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2012Annual Report to McCall City Council Golf Course Advisory Committee February 23, 2012 The McCall Golf Course opened in May in excellent condition; June rain totaled over 6 inches and dampened early enthusiasm. July and August golf rounds matched historical highs and a half dozen improvement projects were completed. The irrigation system bond is now fully paid off. I. Positive Notes: Head PGA Professional's Performance Superintendent's Performance LOT Funding Golf Course Marketing Head PGA Professional — A lot of golfers are playing at the McCall Course, eating at the restaurant, and enjoying the overall experience. Our municipal golf course is meeting the demand for an affordable resort experience. The building is also utilized for weddings, parties and other events that are non golf. 1. Green fee rates for 2011 were kept the same as 2010. The goal remains to keep revenue in line with costs — break even. 2. Total number of golf rounds played was similar to 2010. June rain greatly affected the Spring shoulder season. 3. Restaurant business has continued to improve over the previous year. There was a turnover in the chef and staff but were replaced with experienced people. The restaurant is open most of the year to improve utilization of the clubhouse and provide affordable dining options to the community. 4. Strong attendance at the junior golf summer clinic. PGA teaching professionals Ron Weber and Ray Center are excellent instructors and make the clinics fun to attend. 5. All tournaments except the seniors' event were full, and the staff received numerous compliments. There is a waiting list for all of the men's tournaments. 6. Most of the pro shop staff is returning — all are well trained, courteous, professional, and helpful to the customers. 7. The Head Pro and advisory committee continue to have an excellent working relationship. Discussions at monthly committee meetings are productive and courteous. Most committee meetings are attended by the full membership. 8. The second year of Jazz on the Green was a success with support for the Snowdon Wildlife Sanctuary and the McCall Optimist Club. 1 Superintendent — Fully staffed, within the budget, highly motivated crew produced noticeable improvements to the golf course. We are using more part time people. 1. Applying black sand to all greens and diligent winter monitoring contributed to a May opening with no temporary greens. Black sand was applied again last fall. (See Picture 1). 2. Staffing facilitates a mowing schedule that does not interfere with players or the pace of play. 3. More attention to detail: preventative measures like weed spraying, and beautification of grounds (flowers around the clubhouse). 4. Staff removed a portion of the bunker on 7 Cedar to make the green more accessible to higher handicap golfers. (See Picture 2). 5. The cart paths were all crack sealed and seal coated thanks to LOT funds and McCall Men's Association funds. (See Picture 3) 6. New fountains were installed in the ponds at Cedar 3 and 9 to help with algae control. 7. Driving range safety — approximately 160 large trees (evergreen and deciduous) were planted at the end of the driving range to provide a safety barrier to long drives. Over time this tree barrier should prevent range balls from landing on private lots in the new subdivision. With the trees in place and signage, there were no complaints or injury. 8. Compost organic fertilized was applied at a rate of two cubic yards per acre across all fairways and rough areas to increase turf health. We were able to use less water last summer and less chemical fertilizer. (See Picture 4). 9. Staff was able to get a number of loads of rock, a byproduct of chip sealing the highway, and used it to do a number of drainage projects in areas where we always have problems being wet. (See Pictures 5a and 5b). 10. Removed dead and damaged trees. Planted back (10) 8' trees, (10) 3' trees and over (30) 1 to 2' trees. 11. Staff continues to plow the cart paths in the winter which allows the community a safe place to come and walk their dogs. 12. Fully paid off the golf course irrigation system bond (approximately $100,000 annually). LOT Funding — more dollars invested in the golf course, labor and facilities. 1. Advisory Committee is very appreciative of the dollars provided by LOT. 2. New and/or used equipment purchased with previous LOT dollars are now in use. 3. Adds two seasonal positions. Golf Course Marketing Plan — South West Visitors Association and Web Site 1. Joined up with other local golf courses to attend three golf expositions. 2. Eric attended shows in Boise, Spokane, and Seattle to attract new players. Focus is on traveling to McCall to play all of the good local courses. 3. Web Site is up and running and is updated weekly during the golf season. 4. A web cam was added to the web site so people can see what is going on at the golf course. 5. The golf course used the data base of over 2000 developed through golf shows and sign ups to do several e-blasts to market letters containing news and specials. 2 3 Picture #4 4 Word of Mouth Marketing The excellent course condition in May and lack of temporary greens really made a difference. Players from out of our area quickly spread the word that the McCall Golf Course was in good condition and ready to play. Long time members stated that the golf course was in the best condition it has been in its 80 plus year history. 11. Challenges: Mother Nature — June rain was again above normal. (Normal is only two inches). Clubhouse building is aging — we should expect numerous repairs and upgrades needed. - Balancing the need for small course improvement projects with a modest budget. - Economy continues to be slow. Golfers are looking for value. Need financing to build the new maintenance building (planning and engineering has been completed). The parking lot is in need of an overlay. Mother Nature — Rainy days in June 1. The course opened in May, but late spring rains in June kept the level of play down. 2. The maintenance crew had to hold off Aerification until mid June because of it being too wet in May. 3. Fall weather was nearly ideal and the level of play did pick up some. Economy in general continued to decline in FY 2011 1. Travel in general has declined compared to previous years. 2. Golf rounds have declined (Nationally). 3. LOT revenue has declined. 5 III. Summary: Visitors to our golf course have increasingly been complimentary about the health of the course and quality of their experience. Within a few years, the new maintenance building will be a reality allowing city employees to work in a safe and modern environment. The golf course will join the ranks of other prestigious courses certified by the Audubon Society. The restaurant and clubhouse improvements have noticeably benefited visitors and our community. The dedication of the professionals and staff is appreciated and noticed by the golfing community. Clubhouse repairs and maintenance will increase as this building ages beyond 20 years. The golf course advisory committee appreciates the value the City Council has placed on supporting this valuable amenity. This continued support for McCall's Municipal Golf Course has greatly contributed to its business success and overall contribution to the community. The way to secure our future is to increase revenue while keeping costs within budget. The advisory committee recommended no increase in golf fees for 2012. The committee and staff recommended to council that we add an additional season pass for $300 for play after 2:00 pm. They also recommended that we lower one of the 9 hole rates and the daily trail fee. It is essential that adequate funding and staffing is available to put the course to bed properly in the Fall and do the necessary clean-up and preparation in the Spring so that word gets out early in the season that McCall is the place to play. Annual Committee Report Submitted by Ron Noble Golf Course Advisory Committee Chairman 6