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HomeMy Public PortalAbout07-02-2002LII,,k This Agenda contains a brief general description of each item to be considered. Copies of the Staff reports or other written documentafion relating fo each item of business referred to on the Agenda are on file in the Once of the Cify Clerk and are available for public inspection. A person who has a question concerning any of the agenda items may cal! the City Manager of (310) 603-0220, ext. 200. Procedures for Addressing the Council IN ORDER TO EXPEDITE CITY COUNCIL BUSINESS, WE ASK THAT ALL PERSONS WISHING TO ADDRESS THE COUNCIL FILL OUT A FORM PROVIDED AT THE DOOR, AND TO TURN IT IN TO THE CITY CLERK PRIOR TO THE START OF THE MEETING. FAILURE TO FILL OUT SUCH A FORM WILL PROHIBIT YOU FROM ADDRESSING THE COUNCIL IN THE ABSENCE OF THE UNANIMOUS CONSENT OF THE COUNCIL. AGENDA ITEMS ON FILE FOR CONSIDERATION ° ~'~'' - ~ :..~ AT THE REGULAR MEETING OF ' THE LYNWOOD INFORMATION INC. r~ TO BE HELD ON JULY 2, 2002 t 6:00 P.M SUN 2 i 2t~L COUNCIL CHAMBERS 11330 BULLIS ROAD, LYNWOOD, CA 9022 Cf1YOF1.YN1M00q.,. ... t - CITY~MANAQ~ . ~,. :.:,,,,:, ARTURO REYES I OFFICE CHAIRMAN FERNANDO PEDROZA VICE-CHAIRMAN PAUL H. RICHARDS, II DIRECTOR CITY MANAGER FAUSTIN GONZALES CITY CLERK ANDREA L. HOOPER LOUIS BYRD DIRECTOR RAMON RODRIGUEZ DIRECTOR INTERIM CITY ATTORNEY MICHAEL B. MONTGOMERY CITY TREASURER IRIS PYGATT OPENING CEREMONIES CALL TO ORDER 2. ROLL CALL OF DIRECTORS Fernando Pedroza Louis Byrd Paul H. Richards, II Ramon Rodriguez Arturo Reyes 3. CERTIFICATION OF AGENDA POSTING BY SECRETARY PUBLIC ORAL COMMUNICATIONS (Regarding Agenda Items Only) PUBLIC ORAL COMMUNICATIONS Ob-27-02P05~19 IF AN ITEM IS NOT ON THE AGENDA, THERE SHOULD BE NO SUBSTANTIAL DISCUSSION OF THE ISSUE- BY THE COUNCIL, BUT IT IS ALL RIGHT FOR COUNCIL TO REFER THE MATTER TO THE STAFF OR SCHEDULE SUBSTANTIVE DISCUSSION FOR A FUTURE MEETING. (The Ralph M. Brown Act, Government Code Section 54950-54962, Part III, Paragraph 5.) ~. 4. MINUTES OF PREVIOUS MEETING: Regular Meeting, June 4, 2002 5. PUBLIC UTILITIES COMMISSION -TELECOMMUNICATIONS CONSUMER BILL OF RIGHTS Comments: Existing law gives the California Public Utilities Commission (CPUC) supervisory and regulatory power over all privately owned utilities within California, including telecommunications providers. The CPUC is responsible for assuring that the utility customers in the State of California have safe and reliable service at reasonable rates. The CPUC receives a number of complaints from consumers against telecommunications providers regarding their unfair marketing practices, methods of service termination, tariff and contract changes, and billing disputes. In an attempt to deal with the consumer complaints, the CPUC has introduced a draft Telecommunications Bill of Rights. Recommendation: Staff respectfully requests that the Board of Directors of Lynwood Information Incorporated receive and file this item. ADJOURNMENT THE NEXT REGULAR MEETING WILL BE HELD ON JULY 16, 2002 AT 6:00 P.M. IN COUNCIL CHAMBER ROOM, CITY HALL, CITY OF LYNWOOD, CALIFORNIA. ,~.... LYNWOOD INFORMATION, INC. REGULAR MEETING JUNE 4, 2002 The Information, Inc. of the City of Lynwood met in a Regular Meeting at 11330 Bullis Road on the above date at 6:22 p.m. Chairman Reyes presiding. Directors Byrd, Richazds, Rodriguez, Reyes answered the joint roll call for all agencies. Also present were City Manager Gonzales, Interim City Attorney Montgomery, City Clerk Hooper, and City Treasurer Pygatt City Clerk Hooper announced that the agenda had been posted in accordance with the Brown Act. Vice Chairman Pedroza arrived at 6:21 p.m. PUBLIC ORAL COMMUNICATIONS (Regarding Agenda Items Only) NONE PUBLIC ORALS COMMUNICATIONS NONE Item #4: MINUTES OF PREVIOUS MEETINGS: It was moved by Director Byrd, seconded by Director Rodriguez and carried to approve the following minutes. • Regulaz Meeting, May 7, 2002 • Special Meeting, May 8, 2002 • Special Meeting, May 13, 2002 • Special Meeting, May 15, 2002 Item #5: WARRANT REGISTER It was moved by Vice Chairman Pedroza, seconded by Director Rodriguez to adopt the Resolution: RESOLUTION N0.2002.012 ENTITLED: A RESOLUTION OF THE LYNWOOD INFORMATION INC. LYNWOOD, CALIFORNIA, ALLOWING AND APPROVING THE DEMANDS AND ORDERING WARRANTS THEREFORE. ROLL CALL: AYES: DIRECTORS BYRD, PEDROZA, RICHARDS, RODRIGUEZ, AND REYES NOES: NONE ABSTAIN: NONE ABSENT: NONE Item #6: THE CALIFORNIA CHANNEL In an effort to educate and provide electronic bridge between elected officials and residents of the State of California, the California cable television industry has created the California Channel ,.•, The California Channel transmits its satellite signal throughout the state Monday through Friday from 9:00 a.m.