HomeMy Public PortalAbout01-06-2022 TDA Minutes Regular Meeting
101 E. Orange St., PO Box 429, Hillsborough, NC 27278
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Minutes
Hillsborough Tourism Development Authority
Remote regular meeting
5:30 p.m. Jan. 6, 2022
Virtual meeting via YouTube Live
Town of Hillsborough YouTube channel
Present: Chair Matt Hughes, Dani Black and Kim Tesoro
Staff: Planning and Economic Development Manager
Shannan Campbell
1. Call to order
Chair Matt Hughes called the meeting to order at 5:38 p.m. Planning and Economic Development Manager
Shannan Campbell confirmed the presence of a quorum.
2. Agenda changes and approval
Campbell added an item to consider reappointment of Dani Black as Item 4.E.
Motion: Member Dani Black moved to approve the agenda as presented. Member Kim Tesoro seconded.
Vote: 3-0. Ayes: Black, Hughes and Tesoro. Nays: None.
3. Minutes review and approval
Minutes from Sept. 22, 2021
Black clarified that the work release discussion was referencing the state prison not county.
Motion: Tesoro moved to approve minutes as amended. Black seconded.
Vote: 3-0. Ayes: Black, Hughes and Tesoro. Nays: None.
4. Discussion items
A. FY22 Tourism Development Authority Marketing Plan
Campbell said there is $13,000 in the marketing budget. She highlighted printing costs for materials to be
placed in the North Carolina Welcome Centers. She estimated $1,500 for initial printing costs but she has
heard that the welcome centers go through materials quickly.
Black and Tesoro suggested advertising in Asheville, Charlotte and Wilmington to gain overnight visitors. It
was noted that Richmond, Virginia, and Greenville and Columbia, South Carolina, also might be good areas in
which to advertise.
There was discussion that people who come from Danville, Virginia, are not likely spending the night.
Hughes suggested considering advertising in Mecklenburg County, Virginia.
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B. Short-term rentals draft rack card
Campbell shared a draft rack card featuring short-term rentals. Tesoro suggested featuring short-term rentals
representing a range of prices. Campbell plans to add these cards to the Hillsborough Visitors Center and the
Orange County Sportsplex. Tesoro said she would like some for the Hillsborough/Orange County Chamber of
Commerce, and she asked if UNC Hospitals Hillsborough Campus would display some. Campbell said she
would ask again at the hospital.
There was brief discussion of having short-term rentals on one side and The Colonial Inn, Holiday Inn and
Microtel on the other side.
Black suggested adding bullets of Hillsborough’s major events of the year on one side or creating another rack
card.
Campbell said she will be contacting short-term rental owners to get tourism information into the units.
C. 2022 Meeting Schedule
The board considered the meeting schedule in the agenda packet.
Motion: Tesoro moved to approve the meeting schedule. Black seconded.
Vote: 3-0. Ayes: Black, Hughes and Tesoro. Nays: None.
D. Performance venue feasibility next steps
There was interest in gathering information in a GoogleDoc for all to share.
E. Reappointment of Dani Black
Black expressed a willingness to serve another term on the Tourism Development Authority.
Nomination: Tesoro nominated Black to serve a second term on the Tourism Development Authority,
pending appointment by the Hillsborough Board of Commissioners.
Vote: 3-0. Ayes: Black, Hughes and Tesoro. Nays: None.
5. Monthly reports
A. Staff report and occupancy tax revenues reports
Campbell said occupancy tax revenue remains strong. She shared winter marketing advertisements and
campaigns.
There was a suggestion to add the reminder that patrons should call before visiting because places are not as
open as they had been in the past.
B. Board comments
Tesoro shared that she heard a radio campaign in South Carolina geared about the importance of teens
gaining work experience and life experience before they leave home. The ad was geared towards parents.
There was interest in running a similar ad here.
6. Adjournment
Motion: Black moved to adjourn the meeting at 6:24 p.m. Tesoro seconded.
Vote: 3-0. Ayes: Black, Hughes and Tesoro. Nays: None.
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Respectfully submitted,
Shannan Campbell
Planning and Economic Development Manager
Staff support to the Hillsborough Tourism Development Authority
Approved: May 5, 2022