HomeMy Public PortalAbout2010-03-10 Retreat Chamber-City-County Phase 11 | Page
Board of Directors
Spring Retreat
Rickman Conference Center
March 11, 2010
Present:Di Aur, Mike Bates, Debbie Bond, Marc Ellinger, Cary Gampher, Bob Gilbert, Jane Haslag, Lori
Hoelscher, Mark Kaiser, John Landwehr, Maurice Ledin, Ski Mariea, Linda McAnany, Joel Mietzner,
Darrell Moore, Gary Oberkrom, Harry Otto, Bob Scruggs, Lance Stegeman, Beth Utrecht, Janet Wear-
Enloe, Darryl Winegar
Excused: Ed Farnsworth, Carolyn Mahoney, Bryan Mitchell, Tom Shimmens, Brent VanConia
Absent: Jerome Anderson
Staff: Randy Allen, Missy Bonnot, Shaun Sappenfield, Angi Baugher, Mark Mehmert, Kathy Scheulen,
Susan Albert, Kathleen Kersting, Linda Funke
Special Guests: Chris Wrigley and Jeff Hoelscher, Cole County Commissioners; Melva Fast and Steve
Rasmussen, City Staff; Bob Scrivner, Carrie Carroll, Ken Ferguson, Dan Klindt, Eric Struemph and Jim
Penfold; City Councilmen
Randy Allen welcomed the group and introduced the guest speaker, Jon Roberts with TIP Strategies.
Jon Roberts began his presentation asking what the group expected from today’s session.
• Bob Scruggs – Funding
• Randy Allen – Vision
• Lori Hoelscher – Action Plan
Jon gave an overview of TIP Strategies and went over the national trends
• Shock of Current Events
o Housing sector decline – Feb 2007 Freddie Mac announces no more risky sub-prime
purchases
o Energy prices volatility – Jul 2008 Oil at $147/barrel
o Financial crisis – Feb 2008 Bush signs Economic Stimulus Act
o Staggering job loss – Aug 2009 nearly 7.4 million jobs lost
• Trends of Private Sector Employment
• Trends of Unemployment Rate
• Trends the Geography of Jobs
o Showed a map of where the job shed and job gains between 2004 to present day.
o http://tipstrategies.com/archive/geography-of-jobs
o One of the comments made was how in 2010 the map looked like a nuclear strike map
o Question he posed to the group – How will we regain those jobs as the economy resets?
¼ of the jobs were retail - people were buying beyond their needs on the assumed
interest gain of home values
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• You are who Google says you are.
o Wikipedia – controlling what is being said about you. Monitoring and controlling what is
out on the internet is very important.
o Your information is secondary to what others say about you
o Need to control internet pathways
o Look at other channels than just Wikipedia and Google – consider You-Tube. Gave
example of Lexington KY and singing of My Old Kentucky Home.
o No one person can control the message anymore
o Change the way you relate to the people who do participate in the voices who
tell the world about Jefferson City
o Mayor Landwehr commented that a new Communications Manager started this week
with the City. Jon Roberts suggested that perhaps she be called the Media Manager as
the term communications is old school – the younger generation is more about media
and all of its components.
• Sectors
o What are our target sectors – Missy Bonnot answered Manufacturing, Healthcare,
Design and Marketing Services, Finance and Insurance .
o With our focus on manufacturing we are going against the trends
All other areas grew – manufacturing was either flat or declining
Competitive tax environment
Things that site selectors look at
Unions, wage rates, taxes, incentives, skilled workforce
o A labor crisis in the US
Baby Boomer aging out – cannot change this
Will you have the workforce that is needed?
Create an environment that actively recruits young people even if you have jobs
– you need the people
Solutions are very “Political”
• Immigration and birthrates
• Social Security – maybe extend the age of retirement (does not solve
but could slow down the aging workforce)
• Productivity – de-incentivize tax structure
o Have clear incentive policy that is different than what we
currently have.
• Unemployment Rates by Education
o Low wage rates = low education
o MO says low wages is a competitive advantage– what does that say about us?
• Unemployment Rates by Age Group
o The group 16 – 24 has the highest unemployment rates
Probably a function of skills
Tech/automation will make it more severe
Tech – possibility are limitless
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• Symbols of Recovery
o V – peak/trough = rapid
o U –
o L – Resetting of economy
o Nike Swoosh –
o W – fear = one crisis away
• Framework
Typical Economic Development TIP Strategies Economic Development
Economic Effects
• Rising unemployment (talent available declines)
• Retail sector contracting
• Continued decline in housing
• Automotive sector consol and retrenchment
• Inability of business to expand
• Declining IPO’s mean less venture investment
• Overall reduction in business start-ups
• Tightening credit available for municipalities
Roberts asked the group to define “Economic Development”
• Strategy creation of jobs
• Increase wealth – in a broad-base sense
• Increase in economic activity overall – the exchange of goods
TIP Definition – application of public resources to stimulate additional private investment - long term
goal of wealth creation
Application of private resources to stimulate additional investment of federal public money investment
How do we mobilize public resources in the end it is about private investments
Innovation
Talent
Quality of
Place
Industry
Jobs
Sites
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Question of Metrics – we need to think about new ways to measure
City and county look at ways to increase the tax base
Business models are different – creating the atmosphere for sales
How do we accommodate entrepreneurs?
