 30 seconds.
c) In the case of a mass mailing or print advertisement designed to be distributed personally:
i) In the case of an advertisement disseminated by a political party or candidate -controlled
committee, the statement must be included in a disclosure area on the outside display
surface of the advertisement; and,
ii) In the case of an advertisement disseminated by a committee other than a political party
or candidate -controlled committee, the statement must be included in a disclosure area
an the largest page of the advertisement with a solid white background with black text.
5) Specifies requirements for the size, color, and placement of the text of disclosure statements
required by this bill.
6) Provides that the disclosure of the name of an identifiable contributor under this bill does not
need to include legal terms such as "incorporated, " "committee, " "political action committee, " or
"corporation" or their abbreviations, unless the term is part of the contributor's name in common
usage or parlance.
7) Provides that if this bill requires disclosure of the name of an identifiable contributor that is a
sponsored committee that has a single sponsor, only the name of the committee's sponsoring
organization shall be disclosed.
8) Provides that if an identifiable contributor that is required to be included in a disclosure
statement pursuant to this bill is the parent of a subsidiary corporation whose economic interest
is more directly impacted than the parent by a measure that is the subject of the advertisement,
then the subsidiary's name shall be disclosed.
9) Defines the following terms, for the purposes of this bill:
a) "Advertisement" to mean any general orpublic communication that is either of the following:
i) Authorized and paid for by a committee for the purpose of supporting or opposing a
candidate for elective office; or,
ii) A ballot measure advocacy communication supporting or opposing the qualification,
passage, or defeat of a ballot measure.
b) Provides that the term "advertisement" does not include any of the following:
J) A communication from an organization, other than a political party, to its members;
ii) A campaign button smaller than 10 inches in diameter; a bumper sticker smaller than 60
square inches, or a small tangible promotional item such as a pen, pin, or key chain,
upon which the disclosures required by law cannot be conveniently printed or displayed;
iii) Clothing apparel;
iv) Sky writing;
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zi\
v) An electronic media communication, if inclusion of disclosures is impracticable or would
severely interfere with the committee's ability to convey the intended message because
of the nature of the technology used to make the communication; or,
vi) Any other advertisement as determined by regulations of the Fair Political Practices
Commission (FPPC).
c) "Cumulative contributions" to mean the cumulative amount of contributions received by a
committee beginning 12 months prior to the date the committee made its first expenditure
for the purpose of supporting or opposing a candidate for elective office or for the purpose
of qualification, passage, or defeat of a ballot measure, and ending seven days before the
time the advertisement is disseminated or broadcast.
d) 'Ventifiable contributor" to mean a person that is the original source of funds for
contributions received by a committee that cumulatively total $50, 000 or more,
notwithstanding the fact that the funds were transferred, in whole or in part, through one or
more other committees or persons.
10) Requires the FPPC, not later than January 1, W 16, to promulgate regulations related to the
reporting and tracking of funds transferred by an identifiable contributor to committees and
other persons.
11) Requires disclosure statements to be updated to reflect any changes in the order of identifiable
contributors as follows:
a) In the case of television, radio, or other electronic media advertisements, within seven
business days, or within five business days if the order of contributors changes within 30
days of an election; and,
b) In the case of a print advertisement, including non -electronic billboards, prior to placing a
new or modified order for additional printing of the advertisement.
12) Permits the FPPC to promulgate regulations to require disclosures on all forms of
advertisements regarding ballot measures not covered by this bill, including electronic media
advertisements and billboards. Requires the regulations, if feasible, to require the listing of the
name of the committee and as many of the three identifiable contributors that made the largest
cumulative contributions as possible in a conspicuous manner, unless the committee that paid
for the advertisement is a political party or candidate -controlled committee, in which case only
the name of the committee must be shown. Provides that the disclosure area may occupy no
more than 10 percent of the advertisement.
17 Page 5 of 5 CA,