-3:30 p.m. Whenever possible live programming is aired, however, if both houses of the Legislature have live sessions occurring at the same time, then once of the houses will be aired live and the other house is tape delayed. The California Channel is aired on Channe135 in the City of Lynwood. It was moved by Vice Chairman Pedroza, seconded by Director Byrd and carried to receive and file this item. ADJOURNMENT Having no further discussion, it was moved by Vice Chairman Pedroza, seconded by Director Byrd and carried to adjourn the meeting at 6:24 p.m. Arturo Reyes, Mayor Andrea L. Hooper, City Clerk ,..~ MEMORANDUM DATE: July 2, 2002 TO: HONORABLE CHAIRMAN AND DIRECTORS OF LYNWOOD INFORMATION INCORPORATED A FROM: Faustin Gonzales, City Manager ~/'~ BY: Autra C. Adams, Program Development Coordinator SUBJECT: Public Utilities Commission -Telecommunications Consumer Bill of Rights PURPOSE: To inform the Board of Directors of the Lynwood Information Incorporated of the Public Utilities Commission draft Telecommunication Consumer Bill of Rights. BACKGROUND: Existing law gives the California Public Utilities Commission (CPUC) supervisory and regulatory power over all privately owned utilities within California, including telecommunications providers. The CPUC is responsible for assuring that the utility customers in the State of California have safe and reliable service at reasonable rates. This five-member board is authorized to whatever is necessary to exercise its power and jurisdiction. ANALYSIS: The CPUC receives a number of complaints from consumers against telecommunications providers regarding their unfair marketing practices, methods of service termination, tariff and contract changes, and billing disputes. In an attempt to deal with the consumer complaints, the CPUC has introduced a draft Telecommunications Bill of Rights. Currently, rules and regulations differ between wireless, long distance and local service providers due to the rapid changes in technology. The intent of this Bill of Rights is to set minimum standards for phone companies throughout the state and apply them evenly to all service providers. The draft Telecommunications Consumer Bill of Rights contains the following provisions: . ^ Disclosure -Carriers would be required to fully disclose via the Internet all relevant rates and terms and conditions of service; ^ Privacy -Consumers have a right to have their records and personal information kept from unauthorized use and the right to reject intrusive communications and technology; ^ Accurate Bills & Redress -Consumers have a right to accurate and understandable bills for products and services they authorize, and to fair prompt and courteous redress for problems they encounter; and • Non-Discrimination -Every consumer has the right to be treated equally to all other similarly situated consumers, free of prejudice or disadvantage. Affected parties have until July 16, 2002 to submit comments regarding the draft. It is expected that the entire CPUC will vote on the issue in August 2002. RECOMMENDATION: Staff respectfully requests that the Board of Directors of Lynwood Information Incorporated receive and file this item. ATTACHMENT -~~ ~. Los Angeles Times: PUC Introduces 'Bill of Rights' for Phone Users ~a~ ~ng¢lc~ ffiim~ -c~'i1tl~.S.COfrl. Page 1 of 2 ::~~,',y .vi ~r~~,~ r~.~r ,-,. ~~~~.~. http://www.latimes.com/technology/1a-000039931 j un07.story?coil=la%2Dheadliues%2Dtechnology PUC Introduces 'Bill of Rights' for Phone Users Telecom: The proposal would set tougher standards for all carriers, covering privacy, billing, disclosure, other issues. By ELIZABETH DOUGLASS TIMES STAFF WRITER June 7 2002 Hoping to relieve frustrated phone customers and rein in consumer abuses, state regulators Thursday unveiled a "Telecommunications Consumer Bill of Rights" containing tougher minimum standards for wired and wireless carriers in California. The new rules, more than two years in the making, are designed to address mounting complaints from customers about billing problems, customer service, misleading sales pitches and other ills. Existing rules governing phone companies are inadequate, cryptic and buried in indecipherable government filings, said consumer groups and Carl Wood, a member of the California Public Utilities Commission and the driving force behind the regulatory overhaul. Wood's proposal sets--for the first time--minimum standards for phone companies in the state and applies them to all carriers, including long-distance, local, prepaid phone card and mobile-phone service providers. I think this is a huge deal," said Michael Shames, executive director of the Utility Consumers' Reform Network, a San Diego-based