HomeMy Public PortalAbout1992_06_23_R098The Town of
Leesburg,
vqrginia
RESOLUTION NO.
A RESOLUTION:
PRESENTED June 23, 1992
92-98 ADOPTED June 23, 1992
AMENDING RESOLUTION NO. 92-77 TO AUTHORIZE LEESBURG
RENAISSANCE, INC. TO ADMINISTER AN ADVERTISING PROGRAM
WHEREAS, on May 26, 1992 the Leesburg Town Council adopted Resolution No. 92-77 to
maintain parking fees in the downtown parking garage, initiate an advertising program, and amend the
fiscal year 1992-1993 budget; and
WHEREAS, on June 09, 1992 the Ad Hoc Committee to Promote the Retention and Expansion
of Business in Historic Downtown Leesburg (Ad Hoc Committee) presented its report to the Town
Council, including a resolution which recommended that the proceeds of the downtown parking garage
fees be directed to Leesburg Renaissance to be used expressly for the advertising and promotion of the
town with initial concentration in the downtown historic district; and
WHEREAS, on June 16, 1992 the Town Council Administration and Public Works Committee
recommended that legislation be prepared to adopt this Ad Hoc Committee resolution; and
WHEREAS, on June 18, 1992 the Ad Hoc Committee, in a joint meeting with Leesburg
Renaissance and the Downtown Business Association, unanimously recommended that the advertising
plan submitted by Stilson Greene, dated June 15, 1992 (attached), be forwarded to the Town Council for
adoption, and that $20,000 of the overall $60,000 budget be directed to Leesburg Renaissance to begin
refining and immediately implementing this plan; and
WHEREAS, the Ad Hoc Committee was commissioned by the Town Council for the expressed
purpose of meeting with groups and organizations representing the business community of the Town of
Leesburg for the purpose of recommending the best course of action to increase business and revitalize
the downtown business area; and
RESOLUTION:
-2-
AMENDING RESOLUTION NO. 92-77
WHEREAS, two years ago the Downtown Business Association formed Leesburg Renaissance,
a private/public partnership, for the purpose of allowing the Town to contribute funds into an
organization that promotes the entire town; and
WHEREAS, the entire business community r~li~es the importance of the downtown to the
overall success of all businesses located in the town and therefore during the last two years the Leesburg
Renaissance has shown its commitment to the downtown historic district by having spent over eighty
percent (80%) of its time, money and other resources on projects and promotions exclusively for the
downtown businesses located in the historic district; and
WHEREAS, Leesburg Renaissance is the only Leesburg exclusive organization which has a full
time executive director that is able to coordinate with all other community organizations for the
placement of advertising:
THEREFORE, RESOLVED by the Council of the Town of Leesburg in Virginia as follows:
SECTION I. Town of Leesburg Resolution No. 92-77 is hereby amended, effective July 1, 1992,
to appropriate $20,000 from the General Fund Account Number 200-8105-300-010, EDAC Contractual
Services, to Leesburg Renaissance, Inc. for the purpose of funding a promotional program as outlined by
Stilson Greene, dated June 15, 1992, between the months of July and October, 1992, with the balance
to be paid in installments as additional advertising campaigns are approved by Town Council.
SECTION II. Leesburg Renaissance has indicated that it is expanding its Board of Directors to
include representatives of the other business associations interested in promoting the town, and Leesburg
RESOLUTION:
-3-
AMENDING RESOLUTION NO. 92-77
Renaissance shall work closely with the Downtown Business Association to refine and implement this
plan.
PASSED this
23rd day of
June ,1992.
Robert E. Sevils/Mayor
Town of Leesburg
ATTEST:
Clerk of"'Counci~ ~--~,,,,..~