HomeMy Public PortalAbout1992_05_26_R077The Town of
Leesburg,
rg nta
RESOLUTION NO.
A RESOLUTION:
PRESENTED Mag 26, 1992
92-77 ADOPTED May 26, 1992
MAINTAINING PARKING FACILITY FEES, INTIATING AN ADVERTISING
PROGRAM AND AMENDING THE FISCAL YEAR 1992-1993 BUDGET
WHEREAS, the Ad Hoc Committee to Promote the Retention and Exp~_nslon of Business in
Historic Downtown Leesburg has recommended that the town continue to charge for parking in the
town's new parking facility, establish a broader Park & Shop/parking validation program, and use the
fees generated from the parking facility for tourism and economic development programs to benefit
downtown Leesbur~, and
WHEREAS, the Town Council Administration and Public Works Committee has recommended
that an advertising program be adopted by Council prior to expending parking revenues for promotions;
and
WHEREAS, it is also desired to retain parking meters along Market, King and Loudoun Streets;
and
WHEREAS, such actions are deemed necessary to stimulate tourist activity and business in
historic downtown Leesburg;, and
WHEREAS, historic downtown Leesburg is a key cultural resource and economic "engine" of the
town of Leesbur~.
THEREFORE, RESOLVED by the Council of the Town of Leesburg in Virginia as follows:
SECTION I. Effective July 1, 1992, the town will hereby continue to charge fees for parking in
the downtown parking garage. The existing Park & Shop program will be maintained and broadened,
as appropriate, to enhance parking participation and public convenience.
RESOLUTION:
SECTION II.
positions and funding.
SECTION III.
-2-
MAINTAINING PARKING FACILITY FEES, INITIATING AN ADVERTISING
PROGRAM AND AMENDING THE FISCAL YEAR 1992-1993 BUDGET
The fiscal year 1992-1993 budget shall be amended to reinstate parking a~tendant
An advertising/marketing program shall be reviewed and approved by the Town
Council prior to its implementation.
SECTION IV. An additional appropriation in the approximate amount of $60,000 from the
anticipated parking garage fees is hereby authorized for General Fund Account Number 200-8105-300-
010, EDAC Contractual Services, for the purpose of funding a promotional program.
PASSED this 26th day of May, 1992.
Robert E. Sevila, Mayor
Town of Leesburg
ATTEST:
C~erk of Council
r:gfees
Mr. lh'u~e Roberts
Leembur~ Rmnal~ance
DOWNTOWN LEESBURG MARKETING. MATRIX/PRINT MEDI&
PRINT ADVERTISING
print &dj ~hould be:
A) GHq'ERIC
B) Rt~TAIL
(3) R£STAURANT/DINING/B&B -
D) CO. OF WITH A PARTICULAR BUSINES90RBUSINEgSES
E) SPECIAL EVI{NT$
~ PALL IN LEESBURG
G) CHRISTMAS
STiLS. ON
GREENE
GRAPHIC DESIGN
ILLUSTRATION
Print Buy:
A) THE WASHINGTON POST--Do no~buy L°ud°Un ~ction ,onThursday; that is not th~Po~t
I~ark~ we need, With this buy there shou]d'b~ consistent mix{ng of display and, cl~mmil:i~d. The
Friday Weekend section is the best avenue.
D) Local Papors--These ads should be m°re spoc'lfle (l.e, eVent, sales, etc.).
'BROCH~op brochuue about Lt~sburg, its charm and .history. Point °Ut.different points ~ interest, historical
~md busln~.~elated. Generic in scope, this brochure should be handed out in shops ~nd by the Town in tt~
e ~onomtc. deVelopment packase;
· TASKS: DEVEi.~pTHEM£/5LOGAN
IiDEVELOP VISUALS/DESIGN
BUY MEDIA/SCHEDULE RUN$/'PLACEMENT
O) COF'~WRmNG
· BUDGIH~ $20,000 (~F~ILY-DI{~eJVIB~R)
-WASHINGTON POST .MEDIA
-~ROCHURE PRINT
-lOCAL PRINT
$8,000.00 (10 display ads; 10 classified ads)
-~RAPHIC$, TYPESETTING, MANAGEMENT $5,000.00
C~I~ Im to toork ~ith other mmpa~gn~' and ot~r committ~s' pilau, ho~,~r, ~hould be indq~,,~l~t e~ough to
quick decisio.~ sin~e pnnt media i~ t~?/ da~li~ orbit#d, Campaign t~ for Doumf~#/~e~im~, Oaly.
Submitted by
P.O. Box 872
Leesburg,VA 22075
703.338.6106
FAX:703.338.48,56