consumer group. "From the consumer point of view, creating a comprehensive set of guidelines for telecommunications is about eight years overdue." The proposed telecommunications rules would require carriers to: * Fully disclose all relevant rates, terms and conditions of service in clear language and in readable type size. * Protect consumer records and personal information from misuse and unauthorized disclosure. * Provide accurate and understandable bills that clearly label products, services, fees and the names of carriers providing the services, and provide prompt and fair redress for billing problems. * Treat all similarly situated customers equally, free of prejudice or disadvantage. http://www.latimes.com/templates/misc/printstoryjsp?slug=la%2D000039931 jun07 6/10/02 Los Angeles Times: PUC Introduces 'Bill of Rights' for Phone Users Page 2 of 2 In addition, the rules would require the PUC to promote consumer participation in rule making and public policy matters that affect them, and to provide effective recourse to consumers if their rights are violated. The rules would apply to all carriers in California with more than $10 million in annual revenue and would protect residential and small-business customers. The PUC would enforce the measures and could levy fines of $5,000 to $25,000 for each violation, Wood said. SBC Pacific Bell, the largest local phone company in California, said it supports the proposal by Wood. "Having rules that treat all the companies in the industry the same ... we think that's good for consumers," SBC spokesman John Britton said. "Undoubtedly there will be a couple of areas we will want to discuss with the commission, but we think he's expressed some good ideas today." The wireless industry, however, is expected to raise strenuous objections. "I am fairly sure that we will get a lot of resistance from the mobile carriers, which enjoys exemptions from a lot of regulations that everybody else faces," Wood said. But he pointed out that wireless phone service is playing a larger role in day-to-day phone use and is generating record numbers of complaints at the PUC. Susan Pedersen, executive director of the Cellular Carriers Assn. of California, declined to comment on Wood's proposal. "We're not in a position to comment right now, but we will be looking at the [rules) and following up with the commission," Pedersen said. The rules are preliminary and need approval from the full commission. After a 20-day period for the affected companies and others to comment on the proposal, Wood hopes to put the rules to a vote as early as Aug. 8. If you want other stories on this topic, search the Archives at latimes.com/archives. For information about reprinting this article, go to www.lats.com/rights. Copyright 2002 Los Angeles Times http://www.latimes.com/templates/misc/printstory jsp?slug=la%2D000039931 jun07 6/10/02 California Public Utilities Commission - Page 1 of 1 California Home CPUC Home Monday, June 24, 2002 Printer Friendly Version About CPUC -Main Page California Public Utilities Commission The California Public Utilities Commission (CPUC) regulates privately owned telecommunications, electric, natural gas, water, railroad, rail transit, and passenger transportation companies. The CPUC is responsible for assuring California utility customers have safe, reliable utility service at reasonable rates, protecting utility customers from fraud, and promoting the health of California's economy. In pursuing these goals, the Commission establishes service standards and safety rules, and authorizes utility rate changes. It monitors the safety of utility and transportation operations, and oversees markets to inhibit anti-competitive activity. In its efforts to protect consumers, it prosecutes unlawful utility marketing and billing activities, governs business relationships between utilities and their affiliates, and resolves complaints by customers against utilities. It implements energy efficiency programs, low-income rates and telecommunications services for disabled customers. It oversees the merger and restructure of utility corporations, and enforces the California Environmental Quality Act for utility construction. The CPUC works with other state and federal agencies in promoting water quality, environmental protection and safety. It also intervenes in federal proceedings on issues that affect California utility rates or services. In 1911, the Commission was established by Constitutional Amendment as the Railroad Commission. In 1912, the Legislature passed the Public Utilities Act, expanding the Commission's regulatory authority to include natural gas, electric, telephone, and water companies as well as railroads and marine transportation