HomeMy Public PortalAboutTamarack ResortWestRock now
is Tamarack
Latest name
is third for resort
in Valley County
By Michael Journee
The Idaho Statesman
Taking its cue from a
grove of trees on the shores
of Lake Cascade, the West-
Rock resort is changing its
name to Tamarack.
A lack of name recogni-
tion is the main reason for
the change, the resort's top
manager said Tuesday as he
introduced the new name
and logo.
"It seemed the name itself
wasn't sticking in people's
minds as much," said Jean-
Pierre Boespflug, CEO of
WestRock Associates, the
resort's parent company.
Boespflug also said the
name was hard to pro -
nounce and that a ski resort
name containing the word
"rock" can conjure up im-
ages of gouged or broken
skis.
"It was not the most
graceful thing," Boespflug
said.
Western Tama-
rack trees are one of
very few conifers
with needles that
change colors with
the seasons, so were
selected to represent
the four - season resort
because of the trees'
changing colors and
range.
A 10 -acre grove of
the trees exists on the
resort site. They turn
a brilliant gold in the fall be-
fore they shed their needles
in the winter, Boespflug said.
"We definitely can say the
Tamarack is an Idaho tree,"
Boespflug said.
The $1.2 billion resort,
which is under construction,
will be the first major moun-
tain resort featuring down-
hill skiing to be built in
North America in 20 years.
But it's creators hope to
draw outdoor recreationists
12 months of each year with
golf, mountain biking, fish-
ing and access to central Ida-
ho's Frank Church River of
No Return Wilderness area.
WestRock, about 100
miles north of Boise in Val-
ley County, has faced its
share of controversy. How-
ever, Boespflug said the re-
sort's stormy past had "lit-
tle to do" with the decision
to change the name.
Boespflug and the resort's
other principals had to fight
/ 2,A4 2- o t 2,,,
for a state land lease earlier
this year. The lease gives the
resort access to a 1,100 -acre
ski hill.
And legal challenges from
opponents contending the
resort would create envi-
ronmental and economic
problems for Valley Coun-
ty played out in the courts
recently — all in the resort's
favor.
Idaho lawmakers still
must approve a special ex-
tension for the land lease
granted by the state Land
Board earlier this year to
take effect. Without the ey-
tension, the resort probably
would face less- than- favor-
able financing terms from
banks for its construction
loans.
Boespflug said Tuesday
that a bill for the lease ex-
tension will be pre-
sented to the Legis-
lature in January.
Tamarack is the
third name for the ski
resort. The idea for
building the resort
first began circulat-
ing in the early 1980s,
when it was known
as Valbois.
Tuesday's name
change comes just
days before the re-
sort opens its Nordic skiing
complex to the public for the
first time Sunday.
"Smart brand positioning
is the first important step any
organization makes as it pre-
pares to target and appeal to
a distinct market ofprospec-
tive customers," Boespflug
said. "Our experts worked
hard to understand the mind
of the target in the disci-
plined process of branding."
All of the legal entities car-
rying the name WestRock
and related to the resort —
as well as all the promotional
literature for the resort —
will be updated with the
Tamarack name, Boespflug
said.
The new Web site,
www.tamarackidaho.com, is
under construction.
Jean - Pierre
Boespflug
CEO of
parent firm
Trail map courtesy Tamarack Resort
This map shows the full network of groomed Nordic trails planned for the Tamarack Resort site west of
Donnelly. A limited number of the trails were open this week, but more are expected to open as new snow falls.
Tamarack Resort opens Nordic trail system
Trails will span
20 kilometers at
resort's base site
west of Donnelly
Tamarack Resort near Donnelly
has opened a 20- kilometer network
of cross - country ski trails, com-
plete with Nordic ski rentals, a
deluxe heated yurt and freshly
groomed trails.
A limited number of trails were
openlast weekend, with more trails
expected to be opened as more snow
falls.
Cross - country skiers of all abili-
ties are invited to sample 15 named
trails at the Nordic Center, includ-
ing seven kilometers of
dog - friendly trails, said Gregg
Lawley, Nordic director for Tama-
rack Resort.
Tamarack will sponsor, num-
ber of Nordic skiing eVeift this
winter as well, Lawley saidobli
"I'm absolutely blown away by
the quality and variety of the ter-
rain in this area," he said in a news
release. "I'm confident that we can
have one ofthe premier cross -coun-
try ski areas in North America."
A large, heated yurt will pro-
vide a place for Nordic skiers to
warm up, and purchase hot drinks
and fresh food at the Nordic
trailhead. Nordic ski trails will be
Star -News Photo by Ben Salmon
Tamarack Resort CEO Jean - Pierre Boespflug points out some of the
proposed four - season resort's amenities to Rick Fereday of McCall during
Saturday's open house at the yurt on the resort site near Donnelly.
professionally machine - groomed,
14 -foot skating lanes with a set
track on one side.
Hours of operation will be Fri-
day through Monday from 9a.m. to
5 p.m. Trail fees this season will be
$6 for adults, and $4 for juniors age
12 and younger. Rental fees are $12
for waxless touring skis and $16 for
cross- country skating equipment.
