HomeMy Public PortalAboutMarch2020MajesticTheaterWatertown Free Public Library
Library Director
Leone E. Cole
TO: Trustees
FROM: Caitlin Browne, Assistant Director
DATE: February 26, 2020
RE: Promotional Opportunity at Majestic Theater
The library was approached by Screen Vision Media with an opportunity to promote the library
at the new Majestic Movie Theater opening in Watertown. They offer 15 and 30 second spots
for local non -profits and community organizations to advertise on theater screens before
movies start.
The spots can be produced by Screen Vision Media or an organization can provide the content
completely. There is a $450 set up fee and then rates are based off of the amount of time the
spot runs (in weeks).
Pricing options:
15 seconds, 32 weeks: $3,330
15 seconds, 52 weeks: $4,350
30 seconds, 32 weeks: $4,290
30 seconds, 52 weeks: $5,390
If we move forward Joe Ferreira of the circulation department would create our video with
input from a small team. We've viewed samples of the what Screen Vision Media can provide
and we would not be interested in having them create something for us.
I recommend that we consider a 30 second spot for a 32 or 52 week run to be paid with special
gifts at the approval of the Trustees.
123 Main Street Watertown, MA 02472-4478
617.972.6434 watertownlib.org
Client
Screenvision Representative
Email
Phone
Today's Date
Cinema Element
Animated Slide = A
Animated Slide with Audio = AA
Audio Visual Spot= AV
Length of Ad
(example :15, :30)
Frequency of Ad
(example 1X, 2X, 3X)
Campaign Length
# of Weeks
Proposed Start Date
Total Theaters
Total Screens
Weekly Rate (Net)
Handling & Production Fee
Total Media Price (Net)
Total Campaign Price (Net)
Watertown Free Library
Jimmy Ansourian
la mow la n iyscreenv is lonmedia.con i
508.494.2903
2/10/2020
AV
:15
ix
32
4/3/2020
1
7
$90.00
$450.00
$2,880.00
$3,330.00
CINEMA ADVERTISING PROPOSAL
�'±;' MEN
Y
;I; MEDIA
Theater N ea er Name
Screens Pods City
Majestic 7 at Arsenal Yards 7
Screens
1 Watertown
WHY CINEMA
❑ Impact -Cinema's unique a bddy to offer you premium content in front of a
desirable audience in a I mmersive environment gives you the most impactful
impression of any screen in the media landscape
❑ Mass Audience — mowegoing is the #1 form of entertainment reaching 77%of
adults 12+ annually
0 Growing Audience — while other media is struggling to maintain effectiveness,
the strength of the box office is a leading reason why more and more businesses
are investingtheir advertising dollars in Cinema
7 Promotional Push —Hollywood studios and film distributors spend millions of
dollars weekly to push local people to the theatre to see movies and YOUR
MESSAGE
;] MNlenniels — 70% of all Millennialsgotothe movies at least 6times per year
and that number is growing
Final Element creative materials must be approved by both Screenvision and Exhibitor/Circuits
The proposed rates are valid for 7 business days as of the submission date, assuming inventory availability
and are subject to change at any time - pending theater clearance/circuit approval.
450
State
MA
Weekly Price
Weekly Rate
These numbers are estimates based on current network configuration
$90
$90
Client
Screenvision Representative
Email
Phone
Today's Date
Cinema Element
Animated Slide = A
Animated Slide with Audio = AA
Audio Visual Spot= AV
Length of Ad
(example :15, :30)
Frequency of Ad
(example 1X, 2X, 3X)
Campaign Length
# of Weeks
Proposed Start Date
Total Theaters
Total Screens
Weekly Rate (Net)
Handling & Production Fee
Total Media Price (Net)
Total Campaign Price (Net)
Watertown Free Library
Jimmy Ansourian
ons0una nAscteemnsmrrniaci la. coin
508 494.2903
2/10/2020
AV
:15
1x
52
4/3/2020
1
7
$75.00
$450.00
$ 3,900.00
$4,350.00
CINEMA ADVERTISING PROPOSAL
SCREEN
VISION
MEDIA
Theater Name
Screens Pods City
State
Weekly Rate
Majestic 7 at Arsenal Yards
7
1
Watertown
MA
$75
Screens 7
Weekly Price
575
WHY CINEMA
❑ Impact - Cinema's unique abilrtyto offer you premium content in front of a
desirable audience in a immersiveenvironment gives you the most impacrful
impression of any screen in the media landscape
❑ Mass Audience— moviegoing is the #1 form of entertainment reaching 77% of
adults 12+annually
J Growing Audience — while other media isstrugglingto maintain effectiveness,
the strength of the box office is leading reason why more and more businesses
are investingtheir advertising dollars in Cinema
❑ Promotional Push —Hollywood studios and film distributors spend millions of
dollarsweeklyto push local peopleto the theatre to see movies and YOUR
MESSAGE
❑ Mlllennials — 70% of all Milknnielsgoto the movies at least 6times per year
and that number is growing
Final Element creative materials must be approved by both Screenvision and Exhibitor/Circuits
The proposed rates are valid for 7 business days as of the submission date, assuming inventory availability.
and are subject to change at any time - pending theater clearance/circuit approval.