companies. In 1946, the Commission was renamed the California Public Utilities Commission. The Governor appoints the five Commissioners, who must be confirmed by the Senate, for six year staggered terms. The Governor appoints one of the five to serve as Commission President. The CPUC employs economists, engineers, administrative law judges, accountants, lawyers, and safety and transportation specialists. The Commission is currently organized into several advisory units, an enforcement division, and a strategic planning group. The Office of Ratepayer Advocates is an independent arm of the CPUC that represents consumers in Commission proceedings, pursuant to statute. The Commission also has a Public Advisor who assists the public in participating in Commission proceedings, and a unit that is charged with informally resolving consumer complaints. The CPUC's headquarters are in San Francisco. http://www.cpuc.ca.gov/j s/friendlytest.asp 6/24/02 Telecommunications Complaints Received b CPUC Y 1995 - 2001 so,ooc 25,000 20,000 15,000 10,000 5,000 0 ^ Cramming ^ Slamming ®Billing Disputes ®Other 'yy~ ~yy~ 1997 1998 1999 2000 2001 Telecommunications Consumer Complaints in 2001 Total Complaints Received 31, 345 Other Slamming 1Q%, ~~oi imming 4% Service Quality 9% Disconnections 3% Billie 57% This Agenda contains a brief general description of each item to be considered. Copies of fhe Staff reports or ofher written documentation relafing to each item of business referred to on fhe Agenda are on file in fhe Office of the City Clerk and are available for public inspection. A person who has a question concerning any of the agenda items may call the City Manager at (390) 603-0220, ext. 200. Procedures for Addressing the Council IN ORDER TO EXPEDITE CITY COUNCIL BUSINESS, WE ASK THAT ALL PERSONS WISHING TO ADDRESS THE COUNCIL FILL OUT A FORM PROVIDED AT THE DOOR, AND TO TURN IT !N TO THE CITY CLERK PRIOR TO THE START OF THE MEETING. FAILURE TO FILL OUT SUCH A FORM WILL PROHIBIT YOU FROM ADDRESSING THE COUNCIL~I THE ABS~CE OF THE UNANIMOUS CONSENT OF THE COUNCIL. AGENDA ITEMS ON FILE FOR CONSIDERATION CITY pr LYNw001J AT THE REGULAR MEETING OF CITY CLERKS OFFICE THE LYNWOOD INFORMATION INC. 'JUL f 1 20G? TO BE HELD ON JULY 16, 2002 ~ pY 6:00 P. M 7~8~9~~1~~1~~i5~6 ~- 11330 BULLIOS ROAD,, LYNWOOD, CA 90262 ~ ~R~ ARTURO REYES CHAIRMAN FERNANDO~PEDROZA LOUIS BYRD VICE-CHAIRMAN DIRECTOR PAUL H. RICHARDS, II RAMON RODRIGUEZ DIRECTOR DIRECTOR CITY MANAGER INTERIM CITY ATTORNEY FAUSTIN GONZALES MICHAEL B. MONTGOMERY CITY CLERK CITY TREASURER ANDREA L. HOOPER IRIS PYGATT OPENING CEREMONIES 1. CALL TO ORDER 2. ROLL CALL OF DIRECTORS Fernando Pedroza Louis Byrd Paul H. Richards, II Ramon Rodriguez Arturo Reyes 3. CERTIFICATION OF AGENDA POSTING BY SECRETARY PUBLIC ORAL COMMUNICATIONS (Regarding Agenda Items Only) PUBLIC ORAL COMMUNICATIONS IF AN ITEM IS NOT ON THE AGENDA, THERE SHOULD BE NO SUBSTANTIAL DISCUSSION OF THE ISSUE BY THE COUNCIL, BUT IT IS ALL RIGHT FOR COUNCIL TO REFER THE MATTER TO THE STAFF OR SCHEDULE SUBSTANTIVE DISCUSSION FOR A FUTURE MEETING. (The Ralph M. Brown Act, Government Code Section 54950-54962, Part III, Paragraph 5.) 4. MINUTES OF PREVIOUS MEETING: Regular Meeting, June 18, 2002 Special Meeting, June 27, 2002 5. LYNWOOD - 3CMA 2002 SAWY AWARDS FINALIST Comments: The City of Lynwood has been selected as a finalist in the City -County Communications and Marketing Association (3CMA) 2002 Sawy Awards. Recommendation: Staff respectfully requests that the Board of Directors of Lynwood Information Incorporated receive and file this item. 6. .APPROVAL OF THE WARRANT REGISTER Comments: City of Lynwood warrant register dated July 16, 2002 for FY 2001-2002. Recommendation: Staff recommends for the Lynwood Information Inc. members to approve the warrant register. ADJOURNMENT THE NEXT REGULAR MEETING WILL BE HELD ON AUGUST 6, 2002 AT 6:00 P.M. IN COUNCIL CHAMBER ROOM, CITY HALL, CITY OF LYNWOOD, CALIFORNIA. LYNWOOD INFORMATION, INC. REGULAR MEETING JUNE 18, 2002 The Information, Inc. of the City of Lynwood met in a Regulaz Meeting at 11330 Bullis Road on the above date at 6:25 p.m. Chairman Reyes presiding. Directors Byrd, Pedroza, Richards, Rodriguez, Reyes answered the joint roll call for all agencies. Also present were City Manager Gonzales, Interim City Attorney Montgomery, City Clerk Hooper, and City Treasurer Pygatt City Clerk Hooper announced that the agenda had been posted in accordance with the Brown Act. PUBLIC ORAL COMMUNICATIONS (Regarding Agenda Items Only) NONE PUBLIC ORALS COMMUNICATIONS NONE Item #4: MINUTES OF PREVIOUS MEETINGS: It was moved by Director Byrd, seconded by Vice Chairman Pedroza and carried to approve the following minutes. • Regulaz Meeting, May 