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Home My Public Portal About1991_02_12_R036The T3wn of Leesburg, Tirginia RESOLUTION NO. A RESOLUTION: PRESENTED February 12~ 1991 91-36 ADOPTED February 12, 1991 AUTHORIZING FUNDING FOR LEESBURG RENAISSANCE PROGRAMS WHEREAS, Council adopted on June 27, 1990, Resolution No. 90-160, which established Leesburg Renaissance and the conditions required for matching town funding; and WHEREAS, as one of the conditions of funding, Leesburg Renaissance must receive Council authorization of programs that are to be initiated and implemented; and WHEREAS, the Leesburg Renaissance Board of Directors has hired an executive director, solicited 62 members and conducted promotional programs such as Friday Nights Alive in Leesburg; and WHEREAS, active promotion of Leesburg during difficult economic conditions is necessary and welcome by town businesses and citizens; and WHEREAS, the Leesburg Renaissance Board of Directors adopted its short-term objectives and presented them at the February 5, 1991, Administration and Public Works Committee meeting and provided the Town Council with a projected cost of future events and programs to meet these objectives; and WHEREAS, Leesburg Renaissance continues to implement its comprehensive plan, Planning for Progress: 1990 and Beyond, to promote the economic development of the Town of Leesburg: THEREFORE, RESOLVED by the Council of the Town of Leesburg in Virginia as follows: SECTION I. The request for matching funding in the amount of $11,005 for Leesburg Renaissance expenditures through December 31, 1990, is hereby authorized. SECTION II. Leesburg Renaissance's short-term objectives for the next six months as presented at the Town Council's Administration and Public Works Committee meeting of February 5, 1991, which are attached hereto, are hereby authorized. PASSED this 12th day of ATTEST: . Clerk of Co~nfiil R:Ren. Funding Robe,"[ E. Sevila, Mayor Town of Leesburg ' £eesburg nalssance .7oin ¢.ls! January 03, 1991 PLANNING FOR PROGRESS: 1990 AND BEYOND Short-Term Objectives (3-6 Months) ORGANIZATION * Establish standing committees to include: ( ) Membership ( ) Promotions ( ) Business Recruitment ( ) Beautification * Organize a volunteer staff for office assistance. * Establish office as an effective and efficient adminis- trative support for LR. ~ * Increase membership to 100.by February 1, 1991. * Draft long-term objectives. PROMOTION * Produce retail shopping guide to be distributed by May 1, 1991. * Publish a monthly newsletter (1 page) detailing recent accomplishments and LR activities. * Gain an increase in volunteer and membership repre- sentation from various shopping centers in ~eesburg. * Speak at public meetings to educate the public about LR and keep LR visibility high through public relations. * Plan a major Soring promotion/event to be held by June 1, 1991. * Draft long-term objectives. ECONOMIC DEVELOPMENT * Produce and distribute an area information booklet by May 1, 1991 highlighting professional business services and development opportunities in Leesburg. * Create and maintain a monthly inventory of vacant retail and commercial space available in Leesburg. * Draft long-term objectives. BEAUTIFICATION * Establish a Beautification Committee to meet regularly. * Draft long-term objectives. P.O. Box372 · Leesburg, Virginia 22075 · (703) 777-7772 Leesburg Renaissance - Project Cost Approximations ('02/01/91) OBJECTIVE CURRENT STATUS APPROX. COST Form Committees Volunteer 'Staff Membership Level Long-Term Objectives Shopping Guide Newsletter Volunteers Public Education -Membership committee meeting monthly -Promotions committee meeting weekly -Business Recruitment & Beautification committees not yet formed -0- -Spring/Winter '9! intern on staff -Summer '91 intern selected -Fall '91 intern not yet selected -0- -63 paid members -0- -ComPrehensive Plan and short-term goals have been adopted by board -Long-term specifications have not yet been detailed -0- -Layout and Design currently being done -Applications and'info. forms are being dist- ributed and collected (p~rticipation is free) $3,500.00 -Monthly format designed -Feb. newsletter to go out week of 02/04/91 $ 90.00 /month -A total of 37 dedicated workers on the two formed standing committees -More to be recruited upon formation of other committees -0- -Consistently making or,sensations rp the program to civic groups -Most recent: Rotary Club dinner 01/31/91 -0- (MORE) 'P. 2 Leesburg Renaissance - Project Cost Approximations OBJECTIVE CURRENT STATUS APPROX. COST Promotional Events Area Info. Booklet Commercial Space Inventory Business Seminars -Spring '91 Leesburg Garden Festival -Summer '91 Taste of the Town (food fair) -Summer '91 Renaissance Rythm (music concert series) -Fall '91 Leesburg Hauntings (tour of haunted historic places in Leesburg & other related events) $5,000.00 $5,000.O0 $2,500.00 $2,500.00 -Associated with the shopping guide project $3,500.00 -Not yet begun -0- -Prospectus has been made; currently seeking potential speakers -Topic: "How to Survive a Recession" -0- Please Note: The indication of "-0-" as a cost estimate does not neccessarily mean that the project is'free. Organi- zational expenses (such as salary, postage etc.) ~y be incurred. Leesburg Renaissance BUDGET DETAILS - FY 1990-1991 Private Contributions Family Donation ($20) GOAL: 40 families Small Business Donation ($240) GOAL: 80 businesses Special DonaCions (no limit) In-Kind Donations (no limit) $ 800.00 19,200.00 10,000.00 3,000.00 Total Private Contributions $33,000.00 Salaries (figure include payroll taxes) $26,000.00 Promotional Materials Bi-Annual Shopping Guide Monthly Newsletter $ 2,000.00 3,000.00 Total Promotional Materials $ 5,000.00 Leesburg Renaissance PROPOSED BUDGET - FY 1990-1991 INCOME: Town Government Matching Contribution Private Contributions $33,0OO.OO 33,000.00 Total Proposed Income $66,000.O0 EXPENSES: ORGANIZATION *Salaries Benefits. Postage Office Supplies Sub-Total Expenses PROMOTIONS Image Advertising Promotional Materials Special Events Sub-Total Expenses $26,0OO.00 i,300.O0 3,000.00 2,700.00 $33,000.00 $20,000.00 5,000.00 8,000.OO $33,000.00 Total Proposed Expenses $66,000.00 (* - Includes payroll taxes ) Please see reverse for budget details ' I. eesburg na ssance Join Us! MEMO TO: RE: Paul York, Director of Finance, The Town of Leesburg Matching Grant Request FROM: Board of Directors, Leesburg Renaissance The attached forms for October, November and December 1990 detail the cash and in-kind donations received by Leesburg Renaissance. As per the commitment of the Town Council to match these contributions (equal to and not greater than $33,000.00) the enclosed is a request for disbursement of funds in the amount indicated. Please note: October - '$ 4,110.00 November - 1,605.00 Decemeber - 5,290.00 TOTAL REQUEST - $11,005.00 Please contact the Leesburg Renaissance office if you have any questions regarding these forms. P.O. Box 372 · Leesburgv Virginia 22075 · (703) 777- 7772 Leesburg Renaissance Justification For Disbursement of Matching Funds From: 1U / 01 / 90 (date) To: 10 / 31 / 90 (date) CONRIBUTOR(S) DONATION ($) IN-KIND GIFT VALUE TOTAL Carradock Hal. 240 240 Star Pontiac 240 240 Lucien 65 b5 Caulkins 240 240 Country Class 65 65 Retrospect 65 65 Goodyear Tire 240 240 Boomers 165 165 L'Brg Pharmac,7 65 65 Classy Cat 240 240 (Cont.) TOTAL MATCHING FUNDS REQUESTED ............... $ see form 2 A> TOTAL FROM LINE "B" OF PREVIOUS FORM ................................. $ see form 2 B> RUNNING TOTAL ................................ $ see form 2 * See reverse for detailed listings o Not to exceed $33,000.00 for FY 1990-1991 REQUESTED BY: ,~J/ /Q~oard Member ) FORM NO. Leesburg Renaissance Justification For Disbursement of Matching Funds From: 10 /01 / 90 To: 10 /31 / 90 (date) (date) CONRIBUTOR(S) DONATION ($) IN-KIND GIFT VALUE TOTAL laces in The HI. 65 65 Giftmakers 65 65 Minuteman 65 65 My Lady's Shol 24U 240 Carter-Braxtol 240 240 China King 240 240 L'Brg Electri~ 65 65 PrintHouse 240 240 White's 240 240 C.H. Pearson 240 240 (Cont.) TOTAL MATCHING FUNDS REQUESTED ............... s see form 3 A> TOTAL FROM LINE "B" OF PREVIOUS FORM ................................. Ssee form 3 O B> RUNNING TOTAL ................................ Ssee £orn~ 3 See reverse for detailed listings Not to exceed $33,000.00 for FY 1990-1991 REQUESTED BY: /7// (Bo/~ Member) FORM NO. 2 Leesburg Renaissance Justification For Disbursement of Matching Funds From: 10 / 01/ 90 To: 10 /31 / 90 (date) (date) CONRIBUTOR(S) DONATION ($) IN-KIND GIFT VALUE TOTAL The Vintner 65 ~5 1st Amer. Ban~ 240 240 AH&T 240 240 Amer. Antiques 240 240 TOTAL MATCHING FUNDS REQUESTED ............... A> TOTAL FROM LINE "B" OF PREVIOUS FORM ................................. o B> RUNNING TOTAL ................................ $ 4,110.00 $ 0.00 $ 4,110.00 * See reverse for detailed listings ~ Not to exceed $33,000.00 for FY 1990-1991 REQUESTED BY: ber) FORM NO. 3 Leesburg Renaissance Justification For Disbursement of Matching Funds From: 11 / 01/ 90 To: 11 /30 / ~0 (date) (date) CONRIBUTOR(S) DONATION ($) IN-KIND GIFT VALUE TOTAL ISun & bloon 60 60 Green Tree 240 240 Whistle Walk 30 JO Stories Unlim. 65 65 Blue Ridge Iht 65 65 Burnett & Wil. 240 240 ICaruthers, Bu. 240 240 Moore Clem. Cc. 240 240 S.Sp. Shoppe 120 120 !L'Brg Chryslez 240 240 ~Software Den 65 65 TOTAL MATCHING FUNDS REQUESTED ............... $ A> TOTAL FROM LINE "B" OF PREVIOUS FORM ................................. $ o B> RUNNING TOTAL ................................ $ 1~605.00 4,110.00 5,715.00 * See reverse for detailed listings o Not to exceed $33,000.00 for FY 1990-1991 REQUESTED BY: '~,~/~,~ o a r d M/~ e r ) FORM NO. 4 Leesburg Renaissance Justification For Disbursement of Matching Funds From: 12 / 01/ 90 To: 12 / 31/ 90 (date) (date) CONRIBUTOR(S) DONATION ($) IN-KIND GIFT VALUE TOTAL The Hub 240 240 Bantry's 65 65 Bank of Loud. 240 240 F&M Bank (Lbg 240 240 Desks Etc. 240 240 Dulies Sub. 240 240 M&F Assoc. 240 240 Dr. McGrew 65 65 Toy Co. 240 240 Zinger's 65 65 (Cont.) TOTAL MATCHING FU~:DS REQUESTED ............... A> TOTAL FROM LINE "B" OF PREVIOUS FORM ................................. o B> RUNNING TOTAL ................................ see form 6 $ see form 6 $ see form 6 $ * See reverse for detailed listings o Not to exceed $33,000.00 for FY 1990-1991 REQUESTED BY: 0/7r (Boar~/~/~mb~r) FORM NO. 5 Leesburg Renaissance Justification For Disbursement of Matching Funds From: 12 / 01 / 90 To: 12 / 31 / 90 (date) (date) CONRIBUTOR(S) DONATION ($) IN-KIND GIFT VALUE TOTAL Potomac Gall. 65 65 Ben Frank. Ar~ 240 240 Hanes, Sevila 130 130 F&M Bank (Ham 240 240 Lbg Chiropr. 65 65 Loud. Eastern 65 65 Waxing Grill 65 65 WAGE Radio 65 65 Kelly Ins. 240 240 Price Zimm. 65 65 (Cont.) A> B> TOTAL MATCHING FUL,DS REQUESTED ............... s see form 7 TOTAL FROM LINE "B" OF PREVIOUS FORM ................................. ssee form 7 O RUNNING TOTAL ................................ s see form 7 See reverse for detailed listings Not to exceed $33,000.00 for FY 1990-1991 REQUESTED BY: 6 FORM NO. ~//Board//~) Leesburg Renaissance Justification For Disbursement of Matching Funds From: 12 / 01/ 90 To: 12 /31 /90 (date) (date) CONRIBUTOR(S) DONATION ($) IN-KIND GIFT VALUE TOTAL L'brg Today 240 240 Reynolds J. 240 240 MCP'~ Inc. 66 66 L'brg Today 1,389 1,389 Dr. Johnston 240 240 TOTAL MATCHING FUNDS REQUESTED ............... $ 57290.00 A> TOTAL FROM LINE "B" OF PREVIOUS FORM ................................. $ 5,715.00 O B> RUNNING TOTAL ................................ $ 11,005.00 * See reverse for detailed listings o Not to exceed $33,000.00 for FY 1990-1991 REQUESTED BY: FORM NO. 7 t~/(~oar~ ~ber ) - I~_LA_NN!N_G_._FOR, p_R_QGBE__S.S;, !9.9_0 ~AND BEYOND, A COMPREHENSIVE PLAN FOR LEESBURG RENAISSANCE Mission Statement Through the principles of economic development and historic preservation, the methods of public relations and marketing, and In the spirit of community cooperation, the Board of Directors and members of Leesburg Renaissance are wholly committed to increasing the economic vitality of.the entire Town of Leesburg, Virginia. Leesburg Renaissance will employ a proven management approach, to Include: (1) Organization, (2) Promotion, (3) Economic Development and (4) Beautification. The program will become a vital force in the quality growth and general improvement of the Town. Leesburg Renaissance, a public/private partnership, in cooperation with other community groups seeks to maintain the Town of Leesburg as the residential, cultural, social, and commercial