450
These numbers are estimates based on current network configuration
Client
Screenvision Representative
Email
Phone
Today's Date
Cinema Element
Animated Slide = A
Animated Slide with Audio = AA
Audio Visual Spot= AV
Length of Ad
(example :15, :30)
Frequency of Ad
(example 1X, 2X, 3X)
Campaign Length
# of Weeks
Proposed Start Date
Total Theaters
Total Screens
Weekly Rate (Net)
Handling & Production Fee
Total Media Price (Net)
Total Campaign Price (Net)
Watertown Free Library
Jimmy Ansourian
JansourIanlO5creenvlsioilmadla corn
508.494.2903
2/10/2020
AV
:3D
1x
32
413/202D
1
7
512400
$450.00
$3,840.00
$4,290.00
Theater Name
Majestic 7 at Arsenal Yards
CINEMA ADVERTISING PROPOSAL
;: ,�r SCREEN
? VISION
MEDIA
Screens Pods City
7
1 Watertown
State
MA
Weekly Rate
$120
Screens 7
Weekl Price
120
WHY CINEMA
❑ Impact - Cinema s unique abdrtytooffer you premium content in front of a
desirable audience in a immersive environment gives you the most impactful
impression of any screen inthe media landscape
i Mass Audience — moviegoing isthe ll forrn of entertainment reaching 77% of
adults 12+annually
❑ Growing Audience— while other media is struggling to maintain effectiveness,
the strength of the box office is a leading reason why more and more businesses
are investingtheir advertising dollars in Cinema
❑ Promotional Push —Hollywood studios and film distributors spend millions of
dollarsweekly to push local people to the theatre to see movies and YOUR
MESSAGE
❑ Mlllenniah — 70%of all Millennialsgoto the movies at least 6times per year
and that number is growing
Final Element creative materials must be approved by both Screenvision and Exhibitor/Circuits
The proposed rates are valid for 7 business days as of the submission date, assuming inventory availability.
and are subject to change at any time - pending theater clearance/circuit approval.
450
These numbers are estimates based on current network configuration
Client
Screenvision Representative
Email
Phone
Today's Date
Cinema Element
Animated Slide = A
Animated Slide with Audio = AA
Audio Visual Spot= AV
Length of Ad
(example :15, :30)
Frequency of Ad
(example 1X, 2X, 3X)
Campaign Length
# of Weeks
Proposed Start Date
Total Theaters
Total Screens
Weekly Rate (Net)
Handling & Production Fee
Total Media Price (Net)
Total Campaign Price (Net)
Watertown Free Library
Jimmy Ansourian
onsouria nt4iscrearlvislonmadf a. coin
508 494.2903
2/10/2020
$450.00
$4,940.00
$5,390.00
CINEMA ADVERTISING PROPOSAL
;.
' V SCREEN
VISION
c MEDIA
Theater Name
Screens Pods City
State
Weekly Rate
Majestic 7 at Arsenal Yards
7
1
Watertown
MA
$95
Screens T
Weekly Price
$85
WHY CINEMA
❑ Impact - Cinema's unique ability to offer you premium content In front of a
desirable audience in a lmmersive environment gives you the most impactful
impression of any screen mthe media landscape
❑ Mass Audience — mov,egomg is the p1 form of entertainment reaching 77% of
adults12+annually
J Growing Audience — while other media is strugglmgto maintain effectiveness,
the strength of the box office is a leading reason why more and more businesses
are investfngtheir advertisingdollars in Cinema
• Promotional Push —Hollywood studios end film distributors spend millions of
dollarsweeklyto push local peopleto the theatre to see moves and YOUR
MESSAGE
❑ MlNenniak — 70% of all Milknnialsgoto the movies at least 6 times per year
and that number is growing
Final Element creative materials must be approved by both Screenvision and Exhibitor/Circuits
The proposed rates are valid for 7 business days as of the submission date, assuming inventory availability
and are subject to change at any time - pending theater clearance/circuit approval
450
These numbers are estimates based on current network configuration