21, 2002 • Special Meeting, May 22, 2002 • Special Meeting, May 29, 2002 Item #5: WARRANT REGISTER It was moved by Vice Chairman Pedroza, seconded by Director Byrd to adopt the Resolution: RESOLUTION N0.2002.013 ENTITLED: A RESOLUTION OF THE LYNWOOD INFORMATION INC. LYNWOOD, CALIFORNIA, ALLOWING AND APPROVING THE DEMANDS AND ORDERING WARRANTS THEREFORE. ROLL CALL: AYES: DIRECTORS BYRD, PEDROZA, RICHARDS, RODRIGUEZ, AND REYES NOES: NONE ABSTAIN: NONE ABSENT: NONE Item #6: AT&T BROADBAND INTERNET MONTHLY SERVICE INCREASE AT&T Broadband intends to increase the monthly service rate for its Internet service in July 2002. AQUA iT~~f It was moved by Director Rodriguez, seconded by Vice Chairman Pedroza and carried to receive and file this item. Item #6: AT&T BROADBAND'S 2005 RATE CHANGES FOR CABLE EQUIPMENT & INSTALLATION FNA DIGITAL VIDEO AT&T Broadband intends to change the rates for cable television equipment and installation, and digital video effective July 15, 2002. It was moved by Vice Chairman Pedroza, seconded by Director Byrd and carried to receive and file this item. ADJOURNMENT Having no further discussion, it was moved by Vice Chairman Pedroza, seconded by Director Byrd and carried to adjourn the meeting at 6:27 p.m. Arturo Reyes, Mayor Andrea L. Hooper, City Clerk LYNWOOD INFORMATION, INC. SPECIAL MEETING JUNE 27, 2002 The Information, Inc. of the City of Lynwood met in a Special Meeting at 11330 Bullis Road on the above date at 10:34. Chairman Reyes presiding. Directors Byrd, Pedroza, Richards, Rodriguez, and Reyes answered the joint roll call for all agencies. Also present were City Manager Gonzales, City Clerk Hooper, and City Treasurer Pygatt. Interim City Attorney Montgomery was absent. City Clerk Hooper announced that the agenda had been posted in accordance with the Brown Act. PUBLIC ORAL COMMUNICATIONS (Regarding Agenda Items Only) NONE PUBLIC ORAL COMMUNICATIONS NONE Item #4 WARRANT REGISTERS It was moved by Director Byrd, seconded by Vice Chairman Pedroza to adopt Resolution. RESOLUTION NO. 2002.014 ENTITLED: A RESOLUTION OF THE LYNWOOD INFORMATION INC. LYNWOOD, CALIFORNIA, ALLOWING AND APPROVING THE DEMANDS AND ORDERING WARRANTS THEREFORE. ROLL CALL: AYES: DIRECTORS BYRD, PEDROZA, RICHARDS, RODRIGUEZ, AND REYES NOES: NONE ABSTAIN: NONE ABSENT: NONE ADJOURNMENT Having no further discussion, it was moved by Director Byrd, seconded by Vice Chairman Pedroza and carried to adjourn at 10:35 a.m. Arturo Reyes, Mayor Andrea L. Hooper, City Clerk MEMORANDUM DATE: July 16, 2002 TO: HONORABLE CHAIRMAN AND DIRECTORS OF LYNWOOD INFORMATION INCORPORATED FROM: Faustin Gonzales, City Manager °~' BY: Johonna Howard, Public Relations Officer SUBJECT: Lynwood-3CMA 2002 Savvy Awards Finalist PURPOSE: To inform the Board of Directors of the Lynwood Information Incorporated of the City of Lynwood's selection as a finalist in the 2002 Savvy Awards Competition sponsored by 3CMA (City -County Communications and Marketing Association) in cooperation with the National League of Cities. BACKGROUND: 1. In 2001, in accordance with the Lynwood Strategic Plan, staff was directed to develop publications such as a city brochure and a community calendar for distribution to citizens and to follow through by submitting these pieces in award competitions. 2. In March 2002, staff submitted three entries in the 3CMA Savvy Awards Competition-Lynwood Profiles In Progress brochure, the 2002 Lynwood Community Calendar, and the Lynwood `n Perspective community newsletter. 3. Staff received notification on ,June 30, 2002, that Lynwood is a finalist for an award in the category of Publications-Other, Population Group 54,000 - 131,393. 4. Staff submitted two entries in the category of Publications-Other _ Population Group 54,000 - 131,393-Lynwood Brochure A Profiles of Progress and the 2002 Lynwood Community Calendar. 5. 3CMA has indicated that the City's entry entitled "Lynwood Brochure A Profile of Progress" is the finalist for the category of Publications- Other. 6. There are three possible awards in each category: the Savvy, first place; the Silver Circle Award, second place; and, the Award of Excellence, third place. DISCUSSION: The City-County Communications and Marketing Association, founded in 1988, is the leading organization in local governments that are innovating new and more effective ways of communicating with their citizens. The organization has a membership of over 850 city and county members from a number of governmental disciplines and functions. It emphasizes the necessity of viewing citizens as customers with important input into the kinds of services public organizations offer and how those services are provided. Aa'ENVA ITEM As a recipient of the Savvy Awards Competition, Lynwood