HomeMy Public PortalAboutTOL PR 2013-10-03 Pro-Fit Ski ribbon cutting
Town of Leesburg
News Release
For Immediate Release
Pro-Fit Ski & Mountain Sports Returns to Leesburg with New
Store in Virginia Village Shopping Center
Ribbon cutting ceremony for new store will be
on Thursday, October 10, 2013 at 11:00am
Leesburg, VA (October 3, 2013) – After a
four-year absence, Brian and Nancy Deely
have re-opened Pro-Fit Ski & Mountain
Sports, formerly Pro-Fit Ski & Skate, in
Leesburg’s Virginia Village Shopping Center. In celebration of their return to full-scale retail
operations, Mayor Kristen Umstattd will officiate a ribbon cutting ceremony on Thursday,
October 10, at 11:00am. Pro-Fit Ski & Mountain Sports is located at 34-B Catoctin Circle SE,
between Ben Franklin and Bicycle Outfitters.
Pro-Fit Ski & Mountain Sports is the area’s premier retailer of alpine ski, snowboard and other
mountain sports equipment, featuring top brands such as Rossignol, Dynastar, Lange, K2,
Dalbello, Atomic, Obermeyer, Marmot and Spyder. Pro-Fit also offers expert boot fitting,
ski rentals, children’s seasonal leases, and ski tuning services ranging from a basic hot wax to
world-class race tuning.
Brian Deely is MasterFit University Master’s Level Certified in bootfitting and has been involved
in ski and boot testing on the East Coast and in the Rockies for decades. Pro-Fit Ski & Mountain
Sports has been selected as one of America’s Best Bootfitters, a select group of top
independent U.S. and Canadian ski and snowboard shops specializing in custom boot fitting.
“America’s Best Bootfitters designation is granted only to shops whose boot fitting and
customization work has demonstrated a high level of expertise and consistency over the years
and meets rigorous standards,” explained Steve Cohen, executive director of ABB and the
Masterfit University Boot Fit Training Centers.
Nancy Deely has worked in ski retail since 1982 and has been involved with the ski instruction
community since 1981. She received her Level II PSIA certification in 1989 and maintains that
certification today.
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TOL PR 2013-10-03 Pro-Fit Ski ribbon cutting
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During their hiatus from full-scale operations, Brian remained intimately involved in the ski
world, maintaining Pro-Fit as a tuning and boot fitting service-only operation. He continued to
provide his expert skills to customers, including racers, ski patrollers, instructors, and
recreational skiers from October through March. For more information about Pro-Fit Ski &
Mountain Sports, please visit www.pro-fitski.com.
Contact:
Doug Parsons
Business Development Manager
dparsons@leesburgva.gov
703-771-6530
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