Micro capitol funding – Ellinger
Lifestyle/amenities
How do we build loyalty?
Keep your young ones here – Ellinger
What makes them stay here?
- Landwehr – family
What about creating networks – similar to university alumni groups. A great way to share what
is going on locally with those who have an interest and maybe motivated to come back to
Jefferson City.
Social media – such as Facebook makes it easy to reach out to the younger crowd and engage them.
Economic Impact
Feasibility (market standpoint)
Desirability (will it sell)
• Want innovation – needs
• Place – environment conducive
• Talent – workforce
Have to be on the same page – common understanding of what constitutes economic vitality
- Need Innovation/Place/Talent
View of Central MO – Jefferson City’s Economic Profile
• Declining wage growth
• Wage growth is profit
• Decline in population
• Not capturing on Professional Services Growth
• Sales tax collection
Feeling on Retail – over and under when it comes to retail
Can’t have economic vitality without having retail
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• Pay attention to retail leakage
• 1.08 pull factor in 2005 not sure where we are currently – Missy Bonnot
Is retail economic development?
- in old context retail is not economic development
- in the new model it would be – a quality of place/amenities are a critical part of retail
Mixed Use Development – is what is going on now and may be a key for Jefferson City
What is it? – multiple uses next to each other preferred by developers
Traditional zoning has been use base – RI/Industrial/Commercial all being apart from each other
Form base zoning – not based on use but rather based on the “form” if it meets guidelines
Can have industry co-exist with residential depending on use
Innovation – South by Southwest in Austin TX
Napster – destroyed music industry
Distribution of music changed – need to get in front of it
How do you take a development opportunity to an economic development engine?
Mixed use area for the MSP site.
Having residential, state office buildings, retail amenities
Pedestrian friendly
Why is this a bad idea?
Landwehr – a could of them are feasible but the concept of a new type of housing has
been tried and failed.
Scrivner – new options could bring someone back that may be what they are looking for
Moore – surrounding state office buildings with housing does not sound very appealing
Utilizing Natural Resources – make things – can be value added – birth of economics
The closer you are to natural resources based economy the less economic vitality you
have (no value added) – if you refuse to diversify the less your economy will grow
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Progress Jefferson City Objectives – have a change in mind-set about the goals
1. Job growth in target sectors
• Manufacturing – value added
• Healthcare
• Design & Marketing (professional services)
• Financial, insurance & real-estate (FIRE)
Welcoming – our image is state capital and has the potential to be seen as cosmopolitan.
This is a missed opportunity and should be pursued aggressively
Conferences and conventions …have them come to you!
Where are the Big Ideas – game changing strategies?
“If you want things to stay the same – things will have to change”
Importance of Vision
Portland OR – to reclaim the river they moved a highway
RoundRock TX – higher education center – seemed as an impossible goal
Tupelo MS – Prius Plant
Community Development Foundation = One voice one goal
Definition of assets (community)
Relationship with University of Missouri
Strength & Weakness Assessment
Strengths:
• Safety – low crime/great for families
• State government
• Highly educated workforce
• Strong work ethic
• Education opportunities
• Access to healthcare
• Geography – natural resources
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Weaknesses:
• State government – dependence and incentivize of workforce
• Aversion to change
• Lack of transportation – no airport/interstate
• Lack of younger thinking workers
• Close community – lack of welcome to newcomers
• Lack of night life
• High speed internet access – in comparison to big cities
Difference between Quality of Life and Quality of Place
Quality of Life – reflection of values of existing people/citizens
Quality of Place – perspective from people not from the area
Quantify by investment = make investment for constituents now and in the future
Signage = quality of life - not a concern (we know where we are going)
= quality of place = very important
Are we organized to do effective economic development?