receives national recognition for outstanding local government achievements in communications, public sector marketing, and citizen-government relationships. Additionally, the awards program salutes skilled and effective city/county/agency professionals who have creatively planned and carried out successful innovations. During the conference, Lynwood's entries along with the over 750 others will be displayed. The awards ceremony luncheon will be held during the 14th Annual 3CMA National Conference on September 6, 2002, in Washington, D.C. Until such time, 3CMA is not disclosing the specific awards the finalists have won. It would be appropriate for someone from the City of Lynwood to attend the ceremony/conference to receive this distinguished award on the City's behalf. RECOMMENDATION: Staff respectfully requests that the Board of Directors of Lynwood Information Incorporated receive and file this item. ATTACHMENT city o~ Yl~T~00D AL4AMERICA CITY ity ~I~[eeting ChaQQenges ~ ~ f ~ ~ 11330 BULLIS ROAD I LYNWOOD, CALIFORNIA 90262 (310) 603.0220 3CMA AWARDS ENTRY: A PROFILE OF PROGRESS BROCHURE CATEGORY: PUBLICATION -OTHER In the year 2001, the City of Lynwood celebrated its 80~' Anniversary and the brochure `%A Profile of Progress" was developed as part of the 10-month celebration. The brochure sketches the city's progress, with photo highlights of historic Lynwood in halftones and showcases more recent developments in full color with narrative provided in both English and Spanish. The publication is a 16 page, full color document written to highlight the progress of new developments in Lynwood. ~~~~ city O~ Y~~OOD ' j Al4AMERICA CITY ~~ ~,~ : _~ v4 Ctty ~tdeeftng CkaQQenges I P ~, `, j ~~ 11330 BULLIS ROAD `' LYNWOOD, CALIFORNIA 90262 {310) 603-0220 March 25, 2002 3CMA Savvy Awards Competition P.O. Box 20278, Washington-Dulles Airport Washington, D.C. 20041 To Whom It May Concern: 3CMA AWARDS ENTRY: A PROFILE IN PROGRESS BROCHURE CATEGORY: PUBLICATION -OTHER Problem/Opportunity Statement: In the year 2001, the City of Lynwood celebrated its 80~` Anniversary and as a ' result the City Council increased the budget for promotional items. The brochure entitled "A Profile In Progress" was developed as part of the 10-month celebration. Intended Goals and Outcome: The objective was to develop a promotional piece for both residents and local businesses, reflecting Lynwood's past and present. The brochure sketches the city's progress, with photo highlights of historic Lynwood in halftones and showcases more recent developments in full color with narrative in both English and Spanish. The inside cover pages (front and back) provide a historic pictorial account of Lynwood, dating back from 1921 to the early 70s. The color photos highlight the developments of the 1980s, 1990s to present day. The budget designated for the brochure was $50,000. The total project cost $48,062, this includes the cost of an outside consultant totaling $11,550 and translation, printing, paper, prepress and special effects totaling $36,512. The target audience was residents of Lynwood and local business persons. Brochures were distributed to each household in Lynwood, about 14, 600. The development of the brochure began on September 11, 2001 (at least an attempt was made to begin working on it), and completed on October 24, 2001 at the point it was delivered to Lynwood households. The project was developed by the Public Relations Officer generating input from the City Manager and City Council to determine the theme. The publication is a 16 page, full color document written to highlight the progress of new developments in Lynwood. The Public Relations Officer was responsible for managing the project including providing appropriate direction to a graphic design consultant including design input and approval. The copy was written in- house by the Public Relations Officer and Spanish translation was contracted to a professional transcriber. The graphic designer was responsible for layout, design and preparation of project for prepress and printing. Printing was provided by outside printer. Documentation of Achievement of Goals or Outcome: The effectiveness of the brochure was evaluated based on the response received from the public-internal and external. The brochure was well-received by the local business community. Accolades came from the Lynwood Chamber of Commerce and the Business Development Roundtable Memberships. Comments Included: "We are much more informed and have a much clearer image of what developments are in the works." - Lynwood Monthly Business Roundtable Membership "The Chamber who is also celebrating its SSA' Anniversary has another excellent tool in which to market our City." - Errick