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MEDIA STRATEGIES
PR > Marketing
March 23, 2015
John C. Gilbert
Village of Key Biscayne
Village Hall, Suite 210
88 West McIntyre Street
Key Biscayne, FL 33149
Dear John,
We are pleased to be working with the Village of Key Biscayne (hereinafter "Key Biscayne") as
we help manage sensitive issues confronting the Village and further enhance its brand. This
contract ("Letter of Agreement") outlines the terms under which Schwartz Media Strategies
(hereinafter "SMS") agrees to serve as public relations counselor to Key Biscayne for a three-
month term effective April 1, 2015, with the ability to extend the term on a quarterly basis
thereafter.
1. Monthly fees for professional services will be billed at $8,000 per month, effective April
1, 2015.
2. Key Biscayne and SMS will meet near the culmination of the initial three month term to
discuss continuing the campaign on an ongoing basis.
3. Services provided under the monthly fee agreement shall include: strategic media
relations, message development, media training, creation of media and press materials,
crisis communications and issues management, community relations support and ongoing
marketing counsel.
4. Additional projects or assignments not outlined in section 1 ("additional projects") will
be billed over and above the monthly fees on a per -project basis, subject to Key
Biscayne's prior written approval. Such projects include the design and development of
marketing materials (collateral pieces, HTML emails, newsletters, direct mail projects,
etc.), long -format copywriting projects (white papers, website copy, brochures),
advertising projects, management of social media initiatives, graphic design, event
planning, etc. Monthly out-of-pocket expenses in excess of $200 must be approved by
Key Biscayne in advance.
5. In addition to the above stated fees, SMS will bill for travel outside Miami -Dade County,
where applicable and at the request of Key Biscayne. SMS will also invoice Key
Biscayne for the creation and production of semi-annual media and marketing summary
booklets. These expenses are billed separately, and receipts will be provided upon
request.
6. The invoices for monthly fees, project fees, and all out-of-pocket expenses will be
rendered by the first day of each month and shall be payable on or before 30 days of
1101 Brickell Avenue 1 1 Suite 1402 North Tower 1 1 Miami, FL 33131 1 1 305-858-3935
invoice date. A 10 percent interest fee will apply to balances not paid 45 days after the
date they were first invoiced. Work may be terminated or suspended on written notice
given if any balance is more than 60 days old.
7. Without the prior written consent of Key Biscayne, SMS agrees not to disclose any
Confidential Information. For purposes of this Agreement, "Confidential Information"
means (i) all oral information communicated to SMS by Key Biscayne and subsequently
reduced to a writing identified as Confidential or Proprietary; and (ii) all written or
computer -generated information supplied by Key Biscayne and identified by Key
Biscayne as confidential or proprietary. Confidential Information shall not include any
information that (a) is or becomes generally available to the public, other than as a result
of a disclosure by SMS; (b) becomes available to SMS on a non -confidential basis and
not in contravention of applicable law from a source (other than Key Biscayne) that is not
bound by a confidential relationship with Key Biscayne or by a confidentiality or other
similar agreement; or (c) was known to SMS on a non -confidential basis and not in
contravention of applicable law or a confidentiality or other similar agreement before its
disclosure to SMS by Key Biscayne.
8. This Agreement contains a complete statement of all terms of the agreement between the
parties, supersedes all previous agreements, and cannot be changed or modified, except
by written agreement signed by both parties.
9. This Agreement shall be governed by and construed in accordance with the laws of the
State of Florida.
We look forward to a long and successful partnership with the Village of Key Biscayne. Please
sign a copy of this Agreement and retum it to Schwartz Media Strategies, 1101 Brickell Ave.,
Suite 1402 -North, Miami. FL 33131 at your earliest convenience.
Sincerely,
Tadd Schwartz
Agreed to by:
Name:
Date:
1101 Brickell Avenue 11 Suite 1402 North tower 11 Miami, FI. 33131 11 305.858-3935