HomeMy Public PortalAbout1991_11_26_R259· The- Town of
Leesburg,
Virginia
RESOLUTION NO.
RESOLUTION:
PRESENTED November 26, 1991
91-259 ADOPTED November 26, 1991
APPROVING COMPREHENSIVE SIGN APPLICATION #CSP-91-01 FOR THE
BATTLEFIELD SHOPPING CENTER LOCATED ON THE SOUTHEAST CORNER
OF THE ROUTE 15 BYPASS AND EDWARDS FERRY ROAD
WHEREAS, on October 10, 1991, the applicant, Fort Evans-Beverly Road Associates, applied for
a Comprehensive Sign Package for the Battlefield Shopping Center, located on the southeast corner of
the Route 15 Bypass and Edwards Ferry Road; and
WHEREAS, on October 21, 1991, the Board of Architectural Review recommended approval of
the sign package with amendments; and
WHEREAS, the applicant erected a mock sign that successfully demonstrated that the proposed
monument (directory) sign is compatible with the scale of the shopping center; and
WHEREAS, the Council has determined that the scale of this development constitutes a unique
circumstance in which a monument (directory) sign that exceeds the size limitations specified in Article
10 of the Leesburg Zoning Ordinance is appropriate in relation to the size of the shopping center, the
length of road frontage, adjacent traffic speed on a major road, the number of traffic lanes on Route 15,
and the distance the sign will be set back from the right-of-way; and
WHEREAS, the proposed signage is compatible with the aesthetic concerns of the Town of
Leesbur~.
THEREFORE, RESOLVED by the Council of the Town of Leesburg in Virginia as follows:
SECTION I. Authorization for the Battlefield Shopping Center Comprehensive Sign Package #CSP-
91-01 is hereby approved based on the rationale that the majority of the tenant spaces are located in
excess of 600 feet from the Route 15 Bypass, and are completely obstructed from view by a landscaped
berm. Therefore, it is reasonable to allow the applicant a visual display in the form of a monument
(directory) sign to notify the motorist of the variety of retail stores and services located within the
377,000 square foot shopping center. The following limitations regarding signage shall apply:
1. The monument (directory) sign will be relocated within the reserved dedication parcel along
Route 15, to a position approximately 280 feet south of Edward's Ferry Road. The
monument sign will be integrated into the existing berm in such a fashion that it will not
substantially exceed the height of the berm. The sign shall not contain exposed neon
-2-
APPROVING COMPREHENSIVE SIGN APPLICATION #CSP-91-01 FOR THE BATTLEFIELD
SHOPPING CENTER LOCATED ON THE SOUTHEAST CORNER OF THE ROUTE 15 BYPASS AND
EDWARDS FERRY ROAD
banding, and sign lettering naming the six individual tenants will be uniform.
2. With the exception of Hechinger's, Shoppers Food Warehouse, and other m~jor anchor
tenants in excess of 10,000 square feet, all lettering on the buildings shall be uniform in
style with the letter size ranging from twelve (12) to twenty-four (24) inches.
3. With the exception of the same blue color for Hechinger's and Ross Dress For Less, all
lettering on the buildings shall be red.
4. The proposed secondary monument sign will be located as an architectural entrance feature
at the intersection of Route 15 and Edwards Ferry Road within the reserved dedication
parcel.
5. Unless specifically authorized in Section II., all signs shall conform to the size limitations
permitted by Article 10 (Sign Ordinance).
SECTION II. The following signs are authorized to exceed the size limitations set forth in Article
10 of the Zoning Ordinance:
1. Hechinger's shall be permitted up to a maximum of 300 square feet of building signage.
2. The Shoppers Food Warehouse may be up to 168 square feet.
3. The monument sign located on the Route 15 Bypass shall not exceed 14 feet in height
and 22 feet across. In addition, the sign copy may include the name of the shopping center
plus six (6) individual tenant names.
4. The architectural entry feature at the intersection of Route 15 and Edwards Ferry Road
may have up to forty (40) square feet of sign copy which identifies only the shopping center
name.
SECTION UI. The application of Payless Shoe Store for a yellow and orange, in-line sign is denied and
referred to the Planning and Zoning Committee for further consideration of any modification the
applicant might make.
PASSED this 26th day of November, 1991.
ATTEST:
Robert E. Sevil~ Mayor
Town of Leesburg
R:csp-91-01