Lee, Executive Director of Lynwood Chamber of Commerce It was also used as an information tool for students researching information about Lynwood. Residents were polled (when visiting the city to conduct business during the months of November and December) to give their opinion of the brochure. Most of those polled indicated that they enjoyed reading and found it very informative. The objective was met because the brochure was prepared to capsulate the progress of Lynwood in celebration of its 80~' birthday for both the English and Spanish speaking community. The brochure is also available on the Lynwood website at www.lynwood.ca.us for the external public seeking information on the City. Sincerely "Pamela Lillquist" To: <jhoward@lynwood.ca.us> -,: <pam.lillquist@3cma. cc: org> Subject: Savvy Finalists 06/30/02 01:19 PM Please read the following. Congratulations! CIt•~'-C(3t1n~~Z' communications anc~ , marketing ~.ssociation . June 30, 2002 To: Johonna Howard • From: Dick Lillquist Re: 2002 Savvy Awards Congratulations! You are a Finalist in the Year 2002 Savvy Awards Competition. Each year the number of entries in 3CMA's Savvy Awards competition grows in quality, array and scope of programs submitted. This year, we received over 750 entries. The Savvy Competition reflects the growing skills of local government professionals, as more and more local governments and agencies embrace and employ the concepts of enhanced marketing and communication with citizens. Similar to prior year's successful Savvy Awards presentation, the Savvy Competition Committee is not advising the finalists of the exact award (Savvy, Silver Circle or Award of Excellence) that they have won. All the awards in a specific category will be announced and honored during the 3CMA 2002 Annual Conference at the Savvy Awards luncheon at the Crystal Gateway Marriott in Arlington, VA on Friday, September 6, 2002. The Savvy winner will be documented in the Awards presentation and will be called forward to accept the Savvy Award. The other Awards will also be honored and available at the luncheon. It is with great pleasure to report that you are a finalist and candidate for one of the three Savvy Program awards in the category of Publications -Other, Population Group 54,000 - 131,393. Please be sure to make your reservation for the Annual Conference. The Early Registration Opportunity has been extended to July 15, 2002. If you do not have a copy of the Annual Conference brochure, please let us know or visit the 3CMA web site at www.3CMA.org. If you will not be attending the Conference, please let us know. Feel free to call the 3CMA office with any questions as soon as possible. Additional tickets for the Savvy luncheon may be purchased in advance for $45. Congratulations for being Savvy! E;m "3CMA" To: <jhoward@lynwood.ca.us> .. •: <info@3cma.org> cc: Subject: Savvy Awards 07/08/02 10:40 AM Johonna -Your entry entitled "Lynwood Brochure A Profile of Progress-City of Lynwood, CA" is a finalist for the category of Publications Other. Thanks, Katy Brennan 3CMA 3CMA ~"' ~ Page 1 of 1 Clty-CnL1I1~~tiT corilmunications and ma~~ketin~ association About 3CMA, The ultimate challenge for local government lies in converting passive consumers of public services into responsible, supportive citizens. Targeted marketing and focused communication skills (keystones of successful 2002 private sector organizations) are tools used by successful cities and Con counties to transform critics to supporters. The CityCounty Communications and Marketing Association is the leading organization in local governments that are innovating new and better ways Proud of communicating with their citizens by viewing them as customers with Am important input into the kinds of services offered and how they are provided. Historically, local government and other providers of professional services (such as hospitals, colleges, banks, the legal and medical professions) did not think it necessary or appropriate to focus on customers by using sophisticated communication and marketing skills and techniques. 3CMA was founded in 1988, by a few government professionals who realized that times were changing and governments would need to become more competitive with the private sector, that the traditional government service monopoly was dying. 3CMA founders saw a need to develop members' skills to enable cities and counties to compete to retain and satisfy residents, businesses, shoppers, tourists, utility customers transit 2002 Savvv Awards Info , users and other specialized customers. We have been successful and are constantly improving, with members now developing Internet products, government access TV programming and other reporting vehicles with _ J,_~ - enhanced image and branding components. ~ ~' With over 850 city and county members from a number of governmental 1 ! ~~~rll disciplines and functions, 3CMA offers a wide range of member services, , `. networking and resource saving opportunities. By adapting ideas from the . `~ ~ Annual Savvy Competition, participating in a 3CMA Mini Conference, `'~-~ .