center of the region. The following is a long-term plan designed 'to take shape over the next several years. It is a solid "plan for progress" and will help to guide the program through its infancy to an eventual level of professional maturity. Adopted: November 14, 1990 Board of Directors Leesburg Renaissance Leesburg, Virginia The Comprehensive Plan Organization Organization refers to the day-to-day implementation and management of the goals, objective, resources and needs of the project. The measure and degree of the fulfillment of our plan for the 1990's will depend heavily of the support of local, regional and national sources from the public and private sectors. To ensure the confidence of such support, Leesburg Renaissance will: Hire a full-time Executive Director to implement the policies of the program as der'reed by the Board of Directors. Maintain a professional office with a volunteer staff to keep costs low and productivity high. Seek paid memberships from town residents and businesses. Solicit financial support from the town government as well as from major contributors in the private sector. Work symbiotically, with existing groups in the community to coordinate related efforts. Educate the public at large of the purpose, mission and needs of the program. Promotion Promotion refers to the programs and events developed to attract an invite and identified target market to the town. With a strong and innovative emphasis on the entire area defined as the 'q'own of Leesburg", Leesburg Renaissance will: Continue and enhance a cooperative relationship with the Loudoun County Chamber of Commerce and other community organizations. Implement a coordinated image advertising campaign focusing on the unique qualities of the entire town. Publish a newsletter to be distributed to all businesses and organizations in the town. Develop a portfolio of special events and other social/cultural attractions to achieve elevated market visibility for the entire town. Create a series of annual retail promotions to encourage a greater customer base for our local businesses. Economic Development Economic Development refers to the methods, activities and efforts designed to broaden the market base of the pro~ect area. With an emphasis on recruitment and retention of a variety of commercial interests, Leesburg Renaissance will: Continue a cooperative relationship with the Loudoun County Department of Economic Development, the Loudoun County Office of Tourism and other community organizations. Scientifically researcb and define an appropriate market mix through surveys and studies. Actively recruit new businesses and business related development in cooperation with existing recruitment efforts. Create and distribute a business recruitment package. Compile a continually updated database of all available and vacant retail/commercial space within the entire town. Create and distribute a Leesburg shopping guide. Help coordinate public service seminars for continued small business education. Beautification Beautification refers to the aesthetic quality of the town; buildings and open spaces alike. Leesburg has a character that is unique to its location, its history and its potential as a commercial leader. Specific incentives can be created to encourage beautification efforts from both the public and private sectors. Leesburg Renaissance will: Study local development efforts to identify areas potentially in need of beautification. Encourage improvement of the overall community environment to include buildings, parks and open spaces throughout the town. Develop, in cooperation with local lending institutions and the town government, financial incentives for renovation and new development. Identify investment tax credits (local, state and federal) for commercial improvements. This comprehensive plan represents a progressive and eager goal, and it is realistically achievable. It is our intent that this "plan for progress" will build on a strong foundation of active community groups and special interests. Leesburg Renaissance need not re-create the excellence already evident in the community, yet must augment and coordinate each area as defined by our comprehensive plan.