Chamber
EDC
Development Corporation
Vision – determination + leadership + passion
Recommendations by Roberts
1. New organization
2. Focus on higher education opportunities – beyond Lincoln
Possible extension of MU
Expansion of LU
3. Rethink incentives
Marketing – presenting opportunities to the outside world
Should be opportunity driven
Targeted recruitment – present opportunity and make them want to come here
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Scenarios
1. Growth
2. Status Quo
3. Decline – aging population/decline tax base
Assess implications for each scenario
To Do:
Rethink Assets
Rethink Incentives
Think about aspirational benchmarks (community visit) – not what city matches us the most
Is it worth our energy to change? Maybe we don’t change - things won’t stay the same…if you
are not growing you are dying (aging)
Steps:
1. New organization or re-energized
2. Education process
3. More tools in the tool box
Thought and Observations
Get other opinions
Existing public boards have new people outside of the community
Someone younger than 30 on our board
Bring opinions in that are different
Connect the dots
We are in a “herd” mentality (we pursue the same things as everyone else)
Wrap up
Bob Scrivner – Higher education
International baccalaureate – Magnet School Programs
Carrie Carroll – the 3 entities need to meet and keep this momentum going
Randy Allen – We have passion …it is just sometimes negative passion
Chris Wrigley – Put it forward. There will be distracters and collateral damage to core issue
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Gary Oberkrom – How many times are we going to try/do this
Jon Roberts – A new organization could lead the charge
Project oriented
Judged on timeframes
Set timelines – 30 days
Get momentum
There is always static but a good message can drown it out!
Chris Wrigley – No one is afraid of failure in this room. Currently not producing what was imagined.
Admit it not working and move on…
Janet Wear-Enloe – With the economy right now – for a set project - can this be successful?
Darrell Moore – Spend money wisely. Retrench and make changes – not getting return on investment
What is the take-away?
Are we committed to change
How are we going to change
Highly targeted industries (Health Information Management) w/specific demands
Class A office space built for growth – judge on capital investment not jobs
Darrell Moore – Community follows with great leadership
Jon Roberts – Small task force going forward is suggested
Randy lead the post-retreat discussion
Where do you think we are? Currently in the 4th year of the strategic plan and it needs to be
retooled.
Lance Stegeman – We are at a turning point. Board members are being under-utilized and could take on
areas for committee breakouts. Young professionals – what do we need to further engage this group.
Bring that back from committee.
Joel Mietzner – More tasks and more committees. Focus on one thing. Remember higher education is
where young people are.
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John Landwehr - City Council/Chamber/County Commission – we are joined at the hip from my
perspective. The “kitchen cabinet” group of a structured committee is a good idea.
Mike Bates – Really seemed that Jon wanted us to have a new organization. What do we think about
the current structure?
Marc Ellinger – Plans change and this a part of life. Be adaptive to change
Maurice Ledin – 5 year vision – One year plan
Chris Wrigley – We don’t have another option. We are on the train together and may have to tinker
with the plan but this is the best value for Cole County.
Randy Allen – Troubled by the use of the word failure….
Darrell Moore – Strategy/Structure – not so sure we have the right strategy and retooling of the strategy
needs to happen
Chris Wrigley – The frame is good just needs some changing
Big Initiatives – MSP / Lincoln
Put small groups together this spring to discuss
Ken Ferguson – Do we look at and work on our webpages?
Bob Scrivner – Two things to take away:
Shift in outcome from jobs
Get outsiders viewpoint – how others see us as we will always be satisfied with what we see
The group realized we never did answer a question that Jon proposed: What makes Jefferson City
attractive?
Di Aur – Before his family located here he looked at websites. The Chamber and CVB had good information
and the City website filled his needs – looked at City’s website as being all about business – not showy
Randy Allen – need one connection point/portal. First impression
John Landwehr – What do we want to put on webpage?
Chris Wrigley – What needs to be in the portal? What is important for one is not for all. Group to decide
John Landwehr – Adrian’s Island- we are moving on that project
Jon Roberts -mentioned the lack of river access is a detriment
Bob Scruggs – Take a look at new language. Communication with Twitter/Facebook/Linked In
Linda Funke – Young Professionals Demographic Survey
She thought they would be specific
Be aggressive in getting things done
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Linda McAnany – Lots of observations today. Things were a lot different 24 months ago
Those 5-year plans may be too long – society changes too quickly these days
Over the next 24 hours email Randy – so everyone has a chance to organize their thoughts.
Randy Allen – Start of Kitchen Cabinet - Group of 10 people or so
John Landwehr – very lucky to have this group – have confidence in this group
Jane Haslag – Thank you for bringing Jon Roberts in
Darryl Winegar – suggested perhaps a softball game or something to engage the older group with the
young professionals
Marc Ellinger – if we add a Young Professional seat to the board of directors, his suggestion is to be sure
they are at the younger end - a twentysomething vs. a thirtysomething
Bob Gilbert – Brought up the upcoming Topeka Community Visit.
Randy Allen – Strategy is the most important thing – then structure. Will set up a time for the whole
group to get together – subgroups too.