~- J' reading 3CMA newsletters and hotsheets or calling 3CMA's office, a Watch for Announce member can tap a growing pool of specialized expertise. Today, local government is heavily involved in communications and marketing whether it recognizes it or not. The fundamental questions are: how effective is the effort, and what tools are needed to improve it so you can increase citizen input and satisfaction? For more information contact: Richard Lillquist, Executive Director http://www.3cma.org/about.htm ~/2/~2 "~~Ny~ ~s~~< cvvl, ~iry•~ounry ~ommunlcatlons and Marketing Association. All rights reserved. Design by Catherine 0. Brennan, 2001 Sitepolicies E= 3CMA "~ .~ Page 1 of 1 Cluj%-Cntlll~,y' , COI11I11UI11C~~1()I1S ~.Il(~ I71~.1?ketin.~ asseCia.tlon. Savvy ~4ward~ http://www.3cma.org/savvy%20awards.htm x/2/02 ---~~ry~ ~s~ ~< GVV1, ~~~y•~uur~ty communications and Marketing Association. All rights reserved. Design by Catherine 0. Brennan, 2001 Site policies 3CMA Clt~'-COUnty communications and mal1ketin~ association Savvy Awards About Savvy Rules Judging How The Work y Savvy Awards judges are local government professionals and persons from the professional, consulting and academic communities who are highly knowledgeable in marketing and communications activities. All entries are judged on overall accomplishments, with measurable Categories Judging Entry outcomes being heavily weighted. Entries in the Tools category are judged on overall creativity, quality of content, design and production and budget. Entries in the Processes category are judged on customer focus, use of methods that encourage two~way exchange, and budget. Judges reserve the right to reassign entries to categories other than those in which the entries have been submitted, if they believe that this will result in a fairer evaluation. 2001 Winners Display&Recognition Entries will be placed on display during the 14th Annual 3CMA Conference in the Fall of 2002. As conference details become available, they will be posted on the 3CMA website atwww_3GMA.org. Winners will be honored at the Conference's Savvy Awards Luncheon. 3CMA will notify winners in sufficient time to make arrangements for representatives to attend the Savvy Awards luncheon. Benefits A Guidebook of Savvy entries will be available to all 3CMA members, and all participants in the Savvy competition, whether or not they are members of 3CMA. The Guidebook provides brief descriptions of all entries, including entrant names and contact information. The Guidebook provides an increasingly important channel for direct exchange among local government professionals on successful innovations. Page 1 of 1 ©Copyright 2001, City-County Communications and Marketing Association. All rights reserved. Design by Catherine 0. Brennan, 2001 Site policies ~~ ~~ IJ ~33~ 5 .4 ~ -" ~ RESOI:UTiON-NO--ti' ~ - - ---A-Rf$OtFFT-i9N-{1F- TiiE-tYNW00D-iNF6RMATiON-iNC . e LYNWOOD, CALIFORNIA ALLOWING AND APPROVING e ----- THE DEMANDS AND OROERIN6 WARRANTS THEREFOR --- e o - The Lynmggd Information Inc. does hereby resolve as follows; i o -----.. --- -- -----..---------- --- ---- - - -- ------ ~: -- Section 1. That the demands presented. having been regularly audited, are hereby •llomed and „ ---approved..-and-that-sfarrsnts-ordered -drawn therefor-by the-Ageneg Treasure-to the payee-and--in-the-amounts--indicated:--------- - 1e WARRANTM/DATE PAYEE DESC AMOUNT i ~ e 3484 07-16-02 U. S. POSTMASTER POSTAL SERVICES 2, 000 00 ~ ~~ ; e -34Q5----Oi-16-62 -BRENDA-J:--PETERSF3N Ar ASSOC~-----NEWSLETTER/DESIGN - -- - . -- --- L 163 ___-------_Y._. 70 -- ----- ~ 34Bb 07-1b-02 AT&T WIRELESS 6ERVICE WIRELESS SERVICES . _ ~-- 34 87 - ,~ - - 3487 07-16-02 AUTOMATED BINDING b MAILING CO MAILING SVCS . 235.16 ~ ~ *+- .TOTAL 3, 433. 73 eezoasaseeam e , Section 2. That the Agency Secretary shall certify to the adoption of the resolution and shall ~ e- 0 ----deifver-e-eertffied-copg--to the Agency Treasure-end-shall retain-e eopy thereof-for-the rreord -- ---- __......__...__-____.____ .--..~__._,__ __ 0 ~ _~--- -- . -------- PASSED,-APPROVED AND ADOPTED THE _ de of ._.._ _ y _. _...... _, 2002-_ _- __ _ ..._ ___ - --__ --- _ _~ a ATTEST'---- --..___ ----__-_. - ___.- __-__- . -_. __. - ___. ; s ~ ~ ANDREA L. HDOPER ARTURO REYES e -SE@RETn",,;---- r -_ __.._~_E~~MANrt-gmroad-informetion-3nr:------ e ~ ~ i -e s ~ e a s e i r r. v. n ~*