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Home My Public Portal About19911029 - Agenda Packet - Board of Directors (BOD) - 91-33 Open Space , MIDPENINSULA REGIONAL OPEN SPACE DISTRICT Meeting 91-33 WORKSHOP SPECIAL MEETING BOARD OF DIRECTORS A G E N D A 7 :00 P.M. 201 San Antonia Circle Tuesday Building C - Suite 135 October 29, 1991 Mountain View, Calif . (7 :00) ROLL CALL 1 . Public Communications: direction for the 90s 2 . Public Outreach: define and discuss 3. Informational Programs : docents , volunteers , staff and Board 4 . 20th Anniversary 5. District Publications 6. Summary of Discussion 7 . Suggestions for Implementation: changes in staffing, budgeting, and use of consultants ADJOURNMENT 201 San Antonio Circle,Suite C-135 • Mountain View,California 94040 ° Phone:(415)949-5500 . FAX:(415)949-5679 General Manager:Herbert Grench Board of Directors:Katherine Duffy,Robert McKibbin,Teena Henshaw,Ginny Babbitt,Nonette Hanko,Betsy Crowder,Richard Bishop a PLEASE CHECK ONE: Board Member Staff Member Public Public Communications Workshop October 29, 1991 1 . What should be done in the next ten years. 1 Increase public awareness, appreciation and respect of open space - education - information - experience 2) Review all existing materials/practices 3) Post general information/mailings at trail heads 4) Better maps - consistent, clear, accurate, complete 5) Coordinate between departments 6) Devise ways for public feedback (attitudes, comments) 7) Greater use of docents and volunteers 8) Be more aggressive - higher profile - pro-active communications manager - interesting timely information - better press relations - meet regularly/keep informed 9) Answer critical reports involving policies 10) Disseminate information don't duplicate their outreach (Trail Center, Sierra Club) radio and TV contacts 11 ) Involve neighbors 12) Develop school programs 13) Utilize rangers as interpretors 14) Create multi-year strategy for funding measure - TOP priority 15) Favor higher activity in '92 (20th Anniversary), resuming status quo in '93 and subsequent years 16) Modest increase in program emphasis Increased media contact and environmental organizations 2 . PUBLIC OUTREACH Define and give views on how or if such a program would meet District and public needs. - More public presentations by staff, docents, board, volunteers. - More information in Newsletter such as features: 1) Use (hike of the month ) ; 2 ) Open Space ethic (why Open Space is needed, how to care for it) ; 3) Controversy and conflicts; 4 ) District activities. -Involve public through attitude poll. - Explain philosophy and policies to public about purchase , management. - Slide shows for public. 3. INFORMATIONAL PROGRAMS +; Docents o w - o w a. remain the same x b. decrease c.expand x ?C I X X d.evolve ,grow,become viable X e.doing well i x f, more docent input in District x publications g, keep informed h, additional funding for staff X i.use as advisors on informational programs and projects ( Daniels Center ) X 3 Informational 3. INFORMATIONAL PROGRAMS 41 a � o O Volunteers: �j Q a . remain the same X b . decrease c.exP and x x X X devolve , grow, and become viable e. include interpretation f,adopt a trail g. adopt a preserve ( a program for each Preserve ) h• provide brochures and maps to X volunteers i. keep informed j.use as advisors on program k. fund needed additions x r i 3. INFORMATIONAL PROGRAMS 41 a� ro Q o o Staff: a, increase and expand program b. Ranger walks to supplement )( Docent program/ interpreters X not cops c .a variety of organized slide presentations and an effort to contact organizations about them x d . increase local official contacts e.improve signing of Preserves and trails 3. INFORMATIONAL PROGRAMS 41 a O o n x .S4 m p 4-4 U Oa m Q �, Board : a. increase local official contacts I x b.role as speakers X c.presence on Preserves (handing out literature ) x d. Press interviews / contacts X e.column in Docent newsletter X f Public Communications Workshop Octooer 29, 1991 4. Should a committee be formed for the 20th Anniversary? Suggestions for celebration? Unanimous board votes for forming a committee--comprised of: 1 ) Subcommittee of the Finance and Legislative committees 2) Representatives from several existing committees - more than public communications 3) District-wide representation - Full staff - Docents - Volunteers - Board - User groups 4) Hire a consultant 5) Coordinated by the General Manager Suggestions for celebration: 1 ) - Tours 2) - Official picnics 3) - Increase public official contact 4) - Special events for environmental organizations and special user groups 5) - Encourage public and environmental groups to use preserves and facilities 6) - Trail and preserve openings and dedications - Focus on Skyline opening in March 7) - Public outreach programs at each preserve 8) - Everyone, hand out buttons on the trail -- create public contact 5. DISTRICT PUBLICATIONS Are current publications what we want? or, What changes should be made? - No glossy paper. - Newsletter of newsprint, appearing regularly. - Publications are too infrequent. - Revive the quarterly Open Space Newsletter. - Docent and Volunteer publications are fine as-is; do not change. - Newsletter ideas 1) "Nike of the month" 2 ) "Now to find Open Space Preserve" 3) " Introducing Open Space Preserve" 4 ) "Ranger of the Season" - Need rotating displays in libraries, schools. - Maps should be much more accurate and readable . - All-site brochure needs better maps, regulations included. i 7. IMPLEMENTATION 3 °' ro -0 O w x QQ cc U Q Increase in Regular Staff ? a. base on goals set by Board b. pro-active roll for program X i c. approved program first,"Stru reext�,�erdw a &*Jy 4 geetss� d. no change e. people-focused program f. increase in effectiveness I I I i I f I i I i 7. IMPLEMENTATION Q (D o -0 o a x o r x pa U Q x x Outside Contractors ? a. only where financially feasible b,specialized work only X X X c .regular staff should be @ able to handle normal annual load I d .need more information and costs i e. program needs additional staff I I I I I I l I a i 6' d i i 7. IMPLEMENTATION a� o z� o U) o 4 x � 0 � w U Q x x Marketing Consultant ? a,define program and costs _ b, should be the job of the Public Communications Manager or people appro- priate to an expanded X program 6 i i i I