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HomeMy Public PortalAboutTOL PR 2013-10-03 Pro-Fit Ski ribbon cutting Town of Leesburg News Release For Immediate Release Pro-Fit Ski & Mountain Sports Returns to Leesburg with New Store in Virginia Village Shopping Center Ribbon cutting ceremony for new store will be on Thursday, October 10, 2013 at 11:00am Leesburg, VA (October 3, 2013) – After a four-year absence, Brian and Nancy Deely have re-opened Pro-Fit Ski & Mountain Sports, formerly Pro-Fit Ski & Skate, in Leesburg’s Virginia Village Shopping Center. In celebration of their return to full-scale retail operations, Mayor Kristen Umstattd will officiate a ribbon cutting ceremony on Thursday, October 10, at 11:00am. Pro-Fit Ski & Mountain Sports is located at 34-B Catoctin Circle SE, between Ben Franklin and Bicycle Outfitters. Pro-Fit Ski & Mountain Sports is the area’s premier retailer of alpine ski, snowboard and other mountain sports equipment, featuring top brands such as Rossignol, Dynastar, Lange, K2, Dalbello, Atomic, Obermeyer, Marmot and Spyder. Pro-Fit also offers expert boot fitting, ski rentals, children’s seasonal leases, and ski tuning services ranging from a basic hot wax to world-class race tuning. Brian Deely is MasterFit University Master’s Level Certified in bootfitting and has been involved in ski and boot testing on the East Coast and in the Rockies for decades. Pro-Fit Ski & Mountain Sports has been selected as one of America’s Best Bootfitters, a select group of top independent U.S. and Canadian ski and snowboard shops specializing in custom boot fitting. “America’s Best Bootfitters designation is granted only to shops whose boot fitting and customization work has demonstrated a high level of expertise and consistency over the years and meets rigorous standards,” explained Steve Cohen, executive director of ABB and the Masterfit University Boot Fit Training Centers. Nancy Deely has worked in ski retail since 1982 and has been involved with the ski instruction community since 1981. She received her Level II PSIA certification in 1989 and maintains that certification today. (more) TOL PR 2013-10-03 Pro-Fit Ski ribbon cutting Page 2 During their hiatus from full-scale operations, Brian remained intimately involved in the ski world, maintaining Pro-Fit as a tuning and boot fitting service-only operation. He continued to provide his expert skills to customers, including racers, ski patrollers, instructors, and recreational skiers from October through March. For more information about Pro-Fit Ski & Mountain Sports, please visit www.pro-fitski.com. Contact: Doug Parsons Business Development Manager dparsons@leesburgva.gov 703-771-6530 # # #