One person who is impressed
with Tamarack's trail design is
Jonathan Wiesel, a travel writer
and trails consultant who has vis-
ited every major Nordic area in
North America and was instru-
mental in the development of the
widely known Royal Gorge Nordic
System in California.
"Tamarack can create the most
charismatic cross - country area in
North America," said Wiesel, of
Ward, Colo., who is co- owner of
Nordic Group International, a con-
sulting company. "Most operators
would give their right arms and an
option on their firstborn child for
the site."
Nordic trails at Tamarack pro-
vide a wintertime tour of open
meadows, aspen groves, pine for-
ests and scenic viewpoints on
rolling and moderate terrain near
the resort's base area.
Skiers will enjoy views of Lake
Cascade, home to bald eagles and a
rich variety of waterfowl, and
steep- rising, tree - cloaked West
Mountain, where alpine skiing
operations will occur.
"The base area at the Nordic
Center creates an indelible first
impression," Wiesel said in the
release. "Tamarack is magnificent
in terms of views, terrain, magni-
tude and proximity to services."
HE VALLEY
FAIRMONT TAMARACK
SELLS OUT $140M WORTH OF REAL ESTATE —FAST
amarack Resort sold out its
initial offering of Fairmont
Tamarack almost as fast as
the Rolling Stones concert sold out
in Boise last November. A joint
venture development between Andre
Agassi and Steffi Graf's Agassi
Graf Development and Bayview
Financial, L.P.'s Real Estate Investment
Group. The first 125 condominiums and
hotel- condominiums made available
were bought in less than seven hours,
generating $140 million.
"Tamarack Resort has become
synonymous with 'luxury mountain
lifestyle'. The overwhelming success
of the first Fairmont Tamarack
offering validates that designation,
adding a whole new dimension
to our resort as the pinnacle hotel
offering and the first luxury hotel
flagship in the state," said Jean- Pierre
Boespflug, Tamarack CEO. "Tamarack
will join the esteemed ranks of
America's other mountain destination
resorts which have luxury flagship
properties, including, Aspen (St.
Regis), Beaver Creek (Ritz Carlton),
Jackson Hole (Four Seasons), and
Telluride (Fairmont). The addition of
the Fairmont Tamarack is a significant
step in the development of our young
32 • McCall Magazine Summer /Fall 2007
t`
Fairmont Tamarack
resort, and is an additional jewel
to complement all that nature has
provided."
The Fairmont Tamarack is the third
phase of Tamarack's Village. The
second phase, a six - building Village
Plaza, will feature 26 boutiques,
shops, restaurants and 129 hotel -
condominiums. Village Plaza is fast
taking shape with framing and trusses
defining the new heart of the resort. It
is scheduled to open in the summer of
2008. The Fairmont Tamarack will sit
adjacent to Village Plaza and will be
connected by a pedestrian bridge.
To date, Tamarack Resort has held
seven real estate releases since January
of 2004 - selling 656 properties for $499
million. Tamarack Resort Realty, the
exclusive broker for luxury property
at the resort, handled sales for the
Fairmont Tamarack project and this first
phase sell -out.
Interestingly, a number of
international buyers purchased
property in Fairmont Tamarack,
changing the profile of Tamarack Resort
on a global level. Many of these buyers
come from Mexico, a country which the
Idaho Department of Commerce has
identified as a key trade and tourism
market for the state. The majority
of buyers of Fairmont Tamarack
come from Florida, California, Idaho,
Nevada, Washington, and Texas.
OSPREY MEADOWS
GOLF COURSE GETS KUDOS
BEST NEW PUBLIC COURSE $75
AND OVER FOR 2006 GOLF
DIGEST (JAN. 2007)
#2 COURSE IN IDAHO ( #1 PUBLIC
COURSE) GOLF DIGEST
( MAY 2007)
TOP 10 NEW COURSES YOU CAN
PLAY GOLF MAGAZINE
( JAN. 2007)
AMERICA'S TOP GOLF COURSES
ZAGAT SURVEY2007 /2008
(MARCH 2007)
REGION'S BEST NEW COURSES
SEATTLE METROPOLITAN
(APRIL 2007)
0 sprey Meadows at Tamarack
Resort, is racking up national
accolades as it enters its
second season. Golf Digest has named
Osprey Meadows Idaho's top public
course and number two in the state
overall in its annual ranking of
'America's Greatest Courses State by
State.' Osprey Meadows ranked higher
than perennial Idaho golf course
favorites at Coeur d'Alene, Circling
Raven, Sun Valley and Whitetail.
In January, Golf Digest singled out
Osprey Meadows as America's Best
New Public Course $75 and Over for
2006. It was the first such honor for an
Idaho golf course.
"For the esteemed Golf Digest to
recognize the spectacular design and
poetic beauty of Osprey Meadows
not just once, but twice, during our
inaugural season is truly an honor,"
said Alfredo Miguel, Tamarack
Chairman. "As this course matures, the
richness of its ever - changing character
will continue to entice all levels of
golfers to come and enjoy a truly
unique golf experience."
www.mccalimag.com
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